Chapter 363: Tipping system
The results of the investigation shocked Zhang Ning.
100οΌ1γ
Seeing such a ratio, Zhang Ning didn't know what else to say.
Originally, Zhang Ning thought that according to the situation in later generations, about 1 out of 20 people would be willing to pay.
But I didn't expect that the result of this survey was that only one out of 100 people was willing to pay.
And that's just the investigation.
Judging by the actual payment rate, it may be lower.
It's just that such a ratio makes Zhang Ning even more afraid to launch VIP reading.
Generally speaking, according to the records of later generations.
There are genuine and pirated versions of a novel.
However, the ratio of genuine to pirated copies is 20:1, and some can reach 10:1.
Slightly worse ones may be 30:1, 40:1.
However, if the genuine paid ratio is less than 50:1.
In other words, only one out of 50 people will choose to pay for it, and such a work may not be able to support the author.
Now there are few readers of online novels, and the proportion of paid is so low. If you want to get an author to write novels professionally, or, even if you don't write novels professionally, to give him a manuscript fee of 1,000 yuan a month, the difficulty can be imagined. Even if Zhang Ning is a master of writing now, judging from this ratio, it takes at least 100,000 users to generate more than 1,000 yuan for him.
Does Master Lonely have 100,000 users reading it now?
If you add in some students who don't have access to the Internet and just enter the rental bookstore, there should be.
However, for users who read directly online, the difference is far from it.
The loneliness of the master is like this, not to mention other works.
"I see, everyone, let's take a moment."
Looking at this number, Zhang Ning said in the group.
"Hmm."
It doesn't make sense for everyone.
Come to think of it, when they see such a payment ratio, they also have a bit of a headache.
100:1.
They also thought that although most of them might not want to pay, there should be one person out of 10 people.
But now, the number of people who came out of the investigation has left them speechless.
Seeing that everyone didn't seem to speak much, Zhang Ning felt that such a number seemed to have some damage to their confidence.
Then he said, "Don't be discouraged, 100:1 is just the number of the current survey." Our market has just emerged, and our market, our users, can be cultivated. Just because only one out of 100 people is willing to pay now doesn't necessarily mean that it will be the same in the future. What's more, in the future, the country may provide more convenient payment methods, and our paid reading model will likely benefit. β
In 2001, the way of online payment was not very mature.
Judging from the profit models of major game companies, they are also selling point cards.
In other words, they distribute the point cards to various Internet cafes or consignment points across the country.
As for online banking, I'm sorry, but only one bank opened this business in 2001.
Moreover, this one business is obviously a pilot, and many people don't know about it.
In order to realize the VIP reading mode, there are some troubles in this payment system.
Everyone wants to see your work, and you can only transfer money to the user's bank, which is quite troublesome.
When I think about it this way, the number jΓΉ of 100:1 is also normal.
"Well, Xiaofan, you're right, we still need to cultivate the market."
However, when it comes to cultivating the market, Zhang Ning has a new idea.
"By the way, everyone, we can launch the VIP reading mode later for the time being, but we can launch another mode to see the effect."
"What mode?"
"Tip."
Zhang Ning directly mentioned the reward mode of later generations.
"Tip, what is tipping?"
People don't know about it.
Bao Jianfeng also jokingly said, "It shouldn't be like this reward is like an ancient storyteller, after finishing a book, ask everyone to give him a reward." β
Zhang Ning was immediately happy, "Jianfeng, you are really a good person, that's right, my reward mode is the same as what you said." β
"Oh, no."
When he saw Zhang Ning nodding, Bao Jianfeng was also a little dumbfounded.
"I'm just casually saying, can this tipping model be moved online."
"Why not?"
Zhang Ning asked rhetorically. And, immediately said, "This tip is not a mandatory fee. He is different from the VIP reading model, which is mandatory for users to pay. Although we feel that the authors write novels, they are equivalent to developing products, and his novels are charged. But there are some people whose ideas have not been transformed, and they still don't support it too much. But what if we first changed this coercion to voluntary? Just like this tip, you can choose to tip, or you can choose not to tip. I believe that although there are many people in this who will not tip, there will always be a small number of people who will choose to tip in order to support the author. β
After speaking, Zhang Ning still felt that it was not enough, and then said, "Let's take an example, just take the loneliness of the master I write now." If I'm having trouble even paying for food now, do you think, would any reader support that $2 a piece? Although, I have food to eat now. But I think there are a lot of authors who don't have a lot to live on. They also want to get paid to improve their lives, and with a better life, they will have more energy to perfect their work. β
"Well, this tipping model is good, I agree."
Dark Heart, who has never expressed an opinion, first affirms, "This is actually the same as tipping." You can give it if you want it, and you can give it if you don't. Furthermore, our tip is not the same as the tip of a mall attendant. We writers have worked very hard to write novels for everyone, and the spirit of the readers has been satisfied. I think that this kind of tipping model will definitely have the support of readers. β
"I agree with that."
Zangjian Jiangnan also agreed.
"Although the amount of this tip may not be much, it is also an improvement to be able to motivate users to pay. Moreover, the emergence of manuscript fees is a kind of progress. I believe that for those authors who have been writing novels for free and have never been paid. Even if it is just a dollar of manuscript fee, it will become the reason why they chose us to create the world. β
"Yes, I agree."
Half an hour later, everyone's opinions were unanimous, and Zangjian Jiangnan quickly went to make a reward system.
It only took one day for Zangjian Jiangnan to make a reward system.
Looking at the tipping system used for internal testing, Zhang Ning felt pretty good.
With such a system, it feels like it has returned to the era of the explosion of online novels in later generations.
However, Zhang Ning felt good, and Bao Jianfeng made a little suggestion.
"I said Xiaofan, you are rewarding 100,000 genesis coins, is there any need for this, this amount is too big."
Genesis Coins are required for Genesis Reading, and 1 yuan RMB is equal to 100 Genesis Coins.
100,000 genesis coins, that's 1,000 dollars.
Zhang Ning of the reward system also set the quota according to the settings of later generations.
The first tip is 100 genesis coins, not 1 dollar.
The second is 588 genesis coins, 5 yuan.
The third 1888 genesis coin, 18 pieces of 8.
The fourth 5888 genesis coin, 58 pieces of 8.
The fifth 10,000 genesis coins, 100 pieces.
The sixth 100,000 genesis coins, 1,000 pieces.
From the first to the fifth, from 1 to 100, Bao Jianfeng felt normal.
However, the sixth 100,000 genesis coin, Bao Jianfeng feels that it is not a little too much.
Spend 1000 yuan to read a book, this, this, this...... Isn't that an exaggeration.
This is not a martial arts secret, even if you buy a full set of physical books, you don't need so much money.
It's just that Zhang Ning directly chose to ignore Bao Jianfeng's opinion.
100,000 genesis coins is a lot.
There are 1 million, 10 million, or even 100 million genesis coins in the back.
If it weren't for the fact that the tipping system had just been launched now, Zhang Ning would definitely have come up with a reward of 1 million genesis coins.