This kind of media, I call it self-media.

What is self-media?

To put it simply, it is an individual, his own media.

Unlike traditional media and traditional Internet media, self-media is relatively low in terms of structure cost.

He costs almost nothing.

At the same time, his popularity, in some cases, is not lower than that of traditional media.

Generally speaking, our self-media is widely used on Facebook, Weibo, blogs, and personal space.

Especially the birth of Weibo, he paved the way for self-media.

In front of countless MIT students in the audience, as well as countless experts and scholars, Zhang Ning talked eloquently.

In fact, self-media appeared very early.

In the age of blogging, some people used blogs as a medium.

However, because of the blog model, self-media is not successful.

But after the emergence of Weibo, self-media has really entered the world.

However, it is clear that in 2004, self-media was still a relatively unfamiliar thing for many people.

"Guys, I know this is a relatively unfamiliar word to you. Some may have heard of it, and some may have heard it for the first time. However, I believe that it will not be long before self-media will become a mainstream in the market. And, I also think, he will also coexist with traditional media. ”

"So, someone asked, what are the characteristics of our self-media, and what are the differences between it and traditional media."

"I think there are four points."

"The first point is civilianization."

"Any user, anyone, they can participate in the construction of self-media, breaking the traditional media in the hands of a small number of people."

"The second point is that it has a low threshold and is easy to operate."

For television, newspapers, or portals, it is very complicated to create such a media platform, the second is also involved in huge funds, and the third is to test a person's vision. However, in self-media, it doesn't cost a penny to set up your own media, nor does it require any high education, let alone complicated. Everyone can participate, and the whole operation is very simple.

"The third point is that it is very interactive."

The interactive mode of self-media belongs to the third generation of Internet interaction, and they are actually interacting while spreading.

"Fourth, it is not limited by time and space."

At any moment, at any point, as long as there is an Internet, you can act as a media platform.

"Well, after all these theories, I'm afraid everyone is tired of listening to them. I know that this is the theoretical knowledge that everyone hates the most. In fact, so did I. When I was studying, I was also annoyed by the teachers, who had nothing to say about a lot of theories. Okay, let's put aside the theories and let's play with the practicals. ”

"How to create a self-media."

"Guys, this is a trick, I have never sued him in ordinary people. So, now, I will share with all the students on the scene how we can create our own self-media. ”

First of all, we need a computer, a network cable.

Secondly, we can apply for a Facebook account, or a Weibo account, or a blog personal space account.

Let's take Weibo as an example.

After we signed up for a Weibo account, we had to attract people first.

Because the more popularity, the more people will watch our Weibo content.

So, how do we attract popularity?

There are several answers.

We can watch a series of our friends, and we can also continue to create some high-quality content to share with you.

If you're already a celebrity and already have a certain amount of popularity, then, congratulations, you've completed the most crucial step.

When our popularity reaches a certain value, then it's time for us to make a move.

Isn't it true that a Weibo with millions of followers hasn't thought about making good use of it?

For example, post an ad on it or something.

Of course, your ad should not be so obvious, if you let everyone know that you are an advertisement, you just want to advertise, is it too boring. For example, I usually use a very hidden way to output an ad. Like, I am now sharing self-media with you, have you ever thought that in this, in fact, there are also advertisements.

For example, Weibo.

Presumably, everyone uses our Penguin company's Weibo.

This example made everyone in the audience burst into laughter.

Well, that's the whole process.

It's very simple, it's very easy.

As long as you have the heart, you can set up your own media platform.

As I've seen, there are some classmates in Massachusetts who have more than 1 million followers.

This is a very good start, if you will, your Weibo is actually your self-media.

However, self-media is far more than what I said above.

Compared with traditional media, our self-media has more unique characteristics.

For example, because of his popularization and popularity, our self-media can include more news content, in which it is not just advertising. We can see a lot of things that traditional media can't see, some gossip news, some gossip...... Wait a minute.

Even, sometimes, even if you don't realize it, a few words in your Weibo have formed the role of a medium.

It's like a classmate who inadvertently sighed on Weibo, "I'm coming to MIT to give a speech."

On the surface, this seems to be nothing more than an exclamation for a certain classmate.

However, for friends who don't know the truth, this is news.

And our news is still up-to-date.

If someone posts my speech on Weibo or other spaces at this time, it is completely equivalent to a live broadcast.

Okay, having said that, then, I should also say something personal.

Just like the self-media I just told you, a genius like me with such popularity, if you don't advertise at this time, I'm really sorry for my popularity. Hehe, just kidding. In fact, I just wanted to say it. If you are in the field and all the friends around the world, you think that Penguin is a pretty good company. In other words, we have a fun boss like me at Penguin, and you can always send your resume to Penguin's external recruitment mailbox. We welcome you to join us, Penguins.

This sentence is not only valid today, nor will it be valid tomorrow, but it will be valid forever.

What I hope to see is that one day, Penguin will be even brighter because of you.