Chapter 349: Free Endorsement
The manager of the racecourse had planned to report the situation directly to the board of directors as soon as he had dealt with the family's payouts.
Fortunately, Austin cleverly stopped the racecourse manager, invited the other party to the smoking area, and then "communicated privately", and then expressed his intention not to continue betting.
It was because of Austin's post-race maneuver and initiative that the manager of the racecourse did not impulsively report to the board of directors immediately, but called inside to ask the director named Leon Clausas about the situation.
Coincidentally, when the director of Lyon Clauthas received the news and rushed to the VIP stand, it was just when Peipe came down from the podium and returned to the VIP stand, where she was asking the racecourse manager to cash out and transfer the payouts.
The $100 million bet on Pei Pei can be cashed out from the racetrack to the winning side, for a total of 160 million bets/gold.
If you remove the initial principal of $50 million, Pei Pei is equivalent to winning 110 million bets/gold from the racetrack!
If you add in the 38 million bets/gold won by the Hercules father and son (after the initial principal of Oliver Sr. is deducted from 10 million) and 60 million bets/gold (after Austin's initial principal of 20 million is deducted), the Heckles family is equivalent to winning 200 million and 800 million bets/gold from the racetrack!
(For the sake of calculation, the author will not calculate the deduction of the handling fee here.) )
No matter how big the face of old Oliver is, he has suffered such a big loss in one morning. For their racecourse, it was also a big earthquake that was comparable to a three-level earthquake!
If it weren't for the fact that the Heckles family background was strong enough, Leon Clausas wouldn't even be able to put on a smile at old Oliver at this time.
Next, Pei Pei saw her father-in-law patting the other party's horse farm director on the shoulder, and then invited the other party to smoke a cigar in the VIP smoking area with a smile on his face and chat by the way.
When Pei Pei's payout/money had been transferred to her personal account, the young couple waited for nearly ten minutes before finally seeing old Oliver and the other party's horse farm director, Mr. Clauthas, walking back with a smile on their faces.
"Pell, come on, come on~~~~~~" Old Oliver smiled and beckoned in the direction of his daughter-in-law as he walked back to the stands.
Pei Pei walked over in response.
"I've promised you one thing just now, hehehe," said old Oliver with a smile on his face, "Leon said." Your 'Triple Crown' is quite famous right now. He found that the saddle and water reins on the 'Triple Crown' have no exclusive sponsors until now, and it just so happens that Lyon invested in a harness company a few years ago, so I directly agreed for you. The 'Triple Crown' wore all the harness he wore when he played all the races this year. It's all sponsored by the harness company in Lyon's name. What do you think? ”
This so-called sponsorship, to put it bluntly, is to use the effect of famous horses to endorse and advertise the saddlery brand in Lyon.
From a normal business point of view, the sponsor of the brand also pays the owner a certain endorsement fee based on the market. What a market basis? It also depends on the popularity of the famous horse and the number of championships.
Under normal circumstances, a thoroughbred who has won a championship in any race of the Triple Crown will be worth twice as much as ever! The endorsement fee for any saddle on this body starts at $1.5 million a year.
A complete set of harness to be worn by a professional racehorse includes water reins, bridles, saddles, pedals, whips, hooves, chews and insect repellents, as well as a complete set of Marseille attire worn by professional riders!
In addition to the brand logo of the harness itself, each saddle can also be printed with the logo of many other endorsement brands. The charging standards of these endorsement brands are generally based on whether the brand is conspicuous or not, and the charging price varies.
For example, the area of the saddle is large enough, and the logos of many brands can be engraved on it, so it can repeatedly endorse multiple brands and charge a lot of endorsement fees.
Not to mention a complete set of Marseille attire on the participating riders - chest, shoulders, back, belt, etc., a conspicuous position can be used to bid for various brands to endorse.
Therefore, when a thoroughbred horse proves its commercial value by winning the championship on the track in any of the Triple Crowns, all the harness and rider outfits can earn more than $10 million in endorsement fees over the course of a year!
This is one of the reasons why many wealthy people in Europe and the United States are so keen to invest in thoroughbred horse racing!
Horse love is only one reason, if the vision is accurately invested in a championship-winning horse, according to the peak age of a horse's career, the horse can earn 50 or 60 million US dollars in pure endorsement fees. Not to mention the profit margin in the bonus check for winning the championship and the odds offered by the company!
According to Old Oliver's tone just now, Peipei's brain moved slightly, and she immediately guessed the subtext of her father-in-law.
Just a moment after smoking a cigar, my father-in-law, who has been in the mall for a long time, must have reached a private "negotiation" with the other party's Marseille director of "hello, I am good, and everyone is good"!
The Hercules family made a total of more than $200 million from the organizer's racecourse, and then their father-in-law agreed that the other party would let him and the "Triple Crown" endorse the director's harness company for free for a year in all the races this year. In addition, my family will not continue to place bets here at the racecourse.
And here at the racecourse, there is no need to say it explicitly, anyway, I will definitely not go to the trouble of the "Triple Crown" in private!
After the daughter-in-law guessed her father-in-law's "hello, me, everyone" negotiation and exchange conditions, she immediately smiled and nodded at her father-in-law.
Then, Pei Pei politely said to the Clauthas director of Marseille: "Of course, this is no problem, before the start of the two grass races in the afternoon, you only need to ask the staff to send you a complete set of harness and rider equipment produced by your harness company, and I will definitely change it all before the start of the race!" (To be continued......)
PS: I'm sorry to all of you who are waiting for more books, it's almost half past seven when I get home from work. After a while, my girlfriend asked me out to eat crayfish! Crayfish, crayfish, saliva drips when you think about it
So, I'm super embarrassed to say hello to book friends, and a chapter will be released next, please don't buy it first! The replacement time should be tomorrow afternoon! Tomorrow, I will try to apologize with three watches!