In the evening, Jester's family of three gathered at home to discuss.

Li Chongyang, whose English name is Irees Lee, is Jester's father, and he doesn't blame Jester in the slightest.

According to the conditions of the Schwell Group, even a good-natured person like Jester's father would have rejected it outright, because the price they gave was too insulting.

As for Jester's mother, of course, she did not hesitate to support her son.

"It's not going to be good for us right now, and while I'm confident that American Cubes is a good enough game, we can't sell it ourselves without a seller to help us sell it." Jester's father was a little at a loss, he just regretted that American Cubes was such a good game that was rejected by a few visionary people.

He didn't think about how harsh his son's conditions were.

No seller would accept such conditions that bordered on blackmail.

In his opinion, American Cubes is a great game, and great games are bound to have harsh conditions.

If you want to get gold, you have to pay the price of gold, and if you want to get gold at the price of buying bananas, you can only say, you better find a monkey to buy it.

"It's okay."

Jester still had a faint smile on his face, he had never doubted the charm of American Cubes, and he knew exactly how amazing the achievements of this little game of a few kilobytes would be in the future.

"Those four sellers only account for 60 percent of the sales network in Southern California, and we have 40 percent left...... Father, I don't know if you have ever heard the words of the great red man, which is called, 'The countryside surrounds the city?' He also said that 'a spark can start a prairie fire'. ”

As if he didn't understand Jester's thoughts, Jester's father frowned a little puzzled.

What does the video game have to do with that old man? He's great, but there's no way he's going to help us sell consoles, right?

Is it to sell to distant China? Even Jester's father still had this kind of unrealistic brain hole in his mind, but fortunately Jester couldn't see his father's thoughts at this time, otherwise he would have laughed crazy.

In fact, Jester didn't think of Taizu's quotations such as 'the countryside surrounds the city'.

Instead, I thought of one of the most famous marketing cases in the history of Chinese online games, which was carried out in close connection with Taizu's idea of 'the countryside surrounding the city'.

The final result is that this marketing successfully pushed an online game that may not even be a second-rate online game to the throne of the first overlord in the history of Chinese online games, which really shocked a large group of people.

After that, China's gaming industry entered an era where not only marketing, but quality.

Because quality is completely useless in the Chinese game industry, players never look at whether your game is good or not, but only on how much promotion you do.

In a certain Cheng dù, it is said that this game has ruined Chinese online games.

That's right, Jester had the game in mind as legendary.

The success of the saga is not so much the excellence of the game as the success of the marketing.

Is Legend good? Let's just say that the game is lackluster.

Jester can even unceremoniously say that the legendary game is outdated in any aspect of the merits that an MMORPG should have.

Whether it is graphics, sound effects, gameplay, equipment, skills, character growth, etc., it is far behind the originator of this type of game, Diablo II.

As for the people who say that Diablo 2 is a stand-alone game, they don't have played Diablo 2 at all, even if they haven't played the official Battle.net, domestic private servers such as IMPK have always been in contact with Battle.net, right?

What the? You haven't even touched the private server Battle.net? Have you ever chopped a single machine since you were a child? Are you embarrassed to say you've played Diablo 2?

The above sentence is a joke and doesn't have to be taken seriously.

That being said, in fact, the huge group of dark players in China, the combined exposure to the official Battle.net and the private Battle.net may only account for a very small part of this group.

So many people are just simple people Diablo 2 is only a single machine, at most a single machine that can be connected to the local area network.

This is actually very wrong.

Battle.net's Diablo 2 is the same as the single-player Diablo 2, to be honest, they are completely two games, and they can't be the same at all.

But why are Chinese players who are used to playing Diablo 2 still flock to the legend?

First of all, even though Legend is a very failed game of copycat dark copycats, it is still a dark game in the final analysis, and this type of game has a huge mass base in China.

The characteristics of dark games have the essence that most impresses players.

This is exactly what the legend of the video game world later proposed at a high-level meeting of Ren Hell in '97, that a good game should have four basic elements, namely: collecting, cultivating, exchanging, and adding.

Do you think these four elements are so familiar that they can make you think of a game at the first time?

That's right, these elements are what Yamauchi summed up from the legendary success of Pokemon (PM).

Secondly, and most importantly, it is to rely on abandoning the first-tier and central cities, and concentrate on the viral marketing of Internet cafes in second- and third-tier cities.

Why concentrate on second- and third-tier cities?

First of all, there is little investment.

Secondly, compared with players in big cities, players in small cities have a smaller chance of playing high-quality games, to put it mildly, in that era when the Internet was not yet developed, the vision and insight of small cities were not as good as those in big cities.

In the end, after bringing the momentum of small cities to the ground, the big cities will naturally be self-defeating.

As the old saying goes, people have a herd mentality, and blind obedience is not divided between Chinese and foreign, ancient and modern.

What is ground pushing? As the name suggests, it is to let people go directly to the local Internet café to promote, promise the owner of the Internet café, give them benefits, and let them install the legendary client on their Internet café machine.

According to the later words, it is to seize the installed capacity.

Think about it, in the scarcity of game options at the time, when someone inadvertently clicks into the legendary client, he will be pleasantly surprised to find, wow, there is a Diablo that can be played online!

Don't underestimate Diablo's influence in the country at that time, it was a game that influenced a whole generation.

Who from that era would dare to say that they had not been affected by the Darkness?

And when all the second- and third-tier cities are occupied, can the first-tier and central cities that have lost their roots still exist alone?

It's like a big tree that has been cut off from its roots, no matter how thick and lush, it can't escape death.

That's how the legend was an unprecedented success.

Jester thought of the case, and his plan came to mind.

Of course, it can't be completely copied, after all, China and the United States are different, and the charm of Tetris itself is enough to lead the trend, and it doesn't need the mass foundation that the legend also needs to be laid by darkness.

But the general plan is pretty much the same.

Relying on the quality of "American Cubes" completely beyond this era, let people take his arcade to the big cities, first-tier cities, and central cities of California, he believes that the quality of "American Cubes" does not even need publicity, and can be popular just by relying on its own charm.

Because these Americans nowadays are just old hats, they haven't even seen Super Mario, they know a fart video game, just by PAC-MAN or COMBAT?

No kidding, Superhorse is hailed as the beginning of modern video games, not just because he saved the video game industry, but because he laid the rules.

Just like the creator of "Metal Solid", the creator of Kojima-gumi, and the genius designer Hideo Kojima, said, "The operation, the story, the purpose of the game, the puzzle setting, the boss battle, the hidden elements...... All the rules were laid down for the game, and it can be said that all the games today are based on this derivation. ”

That's what the supermarathon is all about.

In this way, the 'turtle swarm', who have never even seen what a modern video game is, see "American Cube", a masterpiece that transcends time and spans the ages, and they don't immediately kneel and lick it?

This is similar to Apple's mobile phone to non-smart phones, MP3 to Walkman, relying on completely beyond the design of the times, and technical standards, to carry out crushing attacks on this era.

This offensive is irresistible.

Can you use the Tiger Tank against the 99 overhaul, and can you use the P51 Mustang against the F22 Raptor?

It's not a dimensional battle at all.

Victory is inevitable.

When the momentum of "American Cubes" rises and forms a prairie fire, the general trend has been achieved at that time. These sellers will naturally come to negotiate by themselves, which is called overwhelming others.

I was really too complacent before, and I can take what I want from others with an American Cube.

I know that the total sales of the cube are 120 million, and the sales of a single platform are more than 30 million, and I know that the price I offer for the block is not high, and it can even be said to be cheap in terms of its real value, but these people don't know.

If you think about it from another perspective, if you are a seller, you will be annoyed and angry when a small, unfamous designer blackmails you with such harsh conditions on the basis of a game that seems to be good.

Because I don't know how to lift.

But how is it possible for these people to see the greatness of their game through countless hours of time? I put the gold in front of the other party and the other party thought I was bullying him with shit, but the blame was placed on me, which has never been the case in this world.

I am willing to gamble and lose, and I will be beaten upright. Who called them eyeless.

As for why you don't choose a small city like legendary marketing, so that the cost will be much smaller?

This is actually a very simple question, the legend will choose Taizu's strategy of 'surrounding the city from the countryside' because of its own quality, but "American Cubes" is completely different, this is the best game of this era, there is no need to go to a small city to create momentum, to create momentum, then rely on this game, any city on the earth can easily do it, go to a small city to do it can not be said to be the opposite, it can only be said that it is just icing on the cake.

The most correct way to deal with "American Cubes" is to learn the methods of the October Revolution in the Soviet Union, and use the cities to lead the countryside.

When all the large cities and central cities were attacked, those affiliated satellite cities naturally collapsed.

This is actually the same principle as 'the countryside surrounds the city', but the two extremes are different ways.

Jester didn't explain it to his father carefully, but just found a map of California, and with his father's help, he picked and chose the most suitable city on the map.

Eventually, he set his sights on Los Angeles, San Francisco, San Diego, and San Jose, the four largest cities in California.

They are the core of Jester's marketing plan.