Based on the hot sales of the game "Wild Wild" and the optimism about the domestic game industry, the layout of the game industry undoubtedly occupies an extremely important position in the entire industry layout, second only to the film and television industry.

Since the end of March, the acquisition team has been in formal contact with Duoyi Network, Langang Online, and Kylin Games, and after more than a month of difficult negotiations, the situation has gradually become clear.

Without any financing, but at the beginning of the acceptance of Kingsoft investment in the TOEIC network, is the earliest of the three companies, but also the current stage of the best operating situation, in the last year with the independent research and development of "Dream World" to achieve revenue of more than 100 million, equity, Kingsoft 30%, the founder team 70%, with Shanda, NetEase, Tencent, Baidu, Alibaba...... More and more Chinese Internet companies have successfully listed, and the threshold for Internet listing is becoming higher and higher.

Especially as a game company, it is even more difficult to go public, before that, after the listing of Giant Network in November 07, it became the game company with the highest market value in China with a market value of 5.1 billion US dollars, but the stock price began to weaken soon after, as of now, due to the general disapproval of overseas investors about domestic online game companies, the price-earnings ratio of domestic game companies is generally 5-14 times.

After difficult negotiations, Sugon Group launched the acquisition of Duoyi Network at a price-to-earnings ratio of 8 times and an overall valuation of 200 million yuan, and acquired 90% of the shares of Duoyi Network with 180 million yuan in cash.

This is a happy result, Kingsoft and the founding team of Duoyi Network have obtained both the current stage of the rich economic returns, and the possibility of long-term returns, and the Sugon Group has achieved a controlling stake in a potential game company. Helped by an efficient management team.

Blue Harbor Online. Langang Online, which has not been established for a long time, is due to the relationship between the founders Wang Feng and Liao Mingxiang. Prior to this, it has successively obtained IDG Capital's A round, Northern Lights and NEA's B round, two rounds of investment totaling 18 million US dollars, due to sufficient funds, investment institutions are keen to pursue the maximization of benefits, so the price is higher, the overall valuation is as high as 500 million yuan. Moreover, it does not agree to the cash transaction method, and seeks the merger of all the replacement shares, compared with Duoyi Network, such acquisition conditions are naturally unacceptable.

Moreover, in the investigation report of the acquisition team, Wang Feng, as the founder, only understands marketing, not game production, which is contrary to Lin Yuquan's acquisition concept, he cares about game production, and the marketing link is important, but in the case of a wholly-owned acquisition. The public relations and publicity department of its own Dawning Games Company is concentrated on doing it.

As a result, Blueport Online was naturally excluded from the acquisition list.

In terms of Kirin games. Due to the founder Shang Jin's status as a gold medal game producer, in just two years, Kylin Games has received two rounds of financing totaling $20 million, and the current Kylin Games not only has sufficient ammunition, but also has a highly anticipated game such as "Genghis Khan".

Similar to Langang Online, the equity of Kirin Games is also mainly in the hands of VCs and investors, and it is not difficult to know that its offer will be very high, and it is even possible to seek an independent listing, after all, "Genghis Khan" has not yet been launched? The game is highly anticipated and is expected to achieve great results when it launches in mid-June.

After completing the acquisition of Duoyi Network, Lin Yuquan has been basically satisfied, in view of the situation of Kylin Games, he did not have much hope for the acquisition of Kylin Games, but is ready to invest 200 million yuan in the early stage as the previous layout for the film and television industry, based on Shuguang Games and Duoyi Network, to attract talents and research and development of games.

However, this is not the end of the layout of the game industry, I have to admit that there is a big gap between the reserves and technical level of domestic game R&D talents and Europe, America, Japan and South Korea, and relying on the acquisition initiated by Dimen Games overseas is the key.

Investing heavily in the acquisition of both the intention of the pursuit of quality excellence, but also a last resort, from Shanda, Jiucheng set off an online game storm in China, up to now, Shanda, Tencent, Jiucheng, NetEase, Perfect Time and Space, Kingsoft, Giant, Xunlei and other companies have been in the forefront of the online game field, his only "Wild Story" is the main game, although the revenue of "Wild Wild" kills all domestic game companies, but it is not a rich product is undoubtedly a fatal hidden danger, the life cycle of a game is limited, Dawning Games wants to maintain a hard-won leading position in the world and Dimen Games in the world, and only by launching it as soon as possible, and in the future, more and more works that can become the pillars of the company's development will be launched.

"Boss, once we announce the acquisition of Duoyi Network, and carry out large-scale poaching, it may soon trigger an arms race in the game industry, and the general game companies are not enough, Tencent, NetEase, Shanda, Giant, Perfect Time and Space, and the Ninth City, the financial strength of these six companies is extremely strong, especially Tencent, Tencent not only has amazing financial strength, but now its market value has exceeded 30 billion US dollars, and the stock price is rising, and it is sprinting towards 40 billion, Such Tencent undoubtedly has terrifying strength, and we still have the strength to suppress other companies, but if Tencent goes all out to lay out the game industry, it will be difficult for us to compete with each other head-on. The voice of Fang Yunhai, general manager of Dawning Games, rang on the other side of the phone.

"That's it!" Lin Yuquan's eyes showed a deep sigh, the so-called arms race is indeed very likely to become a reality, and although he is already the richest man in the mainland, his entire wealth, and estimated wealth is only one-third of Tencent's market value, as Fang Yunhai said, he does not have the strength to compete head-on.

And with the soaring revenue and profit of Tencent and its market value, it is not difficult to predict that Tencent, which has a lot of money in its hands and cannot spend it all, will try its best to burn money, and once Tencent gets involved in other fields, it will inevitably pose a serious threat to the industrial situation that he is now working hard to operate.

Not only Tencent, but Baidu, another company with a market capitalization of $10 billion, is also a potential threatener.

If you want to compete with the two, it is not impossible, the integration of their own companies as a whole as soon as possible may be a way, according to the investor's evaluation of each company, the integration of domestic and North American companies of the new dawn collective has every chance to sprint more than 30 billion US dollars in market value, but less than a last resort, Lin Yuquan naturally will not do this.

Alibaba wants to further develop in the Internet field, and naturally has to compete fiercely with its own Shuguang Group, Tencent and Baidu.

"Lao Ma, how do you think we should deal with the potential huge threat from Tencent and Baidu?" After ending the call with Fang Yunhai, Lin Yuquan dialed Ma Yun's phone as soon as possible, and when it came to business wars, he asked himself if he was not as good as the other party.

At the beginning of Alibaba's listing, it once surpassed Tencent and Baidu to become the Internet company with the highest market value in China, but with the outbreak of the financial crisis, today, Alibaba's market value is only a fraction of that of Tencent and Baidu.

"The threat is indeed huge, the huge cash flow and market value of both can provide sufficient ammunition for mergers and acquisitions, but we don't have to worry too much, Tencent and Baidu despite their strength, but they are not worry-free, they are first of all worried that their foothold is fundamentally threatened, and secondly, there are leading enterprises in various fields of the domestic Internet, it is not so easy for them to get involved, what we have to do is to consolidate their position on the basis of the situation, if they encounter a situation that is difficult to support alone, let Alibaba and Shuguang Group join forces to fight." Ma Yun said slowly.

"OK, that's it." Lin Yuquan smiled slightly. (To be continued.) )