Chapter 272: The Boom of "Those Years".
The "Monster of the Han River", which was built with a lot of money, has no power to return to the sky, and this summer is destined to belong to "Those Years", although there are still some so-called seniors, relying on their identities, and constantly talking about it, but the quality of "Those Years" is there, and people have their own opinions.
didn't even need NRG's own public relations, those film critics who were moved by the movie had already automatically stepped forward and attacked those big talkers, and at the same time it was a meaty praise for "Those Years", which by the way stimulated the box office of the movie.
As the current executive director of NRG, Lee Hyo-jung doesn't understand why those film critics and reporters touted "Those Years" so much, although after watching it, she also felt that this movie was really good, and she was also moved, but it didn't cause such a big reaction in Korean society!
However, Li Junxi sees this qiē very clearly, and the reason why people are so sought after is actually the fundamental reason is that I haven't seen a domestic film with such a literary tone for a long time.
Influenced by and influenced by Hollywood movies, Korean filmmakers are now blindly pursuing blockbuster effects, even ignoring the movie itself.
People go to the cinema not to see special effects, but to see the story, "Those Years" is a story, and it is also a story that can resonate with people, those characters in the movie are ordinary people, and when people watch movies, it is easy to find their own shadows in these characters.
In particular, the banner of this movie is youth, everyone has been young, and when they were young, they must have indelible memories, so it is impossible to overstate how people pursue "Those Years".
In the face of compelling youth, no matter how numb the words of those film critics are. They all look dwarfed, who makes the little fresh aura under the sun so big, just like Yoo Yeon-hee's face, just against the light, smiling shallowly, both men and women have to shout "punctuality".
Of course, youth, if there is only a shallow smile from Yoo Yeon-hee, it is inevitable that it will be thin and youthful. It must be a repetition of laughter on the same theme, Jin Xiashi's bad smile with big teeth, laughing with a grimace, a stupid giggle, and a silly and invincible giggle.
If you hadn't missed it, how could those who watched the movie be moved.
Some people say that first love is used to press the bottom of the box, to remember, to take it out to dry on a warm autumn afternoon. Or the softest scar in everyone's heart, touching alone and crying alone in the middle of the night, first love, is used to miss. Exactly, missing out on the beauty of first love.
Just, first love. Youth, such a private thing, if you take the risk to show it. If you don't say it well, it will make people laugh.
Li Junxi is very smart, he knows what the post-70s, post-80s, and post-90s want, he is a delicate person, well versed in the softness of people's hearts in all eras, he let the post-70s look at the long-term memories, see the inevitable loss of the yin and yang in the heavy rain, and watch the night of the earthquake run desperately, just to call the person he loves the most.
Let the post-80s generation look at the lost youth, the era of white shirts and white sneakers, and the earth-shaking "kiss" at the wedding of his first girlfriend.
And let the post-90s watch harmless pranks, all kinds of handsome and all kinds of funny and jerking off, watch Diao's home walking naked, and watch the comic group portraits of these various characters.
Lee Jun-hee used his excellent writing skills to dedicate this small and fresh delicacy to the audience.
And those little details of love, the white shirt that she poked with a pen, the Kong Ming lantern that flew for her, are like yellowed old photos, whether they are hung on the wall, carefully treasured in the album, or buried in the depths of memory, they are always the most wonderful wealth in life.
The boy, once he falls in love, will regard the girl he loves as the purest saint in the world, carefully offering the altar of his heart, how can he have the courage to hold her hand and kiss her lips, always thinking that the best way to love her is to shed blood for her, always thinking that only blood is worthy of her noble love, and he will fight for her.
And the girl, once in love, always wants to take herself as a sacrifice, sacrifice to the person she loves the most, she only longs for his worldly "ravages of love", so that she can feel the intensity of his love, so that she can get the deepest sense of security in masochistic love.
It is precisely that when this first love, the person who loves too beautifully, will commit the boy's saint-woman complex, and the girl's prostitute. The dislocation of the female complex makes them miss each other in the end.
Lee Jun-hee's most clever thing is that he chooses to deal with sex in the film. "comic-style description, nonsensical tricks of handjob in class, father and son red. Body. Bare. Body walking family tradition, boys' bathhouse with the same. Sex. The obscurity of love, as well as the farce of watching A.V's flying machine in the dormitory, can't help but make people smile, and at the same time, they all cater to the current ridicule of sex.
The most sublimated stroke is the scene at the end of the film, at Yoo Yeon-hee's wedding, Kim Ha-seok pounces on the groom and presses the groom under him to kiss the groom.
Li Junxi's portrayal of every detail is almost to the point of being wonderful, and the characters he portrays make people feel that they are all alive, and the characters he portrays have a strong resonance in their hearts.
"The cruelest part of growing up is that girls are always more mature than boys of the same age, and girls are mature, and no boy can parry."
This line is so profound that it has become a popular phrase in South Korea, and almost every couple has had such a conversation, but in fact, what Lee Jun-hee writes is what people think in their hearts, but they don't know how to describe it.
It's so profound!
The bloody mystery was revealed, and people couldn't help but suddenly realize that it was so!
Because youth is the road that everyone must go through, but some people take this road is 9981 difficult, and some people are the broad road, in the final analysis, those youth memories are the most valuable wealth.
Sometimes, in life, a song, a photo, or a sentence will pull people into the whirlpool of memories, and in addition to the moistening of tears, only smiles remain.
Those who were worried that this movie would fail before were relieved, this is not the kind of campus movie that people imagined, and people who walked into the cinema almost forgot that they were watching a youth that progressed in 100 minutes, as if they saw the same youth fooling around as them.
In class, the same table is distracted by each other, there is always a disconnected god there to make you speechless, the teacher always seems to have entered the menstrual disorder, or lost his temper like a broken love, even forgetting to bring a book, can say a lesson, or the kind of sarcasm from time to time, by the way, with a look that does not sè, after school, noisy or go home together, will make people unconsciously pass another day.
Lee Jun-hee knows too much what resonance is, he uses words to present the bits and pieces of people's lives in front of the audience, so popular, not allowed to appreciate more skill, people naturally know what Lee Jun-hee is going to say.
Sometimes movies are the simplest, and they are also a kind of storytelling skills, but at present, the "big directors" in South Korea, in addition to using money to make people spend money to buy sin, do not know what people want to watch, blindly only know how to make money, and only want to be famous, the problem is that the audience who enters the cinema is not yet fully mature, and in the face of some luxurious bad movies, they still can't tell the difference between good and bad.
Just like a domestic Korean thriller, as long as there is a scary poster, plus a few idol stars and a bluffing trailer, many men and women in love rush to buy tickets as if they can't find a place to scream, and then when they walk out of the cinema, they are confused and scolding, because they don't know what the director wants to present to them.
In this regard, it can only be said that "Those Years" was too successful, and his success lies in the simplicity, simplicity of letting the audience understand the story, be attracted, and then be moved, that's it.
Naturally, people abandoned the deluxe version of "Kese" and flocked to the screening room of "Those Years" to receive a touch of youth.
"Those Years" has reached 12 million people in a month after its release, surpassing Lee Jun-hee's previous "The Little Thing of First Love", and at the same time dragging the original holder of the movie-going record "Shiwei Island" off the altar.
It wasn't until the birth of a miracle that people couldn't help but exclaim, this is simply a miracle, a low-cost campus movie, and it has become the NO.1 on the Korean film board!
And this is not the final result, looking at the current boom of "Those Years", the screening cycle of the film will definitely be extended, and who is unwilling to earn money with the money in front of them.
As for "The Monster of the Han River", which was released at the same time, it is destined to be a tragedy, this large-scale production with an investment of tens of millions of dollars, and now the number of moviegoers is only more than 6 million, which seems to be a good number, but in front of the real monster of "Those Years", "The Monster of the Han River" is a small snake at best.
The popularity of "Those Years" in South Korea has naturally attracted the attention of foreign film companies, especially Japan, in previous years, Japan would import a certain number of films from South Korea every year, and now "Those Years" is so popular, Japanese film companies will naturally not see it.
The previous "Little Thing of First Love" was introduced to Japan, and now they have the idea of "Those Years", this movie, in their eyes, is money.
It's just that this time, they still want to succeed as easily as last time, and it's obviously not so easy. (To be continued......)