Chapter 174: Mixed Reviews
""Ghost Fight Zombies" VS "Wife Killer Duo" - comedy competition, who can have the last laugh?"
The day after the premiere, "Ming Pao" made an unprecedented detailed report on the two films that premiered yesterday, occupying a large space. Speaking with facts, it is a fair and unbiased presentation of the two comedy films. This is something that has never happened in the past of Ming Pao, and it has caused widespread discussion in the industry.
Founded in 1959 by Mr. Zha Liangyong and Mr. Shen Baoxin, Ming Pao was founded in the beginning of the shortcoming, relying on Jin Yong's serialized novels, so that "Ming Pao" persisted year after year, and gradually expanded its influence.
In the sixties and seventies, Ming Pao and Cha Liangyong were often ridiculed as "opportunists" and "wall-to-wall grass" on China-related issues, but by the eighties, Ming Pao had been regarded as an intellectual newspaper with an independent style, and had won a high reputation, competing with Hu Xian's Sing Tao Daily and the Ma brothers' Oriental Daily for the Hong Kong readership.
In the early 80s, the three parties entered a delicate balance, but with the emergence of Chen Ping'an and his dark horse International, Ming Pao was gradually separated by two competitors, and this situation was becoming more and more serious.
The management of "Ming Pao" analyzed this, and finally concluded that the main reason why the sales of "Ming Pao" were pulled apart by two competitors was Chen Ping'an!
Since Chen Ping'an and his dark horse international are always full of amazing things, the fans of "Oriental Daily" and the black of "Sing Tao Daily" have aroused strong interest among Hong Kong readers. Whenever the two newspapers have a war of words around Chen Ping'an and Dark Horse International, it is when the sales of the two newspapers skyrocket.
The two newspapers sprayed each other very interestingly. Today, "Oriental Daily" has turned Chen Ping'an and Dark Horse International into giant pandas; Tomorrow, "Sing Tao Daily" will immediately expose it, saying that it is not a giant panda, but a chow chow makeup, and listing all kinds of evidence to prove his opinion; The day after tomorrow, the "Oriental Daily" cited various evidences, alluding to the fact that the "Sing Tao Daily" pointed out that the deer was a horse to confuse the Hong Kong people; The day after tomorrow, "Sing Tao Daily" reversed itself, saying that it was the most conscientious newspaper and took it as its responsibility to report the truth, unlike some newspapers that gave up their bottom line to attract attention; The day after tomorrow, the "Oriental Daily" ...... again
The war of words between the two sides usually lasts for five to seven days, and the reader gets tired of it if it lasts longer, but during these five to seven days, the reader is so interested in it that it is like reading a serialized novel, and after reading a certain newspaper of the day, he begins to guess how the other newspaper will fight back the next day.
Once the cause has been analyzed, it is time to seek a countermeasure, but it is difficult to formulate such a countermeasure.
It is obviously impossible to follow the example of Oriental Daily and Sing Tao Daily in a contest of public opinion over a certain matter or person and another newspaper of comparable size. Because there is only one Chen Ping'an in Hong Kong, a dark horse international, no other person or company can not only achieve remarkable results like Chen Ping'an and Dark Horse International, but also often break out controversial topics.
After this road was blocked, the management of Ming Pao began to think about a second countermeasure - to intervene between Chen Ping'an, Oriental Daily and Sing Tao Daily.
They have already sent people to inquire that this phenomenon is not the result of discussions between Chen Ping'an and the senior management of the two newspapers, but is completely a spontaneous tacit understanding. It is based on a sharp sense of smell of the market and a high degree of sensitivity to business, and forms a pattern invisibly.
It is obviously impossible to replace the "Oriental Daily" to praise Chen Ping'an, for so long the Dark Horse International and the "Oriental Daily" have formed a good interaction, the latter even opened a column for the Dark Horse International, and the first-hand information of the former at home and abroad will also be handed over to the "Oriental Daily" first.
Then the only chance is to compete with "Sing Tao Daily" for the role of Hei Chen Ping'an. Although "Sing Tao Daily" has been labeled as "Chen Ping'an's black" in the hearts of readers, which is not easy, it is easier than replacing "Oriental Daily".
After the management agreed, the countermeasures were reported to Zha Liangyong, and Zha Liangyong was scolded a lot. Zha Liangyong will never allow his newspaper to lose its newspaper character for the sake of sales, and to lose the reputation that it has easily established.
However, Dark Horse International's "Ming Pao" must intervene in this pool, so he set a policy that in the future, the people or events or movies of Dark Horse International will be objectively reported from the perspective of the public and with an impartial attitude, and no subjective factors are allowed. It allows readers to generate their own analysis and judgment through the reports of "Ming Pao".
Although it is difficult to increase sales with the help of Chen Ping'an in a short period of time, as long as the objectivity is maintained, it will surely reap the rewards over time, and it will be able to continue to maintain the reputation of Ming Pao as an "intellectual newspaper with an independent newspaper".
Once you've strategized, it's all about waiting for the best opportunity. After more than a month of preparation and waiting, I finally found a good opportunity last night. So, today there is this comparative report about the two comedies.
In the report, "Ming Pao" explained the two films very objectively.
"The Wife Killer Duo" has a strong cast, and the four leading actors Zhou Yunfa, Zhong Zhentao, Anita Mui, and Wang Guxian are all popular stars nowadays, and this alone is enough to attract the audience to the theater to have a look. The plot of this film is exaggerated and crazy, and the scenes are full of hilarious jokes, but unfortunately the comedy style of the whole film is not new, even if it mocks the ambivalence of the young husband in a slightly exaggerated and harsh way, and caters to the general trend of urban rhapsody in the mid-80s, it still cannot get rid of the established framework of existing comedy films, and it belongs to the herd work......"
"The two comedies this time, if you look at the titles alone, there is no comedy, and "Ghost Fighting Zombies" is even more so. Lau Dehua , Li Saifeng, two popular TV stars who officially moved to the big screen, and Wang Guxian, who was brought to Hong Kong by Shaw Brothers from Taiwan, co-starred, only from the cast point of view of "Wife Killing Duo", but judging from the audience's reaction last night, "Ghost Fight Zombies" had more laughter, and many viewers walked out of the theater with a dull pain in the muscles on their faces and stomach.
More joy doesn't necessarily mean success. "Ghost Fighting Zombies" has created a new comedy style that is different from the current one, which is more exaggerated and absurd, contrary to common sense and logic, and it will take time to prove whether it can be recognized by the general public.
But one thing is undeniable, Chen Ping'an participates in the production of each film, in addition to the protagonist who shines on the screen, but also creates many flesh-and-blood characters. Although Wu Mengda, Wu Junru, Xu Jinjiang, Li Zixiong and others did not have the most scenes in the film, they also left a deep impression on the audience. At least at this point, Ghost Fight is a success......"
"Sensationalism!"
This is the headline of "Sing Tao Daily", they have a clear positioning, and continue to play the role of "Chen Ping'an". In the pen of the reporter of "Sing Tao Daily", "Ghost Fighting Zombies", a follow-up film, is completely absurd and bizarre, and even paraphrased Chen Baisheng's words of "an inexplicable movie" last month.
In the view of "Sing Tao Daily", although there are many laughs in the whole movie, and there are endless jokes, these jokes and jokes are exaggerated and lose their margins. They reminded Chen Ping'an, "Although art is higher than life, don't forget that art also comes from life", although there are many jokes in "Ghost Fighting Zombies", it is completely out of life, typical grandstanding!
At the end of the article, it was pointed out that if such a sensational way of being funny is also a new theme, it will become the biggest sorrow of Hong Kong films!
"Phenomenal director!"
"Oriental Daily" has quite a momentum of not being shocked day by day, from Chen Ping'an's natural insight that was first proposed, to the phenomenon that "Underground Love" has aroused widespread attention in society in April, and this time the five big characters of "phenomenal director" finally broke out.
In addition to these five words, "Oriental Daily" put forward the concept of "nonsense" for the first time, pointing out that "Ghost Fighting Zombies" will become the pioneering work of nonsensical movies. The article gave a positive evaluation of the transformation of Wu Mengda and Wu Junru, believing that the two of them will become iconic characters of nonsensical movies.
“…… It is true that the two are supporting roles, but the outstanding supporting roles sometimes leave no worse impression on the audience than the protagonist! Just look at the audience's reaction when they pass by Wu Mengda and Wu Junru. When exiting, any spectator who passed by the two of them would look at them three times at most and smile with their mouths covered.
As for whether Wu Junru's performance in the movie is scandalous, and whether TVB will be angry with Wu Junru, presumably Wu Junru will not care. If TVB Xuezang even chooses to terminate the contract in advance, it is estimated that Wu Junru will jump happily, so that she can join Dark Horse International! "Ghost Fighting Zombies" and the filming of "Overlord Flower", she plays an important role in it, and it seems that Chen Ping'an likes her acting style very much......"
The Oriental Daily report is more about the concept of "nonsense", asserting that today's newspapers will be debated because of this, and it will continue for several days, and even spark national discussion.
Also at the end of the article, "Oriental Daily" reported the inside news of this movie, and the "nonsensical" funny scenes in the film were all from Chen Ping'an. From the scene about homosexuality in "Underground Love" to the current nonsensical scene, it will cause heated discussions among Hong Kong citizens every time, "This newspaper thinks that it is not an exaggeration to call a unique and excellent director like Chen Ping'an a phenomenal director!" ”
As the Oriental Daily speculated in the report, the "nonsensical" funny method really caused controversy, most of the older people supported the "Sing Tao Daily" as "grandstanding", and the vast majority of young people thought that this was a new way of comedy, although exaggerated, but not unacceptable.
In the midst of the heated debate, the three-day box office of "Ghost Fighting Zombies" and "Wife Killer Duo" came out, which was a big surprise...... R1152