Chapter 351: Decision
“ok。” Lin Yuquan clapped his palms and motioned for everyone to stop the discussion: "I have heard everyone's mentions, and they all said very well, the music talent show has a wide range of people, it is easy to be welcomed by young people, and the program will bring rich economic returns after it is done, and the food program can fully demonstrate the breadth and profundity of Chinese cuisine, Sichuan cuisine, Shandong cuisine, Suzhou cuisine, Hui cuisine, Cantonese cuisine, Zhejiang cuisine, Fujian cuisine, Hunan cuisine, the eight local cuisines have their own characteristics, and many folk snacks are indescribably delicious."
Of course, this kind of program has also exposed many problems, such as TV talent shows have had a bottleneck period, and there are continuous problems, "ratings have fallen", "the program remains unchanged", "black box operation", "the level of contestants is uneven", "lack of hot topicality" and so on, and in the face of wave after wave of drafts, the audience has long appeared aesthetic fatigue and tiredness, as for food programs, the current form of food programs is relatively monotonous, searching for food, teaching cooking, and imparting health knowledge
So the show has to be done, but it must be bold and innovative on the existing basis, and it must be well-made, produced by Shuguang, it must be a high-quality product, in terms of variety shows, we need to continue to adhere to this attitude, my idea is. ”
Speaking of this, Lin Yuquan paused, glanced at the people who were listening carefully, his eyes flashed with the look of a bamboo in his chest, and said loudly: "Focus on talent shows and food shows, among which in the talent show, we don't need to operate in the dark, we don't need scandals and topic hype, and we don't need to limit age and appearance, strength is king, I hope to let go of age, no restrictions on registration conditions, encourage all powerful singers to participate, design a fierce competition system in the competition and provide top stage sound effects like domestic talent shows, In the end, we will present an audio-visual feast with excellent quality to all audiences, just like we produce zuò film and television dramas, and impress the audience with sincerity and quality.
In terms of food programs, why the existing programs lack extensive influence, a large part of the reason lies in the original intention of the program system, there is no such idea, the major TV stations only think that there is a passable broadcast program, and they have not thought about making the food program into the trump card program of the TV station, dare to think that it may be realized, and a person who doesn't even think about it naturally has no possibility to realize it, so I hope that before making a food program, we must make it a program with both quality and influenceAs for how to achieve it, I think just like we make movies, we need good scripts, good actors, good production teams, sufficient financial investment and the spirit of excellence.
Specifically, food programs should not be limited to simple cooking and tasting, they must have the ability to watch movies and TV stories, and secondly, there must be a person who is particularly good at cooking and has a special study of eating, he can be a singer, an actor, or a program host, the only requirement is that he has an obvious effect on improving the quality of the program, especially the attention of the public, and finally he is not stingy with capital investment and goes all out like we make movies. ”
"Wow, that's so good, listening to you say this, I began to look forward to the show strongly."
"It sounds really good, and I feel like the show will definitely be exciting."
"yes, it's attractive."
Everyone had a smile on their faces and praised one after another, Lin Yuquan's idea is indeed very exciting, in fact, there are many people with ideas in this world, but there are very few people who really dare to do it or have the conditions to do it, maybe some TV stations have also considered similar Lin Yuquan's ideas, the reason why there is no such a program is completely because the cost of making a program according to Lin Yuquan's idea is too huge, the risk coefficient is too high, not to mention profit, maybe even the cost is difficult to recover.
But this is nothing to Lin Yuquan, not to mention his already terrifying net worth, just look at the huge income brought by his filming "Hurricane Rescue" and "Wild Story", you can know that the two so-called expensive variety shows such as the investment system are completely stressful.
Although Shuguang Film still has to consider the cost of making the program and the income of the program when making the program, there is no need to be entangled, just let it go after having a good plan.
"Okay, we'll start working later, boss, do you have anything else to explain?" Ding Wei asked.
"After setting up a variety show department and recruiting relevant talents, let everyone first collect similar programs at home and abroad, on the basis of these programs, according to the idea I just thought about planning the plan, I hope to see a more original and innovative program form, so that you don't have to consider the cost of the program system, starting from the excitement of the program, how wonderful it is, how to plan, what we want is high-quality, and the problem of cost will be considered after the wonderful planning." Lin Yuquan said sonorously.
"Okay, boss." Ding Wei nodded.
Lin Yuquan smiled slightly, and was about to end the topic of variety shows and continue the previous meeting, but suddenly remembered in his mind the idea of documentaries when he was considering Chen Kaige's movie two days ago.
Yes, promote Chinese food culture, because this kind of documentary is far more suitable for export than ordinary food variety shows, in fact, many foreigners are interested in Chinese food, and most of them don't care about how to make a delicious Chinese food, but just want to know more about what is particularly delicious Chinese food, and so many schools around the world, many schools have the habit of buying documentary materials, if you can let documentaries into these schools, Undoubtedly, more foreigners can understand how profound and profound Chinese cuisine is.
Whether it is to promote national culture or open up the development field of Shuguang films, Lin Yuquan feels that he needs to produce such a documentary, anyway, the investment in TV documentaries is not too high, he can fully afford the loss, and he thinks that he will not be unable to recover the investment, not to mention anything else, at that time, as long as he strongly recommends it, it is enough to ensure that the documentary has a high degree of attention and DVD sales.
In fact, he doesn't care if he can recoup his investment, he just wants to make a good documentary about food.
For documentaries, Lin Yuquan didn't watch much, and the documentaries he was most impressed by were CCTV's "Animal World" and "Man and Nature" that he watched when he was a child, in which the cute or ferocious animals, poisonous snakes, lions, baboons, impalas, crocodiles, dolphins, lemurs, polar bears, he still remembers them vividly, which once brought him a lot of fun in childhood.
And even now, the mysterious animal world still has a fascinating charm.
This is a good documentary, and it is also what he wants, without any hesitation, Lin Yuquan said directly: "In addition, I have another idea, I want to make a documentary about Chinese food, not for foodies who like food, but to use food as a window, so that audiences at home and abroad can perceive the beauty of Chinese food and then perceive Chinese cultural traditions." ”
"This is really good, but the ratings of documentaries broadcast on domestic TV stations are generally not high, and the price of broadcasting is extremely low, and the investment is difficult to recover." Chen Kaige nodded and was a little puzzled.
Many people in the conference room are also puzzled, because of the lack of interest in documentaries, so the ratings are the first in the sky can not be compared with variety shows, no ratings are naturally difficult to get considerable commercial returns, in fact, domestic large-scale documentaries are generally paid by the state, the TV station is responsible for the system, and then broadcast on the TV station, and does not pay attention to what is not profitable, more in politics. governance tasks, such as "The Rise of a Great Power", "The Forbidden City", "Old Summer Palace", and "Protecting Dunhuang".
"I know that it is difficult to recoup the investment in documentaries in China, so my goal from the beginning is not to aim at China, but overseas, I have been in contact with many Americans, many of them have a strong interest in Chinese food, and the documentary market in Europe and the United States is huge, with very good sales channels, TV stations, schools, DVD rental sales, as long as our documentaries are good enough, there is no need to worry about whether the investment can be recovered, I am confident." Lin Yuquan smiled slightly.
Everyone nodded one after another, food programs are indeed suitable for spreading overseas, and Lin Yuquan's influence overseas is undoubted, if there is Lin Yuquan's recommendation, there is really no need to worry about recovering the cost.
"What kind of food are you shooting?" Ding Wei asked.
"Heh, I haven't thought about this for a while, and I don't think I need to think about it! Reach out to experienced documentary filmmakers and food experts and let them think about it, I just need to invest, just like the purpose of our Dawning films, Dawning will produce a high-quality product, and I hope to see such a well-made large-scale food documentary. ”
"Oh, it seems that we are busy this year, two variety shows plus a documentary, this workload is really not fun." Ding sighed innocently.
"If you management are not worried about deducting the year-end bonus for the coming year, you can not be in a hurry." Lin Yuquan had a smile in his eyes.
"Don't, boss, it was just Mr. Ding's complaint just now, we didn't say anything, don't worry, we promise to complete the task." Qiu Qingyi hurriedly said. R1152