Chapter 349: The county magistrate
,
Promoting products through price reductions will only be a temporary result and will not last long. Fortunately, Yuhuā County only used administrative means to intervene against government officials and government officials, so the demonstration role is more important than the actual sales results. The whole Yuhuā County, as long as the cadres who are not qualified to use the special car, suddenly all stepped on the Changlongda motorcycle overnight, the street Xiǎo Lane is full of Changlongda motorcycles, and the county has a Wen Jiàn, within half a year, it will go to the first day of January next year, the motorcycle license, insurance driver's license, driving license method has a big discount, in this way, the advertising of Changlongda motorcycle, in Yuhuā County is still remarkable.
But relying only on the market in Yuhuā County, it is obviously impossible to digest the output of Changlongda motorcycles, even if it is only a week's output. Geng Haixiang is very anxious about the sales of Changlongda motorcycles, only 30% of Changlongda motorcycles are exported to Southeast Asia, and the remaining 70% are all digested by the domestic market. And more than 2,000 production enterprises, the output is amazing, the original expectation, in front of the national market. But now, the province's sales network has not been rolled out for the time being.
Although China's economy has grown at a double-digit rate in recent years, that is the overall economic growth rate, not the growth rate of the motorcycle market. And just having such a number does not completely guarantee that all products will be sold out. Geng Haixiang was very anxious and found Zhu Daidong.
"County Magistrate Zhu, the sales of motorcycles are not optimistic, you have to help us." , Geng Haixiang said openly, fortunately, he spoke English, Li Moxuan could only listen to it next to him, poured tea and retreated.
"It's not difficult to solve the problem of sales, you have studied in a foreign country and come back from an international metropolis, so you should be better than those of us mainlanders who have never seen the world." , Zhu Daidong joked, "For the sale of motorcycles, he has discussed with Geng Haixiang more than once before, but Geng Haixiang believes in the foreign set, and finds an agent in each province, and then ignores it."
Now the agents in each province are well arrived, but after the production of Changlongda motorcycles, there are few who take the initiative to pick up the goods, and Geng Haixiang's Mandarin is not standard, so he can only let the salesman call one by one to notify, but the responders are few.
"County Magistrate Zhu, I know the purpose, you are more familiar with the mainland market than me, you must help me." , Geng Haixiang said urgently, now Changlongda Motorcycle Company is very strong in capital and technology, but it is very weak in the sales link. Zhu Daidong did look for him a few times before, but Geng Haixiang believed that painting the three words Changlongda on the wall meant that Changlongda was depreciating and was resolutely not allowed.
Zhu Daidong invited Geng Haixiang to visit the county agricultural machinery factory to familiarize himself with their sales methods, Changlongda's funds are not the same as the county agricultural machinery factory, "Geng Haixiang is not stupid, but he is not very familiar with the sales methods in the mainland, and he can't understand many aspects." Compared with the foreign countries he lived in and was familiar with, the mainland of China at this time was at least 20 years different from the foreign economy. Geng Haixiang only needs to follow the successful marketing methods of foreign countries 15 to 20 years ago, "to complete the domestic sales task well."
After the county agricultural machinery factory and the Lion Rock Furniture Factory took a series of measures, Changlongda immediately took a series of measures, and for the mainland of China, many companies invested in advertising, which was several times the production cost and technological innovation, or even dozens of times. At the beginning, Geng Haixiang's positioning was that advertising investment accounted for only 20 percent of the company's funds, which is obviously putting the cart before the horse, at least for the mainland market.
Changlongda immediately decided to increase advertising and marketing in the mainland of China, and the largest investment in domestic marketing is TV advertising investment, including CCTV and provincial TV stations, as long as the price is right, Changlongda will win a time slot. As for outdoor wall advertising, the quasi-professional team of nearly 600 people in Shitaro Mountain was all employed by Changlongda, and the first contract was signed for three years. Geng Haixiang threatened to let every corner of China appear in the advertising of Changlongda motorcycles!
All of a sudden, the advertisements about Changlongda motorcycles were overwhelming, and dealers and agents around the country did not need to contact Changlongda at all, and took the initiative to surge, seeing that hundreds of dealers and agents came to pick up the goods every day, Geng Haixiang's teeth almost laughed off.
The advertising is larger, and Changlongda will of course increase the factory price of the motorcycle accordingly, and the sheep máo will eventually come out of the sheep. Originally, the price of Changlongda motorcycles was not very high, and the price increase did not exceed other people's expectations. Now Changlongda has achieved great popularity, if the price is too low, it will make people question the quality.
The sales of Changlongda motorcycles are hot, which has correspondingly driven the surrounding industries, especially the related parts factory, at the city investment fair, Zhu Daidong attracted the Xijiang abandoned people Guo Baojin and Zhang Runsheng in Yuhuā County, and now they have built several factories in the development zone. They were originally engaged in the production of hardware and mechanical parts, and now they are slowly moving closer to motorcycle accessories.
Although the price given by Changlongda is not very high, but every year Changlongda's orders alone can not be completed, even if the profit of such a business is not very high, it is full of energy. Enterprises that don't have to worry about sales will not lose money in any way, but it is just a matter of earning more and earning less.
After several months of marketing, Changlongda motorcycle has won the recognition of the market with excellent quality and constantly updated technology, and sales have been rising for several months. In December, Hong Kong Changlongda made a decision to expand the production scale of Changlongda, and as soon as this news came out, the flood of job seekers almost caused a blockage in the development zone. Due to the production of motorcycles, the requirements for employees are higher, the laid-off workers of several military enterprises in the original city have become the priority recruiters, the production and sales of Changlongda motorcycles have created a brilliant zào, and the production of Yuhuā County Toy Manufacturing Company is also on the right track, every month, the orders of the toy company are full, especially since November, the orders of the toy factory have been scheduled to June next year. This has an inseparable relationship with the three high-paid vice presidents Pan Xiǎo Dong, design and creative director Fang Hua and sales director Sheng Shilong.
There is also the road construction and upgrading of Yuhuā County, which will be completed before the Lunar New Year, and from next year, Yuhuā County will say goodbye to the problem of difficult travel, and all towns and towns to the county seat are flat cement roads. The smooth flow of the highway has also increased the sales of Changlongda motorcycles in disguise, from the township to the county seat, even if it is the most remote Shuling and Lion Rock, there is only one Xiǎo time to ride a motorcycle, compared to the original, not too much better.
On January 8, 1997, the 23rd meeting of the Standing Committee of the 14th People's Congress of Yuhuā County made a decision to determine the time and agenda of the Sixth Session of the 14th People's Congress of Yuhuā County.
1. Convening time: January 12, 1997 in the county government auditorium, the duration of the meeting is expected to be 5 days.
2. Agenda of the meeting: Zhu Daidong will be dismissed from the post of executive deputy county magistrate, and the county magistrate of Yuhuā County will be by-elected. Listen to and review the work report of the Yuhuā County People's Government; Listen to the explanation of the draft plan for building an economically strong county in Yuhuā County, review and approve the regulations for building an economically strong county in Yuhuā County: review and approve the report on the implementation of the 1996 national economic and social development plan and the 1997 national economic and social development plan of Yuhuā County: review the report on the implementation of the old Gunian budget and the draft budget for 1997 in Yuhuā County, approve, Report on the implementation of the county-level budget and the 1997 county-level budget: Hearing and examining the work report of the Standing Committee of the Yuhuā County People's Congress: hearing and examining the work report of the Yuhuā County People's Court; Hear and review the work report of the Yuhuā County People's Procuratorate.
When he saw this notice, Zhu Daidong was most impressed by two points, one was the date of the people's congress, the first agenda, the by-election of the county magistrate of Yuhuā County, that is to say, this will be the day when he officially becomes the magistrate of Yuhuā County.
Now Zhu Daidong has actually officially performed the duties of the county magistrate, but there is still a big difference between the acting county magistrate and the county magistrate, at least at the administrative level, he is still a deputy department rather than a principal department. As for the other items on the agenda of the National People's Congress, they are all clichés, and they have nothing to do with Zhu Daidong. What is really relevant is actually the second agenda, the work report of the government.
The January Day of the old office year is a very important day for Zhu Daidong. On this day, he officially stepped into the post of director level, and on this day, he assumed the post of magistrate of Yuhuā County in accordance with the law. Although Zhu Daidong did not get all the votes, more than 99 percent of the deputies to the National People's Congress voted in favor of him, which was still a new high in the election history of Yuhuā County.
In the subsequent political work report, Zhu Daidong promised that Yuhuā County would take about three years to realize the county's medical reform, and at that time, the people of the county would be able to see a doctor for free like the current Lion Rock, Development Zone, and Shuling. As well as the national economic and social development of the county, the economic development and growth of Yuhuā County in the next few years will not be lower than the speed of the country's economic development.
Formally serving as a county magistrate is not very different from acting as a county magistrate in terms of authority, but the feeling of people is still very different. Although it was during the National People's Congress, Zhu Daidong was still so busy every day that his feet did not touch the ground, especially during the lunch and evening meals, he definitely drank more wine than others drank. Li Moxuan followed Zhu Daidong every day, and there was a number of how much wine Zhu Daidong drank every day, and at least five catties of liquor were drunk at every meal. At the end of the day, at least ten pounds or more. Li Moxuan felt terrifying when he thought of such a number, hay life, he really had to have a good figure.