Chapter 173 Supplying transmissions to the masses

The central newspaper soon published the good news that domestic cars went abroad, reported that domestic cars were loved by the majority of foreign car enthusiasts at the Geneva Motor Show, and people enthusiastically took the test drive Jetta car and Gower car, and wished more and more domestic cars to go abroad and go to the world!

On the central newspaper, the leaders of Bincheng Automobile Factory are of course happy, and the leaders who have been transferred over are even more happy, the previous reports have little to do with them, and now the reports prove their hard work, which is the achievement!

At a time when China is celebrating the export of domestic brand sedans, Lin Johnson and Stanley are in talks with Volkswagen of Germany to supply them with MQ series transmissions.

The driving experience of a car mainly comes from the transmission, which can give the most direct experience to the car driver, and it is regarded as the top priority by automobile manufacturers! The performance of the MQ200 transmission has undoubtedly reached the pinnacle of this era!

Volkswagen's main brands, Golf and POLO, which pursue a comfortable and casual life, naturally set their sights on this excellent transmission.

In particular, the MQ200 transmission has been evaluated by relevant evaluation agencies as the best transmission of the year, it has an unparalleled driving experience, in this era of manual transmission there is no product that can be compared with it, even many companies in the development of automatic transmission can not take out and compare with it performance. Even many car critics fell in love with it after test driving it, and gave it a very high evaluation, believing that with the MQ200 transmission, there is no longer a need for an automatic transmission.

Lin Johnson's HK Seiko and Volkswagen negotiated a series of issues such as branding and quotations, and Volkswagen insisted on using its own logo on the gearbox and refused to use HK Seiko's Pinyin trademark.

The two sides negotiated at the same time on different issues, and reached a price that both parties were satisfied with on the price issue, and the purchase price given by Volkswagen was 420 US dollars per unit. Lin Johnson is very satisfied with this price, and roughly calculates that if 100,000 transmissions are provided to the public a year, it will be 42 million US dollars. Fully self-sufficient and capable of subsequent product development!

Lin Qiangsheng did not mean to get stuck in Volkswagen's neck, he hoped that Tongguò would provide a sincere price, so that Volkswagen would always use his products to make his transmission company reach the same height as Japan's Aisin Seiki in later generations!

After more than a week of repeated negotiations, the two sides have never reached an agreement, and now Lin Qiangsheng finally sat in front of the stage. Wang began to interview the person in charge of Wang's and Volkswagen.

Green sent by Volkswagen. Heisman insisted that Volkswagen use the trademark, and that the Chinese company would certainly agree. Because in his heart, the Chinese don't understand what brand value is.

For the attitude of the Germans, Lin Qiangsheng is really a little crying and laughing, he is not a person who will automatically give up his brand!

Therefore, Lin Qiangsheng had to give an ultimatum to Heisman: "Mr. Heisman, I will sue you now, if you continue to think so ridiculously that we will give up using our own brand, then I have to sue you, there is no need for our two companies to cooperate!" I would like to ask car manufacturers who are willing to use our trademarks. Deliver our transmission products! ”

Seeing Heisman's shocked face, Lin Qiangsheng smiled: "I'd love to see you Volkswagen also develop an excellent transmission like MQ200!" I'm looking forward to it! ”

"We will! We Volkswagen have never lacked excellent design, and the MQ200 transmission is just a first-mover advantage, and we Volkswagen will soon come up with a better product! Heisman waved his hand down, a fierce confidence flashing across his proud face.

Lin Qiangsheng nodded and said with a smile: "Then I wish you all early success!" This is the end of our negotiations, Green. Mr. Heisman! ”

Heisman was surprised to see Lin Qiangsheng get up and leave, and turned around without stopping at all.

Heisman expects Lin Johnson to just act. Waiting for him to turn around and come back, but he eventually panicked. Lin Qiangsheng is about to leave the hotel lobby with someone!

Heisman quickly stood up and shouted, "Wait! Mr. Lin, let's talk again! ”

Lin Qiangsheng simply ignored Heisman as it was in the hotel lobby and they were about to take the elevator back to their rooms. Lin Qiangsheng's two negotiation attachés didn't understand why the boss turned around and left so decisively, but business negotiations were already full of all kinds of trickery, maybe the boss was testing the other party's bottom line, with this mood. The group followed the boss quietly.

Heisman had to catch up with Lin Qiangsheng and shouted, "You can use your trademark!" I said yes, damn it! ”

Lin Qiangsheng stopped, turned his head and said, "Green, you said that earlier, there wouldn't have been so many twists and turns!" ”

Heisman stepped forward and said, "We can talk again!" ”

"How?" Lin Qiangsheng was invited to sit down on the sofa again.

Heisman exchanged words with another negotiator beside him for a moment. There were a total of six people on the Volkswagen side. Two negotiators, two negotiators, two lawyers, such a configuration.

This is a big deal, even if Volkswagen's Golf and Polo do not need MQ200 for the whole series, there will be more than 300,000 vehicles equipped with this transmission, so the Germans still attach great importance to this negotiation!

Because Volkswagen's output is in front of him, such an attractive cake, Lin Qiangsheng does not want the relationship between the two sides to stalemate, Heisman and his assistant discussed for a long time, and said to Lin Qiangsheng: "We Volkswagen can accept the double Logo plan, this is our biggest concession!" ”

Lin Qiangsheng nodded and said: "We can accept this plan, but we still have one hope, that is, HK Seiko can launch the MQ series of transmissions to the auto parts replacement market, with our own Logo!"

Heisman nodded and said, "No problem, it's your right!" Moreover, will Volkswagen's distribution system cooperate with you to bring this transmission to the market, do you need Volkswagen's help? ”

Lin Qiangsheng smiled, shook his head and said, "I don't think this part is busy with anyone in a hurry to cooperate, we are still researching the market!" ”

Heisman said helplessly: "You are such a stingy fellow! Well, if you're looking for a partner, come to Volkswagen! Volkswagen will show the greatest sincerity to cooperate with you! ”

In fact, Volkswagen very much hopes that the MQ200 transmission will appear in the spare parts market, and the owners who have purchased the Volkswagen Golf and POLO will undoubtedly increase the viscosity of Volkswagen products and improve the loyalty of car owners to the Volkswagen when replacing the gearbox! This is something Volkswagen would love to see!

Today, Volkswagen's Golf and Polo cars have introduced up to 2 million cars to the market, and at least a quarter of the cars need to have their gearboxes replaced, which is a very large market! The public also wants to get a piece of the pie, but it depends on what Lin Qiangsheng means.

Then why doesn't Volkswagen produce it themselves, because the Germans have high labor costs! Moreover, according to the public survey, HK Seiko has set up a precision processing factory in Stuttgart, Germany, and the Germans are still very taboo about stealing their own people's jobs.

Next, the two sides negotiated on the substance, how many transmissions will be supplied per year, when they will be delivered, and gave a specific development deadline to match Volkswagen's technical requirements.

After the contract is signed, Volkswagen engineers will take their cars to the LS Research Institute in Los Angeles, where Lin's engineers will make matching adjustments to the transmission. Of course, the details of this research will be kept secret from Volkswagen's personnel.

Lin Johnson happily shook hands with Heisman, and the cooperation between the two sides also showed that the prospect of MQ200 transmission is unlimited. As a company that has launched a world-class excellent product, Keong & Johnson's HK Seiko has quickly become a new member of the world's automotive industry and an important transmission manufacturer!

Many well-known automobile manufacturers have successively sent letters of intent for cooperation. Automobile companies are actually assembly plants, and most companies are only responsible for design, assembly, and sales, and at most they manufacture gold and interior parts.

In the previous life, like the German car company, the automotive electronics used were nothing more than Bosch's, Volkswagen produced its own manual and DSG transmissions, and other spare parts were purchased. In terms of supporting systems, Japan and Germany have the most complete systems. Japanese car brands generally have a set of production system, which is very closed, and the spare parts manufacturing capacity is also very strong, and they basically use the parts of local Japanese companies or brands; In addition to tires, the Korean system is relatively weak in other fields, so he uses all parts, considering the cost, he will choose cheap ones, of course, the tires are also used in Korea. European car manufacturers are also relatively complete, but the cost is high in some areas, and it is typical that there is no low-end brand for tires. If the German car uses a water of German goods, the whole series of Continental tires Volkswagen must be expensive, so you must also choose the cheap and suitable. This is the cost issue that automotive companies must take into account, and global procurement is becoming more and more important.

General Motors of the United States and Peugeot Citroen of France have successively put forward cooperation intentions to Lin Johnson, for Europeans who like comfort and handling, these manufacturers have invariably set their sights on this transmission, hoping that this transmission can improve their car performance and stabilize the automobile market!

With such a promising outlook, Lin Qiangsheng ended his trip abroad and left the negotiations to Stanley. He immediately returned to China with Chen Yao, and then Lin Qiangsheng wanted to expand the production of transmissions and prepare for the massive orders abroad! (To be continued......)