As a work that discusses controversial topics, "Death Row Walk" was under a lot of pressure before its release - in fact, strictly speaking, even after its release, it received rave reviews, but the pressure was still not relieved. Because the topic of the death penalty involves religion and human rights, this is even more than a species. The problem of ethnic discrimination is even more complex and intractable.

Until 2014, the debate over the death penalty had not been fully resolved around the world, and even because the topic was so complicated, human rights and religious groups were forced to shift their goals and try to "fall." Fetus" on this topic to gain more advantages because of abortion. Fetus, like the death penalty, involves respect for life.

This shows how sensitive the topic involved in the "Death Row Walk" is, and it can be said that it is dancing on the tightrope of the crossfire border.

Therefore, it stands to reason that "Death Row Prisoner Walk" should have suffered on the cusp of controversy, but the overwhelming praise received after the release of the film was almost everyone's surprise, especially the high praise given by the Banned Alliance as if nothing had happened-the blind 100 points are the greatest irony, which also temporarily drew an end to the "confrontation" between the media and Hugo in the past year, and obviously, ended in Hugo's complete victory.

The 87-point media review can almost be considered a rare victory, and the 26 media outlets wrote reviews to make this number convincing enough.

As a work with a heavy subject matter and controversial topics, "Death Row Walk" won the love of film critics after its screening, which was the first step to success.

Objectively speaking, whether it is DreamWorks, Twentieth Century Fox, or Tim Robbins himself, they don't expect much from the box office of this work, not because they lack confidence, but because of the facts. "Death Row Walk" is not like "Seven Deadly Sins", the latter is at least a suspense work with a certain audience base, but the former is completely a deep plot work, and its box office pull momentum is even inferior to "Before Sunrise".

Still, people have expressed curiosity about the box office of "Death Row Walk", especially in the case of "Death Row Walk" and "Twelve Monkeys" going head-to-head.

The grand occasion of the screening of "Death Row Walk" quickly became the focus of attention on the third weekend of December, especially in the context of the grand premiere of "Death Row Game", which was not inferior to the "Death Row Walk" that premiered in 2,500 theaters, which made many people speechless.

Robin Williams, the actor of "Jumanji", was also asked this question in an interview after the movie premiere, Robin did not rush to answer at the time, but took a detailed look at the grand occasion of the "Death Row Walk" screening all day, and then laughed, "Now Hugo should not blame me for not arriving at the scene in person, on the contrary, I should call Hugo, he was absent from the premiere of my work, which made me lose a lot." ”

Robin still does not lose his personal humor style, and makes a little fun of Hugo, which can also be seen from here that their friendship is very good. Then Robin also said more, "I told them a long time ago, don't confront Hugo head-on......" After speaking, Robin also spread his hands and shrugged his shoulders, with a helpless look, which made the reporters chuckle.

As a work that was only screened in three theaters, the crowds caused by "Death Row Walk" on the day of the screening have already attracted strong attention across North America, but unfortunately, only three landmark theaters in Los Angeles can currently watch the film, which has even caused dissatisfaction among many people.

Not only audiences outside Los Angeles, but also local audiences in Los Angeles are complaining. The three landmark cinemas, starting at 7 o'clock in the morning, have a time slot every two and a half hours, and continue to rotate for 24 hours, but they still can't meet the enthusiastic demand of the audience, and the sun has not yet had time to set on December 15, and all the tickets for all the next weekend have been sold out.

The Landmark Cinema Line itself is also anxious, and the heat wave of "Death Row Prisoner Walk" has almost exceeded everyone's expectations, and the "pre-sale tickets" that have never happened for the art cinema chain have been supported by countless audiences, and those audiences who can't buy tickets have appealed to the Landmark Cinema Line, asking for pre-sale of movie tickets for the next week, even from Monday to Friday.

What's even worse is that as a publisher, Twentieth Century Fox's customer service calls have also been blown up by theater managers across North America.

At this moment, the mainstream cinema chains in major cities across the United States are already unbearable, not only art theaters, but even commercial theaters are facing the same dilemma, audiences walked into the cinema, watched the list of recently released movies, and more than 30% of the audience asked, "Why is there no 'Death Row Walk'" or "When will 'Death Row Walk' be released", which makes the staff very embarrassed - because Twentieth Century Fox has not planned to let "death row walk" so soon Entered the commercial cinema chain.

Even though people have been comparing "Death Row Walk" and "Twelve Monkeys" together, Twentieth Century Fox did not get carried away, they knew that the box office pull of the two films was completely different, and even if "Death Row Walk" could achieve good results with Hugo's appeal, it was still not a match for "Twelve Monkeys", which aimed at the box office. Therefore, Twentieth Century Fox has formulated a steady and steady expansion policy from the beginning, and in the first few weeks, it has been mainly art theaters, and after spreading the reputation of the film among professional audiences, it will consider gradually expanding the film in North America.

But now the situation has taken Twentieth Century Fox by surprise - by surprise, by killing everyone by surprise.

The scheduling managers of the major theater chains have called to inquire about the next expansion plans of Twentieth Century Fox - as businessmen, no one will push the business of door-to-door delivery, and now it is clear that the audience wants to watch the "Death Row Walk", even if the number of people is not too large, even if the theater chain only arranges one screen in one screening room for broadcasting, it doesn't matter, at least when the audience comes to ask "why there is no movie", they can keep these audiences.

What's more, cinema managers know better than anyone the additional effect brought by Hugo, even if it is not the audience of "Death Row Walk", relying on the topic of "Death Row Walk" to attract audiences to enter the cinema and buy tickets for other movies.

Twentieth Century Fox was also quite scrambling when it came to such a situation, and Kevin Pence immediately called an emergency meeting to analyze the current situation. Distribution is a very advanced science, which involves marketing, advertising planning, audience psychology, publicity strategy and other aspects of knowledge, and the really good distribution company can often make a $100 million movie eventually achieve 200 million or more box office.

In the end, Twentieth Century Fox came to a conclusion: the current audience craze is actually just emerging, and the managers of the major theater chains are only expressing their positions, and have not really reached the level of urgency - that is, they still do not have an accurate understanding of the box office potential of "Death Row Walk", after all, even Twentieth Century Fox itself is not sure about the box office of this film.

Therefore, they decided that the pace of release in other parts of North America is still not in a hurry, but in the next two weeks, the number of screening venues and screens can be gradually increased or decreased on the landmark theater line, so that more art film lovers can watch this movie, whether it is the original audience of the landmark theater line, or the hands of those who are willing to walk into the landmark theater line to watch the "Death Row Walk" at this time, they are the real target group, that is, the people who can really determine the direction of the "Death Row Walk" word-of-mouth.

After three weeks of fermentation and precipitation, the feedback of the "Death Row Walk" will gradually become clear, and the box office trend curve of the movie can also be roughly estimated at that time. If there is a big seller, then it will enter the commercial theater for official release; If not, if the theater manager and those audiences are just curious about the topic, then the art theater is steadily expanding.

Anyway, Twentieth Century Fox didn't plan to rely on "Death Row Walk" to win a super high box office, and being able to recover the cost is a victory.

I have to say that Kevin is indeed a person with courage and skill, and he can not be carried away by the grand occasion in Los Angeles during the screening, still maintain clarity, and maintain the original expansion plan, which is not a decision that ordinary people can make. However, what kind of effect can be achieved by the strategy of Twentieth Century Fox this time is not what Kevin says, but depends on the reaction of the market.

Due to the restrictions of the screening theater chain and the screening screen, it is difficult for "Death Row Walk" to break the historical record, which is the gap in base, but the single box office of "Death Row Walk" still arouses countless curiosity.

Under such circumstances, it is better to say that "Jumanji" has been fully released in 2,500 theaters, and the impact is minimal; But the "Twelve Monkeys", which were also released in three theaters, were not so lucky, with the "Brave Game" and the "Death Row Walk" after the "Death Row Walk", which faced an extremely bad situation for the "Twelve Monkeys" who were caught in the attack.

However, after the release of "Twelve Monkeys", it also brought a surprise, film critics actually praised the movie, and the positive response accounted for the majority, which is really good news for the "Twelve Monkeys" with wolves and tigers in front of them, and the media comprehensive evaluation is as high as 72 points, which undoubtedly relieves countless pressures for the movie!