Chapter 653: Empower the American Auto Retailer Giant

Lexus Motor Company's LS400 was in the spotlight at this year's New York Auto Show and was an unprecedented success, and calls for inquiries and orders for the purchase of the car flocked to the hospital.

The dealers who had worked with Saturn Motor Company had also become proactive, they saw the potential of the LS400 and wanted to get the sales agency rights for this model, and a popular top-of-the-line model would mean higher profits and generous commissions for dealers, and they would not give up the opportunity to make money.

In the past, only some third- and fourth-tier car retailers and some small independent dealers were willing to sell Saturn cars as agents, after all, the car company was not well-known and its technical strength was very ordinary.

Now, several of the largest auto chain retailers in the United States have also seen the opportunity, calling and faxing to seek cooperation, and there are countless other large and medium-sized auto retailers who want to cooperate.

Headquartered in Fort Lauderdale, the harbor city of Fort Lauderdale, the largest auto retailer in the United States, the largest auto retailer in the United States with more than 400 auto companies, and its branches and chain sales outlets in 26 major cities on 19 continents in the United States.

Lin Johnson attaches great importance to the brand operation of Lexus, he and Kodinan personally went to Fort Lauderdale's AutoNation for inspection, Kodinan was appointed by Lin Johnson as the president of Lexus Automotive Company, he participated in the research and development of this car throughout the process, and is most familiar with this model, so it is also the best praise for him to serve as president.

In terms of the ability to innovate and conceive new models, Cordinan is far worse than those who have become famous, and it is more about talent, but the tasks that are explained and the plans that are made. He was able to do it well.

LS Automotive Research Institute has been merged into Lexus Motor Company as an exclusive research institute that will continue to develop new automotive technologies and provide forward-looking design work for Lexus.

After approaching the American Automobile Alliance, Lin Johnson signed a licensing agreement with AutoNation, and then the American Automobile Alliance enjoyed the distribution rights of the LS400 and ES250. The new model is expected to go on sale in September.

The American Automobile Alliance is also a major member of the American Automobile Dealers Association, and is the first-class company in the United States in the field of automobile dealership, not only providing customers with a variety of convenient new car loans, standardized car purchase process, and each car must be tested by this dealer before it is allowed to be sold, with a good reputation and unprecedented influence, and AutoNation signed a licensing agreement, which represents the mainstream of the American automobile market to accept the Lexus brand!

After that, Lin Johnson and Kodinan signed licensing agreements with several other major car dealers in the United States. They include CarMax, Penske California, Group1Automotive, Sonic Cars in North Carolina, Asbury Motors, and many others, and the nation's largest auto retailers have partnered with Lexus.

At the same time, Lin Qiangsheng successfully signed licensing agreements with these auto retailers for Saturn Automobile Company, Binqi, Harbin Automobile, Xingqi, GAC and other models, and easily promoted these models.

It turned out that because the Saturn Automobile Company was not famous and weak, these dealer giants were unwilling to cooperate with it, and the sales link of Saturn Automobile at that time was very thin, and they could only find some third-level agents. And now, Lexus has made a name for itself. These powerful and well-established auto retail giants gather like sharks that smell fishy, and they all want to enjoy this delicious cake.

Lin Johnson took advantage of this to sell other models. He knows that the luxury high-end LS400 must be a brand stage in the past two years, even if it is a large car manufacturer in the future, it is impossible to rely only on high-end models, and the vast market of mid-level cars is the majority of corporate profits, this must be of equal status, and the current top model may be ten years later, its configuration will be popularized to the mid-level car. If you work hard to lay the foundation, you will not be able to lag behind in the future.

With the joining of these auto retail giants, other auto retailers will not refuse, and have signed licensing agreements with Lin Johnson.

In total, more than 1,000 car sales outlets were integrated into Lin's sales system during the busy month of April. Fruitful. These retailers can not only provide consumers with a complete and worry-free car buying experience, stronger security and reliability, but also have a very large number of customer groups, which is really like a shotgun with those small car dealers before, and has a very big bonus effect on the sales of Lexus and other models!

And after signing so many agreements, the next step is also a test of production capacity, if the production capacity is insufficient, it is very difficult to hit the psychology of consumers.

On 13 May, AMC signed an acquisition agreement with Saturn Motor Company, and Thierry, vice president of Renault, signed the agreement on behalf of Renault and AMC, and Lin Johnson also solemnly signed his name.

The two sides shook hands and exchanged letters of agreement in front of a group of American media reporters. This marked a $1.4 billion acquisition, and AMC, once the fourth-largest automaker in the United States, switched sides and went into the arms of Saturn Motor Company.

Under the bright and enthusiastic flashing lights, Lin Johnson and Thierry warmly shook hands, and both sides were very satisfied with the smooth conclusion of the agreement.

Renault cleanly threw off the biggest burden of the American automobile company, and also obtained a considerable amount of liquidity. In the end, the two sides reached an agreement that the first $600 million would be transferred to Renault's U.S. account in batches in the second quarter, which gave Renault a respite from the deep financial crisis, and a follow-up $800 million five years later to acquire Renault's other 57% stake in AMC, at which time the American automobile company would be completely vested in Saturn Motor Company.

Lin Qiangsheng is happy that after the acquisition of AMC, he will be able to quickly expand production capacity, so as to solve the problem of insufficient production capacity that has plagued the company, so that the Georgia factory, which has been in tense production and troubles, can adjust.

He has already mobilized a number of Chinese-Chinese workers and engineers from the Sazhou factory, while increasing the number of local workers. The tension between the company and the local community has been alleviated.

Saturn Motor Company's acquisition of AMC Motor Company has also become a small corporate merger and acquisition event in the United States in the second quarter, and the American media have claimed that this may be an acquisition of the old factory to regain the dawn, and some are even looking forward to the re-emergence of the fourth largest automobile company in the United States, and wait and see.

Mr. Lin can be said to have taken over a giant American company with more than 50,000 employees. Even if this scale is very large among American companies, this car company has many shortcomings, and the outside world has two completely different attitudes of doubt and affirmation of its future.

Of course, in addition to the large number of personnel, the aging system, the lack of vitality, and the fact that workers are always wreaking havoc in production, AMC Motors has a lot to offer.

After all, this car factory is a veteran American automobile company with more than 30 years of production experience, and the acquisition of it has made the automobile industry of Dongxing Group swell all of a sudden.

Lin Qiangsheng will send technicians and working groups from China to enter the upper and lower systems of AMC and take over its family property in an all-round way. Understand it, digest it, and absorb its techniques for your own use!

AMC's Eagle series models, although they have a strange body shape, are the originators of crossover production models, and the low body lines constitute a strong visual impact.

At the beginning of the design, the chassis and suspension were heightened, and a four-wheel drive system with afterburner box was adopted. In terms of body form, it provides several body forms such as four-door sedan, coupe, two-door diagonal back, convertible, and station wagon. There's even a high-performance version of the SX-4, which is more focused on a sports car than the regular version. The rich selection of models and unique vehicle style make it very popular with the younger generation in the United States.

In terms of power. The AMCEagle is powered by a 2.5-liter inline-four and a 4.2-liter inline-six petrol engine, with the former producing a maximum power of 106 hp at 4,800 rpm. It produces 183 Nm of torque at 2,800 rpm, the latter 118 hp at 3,500 rpm and 290 Nm at 1,800 rpm. In terms of diesel power, it is equipped with a 3.6L inline-six diesel engine from the Italian company VM, with a maximum output of 150 hp and a maximum torque of 310 Nm. Among them, the transmission matched with gasoline power is four-speed manual and five-speed manual, and the transmission matched with diesel engine is three-speed automatic transmission. The chassis is constructed with double wishbones at the front and leaf springs at the rear. Later, in order to improve the shock absorption effect of the vehicle on off-road roads, the number of rear leaf springs was increased to four, which further strengthened its impact resistance.

There is also the Cherokee brand, with excellent off-road performance, which is a classic model for off-road vehicles to truly enter the civilian population. It was the only compact sport utility vehicle with four doors in the early 80's and quickly became a global phenomenon.

In '84, Jeep, a subsidiary of AMC, introduced the two-door Cherokee and four-door Cherokee and four-door Wagnier sports cars. This series of products has become popular in the market, and three well-known off-road car magazines in the United States have called it the year of ×4. In addition, the company also produces existing models such as the CJ7 and CJ8 Climber. In 1985, the CJ7 Jeep Carmange Truck was introduced, which represented a completely new generation of Jeep trucks that had never been seen before.

These are all coveted by Lin Johnson and Johnson for a long time, and these two series of models and technical technology are also the greatest value of this company!

Of course, there is still the part of the factory that still does OEM for Chrysler and Renault, and Lin Johnson has also reached an agreement with the two companies as much as possible.

Renault has pledged to continue to manufacture its Alliance models (the 1983 Renault 9) at the AMC plant, provided that Renault does not suffer a precipitous decline in sales, that their management team remains based at AMC, and that Chrysler will continue to work with AMC to manufacture its models.

Chrysler, which is currently in its base camp in Detroit, has reduced production a lot due to rising labor costs, and even if it wants to get rid of AMC, it can't find other partners for a while. Moreover, doing so is not good for Chrysler's own image. (To be continued.) )