Chapter 37 A New Marketing Model (Ask for Recommendation Votes!!) )

"Sit!"

Jester gestured to the chair on Adam Edgar's side, and then he picked up the business card from the table that he had thrown aside without even looking at it.

The business card is very exquisite, and the title Jester written on it has never been heard of.

"Jay Trading? VP? Jester's face was puzzled, and his gaze at Adam Edgar was full of inquiry.

"Huh." Adam Edgar smiled a little awkwardly, he stuck out his tongue and licked his lips, a look of hesitation flashed on his face, and it took five or six seconds before he spoke: "Mr. Li, in fact, this business card is just my previous position, and now I am just an unemployed vagrant. ”

"Oh?" Jester's voice became a little curious, and he couldn't understand what a departed vice president of a trading company was doing when he came to him.

"Mr. Li, all in all, I set up a trading company with a friend in Florida, because the early project selection is not good, the company's benefits are average, so I discussed changing the business project, I personally like video games, and I also see that your company's "American Cubes" arcade machine is now incredibly hot in the market, so I want to contact you, if you still have new products, can we join to set up a direct sales store......"

Adam Edgar saw that Jester had been listening to himself expressionlessly, and had no intention of speaking, so he could only stick out his tongue and moisten his lips, and continued.

"Later, I carefully studied your marketing methods, and was still immersed in the old 'manufacturer-agent-dealer-store-consumer-consumer model, which is an old model that has begun to become obsolete in the past ten years, if I were Your Excellency, I would continue to expand the plan at the beginning, using various media to continuously promote to the surrounding states of California, and also cause a certain market sensation in these neighboring states, and then rely on direct sales to directly deliver goods to the arcade store owners who need them, so that You can sell directly to the store at the price you give to the agent, and although it seems that your ex-factory unit price has not increased, the retail unit price has dropped a lot, which means that you can get far more orders than you do now. ”

After speaking, Adam Edgar, who spoke eloquently, became more and more confident, until he finished speaking, his face was filled with the same confident look as he had at the beginning, and he believed that his well-founded plan would be recognized by the other party.

"Not bad."

Jester said sincerely, if he wasn't pressed for time, he had to raise a lot of cash at the beginning to start his plan, otherwise he would have used this plan directly, he also knew that with the prosperity of the transportation industry and express delivery industry in the United States, the foundation of the direct selling industry had already been laid, as a person who knew the history of Dell's rise, how could he not know what Dell did back then?

It's almost the same as the one named Adam Edgar.

But the problem is that if he had adopted this direct sales model at that time, it would have taken time in the initial promotion process, maybe it would have taken him a month to roll out to the states around California, two months to let the whole of the United States know about such a game, three months to make a splash in the United States, and four months to get the current order - which is a waste of four months.

Money is important to Jester, and he needs it as motivation for his countless projects, but now, time is even more precious to him.

As the eighty-five years drew closer, so did his time.

As a reborn, he knows better than anyone the advantages of the direct selling model, but he still didn't choose it at first, without him, it's not bad, but it's just not suitable.

For him, it was only by taking advantage of the fear of his own decline that these doomed agents could he take advantage of the general trend to get an astonishing advance at the beginning, which was the best and only way he could think of.

However, Jester's face still showed a puzzled look, and he asked with some curiosity: "The marketing method you just mentioned is really good, but what does this have to do with you coming to me and saying that you have a big business to talk to me?" ”

"Uh......" Seeing that the other party only said two words very plainly, and didn't seem surprised by this, Adam Edgar was a little confused about the other party's thoughts, he could only organize his words in his heart, and said, "Actually, I am optimistic that your business will revitalize the video game industry, but my partner, Mr. Jay, the owner of my trading company, scoffs at this. ”

As he spoke, Adam Edgar's tone became a little disdainful when he mentioned his former boss: "He bluntly called me an idiot, that my head was full of maggots, that I actually made him put precious dollars into an industry that has been spurned by the whole of America." ”

As he spoke, Adam Edgar's face showed a fierce expression, and he snorted disdainfully, "Don't look at who brought him this family business." ”

Finally, Adam Edgar calmed down, and he gave Jester an apologetic expression: "I'm sorry, I just remembered some bad things from the past and made you laugh." ”

"Are you bullish on the video game industry?" Not very interested in the other party's words belittling his former boss, but this sentence caught Jester's attention, you know, in the current United States, Atari is not far away, and it takes a lot of courage to be optimistic about the video game industry, and it is no wonder that the other party's boss sprays him idiotically.

If he were replaced, he would also spray the other party, and he would be an idiot.

"Mr. Li, I'm a person who likes video games very much, I've played every game in Atari, and I was originally dead set on this industry after the ET incident, but I didn't see the game you made about half a month ago."

Adam Edgar has a slightly excited look on his face when he talks about being a video game lover, and from time to time he chats with Jester about classic Atari games, and he constantly brags about how good he used to play Little Bee.

But when he said "American Cubes", his tone was no longer excited, but obviously became fanatical, "Mr. Lee, when I first played "American Cubes", the kind of shock that gave me was the same as the first time I played "Pong", it made me realize that everything in the outside world is not worth mentioning, and I had an irrepressible thought at that time, just like seeing the rebirth of Atari, your company will definitely revitalize the video game industry." ”

"After talking to my boss about the transformation of the company, I sold my shares in the original company and came directly from Florida to California, and happened to come across the new gamer trial you advertised, and I had the idea to see your latest work before making a final decision, but I didn't expect ......"

Speaking of this, Adam Edgar's face once again showed a frenzied look, and his tone became excited again, "Perfect, those three latest games are not worse than American Cubes, and after I finished playing those three games, I knew that the success of you and your company would be inevitable, and these three games would become the same gold mountain as American Cubes." ”

"So you said you wanted to see me?" Jester asked with a chuckle.

"Yes, my original idea was to get the agency rights for the direct store in Florida from you." Speaking of this, Adam Edgar smiled bitterly, "But from what I just observed, it seems that you have a better plan. ”

Jester was noncommittal, he just looked at Adam Edgar seriously, frowned and thought for a few minutes before he spoke: "Is the establishment of logistics centers in various states, flagship stores in central cities, and cooperative retailers in small and medium-sized cities that you mentioned earlier a marketing plan you are considering?" ”

Adam Edgar did not deny this, he nodded bluntly, and said: "I have carefully studied the marketing models of several companies and especially Apple's cooperative retail store model, and found that the advantages of this model are much better than direct sales over the phone, and most importantly, it allows people to experience your products on the spot, which has immeasurable significance for improving the company's image." ”

As he spoke, Adam Edgar paused, seemingly hesitating, before he came to his conclusion: "In my eyes, the essence of making a product is actually making an image. ”

"But ......," Jester smiled, he didn't express his opinion on this, but asked again, "You know, I make arcade games, this kind of game does not need to be promoted to ordinary players, and the price of arcade machines cannot be affordable by ordinary people, you ......"

This time, Adam Edgar unceremoniously interrupted Jester's words, and he replied in an extremely accurate tone: "Mr. Lee, you and I are not stupid, from the hardware development team before you took over Atari, it is enough to see that your ambition will definitely not be just an arcade machine, you will definitely enter the biggest profit of video games - home consoles, there is no doubt about it, otherwise I would not have come to you." ”

Jester remained silent as he listened, his brow furrowed, as if he was making a choice.

He knew that the man in front of him named Adam Edgar was right, and his talent in marketing was undoubted, and his vision was so vicious that even he, the reborn, had to admire Cheng Dù.

The plan he said was the marketing method used by Nintendo, Sony, Apple and other manufacturers of consumer electronics, which can stand out in various marketing and promotion methods, and has become a standard in the industry.

At that time, Apple was perfected after Jobs returned to this marketing model, so that it had a clear concept of making products and making images, but the person in front of him saw the long-term vision here at this time, which was far from his own.

I have to say that the white man in front of me, who has never even said his name, is not very big, and there is a fat one, named Adam Edgar, is an out-and-out genius in this regard.

God help me.

Eventually, Jester stood up, held out his hand to Adam Edgar, and said with a smile, "You did convince me, but I don't agree to your request for a so-called cooperative store, I have a better plan, and now I ask you, are you interested in working for me." ”

As soon as he said this, a glea flashed across Adam Edgar's face, but after a few moments he returned to normal, and he stood up and reached out to hold Jester's hand.

"Sir, to be precise, I didn't come to California from Florida for a job, if it was for a job that paid well, with my ability and qualifications, there was no need to leave Florida, I came to you, I decided to make a bet while I was young, to do an industry I like, I love video games, I not only want to witness the rise of this industry, I also want to participate in it, to accomplish this great cause."

Jester let go of his hand, took out a pen and wrote down a string of numbers on a piece of paper, then handed it to Adam Edgar's hand.

"This is the contact information of the CEO of the distribution company that I am going to set up, this company has not yet been officially established, so far, including you, there are only three people, two of them are women, in two days, this CEO lady will come to Los Angeles to officially start the formation of the distribution company, you can communicate with her in advance, I will inform her of your matter."

Adam Edgar was obviously not arrogant enough to put himself in charge of a company as soon as he arrived, but he still had an unhappy look on his face when he heard that his future boss would be a woman.

"A woman?" Adam Edgar's tone became a little strange.

Jester knows that the implicit discrimination against women in the American workplace is very strict now, in fact, it is also very strict in later generations, but it is not as obvious as it is now, to give a very simple example, there is almost no female CEO in large American companies now.

"Her name is Carly Terry, and she used to work for AT&T, so she has very good skills." Jester glanced at Adam Edgar, who looked a little surprised, "The distribution method you told me earlier was already discussed with me by this lady before, and her plan is much more detailed and executable than you said. ”

Seeing that Adam Edgar still didn't look very convinced, Jester didn't bother to continue explaining.

"When you meet her, you know why I chose a woman to be the CEO of this company." With that, Jester, who was a little tired, made a send-off gesture to Adam Edgar.

Then, Adam Edgar, who had become Jester's subordinate, nodded respectfully and left.

Still, apparently, with the obvious look on his face, Adam Edgar was noncommittal about Jester's claims about the female CEO.

Can a woman be a CEO?

It's just a joke!

This was what Adam Edgar really thought at this time.

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