Chapter 433: Thunderbolt Yellow
There are more than 1,000 cities in China, with 370,000 office buildings, covering 100 million high-end income people.
Focus Media, think what you think.
The mobile phone business is just Zhang Ning's early test of the waters, and for the time being, his main energy is still on dealing with Google.
After absorbing Jiang Nanchun into Focus Media, Zhang Ning began to use the big killer of elevator advertising.
Almost at the same time, all the elevator displays in the country were playing an advertisement.
Do a search and you'll know.
This is an advertisement for Zhang Ning's Sosou platform.
In the past, Sosou also advertised, some on portals, major forums, and magazines. However, none of these ads have much effect. Fortunately, at that time, Sosou unified China's search engines, and under the business of knowing, snapshots, Sosou and search became the mainstream of the market. However, this market has always been in a competitive market. The momentum of the search monopoly has not yet been firmly established, and Google, which has crossed the river, has already entered the market.
With the status of the No. 1 in global search, with the world's most advanced search technology, with the high-end service of accurate search. Google's entry into China has posed a threat to Soso. Especially, those high-end search users. Or let's call it, those old networms.
Yes, search engines and online games, and instant messaging are also Internet products, but they are very different.
First of all, in terms of product positioning, the positioning of search engines is more high-end than instant messaging and online games.
In other words, ordinary Internet users, or friends who have just come into contact with the Internet, they are not particularly good at using search. And those users who have always been accustomed to searching, and even set search as their homepage for convenience, are the users that major search engine companies must compete for.
In this regard, although Google later came to the Chinese market, but with high-end, with the world's most leading, even if Google does not form absolute pressure on Sosou in the market, but in terms of brand, it is better than Sosou.
This made Zhang Ning speechless.
Google doesn't necessarily mean that their precise search is much better than theirs, but Google's reputation still makes many high-end search users flock to it.
What Zhang Ning has to do now is to snatch the high-end users that Google wants to do.
It just so happens that Focus Media's elevator advertising is aimed at the most high-end and most elite users.
Zhang Ning absolutely believes that as long as they put a few advertisements from time to time among the more than 100 million people, no matter how strong Google's brand is, it will eventually be surpassed by search.
Zhang Ning's idea is very correct.
Search for it, and you will know that this advertising slogan has played a very big role under the promotion of Focus Media.
Although, that piece of advertisement, coming and going is just that sentence, search for it, and you will know.
However, it was such a very simple advertisement, but it quickly became imprinted in the minds of the public.
This has the same meaning as what kind of gift only receives brain platinum and the like.
Slowly, many people who didn't know about the search also began to log in to the search.
Many people who didn't need to search have also started to use search.
There are also many people who used Google before, and because of the role of advertising, they also used search for nothing.
Some of the elite groups that Google originally captured are also rapidly losing in the continuous search and promotion of advertising.
If the drama keeps going like this, Google doesn't react, and perhaps, it won't take long for the search to destroy Google.
It's just that if Google is so easy to destroy, he won't be Google.
Not to mention, on Google's China side, there is another genius, Kai-Fu Lee.
"I didn't expect Focus Media to be this kid."
After Focus Media put up a search advertisement, Kai-Fu Lee felt a bad message.
After he researched Focus Media, he seemed a little lying.
Hundreds of thousands of office buildings, all the users in them, but they overlap with Google's high-end users.
If Sosou absorbs these users, Google will have no place at all.
At that time, Kai-Fu Lee was also a little naïve, and he also wanted to spend money on advertising on Focus Media.
However, when he found out that the founder of Focus Media was Zhang Ning, Lee Kai-fu had completely vomited blood.
Focus Media is all his, and he will let you go there to advertise, and that's fake.
Damn, no wonder this guy hasn't made any moves lately, I thought he didn't want to fight with us Google.
Unexpectedly, this kid ran to a media company halfway, seemingly ignoring search engines, but on the other side, he increased their search capital. This move back to the pistol was too powerful, and Li Kaifu didn't have much to do for a while.
However, Kai-Fu Lee is an ordinary person, and he carefully studied all the companies related to Sosou.
Penguin Technology, Penguin Games, hao123, Thunderbolt......
Let's put aside Penguin Technology and Penguin Games, although these two companies are helpful to Souso, they are not very helpful.
The biggest help is the current hao123 and Thunderbolt.
The first to bring traffic to Sosou is undoubtedly hao123. This is a website model that was played badly by Yahoo back then, but I didn't expect that in China, there is still an incomparably large market. For hao123, Li Kaifu has no way for the time being. Although he also wanted to launch a Google website directory, it was just that, after researching it, he already understood that they couldn't get into this area.
As for Thunderbolt, this Thunderbolt should be a platform that combines downloads and resources.
Such a platform is very helpful for search engines, and it was previously thought up by Kai-Fu Lee.
It's just that I didn't expect Zhang Ning to follow, and also reached an agreement with Hua Jun on benefit sharing.
Just attack Thunderbolt.
It's okay if the whole search can't be done for a while, so let's start with his sub-business.
As long as his alliance of interests is destroyed one by one, no matter how strong the remaining search is, it will be isolated and will inevitably be eliminated.
It's just, how to extinguish his thunderbolt.
Previously, Lee Kai-fu wanted to use the Chinese army's anti-Thunderbolt alliance to destroy Thunderbolt.
This move was originally not bad, but Thunderbolt made a move to share interests, and the anti-Thunderbolt Alliance was self-defeating.
If you want to do it now, I'm afraid it's useless to move related to these things.
While studying Thunderbolt, Kai-Fu Lee was thinking in his mind.
Hey, what is this?
Cang, well empty resources are greatly released, and those who want to plant are planted.
This is the BT resource seed on Thunderbolt,Since there is a seed,Thunderbolt has become the gospel of countless downloaders。
However, what Kai-Fu Lee is staring at is not BT seeds, what he sees is the resources behind the seeds.
"The sky is empty."
Pregnant.
Lee Kai-fu laughed.
If you don't die, you won't die.,In order to attract users to download,Actually shared lewdness on the Thunderbolt platform、Move seeds。
This is not the strictest zhòng, the strictest zhòng is, Thunderbolt also recommended these seeds.
I'm still thinking about how to deal with Thunderbolt.
What do you want now, just report him directly for pornography.
After that, Li Kaifu immediately drafted a document and sent it to the relevant departments.
PS: Tomorrow is the 11th National Day, I wish all readers a happy National Day. Tomorrow will begin to enter October, the National Day monthly ticket double activity is still continuing, brothers, after everyone has fun and drunk and eaten well, remember to vote for Xiaobai on the monthly ticket, not very grateful, thank you.