Chapter 632: Global Release Plan (End)
"Team Leader Chen, I want to promote the global release plan of the "Fairy Fury" movie!"
After a while, Zhang Hao said his purpose.
It is impossible for every film company to abandon the film market, and where is the film market? Every place in the world, in the United States, in Dongying, in the country of sticks, in the United Kingdom, every place where there is a movie theater is a film market, but the market will be a little bigger or smaller.
The film market cannot be limited to China, and Chinese filmmakers cannot limit their eyes to China, they need to focus on overseas markets and on the other side of the ocean. Filmmakers who are only limited to the domestic market are unqualified, and Chinese films also need to go out.
People who really pay attention to the entertainment industry may find it very interesting that a company is obviously not too famous, there are no famous stars, and there are not too many movies, but there are many entertainment companies that are willing to cooperate with them, and even when they cooperate, the other party still occupies the mainstream.
Why is this happening? In addition to the background of the other party, the main reason is that the other company has sales channels in overseas markets.
No matter what the quality of the movie is, they can send the film to foreign cinemas through operation, they can also release peripheral films, and they can also fool foreigners to buy them out. This is their biggest advantage, they are really not popular in China, and they can't stand each other's connections.
You must know that the value of domestic and foreign currencies is different, and the US dollar is basically used abroad. If you sell a few million yuan, the cost of the movie will be recovered, and you can still get a certain profit.
Not to mention that many companies only focus on the domestic market. They don't care much about overseas markets. Don't use them to advertise. Don't worry about them. Just wait for the final profit to come out, and they take a part of it.
Of course, film companies can't make a lot of money in this cooperation model, and the big head is all taken by overseas companies. At most, only 30 percent or less is left for domestic filmmakers.
But no matter how much, there is no need for the company to publicize, no need for the company to contribute, as long as it is authorized. The money earned is all for nothing, and it doesn't make much difference if it's a little more or a little less. You can make money by lying at home and doing nothing. Entertainment companies are certainly happy.
Some domestic entertainment companies are oriented to the domestic market and focus on the domestic market, and as for the income from overseas markets, it can only be regarded as an additive. This situation has become more pronounced as the mainland market has become more prosperous, and many companies are reluctant to enter overseas markets.
Developing the market requires contacts and funds, who will help you if you don't have money, and who will speak for you if you don't have connections. Is it true that the moon in a foreign country is rounder than in China, and foreigners are good people?
Just kidding, I really made them angels, and I don't know when they will be eaten alive. I want to hit the overseas market. It is necessary to have a corresponding overseas company to operate, otherwise. It can only be a bamboo basket for water.
However, with the opening up of the global market, the globalization of film is an imperative trend. Take Hollywood movies as an example, more than ten years ago, Hollywood movies only promoted the culture of the United States, the culture of the United States is lofty and the best, and other countries are evil and dross. Especially in Huaguo, none of them can be seen if they are hacked.
What now? The Chinese market is getting bigger and bigger, and the share of the global film market is getting higher and higher, and Hollywood movies have to change.
This can be seen from the increasing number of Chinese faces and Chinese culture, if Huaguo does not have enough strength, how can they be recognized.
Hollywood is facing the world, and Chinese films must also be global. Without him, the global market is the big market, whether it is the rice film market or the gradually emerging Chinese film market, it only occupies a part of the global film market, perhaps the two markets account for 50% of the global market. However, the remaining market is still a big cake that cannot be abandoned.
The total box office of the global film market is about 40 billion US dollars, which does not count the films around the film market, nor does it count the influence of film Chinese on the country.
For truly excellent works, the influence can never be limited to movies. For example, Disneyland, which appeared because of the influence of animation works, Jurassic Park that appeared because of movies, as for Transformers, superheroes, etc., the annual film market plus the surrounding extended market, the total value is more than 500 billion US dollars.
Not counting the value of the peripheral extension, the total box office of $40 billion in the world alone is worth fighting for any entertainment company. Only by being able to be affirmed on a global scale can it create its own box office myth, and the box office of a movie will never be too high just limited to a region and a national film market.
Or take Hollywood movies as an example, the box office of Hollywood movies in the United States is actually not too high, accounting for half of the total box office at most, and even half of it cannot be reached. The total box office presented in the end is simply the global box office. In many Hollywood films, it is normal for the overseas box office to be higher than the domestic box office. That's why Hollywood has been expanding into the global market.
As for the factor behind the cultural invasion, there is no need to consider it for the time being.
Isn't this the case with "Avatar", as the global box office champion, the myth that has not been broken so far, the box office contributed by the United States is actually very limited. If there was only a box office in the United States, "Avatar" would not have the current myth. It is thanks to the efforts of the global market that the myth of $2.7 billion has been created.
Many filmmakers like to compare the domestic movie box office with the Hollywood box office, but it doesn't mean anything at all. The domestic box office is only the box office in the region, and in the overseas box office, Chinese films cannot be compared with Hollywood movies at all, so they naturally cannot be the opponents of Hollywood movies. No one can deny this.
Hearing Zhang Hao's purpose, Chen Lifeng fell silent.
As a filmmaker, he naturally hopes to get a channel for global release, but global release is different from domestic release, and it is not difficult to achieve a national release with Wang Ning and Youtu's connections. A little communication is sufficient, but that's not the case with global releases.
Global release means that all countries release it together, however, why should other countries release your movie? Is it because of the high quality of the movie? Or is it popular?
No kidding, don't look at "Fairy Fury" is very popular in China, outside of China, who knows what "Fairy Fury" is. You can't use the work as a stepping stone, you can only rely on connections.
However, the network is the biggest deficiency of Wang Ning Studio, and it is not an old company, and there are no connections in the overseas market at all, so it is indeed a bit fantastical to want to promote the global release plan. (To be continued.) )