Chapter 827 of the text invests in TV dramas

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Director Wang Feng took Lin Qiangsheng to meet Ai Zhisheng, Minister of Radio, Film and Television, and Minister Ai asked cordially: "Comrade Xiaolin, how did you come up with the idea of inserting advertisements at the Spring Festival Gala?" ”

Lin Qiangsheng hurriedly shook his head and said, "Minister Ai, it's not an ordinary broadcast, but a host broadcast, the two are completely different!" I understand that the Spring Festival Gala is a big festival that hundreds of millions of viewers across the country are looking forward to throughout the year, and we must be cautious about advertising. What we asked for was not in the form of ordinary TV commercials, I wrote some advertising words, just wanted the host to be able to read our New Year greetings in the middle of the program, and then at the end of the program, before the New Year's bell rang, insert a few fast-forward car commercials, and then give a shot with a voiceover, it was perfect! ”

Director Wang Feng also said: "I talked to Comrade Xiaolin and felt that it could be done according to his ideas, and there was no technical difficulty!" ”

"Host broadcast, fast-forward, voiceover shots?" Ai Zhisheng nodded, he thought about it, and said to Lin Qiangsheng: "You give me the advertising words first, and I will go with the country. The relevant comrades of the State Council studied it to see if it was possible to broadcast advertisements in the Spring Festival Gala, and it was the first time we encountered a manufacturer with this requirement! ”

This time, he mainly met Lin Qiangsheng and observed this young man, Ai Zhisheng was still quite supportive of this mention and was willing to help.

Lin Qiangsheng was overjoyed, he handed over the text that had been prepared long ago, and after Minister Ai opened it, he looked at the congratulatory words and advertising plan.

"Okay Comrade Kobayashi, let's talk about it here. You can rest assured that the party and the central authorities are willing to support economic construction, and I think your mention is very good! Ai Zhisheng smiled.

He took the initiative to shake hands with Lin Qiangsheng and said: "Your Dongxing Group has developed very well, not only made great contributions to the local area, but also supported the development of the country's automobile industry. ”

Lin Qiangsheng was very grateful and said: "Thank you so much, thank you for supporting our company's cause in your busy schedule!" ”

"Haha, we support and develop together!" Ai Zhisheng laughed loudly.

Director Wang Feng sent Lin Qiangsheng out and asked, "Minister Ai didn't ask you how much money you gave just now, and now I asked for him, so how much do you plan to give our Central Station to advertise this Spring Festival Gala?" ”

Lin Qiangsheng snorted and said, "Director Wang, you are too anxious!" ”

He thought for a while, stretched out a finger and said: "That's it, 1 million yuan, let the host say an advertising word in the Spring Festival Gala program, and there is a two-minute advertisement before 12 o'clock!" ”

"1 million?" Director Wang Feng nodded and said, "You can consider this price!" ”

"Let's think about it, it's quite a lot!" Lin Qiangsheng pinched his teeth and said.

In 84, the famous Yan Dance tape recorder advertised on the central station, "Yan Dance, Yan Dance, a song comes to a piece of love~" Many people still remember the melody. Yanwu Tape Recorder Factory spent 400,000 yuan for this advertisement, and the performance fee of Yanwu boy Miao Haizhong was only 100 yuan!

In recent years, Dongxing Group has adopted the form of a contract to contract the prime advertising time of CCTV for five years. At first, the central station was still full of joy, they didn't expect the advertising time in the station to be so valuable, in exchange for 5 million yuan, this is a bumper harvest!

The advertising effect of CCTV is also amazing, and this initiative of Dongxing has also established a very good reputation in the eyes of the people of the country!

Now, the contract has not yet been completed for 5 years, and CCTV is a little unwilling, they feel that the paper contract signed with Dongxing has bound the advertising revenue of the station, and they feel that they have lost.

Lin Qiangsheng rolled his eyes and said: "Director Wang, the host broadcast + the last two minutes, one million yuan is a lot, your central station easily earned so much money, which is higher than the annual profit of ordinary medium-sized state-owned enterprises!" ”

Wang Feng hesitated for a moment, and when he heard Lin Qiangsheng say this, he said proudly: "This is the Spring Festival Gala, a program watched by hundreds of millions of people across the country at the same time!" ”

Lin Qiangsheng paused, is there hundreds of millions of TVs in China now!

But he immediately figured it out, now many factories and mines like to engage in collective activities, during the Spring Festival, the families of workers gather together to watch the Spring Festival Gala, and it is common for ordinary people to go to other people's homes to watch TV, and after two or three years, the annual output of Chinese TVs has reached 10 million units, and this kind of gathering is rare.

Thinking about the causal relationship between the production of TV sets and the packing rate in China in recent years, and not noticing that they had already gotten into the car, Lin Qiangsheng looked at both sides of the road and asked Wang Feng: "Director, where are we going?" ”

Wang Feng smiled: "Take you to a place, you will know when you arrive!" ”

Seeing that he leaned on the seat gracefully, he let the driver pull the two to the position of the West Second and Third Ring Roads.

After arriving at the place, Lin Qiangsheng got out of the car with Wang Feng, and in front of him was a vermilion lacquered gate, which was very magnificent.

The plaque has several traditional Chinese characters on the book, and there are long queues of tourists at the door, as well as many foreign visitors.

Wang Feng walked directly into the door with Lin Qiangsheng and said, "Xiaolin, do you know where this is?"

"Grand View Garden?" Lin Qiangsheng said suspiciously.

Wang Feng nodded and said, "This place is now called Daguan Garden, but the Ming and Qing dynasties were royal vegetable gardens!" ”

He said to Lin Qiangsheng: "You must be wondering, what am I bringing you here for, listen to me first!" ”

He pointed to the ancient buildings around him and said: "In 84, in order to shoot "Dream of Red Mansions", Taili specially invited red scientists, ancient architects, landscape architects, and Qing history experts to discuss, the construction of the Grand View Garden is completely in accordance with the description in the book, using Chinese classical architecture and traditional gardening art, it can be said that this is completely the culmination of classic art architecture in the Ming and Qing dynasties!" ”

Lin Qiangsheng looked at the carved beams and paintings in the park, and nodded: "Yes, this is also the scenic spot for filming "Dream of Red Mansions", right?" ”

"It's one of the scenes, and the rest have built a few gardens in Hebei, but it cost a lot of money!"

Wang Feng continued: "These gardens are not only used as TV drama scenes, you have also seen that they have also become a famous tourist attraction in the capital, and the economic benefits are still good." ”

Lin Qiangsheng has also seen Prince Gong's Mansion, but walking in the Grand View Garden, he always feels that something is missing, this garden building does not have a sense of vicissitudes like Prince Gong's Mansion, probably because of the new construction, and he also knows that the so-called Grand View Garden has no historical connotation.

The two visited, Wang Feng broke the silence and asked, "Xiaolin, have you ever thought about investing in TV series?" ”

Director Wang understood what Director Wang meant, Lin Qiangsheng understood, he recalled, he really didn't know much about "Dream of Red Mansions", but he still nodded and said: "Director, do you mean that we can insert advertisements in TV dramas?" This audience will be quite disgusted, a good TV series makes the advertising insert fragmented! ”

Wang Feng nodded and said: "Of course, from the perspective of an audience, this is the case, but your company invests in TV dramas, and we advertise for you, which is also the trend of the times. ”

Lin Qiangsheng said: "This can be considered, but in fact, we can change the form, your TV station makes the advertisement in the form of a narrow strip, and plays a narrow strip advertisement at the bottom of the screen, about one-third or one-quarter of the entire screen, I think it may be able to reduce the audience's disgust, and our company can also gain a good influence!" ”

"Narrow strips?" Wang Feng said: "We haven't thought about this! ”

Lin Qiangsheng said: "Technically, it is not difficult to achieve, and the United States has already used computer technology to produce this kind of advertisement. In the future, the interstitial ads will be gradually eliminated and replaced by narrow strip ads, and this kind of advertising can also be done a little more, not as annoying as the middle ad, and your TV station will earn more, isn't it! ”

Wang Feng nodded and said with a smile: "Okay, I'll go back to find foreign industry trends and inquire about specific practices!" ”

Lin Qiangsheng nodded: "Yes, but we can cooperate now, we can create two advertising periods before and after the play, sponsored by a certain company, and pay tribute to such and such a company, which should be done immediately!" ”

"That's right, this method is good, create two advertising periods, this kind of advertising can be on!" Wang Feng's eyes lit up, he took Lin Qiang to pull sponsorship, and couldn't help laughing: "Xiaolin, you have so many ideas, I feel that the suggestions you gave are too useful!" ”

Lin Qiangsheng smiled, thought about it, he stretched out two fingers and said: "We have contracted the advertising period of "Dream of Red Mansions", and we can pay 2 million yuan to see the effect!" ”

"Haha, okay, let's go back and discuss the plan carefully!" Wang Feng laughed and said, 2 million yuan, I didn't expect to get so many sponsorships at once, it seems to be more valuable than ordinary advertisements!

He said: "I'll report this, I don't think there's any problem, and we also have a "Journey to the West" that will be broadcast during the Spring Festival this year, do you want to watch this drama, the advertisement will definitely work well, the New Year, everyone is watching it!" ”

"Journey to the West?" Lin Qiangsheng asked in surprise: "Has this TV series started?" ”

Wang Feng said: "Soon, the 11 episodes of "Journey to the West" will be broadcast during the Spring Festival, this drama has been filmed in 82~85 years 11 episodes, 84 February broadcast "Counting Pig Bajie", "Three Dozen White Bone Spirit" two episodes, in the society has achieved a good response, this year's Spring Festival will arrange to broadcast all 11 episodes, see how the audience reacts! ”

"Great!" Lin Qiangsheng patted his thigh and said happily: "This drama is very good, suitable for all ages, it will definitely cause a sensation across the country!" ”

"We hope so, too!" Wang Feng nodded.

Lin Qiangsheng hurriedly said: "This drama will definitely create a zào ratings miracle, I want to invest, how can 11 episodes be enough to watch?" Dozens of episodes are not enough, according to my meaning, at least one hundred and eighty episodes must be filmed to be enjoyable! By the way, who is the screenwriter of this show? I'll pay for them to keep making it up! ”

"Uh, one hundred and eighty episodes?" Wang Feng said in surprise: "The screenwriter is co-created by Dai Yinglu, Yang Jie, and Zou Yiqing, and several of them are classical artists in my country with many works!" ”

Lin Qiangsheng nodded and said: "Yes, it is such an artistic master, and their screenwriting is at a high level!" ”

He said without thinking: "I plan to invest $3 million in "Journey to the West" and let them shoot a hundred episodes!" ”

"3 million? Dollar?! Not to mention a hundred episodes, even two or three hundred episodes can be filmed! Wang Feng was completely stunned.

Lin Qiangsheng said with a smile: "You don't understand this, with this drama, primary and secondary school students who have winter and summer vacations will obediently watch TV series at home, and even the accidental mortality rate can be reduced, this effect can be called a seventh-level floating slaughter, I must invest in "Journey to the West", yes, I haven't watched enough before!" ”

"Okay, let's go back to Taili immediately, hahaha Xiaolin, I will definitely fulfill your wish, let's go!" Wang Feng reacted and jumped up suddenly, and the person in his fifties was like a child, pulling Lin Qiangsheng and running out. (To be continued.) )