Chapter 257: The next set of pit Baidu

"Are you really here to cooperate with our Baidu?"

Looking at the young man in his 20s in front of him, Robin Li suddenly felt a little scared. Although Zhang Ning has always been so friendly, but he still showed a smile, but Li Yanhong just didn't know why, his heartbeat began to improve.

"Hehe, Mr. Li, I think, I've made it clear enough."

Zhang Ning didn't say anything wrong, and even picked up the contract he drafted, "Mr. Li, this is the contract I drafted, don't you take a look." ”

The contract is similar to the previous contract with Yisou, one party is to promote Baidu, and the other party also allows Baidu to promote its own hao123.

"I'm sorry, but I'm overthinking. I just think that it seems that Mr. Zhang's Penguin Technology also has a search business. Although, it has not yet been introduced to the market. I just wonder why you're working with us. ”

"It's not surprising that we were able to work with Yisou and we can work with you as well. As for asking why, I would say. I also created a gaming division under my umbrella called Penguin Games. I believe Mr. Li also knows, but I have never felt that our penguin games must completely monopolize the market. In fact, we at Penguin Games can also work with other game companies. The market is huge, and it's far from being enough for our family. Mr. Li, are you worried too much? ”

Zhang Ning had already figured out how to explain, but after Li Yanhong listened, he nodded secretly.

He was somewhat persuaded by Zhang Ning's reasoning, because he also believed that the market was very large, and it was far from being something that a company could eat.

"Hehe, it seems that we really need to cooperate."

As he spoke, Robin Li picked up the contract drafted by Zhang Ning.

After watching it for about half an hour, after reading it all, Robin Li said, "I have no problem with the supremacy of the big one, but I just think that our Baidu only makes a connection on your website, will the effect be too small?" ”

"Too small?"

Zhang Ning immediately replied, "It's okay, if Mr. Li thinks the effect is not particularly good, we can add red treatment to your Baidu connection." I think all users who use our Internet navigation can see your Baidu at first glance. Such cooperation, hehe, not even easy search. ”

However, Robin Li didn't seem to be very satisfied with the reddening treatment, so he still shook his head and said, "The redding looks good, but I think the effect is not particularly good." I have an intention to cooperate, but I don't know if you are willing to do so. ”

Robin Li said it very easily, but he was careful in his heart.

What is in front of him is a demonic character who is called by the outside world, and he will talk about cooperation for a while, but don't be seen through by him.

"What kind of cooperation, Mr. Li doesn't like to say, if it's good, it's not impossible for us hao123 to cooperate."

"Actually, this cooperation is nothing."

Robin Li continued to pretend to be relaxed, "I don't know if Mr. Zhang still remembers the search business we launched on Sina back then?" ”

"The search business launched on Sina back then?"

Zhang Ning recalled the history of Baidu's development.

Baidu was founded in 1998, but at that time, Baidu did not have a separate search engine and did not have a separate domain name. Their way of making money has always been to provide search services for major portals. It wasn't until 2000 that Baidu planned to move away from its portal and launch a search for its own domain name.

It turns out that Baidu's strategy is correct, and the current Baidu has gained tremendous growth.

"Mr. Li, you mean that on our hao123, a search bar like in the portal was also launched?"

Zhang Ning is actually already turbulent.

He didn't expect Robin Li to think of such an innovation.

After all, hao123's model is to collect major URLs. It's just that Robin Li did the opposite. Directly on hao123, launch a search bar. That is to say, under such an arrangement, when the user enters the hao123 website, he does not need to click on Baidu or Yisou, he can complete the search in the search box.

This kind of promotion is more bullish than a general text connection promotion, or even a red, front-page headline promotion.

Similarly, this kind of promotion is also easier to bring traffic and users to Baidu. After all, one is text and the other is a search box. The user just needs to type something into the search box, and he can search for something directly. Moreover, it is also easy to teach, very easy to implement.

However, even if Zhang Ning's heart was turbulent, he didn't say anything.

He still said calmly, "It seems that Li always wants our hao123 to do our best to promote your Baidu platform." ”

"That's true."

Robin Li nodded, "I just don't know, Zhang is always unwilling, or if he has other ideas." ”

Although Zhang Ning said just now, the market is very large, and a company can never eat it all. However, Robin Li has always been wary of Zhang Ning. Even, in order to test whether Zhang Ning really cooperated with them. Robin Li even said that he would launch an advertising cooperation for the search bar directly in their hao123 interface.

In Robin Li's heart, he felt that if Zhang Ning didn't really cooperate with them Baidu, they would definitely not agree.

After all, behind them, there is their own search engine, but it has not been launched so quickly for the time being.

If they bind their Baidu on their hao123 now, wouldn't it be cultivating a potential market for Baidu. Although, hao123 is connected or processed with text on it, which can be regarded as cultivating the market for Baidu. However, this is not very strong after all. It's still unknown whether they click a button like Baidu, even if they do, what can they do?

Of course, if Zhang Ning agrees, then Robin Li will also be relieved.

At least, he felt that no matter what Zhang Ning's plans were in the future, his side would make sure he wouldn't lose money.

"It's not that I'm unwilling, it's just that Mr. Li's cooperation is too big."

Zhang Ning shook his head, but on the other hand, he was thinking about how to trap Li Yanhong.

"Where, Mr. Zhang, it's not big at all. Moreover, I believe Mr. Zhang also knows that our Baidu has been affected recently due to bidding ranking. Therefore, we also urgently need your hao123's help. If you hao123 can really give us Baidu great promotion, in the same way, we can also vigorously promote your hao123 in our Baidu search results, what do you think? ”

"Hehe, Mr. Li, how do I think, I still suffer a little."

Although Zhang Ning's heart was bright, he didn't break it at all, and continued, "Although it's not bad for your search results to promote for us, as you said, the effect is limited. Our hao123 promotes your Baidu directly on our homepage, no, not only on our homepage, we also launch a search bar for you. In other words, we have completely moved Baidu to hao123. Mr. Li, don't you think you should give us the same support? ”

"What do you mean?"

Robin Li asked.

Actually, I mean it very simply. Since everyone wants to promote each other, okay, I agree to introduce your Baidu to hao123. However, I hope that your Baidu homepage can also add hao123 connection. ”

"This ......"

Robin Li fell silent.

He couldn't make up his mind for a while.

Because, when Robin Li founded Baidu, they set a generous and simple tone for Baidu's search page.

So, we can see it too. Baidu's search interface doesn't have anything attached to it other than a search bar.

Even if it's an advertisement, it's also none.

This is also the reason why many people who use Baidu will choose Baidu as their homepage.

It's just that if you add a hao123 on Baidu's homepage, it will destroy Baidu's image in people's minds all at once.

"What, don't want to?"

Zhang Ning asked with a smile.

"Mr. Zhang, it's not that I don't want to, it's just that our Baidu homepage doesn't allow any other additional products."

Robin Li explained.

"It's weird, could it be that we hao123 like to have a search bar on our homepage?"

"This, this ......"

Robin Li was a little embarrassed.

"Hehe, it seems that Mr. Li still doesn't know, okay, I'll go back first, you can think about it."

Zhang Ning did not force Robin Li and left Baidu.

At the same time, after Zhang Ning left, Robin Li and his wife Ma Dongmin, as well as another founder, Xu Yong, got together again.

"Xu Yong, what do you think of Zhang Ning's cooperation?"

"I don't think it's too much of a problem, it's just that if we work with them, our homepage will change a little bit."

"Yes, that's what I'm worried about. Moreover, I am more worried that they hao123 also want to borrow our Baidu traffic. ”

Robin Li was still a little worried, and looked at his wife again, "Dongmin, you have always been more careful, what do you think?" ”

"Robin, I think you're too worried. Although Zhang Ning has the idea of borrowing our Baidu traffic, I have always thought that. The search engine is the first entrance for users to surf the Internet, although the current hao123 Internet navigation can meet the needs of newcomers. However, I believe that after they have been used for a long time, they will definitely return to our Baidu. ”

"Dongmin, you mean, we took advantage of it?"

Xu Yong interjected a sentence on the side.

"If in the short term, we can't make any profits, and we may even lose money. After all, we have too much advantage in promoting their hao123 on the homepage of Baidu compared to their hao123 promoting our Baidu on the homepage. In the long run, though, our advantage is clear. And, more importantly, more importantly. If they hao123 have been promoting our Baidu search engine, then their own search engine will definitely not be able to push it. ”

To this end, Ma Dongmin also gave an example of Yahoo's cooperation with Google.

At that time, Google was actually very similar to Baidu, and at the beginning, they did not launch an independent domain name search, and they were also attached to the portal. Google, for example, is partnering with Yahoo. Eventually, Google took advantage of Yahoo's traffic and built the Google empire. Yahoo also realized the importance of the search engine business and once wanted to launch its own search engine. Unfortunately, Yahoo has been concerned that users are getting used to using Google on their Yahoo and don't want to use other non-Google search engines. Until the end, Yahoo did not dare to launch its own search business until now.

"In this way, we have made a lot of money from this cooperation."

Robin Li was so excited that the next day, he immediately made a phone call to Zhang Ning.

On the phone, when Zhang Ning and Robin Li had a good deal, Zhang Ning put down the phone.

He was relieved that he had managed to catch another big fish.

Yes, Zhang Ning has long known that Baidu will definitely agree.

In his mind, Baidu, which is known for its experience, will definitely realize the role of hao123 in their promotion. Even, with their experience, they will realize that the future belongs to the world of search, and online navigation like hao123 will be a marginal product in the future.

It's just a pity that no matter how correct they think about it, they still have some things that they haven't considered.

"Hehe, I'm sorry, Robin Li, I can only think of a more complicated way to deal with you technical geniuses."