Chapter 801 of the text Geng Shun's detailed bristle factory

Next chapter

Zhao Hongbo's face was a little complacent, in front of the leaders of these small and medium-sized enterprises, his Fenghua Glass Factory seemed to be the largest one.

He said to Geng Shun of the bristle factory: "Old Geng, I heard that your company has launched new products, this time Mr. Lin invited everyone to build a factory in the development zone, how about it, support it?" ”

Lin Qiangsheng also looked at Geng Shunxiang and said with a smile: "Director Geng, I heard that the pen material produced by the bristle factory has achieved export earnings, which is good!"

The pens you produce are used in the field of makeup, and this market is very huge, and the development potential is very considerable. Imagine, women use brush brushes for makeup, and one is not enough, rouge brushes, powder brushes, eyeshadow brushes, eyeliner brushes, eyebrow brushes, lip brushes, etc., how can a set of cosmetics be blessed, like foreign high-end cosmetics in Europe, America and Japan basically buy a set of cosmetics to bring a set of brushes, this market is too big! ”

Geng Shun said in surprise: "Chairman Lin is familiar with these things!" ”

Lin Qiangsheng nodded and said: "I also know that makeup brushes are divided into two types: man-made fibers and natural animal hair. Man-made fibers are cheap and belong to low-grade goods, and animal hair belongs to high-end goods. Generally divided into three kinds of pony hair, goat hair and mink hair, the first two are moderately priced, suitable for larger rouge brushes, powder brushes, mink hair is the best, but it is also the most expensive, suitable for lip brushes and eyeshadow brushes, some big brands abroad have one or two thousand yuan for the most expensive mink hair brushes! ”

"So profitable!" Everyone was amazed and couldn't believe that a brush was worth so much.

"Not bad!" Geng Shun said in detail, he looked at Lin Qiangsheng, and asked inquiringly: "Then does Lin Dong know how animal hair is better than artificial hair?" ”

Lin Qiangsheng: "I really know that the surface of animal hair has hair cuticles, which are uneven, while the surface of synthetic hair is very smooth. When powdered makeup is applied with a makeup brush, some of the powder will stay on the animal hair, while the synthetic hair will not, and the powder will slide down the synthetic hair. Therefore, the effect of animal hair brushing is better than that of synthetic hair, more even, and thinner. Ideal for applying loose powders and shadow powders! ”

Geng Shun nodded in surprise and said, "Chairman Lin is right, animal hair does have the advantage you said!" ”

Zhao Hongbo said in surprise: "This brush is also sold so expensive, what mink brush costs one or two thousand yuan, isn't it more profitable than our windshield, what a big gadget!" ”

The more than 30 factory directors present were also very surprised, they didn't expect a small brush to be so valuable abroad, it seems that the bristle factory is going to develop!

Lin Qiangsheng said with a smile: "As the saying goes, a woman's money is the best to earn, and I think there is some truth in this sentence." ”

He said to Geng Shun in detail: "I think that if the bristle factory can grasp the opportunity and work hard to develop, there is great hope that it can become bigger and stronger, and even make a brand to become an industry leader, which is not a problem at all!" ”

"Oh!" Everyone looked at Geng Shunshen, but they didn't expect that such a small product as a brush could be so valued by Lin Qiangsheng.

They don't understand how profitable the cosmetics industry is, Lin Qiangsheng knows too well, thirty years later, it will be a society that looks at appearance, how important appearance is, if a person is good-looking, his (her) life will basically win half.

Society is paying more and more attention to appearance, which makes people have to pay attention to cosmetics, and this market potential is extremely huge!

Geng Shun carefully considered the situation in the factory, he was interested in expanding the scale of the enterprise, especially now that the factory director responsibility system has been implemented, he has begun to have weight in the factory, and he really wants to make a difference.

His unit, Bincheng Bristle Factory, is a medium-sized enterprise with 1,700 employees, which has long been mainly processing bristles and horsetails, and the products are mainly used for export.

In 1982, he went abroad for investigation and market research, and Geng Shun learned in detail that the international market needs a lot of materials.

There are as many as 300 specifications of this pen material, which is mainly used in painting, makeup, calligraphy and other fields, with large market capacity and strong product vitality.

Moreover, there is no need to purchase new equipment to produce this product, the product technology is not complicated, and workers only need short-term training to be competent for the job, especially suitable for labor-intensive enterprises like them, and more importantly, this product has high economic benefits, which is expected to account for 80% of the entire company's profit!

After returning to China, Geng Shunxiang took the initiative to propose to the party committee of the factory to build a plan for the production of pen materials, and stated his own proposals, but most members of the party committee believed that the bristle factory had processed horsetail and bristles for more than 40 years, and if new products were launched, it would be technically difficult to adapt, and at the same time, conservatives also expressed doubts about whether they could make a profit. As a result, although Geng Shunxiang proposed and tried many times, he was rejected every time the party committee discussed it.

However, things took a turn for the better in 1984, when China set off a wave of state-owned enterprise restructuring, expanding the autonomy of enterprises became a hot topic of discussion across the country, and the factory director responsibility system also came into being and gradually became the mainstream, and Geng Shunxiang's wish was finally realized.

The bristle factory began to prepare for the construction of new products in April 84, put into production in May, and made a profit of 280,000 yuan that year, and a profit of 1.05 million yuan in 1985, and orders from abroad are gradually increasing, and next year it is optimistic that the profit can exceed 3 million!

Geng Shun still can't make up his mind about moving to the Economic Development Zone: "I'm sorry Lin Dong, at present, the market development ability of our factory is limited, the profit is not high, and it is unlikely to build a new factory in the short term!" ”

Lin Qiangsheng smiled on the surface, but there was some slander in his heart. With such geographical advantages, why should he work so hard to tap his own potential, and sit at home waiting for Hong Kong, Macao and Taiwan businessmen to come to the door!

But he still nodded, and said to Mu Qing, who was sitting beside him: "Give me the relevant information from abroad, and let Director Geng take a look!" ”

Mu Qing had already prepared the information, handed it to Lin Qiangsheng, and said: "These are the world's ten famous brush brush brands, all here!" ”

Geng Shun looked at it all at once and stared at this information vigorously.

Lin Qiangsheng flipped through it casually and said to him: "Here is the information of the famous Japanese pen brand, Zhi Chunxiu!" ”

He handed it over, and Geng Shun opened it in detail and saw that the beginning was the brand name and trademark, and the information was also in Chinese, which was very detailed. A focus on market research, he couldn't help but take a serious look, these are about the brush brush material manufacturer information, he looked very carefully.

Lin Qiangsheng said: "Zhi Chunxiu is a famous brand of Japanese pen materials, and it is also a high-end pen brand in the world, and the development time is short, which is of great reference significance to you!"

Seeing that Geng Shun was attracted by the information, he continued: "I think the bristle factory must establish its own brand, you not only have to produce low-grade goods, but also work hard in the direction of medium and high-end pen materials. Now you are one of the first domestic bristle factories to export foreign exchange, you should take advantage of the development of other domestic manufacturers have not yet worked hard to expand the enterprise, update the equipment, the introduction of the latest production technology, to have the bristle factory brush into the idea of high-end products, we have so much land, can breed excellent animal hair, horses, goats, mink, yellow wolves, can be engaged in large-scale breeding, we have a lot of advantages over the Japanese, Geng factory director I hope you think about this matter, can not just think about the bristle factory, It is also necessary to think of ways to replenish the whole industrial chain from the source of animal breeding and process equipment! ”

Geng Shun couldn't help but nodded, he also understands this industrial chain, the raw material problem of the current bristle factory is not so strict, but if the enterprise becomes bigger in the future, it will need the breeding plant to keep up, and at the same time, it must also cultivate excellent animal breeds, so as to defeat competitors and compete for the high-end market!

Geng Shun couldn't help but think that doing a good job in the bristle factory is a quantitative change, and supplementing the whole industrial chain is a qualitative change, which is the gap between himself and Lin Qiangsheng!

He very much wanted to realize what Lin Qiangsheng said, but he still said with regret: "Now our factory is already busy with production orders, there is no spare energy to expand the enterprise, and there is no money to introduce equipment and technology, we also want to work hard for high-end brands, but the reality is that there is more than enough and not enough!" Geng Shun shook his head regretfully, but his hand was tightly gripping the information, and he didn't mean to return it to Lin Qiangsheng at all, he couldn't get such a detailed consultation, and it was very difficult to get first-hand information in this era.

Lin Qiangsheng pointed to the information and said: "Like I said, this brand has now been acquired by the L'Oreal Group, a major French cosmetics company, and Zhi Chunxiu has become a product of L'Oreal!" ”

He said to Geng Shun in detail: "Other pen brands are similar, and they all have the shadow of a large cosmetics group behind them. In other words, these mid-to-high-end cosmetics companies have their own brush manufacturers, so it is difficult for you to break into the high-end market, and these big makeup brands will not cooperate with you at all! ”

Geng Shun nodded with difficulty and said: "That's true, now we don't dare to think about the mid-to-high-end market, and it is our goal to make the existing products bigger and bigger!" ”

At this time, Lin Qiangsheng said: "If the bristle factory can cooperate with the Dongxing Group, we can completely join forces." Not to mention, it should be no problem to let you create an output value of tens of millions in the cosmetics market. At the same time, we launched the cosmetics brand strategy, made several good products, established a raw material cultivation base, established a cosmetics research base, and introduced animals, production processes and equipment, and even cosmetics technology. We can make China's high-end cosmetics brand, I believe it is not a problem, if Director Geng is still a little hesitant, then it is better for us to cooperate first, not into the development zone later, Dongxing's cosmetics business has been first, I hope Director Geng to consider it, join this industry team! ”

"Shhh Geng Shun said in surprise: "Dongxing is going to make cosmetics?" ”

Lin Qiangsheng said with a smile: "Yes, this is a big market, and the benefits are high, it is still a fashionable thing to keep up with the development of the times, and this industry will not be lonely!" ”