In order to let more people know about these computer brands, and also to make this event have a wider audience!

It is necessary to avoid turning this computer contest into a real "computer knowledge contest," because although the United States is relatively advanced in the education of computer knowledge, and many people are quite familiar with computers. But most people are still confused about computer knowledge and don't know much!

The purpose of Lin's event was to promote the company to American students and young people, not really for a computer literacy competition, so that the event would only become a carnival for a small number of people. That would lose the propaganda meaning, so he decided to divide the competition into two categories: one is serious computer knowledge quizzes and computer programming; The other is the analysis of computer technology and industry prospects, which students must complete independently as if they were writing essays, which should not be difficult for American students, but it is not easy to write good essays.

The difficulty of the two types of questions should be about the same, whether it is a person who knows a lot about computer technology or someone who does not know it, you can participate in this activity, which really achieves the purpose of allowing young people to participate extensively!

Both types of answers are first evaluated by school teachers, and professional technical answers are evaluated by three companies. Several of Lim's companies invited schools to participate, and these teachers did not contribute their break time in vain, and the company sent gifts to participating teachers, a policy that was also welcomed by many schools and teachers.

In the United States, the activities of companies in schools are still very restricted, and only computer companies can do computer knowledge competitions. On the eve of the popularization of computers in the United States in the 80s, the education department also acquiesced in the emergence of such a situation.

In this way, not only the students participated in the activities, but the school also played a role in promoting it. In some schools, this event has even been turned into an after-school homework, not just a competition for students to participate in for awards. Some of them have even become extracurricular activities for the school to participate in the help of the whole family, which is an accident that Lin Qiangsheng did not expect!

Li Jing didn't expect that Lin Qiangsheng would invest so much manpower, material and financial resources in the newly established Dell company, and the sum of these publicity investments will exceed tens of millions of dollars!

"Johnson & Johnson, can such a big marketing campaign really work?" Li Jing said with some skepticism. Is it worth investing such a large budget for a direct selling company that no one knows if it will succeed as a joke?

"Computer companies should be publicized, but this is too much! Neither IBM nor HP has ever made such a big deal. I'm afraid that some departments in the United States will find us in trouble! Li Jing said with some fear. After all, they are a Chinese company, and I don't know if it will cause trouble in the white society of the United States!

Lin Qiangsheng shook his head and said with emotion: "If there is trouble, they have already come to me, why wait until now!" First there is Wang An's company, and then there is me Lin Johnson, and the Americans will adapt one day! ”

"Several of our brands were founded relatively late, and we are already at a disadvantage in competition with other companies! Also, as a technology company, you should pay more attention to the promotion of the people, because if you don't do it, other companies will do it! For example, Steve Jobs's Apple computer is very well advertised, and we are not dressed up as Jobs as a technology leader. We should pay more attention to brand promotion! ”

Lin Qiangsheng continued to say to Li Jing: "Doesn't Kangmoude Company also promote among college students? A big investment is still necessary, if you don't occupy this position, someone else will occupy it! What would happen if we allowed Cammoder's C64 computer to enter the education system and did not act on our own, then we would completely lose this market! After all, C64 is a product that is too suitable for schools to use, it is cheap and simple, and it is necessary to recognize its competitiveness! If you don't pay attention to increasing brand promotion, how can you win the market! ”

"Well, I'll listen to you!" Li Jing shook her head slightly, and said helplessly. She didn't expect that after the establishment of the direct selling company, she would encounter such a big publicity case, and now she can't care about the work in Silicon Valley at all.

When he was about to walk out of the office, Li Jing turned his head and said, "Johnson & Johnson, the Silicon Valley headquarters should rearrange a person, right?" There are so many things to do here, and I am afraid that I can't take care of Silicon Valley in a short time! ”

Lin Qiangsheng pondered for a while and asked Li Jing, "Who do you think is more suitable to be the general manager of technology at the headquarters?" ”

Li Jing's position in Lin Qiangsheng's company is very high. From technology research and development to product production technology, it is all within her purview. In the past, Li Jing managed very well in this position, and did a good job in R&D and production, but Lin Qiangsheng really couldn't find a suitable replacement for a while.

Li Jing thought for a while and said to Lin Qiangsheng: "Actually, I have also cultivated some people in this position. But I don't know if these people are up to the work of the headquarters, so it's up to you to get the idea! ”

Lin Qiangsheng nodded and said with a smile: "Sister Jing, how about separating R&D and production?" ”

Li Jing nodded with a smile and said, "That's good, then I can mention someone to you now." Lee Hye Young, 36 years old. Having worked at Lucent for seven years in product planning and marketing, I think it's up to me to put her in charge of product development! ”

"A R&D manager who understands the market!" Lin Qiangsheng nodded and asked, "Where is she?" ”

"It is said that he came from the mainland in his early years!" Li Jing said.

Then she mentioned a few more names to Lin Qiangsheng, and Lin Qiangsheng informed Wang Huichang after understanding.

These people shared Li Jing's original work, so that she could free up her hands to concentrate on running Dell. Although she broke away from Pentium Computer Company, her shares remained unchanged, and Lin Qiangsheng retained Li Jing's dividends, which was also a reward for the company's veterans. Even here, Dell gave Li Jing 5% of the shares, which is more than that of Pentium Computer Company.

Since mid-March, the computer literacy contest has been held in primary and secondary schools across the United States, and all participants who have signed up have received a quiz question. These questions and answers are mailed according to their situation, the questions are divided into two categories, each person picks what they are good at, and the answers are not allowed to be the same, otherwise they will be disqualified.

The campus activities of Dell, Pentium and Compaq also alarmed many computer manufacturers in the computer industry, and even other companies did everything possible to find Lin Qiangsheng and tell him that they wanted to participate in this event, but Lin Qiangsheng of course did not agree to reject these businesses one by one.

In fact, the computer literacy contest was not the first thing he came up with, and many companies have held similar activities before. But no other company has the financial resources to do such a large-scale marketing plan. Giant computer companies such as IBM and HP have this ability, but their products are mainly for commercial institutions, government agencies, and the education system has not been noticed, perhaps noted, but because there is no suitable product, the marketing is not right.

Lin Qiangsheng seized this opportunity, on the eve of the popularization of computers in the United States, he wanted to completely establish influence in the education market and make a reputation, and he wanted to let Dell, Pentium, and Compaq share this market!

Historically, C64 has sold more than 22 million units, accounting for 30%~40% of the market share. Sales of nearly $10 billion! Kangmaode has invested enough money in the education market, and this market has also greatly rewarded them!

The 80s can also be said to be the golden age of computer development in the United States.

In the face of the crazy marketing of several computer companies, the small and medium-sized computer manufacturers in the market were miserable, and they did not expect that after Cammodal reduced the C64 computer to $499, a stronger Dell company emerged and pushed the price of the Celeron computer to $440, which is not a life!

The Dell company also has a very unique approach to marketing, going so far as to use direct sales. They are desperately advertising in various media, desperately leaving contact information, and then sitting in the office waiting for the customer to come, which is simply an extremely stupid marketing move!

When Dell first came to the fore. Many computer manufacturers still have the intention of watching a good show, but when their marketing offensive is launched, many computer manufacturers are shocked!

Fake, as soon as he came up, he unfolded Wushuang and killed them by surprise!

In the face of a fierce price war, Kangmao was also deterred. Jack Trom didn't expect another competitor to appear, and the $440 sales price hit his bottom line.

Originally, it was expected that after the release of the C64, this computer would dominate the sales boom in the first quarter with an absolute price advantage. Even Jack Tramo is looking forward to making sales hot for a longer time and allowing the company to recover its R&D costs as soon as possible! But I didn't expect it to be released shortly after the C64. Pentium Computer Company, the small company that had not paid attention to it before, gave Cammodore a blow to the head, and set the price of the product at $598, only $3 higher than the C64!

Customers compared the two products back and forth, and the 16-bit processor Celeron computer naturally beat the C64, which only had an 8-bit processor that could only perform simple word processing, after all, the office power of the Celeron computer exceeded that of the C64 by much. There's also no reason why people should choose the C3 just for $64 cheaper. Although Commodore is a traditional old computer manufacturer, its products are much better than Pentium Computer Company, but the product performance of the two companies is easy to distinguish between the good and the bad!

And just as Jack resolutely cut the price of the product by one-fifth and positioned it at $499, another computer company emerged to compete with Commodore at a lower price of $440!

Jack Tramo not only came from the bottom of his heart, but also sighed to the marketing managers: "On this road of price war, there is really no minimum but lower!" ”

Frank, the marketing manager, said with an ugly face, "Sir." It's incredible that Dell has set the price at $440 and that's $59 less than our C64! Is the next step for us to do another price adjustment? ”

Jack's bald head was no longer so bright, and he waved his hand weakly and said, "Let's lower the price a little more, how about it under $440?" The finance department calculates the costs and sees how much we can get in. ”

The financial manager nodded sadly and stood up and hurried out of the conference room, he suddenly felt that even if it dropped below $440, it would be difficult for C64 to recover its decline! (To be continued......)