When the time came to March 7, countless newspapers and magazines also joined the camp of fierce reports on the "2008 Global Billionaires List", because of Lin Yuquan's age and special status in the entertainment industry, he naturally became the focus of all reports.

"The latest Forbes Global Billionaires list was announced yesterday, and Lin Yuquan became the new richest man in the mainland."

"The richest people on the mainland list have doubled this year, and Lin Yuquan is the top with $8 billion, only one step away from the 100 list."

"Lin Yuquan's wealth myth, the new richest man in the mainland has become one of the top four richest people in China, second only to Li Ka-shing, Sun Hung Kai, Kwok Brothers, and Lee Shau Kee."

The major media's reporting attitude towards Lin Yuquan basically tends to be positive or neutral, but there is still no shortage of criticism of him, of course, such criticism is not only aimed at him, but at all the mainland tycoons on the list.

Among them, "Business Week" devoted a large page to this report, and its headline was in huge red letters: "Philanthropic Reflections on China's Billionaire Army's Record List." ”

The report first mentioned that in this year's global billionaire list, the number of mainland billionaires on the list soared from 20 last year to 43 this year, and then listed the assets of the top 10 people, Lin Yuquan (US$8 billion), Country Garden Yang Huiyan (US$7.4 billion), Suning Electric Zhang Jindong (US$4.5 billion), Oceanwide Group Lu Zhiqiang (US$3.9 billion), Gome Group Huang Guangyu (US$3.5 billion), Xinhu Group Huang Wei (US$3.4 billion), R&F Group Zhang Zhang (US$3.1 billion), Liang Wengen of Sany Group (US$3 billion), Zhang Xin of SOHO China (US$3 billion), Shi Yuzhu of Giant Group (US$2.8 billion).

And later, in the report of Bibier. Gates, Warren Buffett and other top 10 richest people in the United States are philanthropic acts. It is pointed out that the domestic rich lack of philanthropic awareness, lack of systematic philanthropic behavior, and love luxury goods rather than do more charity. For this reason, it was also mentioned that Lin Yuquan had previously bought ten LV bags in one go at the LV store.

At the end of the report, in addition to building a government to improve the charity system, the author vigorously calls on the top domestic tycoons represented by Lin Yuquan, Yang Huiyan, and Zhang Jindong to take the lead and become China's Bill. Gates, Warren Buffett.

After the report was later reprinted by online media, it immediately caused a great response among Internet users, causing the charity of the controversial Chinese tycoon to be questioned again and pushed to the forefront.

"Look at Bill. Gates and Warren Buffett. The country's plutocrats should be ashamed and blush", compared to Bill. Gates and others, the domestic tycoons need to learn too much", "The domestic tycoons are too lacking in social responsibility and don't ask you to donate all." But your donation can't be too chilling. "Why can't you get out of Bill. A philanthropic plutary like Gates? "I'm completely dead set on the rich in China."

Similar comments were overwhelming on the Internet for a while, and it was obvious that people were generally dissatisfied with the investment of domestic tycoons in philanthropy, and only a very few people thought it was difficult to say, and named the difference between the domestic philanthropic environment and Europe and the United States. But such arguments are largely drowned out in the clamor of discontent. It was selectively ignored by countless people, and there was no repercussion.

There is no doubt that after the release of the Forbes Global Billionaires List in 08, with the guidance of some media, another round of rich charity storm is about to intensify.

Lin Yuquan received text messages from Ding Zhi and Chang Jihong in the morning meeting, and in the text messages, the two of them invariably expressed their anxious attitudes.

"Okay, I got it. I am in a meeting. On the sidelines of the meeting, Lin Yuquan called the two to learn more about the situation. To be honest, he particularly dislikes to persuade and force donations through moral bondage, and those who have the ability to do so should naturally be enthusiastic about charity, but this should be a voluntary act, not a moral hijacking, charity charity, the real meaning of charity should be a good act driven by the psychology of compassion.

In his view, the lack of charity consciousness is not only the domestic rich class, but the whole society, too many people only see the rich are not charitable, but subconsciously ignore themselves and the people around them have no charitable actions, only see the charitable donations of the rich in the United States far exceed the domestic, but there is no specific analysis of the reasons for such a situation, which is actually a very unreasonable idea.

In addition, Lin Yuquan never thinks that the only way for the rich to fulfill their social responsibilities is charity, and charity is a good act of kindness, but it does not mean that the sense of responsibility of the rich can only be measured by charity. In fact, for enterprises and entrepreneurs, maintaining the healthy development of enterprises is a huge sense of social responsibility, and running a good enterprise can not only contribute taxes to the country, but also provide employees with preferential wages, and provide consumers with excellent products and services, its importance is undoubted. On the premise of running a good business, the extension of responsibility of the rich is to devote themselves to charity.

After hanging up the call with Ding Value, Lin Yuquan briefly looked at the report of "Business Week" on his mobile phone, and his eyes were cold, he is not a narrow-minded person, although he does not agree with the media blindly accusing the rich of not being keen on charity, but he will not be angry because of this, but the media "Business Week" is different, and the other party has repeatedly targeted him, obviously with bad intentions.

"Hey, Director Lin, you should know that there is now a criticism on the Internet that we don't do charity!" A calm male voice sounded in front of Lin Yuquan, the person who came was Zhang Jindong, the chairman of Suning Electric, and among the members of the National Committee of the Chinese People's Political Consultative Conference, there were many outstanding private entrepreneurs including Zhang Yin, Xu Rongmao, Zhang Jindong, Lu Zhiqiang, and Li Shufu.

"Hmm." Lin Yuquan nodded.

"It's a really bad situation, hey, why do so many people not understand our situation at all? We have a lot of assets on the Forbes list, but the assets on the Forbes list are not the same as the amount of money we actually hold, and I really think it's easy to take out hundreds of millions of dollars for charity. ”

Zhang Jindong looked sad, Suning Electric's total pre-tax profit last year was only about 2 billion, almost all of the funds after tax deduction were used for the company's expansion, it is impossible to have much money for charity, if you take out hundreds of millions to do charity, it will inevitably affect the expansion and construction of Suning Electric.

The reason why Suning Electric has been able to grow from a profit of less than 60 million in 02 years to 2 billion last year in recent years is entirely because of the expansion of its chain scale and the improvement of the efficiency of a single store. Once too much expansion money is invested in charity, the impact on the business is not difficult to imagine.

As for him personally, he seems to have a huge fortune of $4.5 billion. But that is the market value of about 30% of Suning Electric Appliances shares he holds, and he himself wants to invest heavily in charity, so he can only sell the stocks in his hands.

Lin Yuquan nodded sympathetically, unless the kind of companies that can generate a lot of cash flow, such as energy companies, banks, real estate companies, and high-end technology companies, for ordinary enterprises, there is not much money at the disposal of the enterprise for charitable purposes. If the investment in charity is too high, it will inevitably affect the operation of the enterprise, and the gains outweigh the losses.

"Director Lin. What are you going to do?" Zhang Jindong stared at Lin Yuquan tightly and asked, as a wealthy man on the cusp of charity this time, Lin Yuquan's actions naturally had a great impact on him.

"Of course, it is actively involved in charity, and this approach is the most powerful response." Lin Yuquan said in a deep voice.

"Hmm. That's right. This time the public is not satisfied, and even if it is difficult, it must require a lot of charitable measures, otherwise it may be scolded for what it will be. Zhang Jindong said distressedly.

Lin Yuquan shook his head, looking at Zhang Jindong's expression, he knew why so many rich people hated charity, and the persuasion and forced donation under moral hijackage were really disgusting.

He agrees that the rich should invest in the field of philanthropy, but he does not agree with the current way of the media and the public to treat the rich in charity, and the domestic public opinion environment does not have a high evaluation of the social donations of the rich. Recognizing injustice, Yan zhòng hurts the enthusiasm of the rich to devote themselves to philanthropy.

In fact. If all the media and the public could look at the rich who are doing charity with admiration and admiration, and make them feel respected, the situation would certainly be different.

When the morning meeting ended, as soon as Lin Yuquan walked out of the Great Hall of the People's Republic of China, he was immediately surrounded by reporters, not only him, but also because of the charity storm in full swing on the Internet, such as Xu Rongmao, Zhang Jindong, Lu Zhiqiang, and other Forbes richest people were surrounded by reporters.

"Hello, Director Lin, I am Chu Lin, a reporter from Zhongyuan Daily, what do you think of the lack of charity awareness of domestic tycoons pointed out by some media?" A young man with a handsome face handed the microphone to Lin Yuquan.

"I have answered this question before, yes, there are indeed many wealthy people in China who do not have the awareness of charity, but we should pay more attention to the fact that there are some people who have been silently doing charity, and I believe that in the future, more and more people will invest in charity." Lin Yuquan said unhurriedly.

"Is that also Director Lin?" The handsome young man who called himself Chu Lin immediately asked.

"Oh, this journalist friend, your question itself is a problem, as if I didn't do charity before, this is not right!" Lin Yuquan smiled slightly, and then said: "Maybe I didn't have so much wealth in the past, but since I have the ability now, I will increase my charity." ”

"I'm sorry, Director Lin, can I ask how strong your so-called charity will be? When will it be implemented? The handsome young man Chu Lin said.

"Actually, I was originally going to announce it to the public after a while, but since this reporter asked, I can reveal some things first, I have set up a private foundation, and from this year onwards, I will invest at least 300 million yuan in charity activities every year." Lin Yuquan said calmly and forcefully.

In an instant, all the reporters around Lin Yuquan were shocked, 300 million, this is not a small amount.

"Director Lin, are you telling the truth?" Chu Lin said in disbelief, he actually just asked casually, but he didn't expect to get such an amazing answer from Lin Yuquan's mouth.

"Am I joking?" Lin Yuquan chuckled: "The foundation will officially announce it after the end of the two sessions, and the specific situation will be known at that time. ”

Because there was a meeting in the afternoon, after the interview, Lin Yuquan went to the restaurant for dinner with Zhang Yimou and Feng Bigang.

As soon as he arrived at the hotel, he immediately called Lin's father and told him that he had disclosed some of the private foundations in advance, and then he called Chang Jihong and asked her to contact the public relations company for public opinion guidance.

"In addition, let the investigative firm collect information about past philanthropic behavior by BusinessWeek and its employees, as well as a single negative story, including misreporting." Lin Yuquan said at the end.

"Okay. Boss. Chang Jihong's voice rang from the other end of the phone.

After realizing that he lacked such a team to handle various things for him, Lin Yuquan immediately asked the headhunting company to find a corresponding candidate for him.

But even with the help of a headhunter, I want to build a company with excellent ability. In particular, a team that can fully obey his orders is bound to not be able to do it in a short time.

Therefore, he asked Chang Jihong to choose a strong company among the local public relations and research agencies in Kyoto, and handle the corresponding things for him before the team was formed.

The reason why he arranged for a public relations company to guide public opinion was not only because Lin Yuquan wanted to eliminate some people's hatred of the rich against him, but also because he wanted people to have a clearer understanding of the current situation of charity in China.

As for letting the investigation company take action. Of course, there is only one purpose, to make certain people who target him receive the punishment they deserve

Online media is far from being comparable to traditional newspaper and magazine media in terms of the immediacy and speed of news reporting. Lin Yuquan set up a private foundation and will invest at least 300 million yuan a year in charity, which quickly spread through the guò online media report, which caused a strong response on the Internet.

More than eighty percent of the commentators praised Lin Yuquan's philanthropy. believes that Lin Yuquan is worthy of the pride of the Chinese people. But there are also a very small number of people who think that Lin Yuquan's charity is not equal to his own wealth. Compared with Gates and others, even some people in China whose wealth is far less than him cannot be compared.

And the latter's view naturally aroused the scorn of the former, gratuitous donation is a voluntary act to donate or not to donate or to donate, it is completely the donor's own business, not to mention 300 million less? People are doing good deeds, you have to ask why people don't donate billions and 2 billion, there is no such reason in the world. There are too many such questions, and the rich people will have to weigh what they want to donate in the future. If you don't donate, you will be scolded, and if you donate, you will be scolded, so why donate.

At the same time, the public relations company that was instructed by Lin Yuquan also began to take action.

A post titled "A Fair Evaluation of the Philanthropy of Domestic Businesses and Tycoons" reads: "Who says that domestic tycoons don't devote themselves to charity, and the richest people such as Yu Pengnian, Niu Gensheng, Liu Peizhen and Chen Dexun, who topped the Hurun Charity List last year, have donated almost all of their wealth." The amount of wealth they donate is also higher than that of their personal wealth compared to the most famous philanthropists in the United States, Warren Buffett and Bill Brown. Gates. In particular, Yu Pengnian, who donated 2 billion in 4 years, can rank 30th on the charity list even in the United States. But the good deeds of these rich people are little known in China because of the lack of media coverage, in fact, we should remember these obscure philanthropic people more than accusing such and such a rich man of not being charitable. ”

In a post "Please respect the right of the rich to choose charity", it was written: "Charity is out of love for human beings, efforts to promote the welfare of human beings, it is a moral behavior, not determined by the amount of wealth, this kind of moral behavior comes from the heart of the philanthropist himself, can be guided by external forces, but it is by no means the use of moral kidnapping, everyone has the right to choose whether to be charitable, including the rich." It is true that compared with foreign tycoons, domestic tycoons do need to pay more kindness and responsibility, but this should not be in the form of forced donations. While building a charity system, we should look at their philanthropic actions with appreciation and respect their philanthropic choices, only in this way can the rich take the initiative to devote themselves to charity. Otherwise, it would be terrible if everybody had the idea that 'you are a rich man, and you don't don't donate'. ”

Not only did Tieba post, but in a striking news item on a large online news website, he wrote: "Compared with China, we should see that the United States has a system and soil that breeds Gates-style philanthropists, and encourages philanthropy in taxes, so that while saving zài really have the heart to charity and wealthy, because of tax avoidance, there is a false impression that all American billionaires are committed to charity." It is also because the so-called donations of the rich, especially naked donations, are a way to avoid taxes, so the vast majority of donations from the rich in Europe and the United States are actually donated to their own foundations, which is completely different from the charitable donations of the rich in China. ”

In addition, in the news of another large online news website, it was written: "The wealth of the rich is not the same as the assets that actually control zhì, taking Lin Yuquan, the richest man in the mainland who was just born, as an example, his assets of $8 billion, of which $5.5 billion are the market value of Alibaba's B2B shares, $1.5 billion is the valuation of Facebook, and the remaining $1 billion is a large part of the valuation of companies including Shuguang Films, Shuguang Network, Yuquan family, Shuguang Cinemas, Summit Entertainment, and Little Bear Press. Aside from the funds for the operation and development of various companies, Lin Yuquan's disposable funds are actually not much, and the funds of 300 million yuan are definitely a huge number among the funds at his disposal.

The same is true for most of the rich in China, so it is simply a very unreasonable request to ask the rich to take out a fraction of their wealth for charity, which is the same as the fact that ordinary people will definitely not sell their houses to do charity. If we can look at the philanthropy of the rich with a rational eye and attitude, presumably, except for a very small number of rich people whose money is not visible, no rich man will resist charity, which can bring them a good reputation and psychological satisfaction, under the circumstances of his ability. ”

"Oh, Director Lin, you actually donate at least 300 million a year in the future." "Director Lin, you are amazing, your skill is not small!" "Awesome, if you don't admire it, you can't do it!" "Director Lin, you have made us miserable this time, it seems that you must bleed profusely, otherwise you will not be scolded to death compared to you."

After learning the exciting news, during the afternoon meeting, Xu Rongmao, Zhang Jindong, Lu Zhiqiang and others who participated in the meeting came to Lin Yuquan one after another.

"Don't look at me like that, donate as much as you can, you can donate as much as you can according to your own situation, such as Xu Dong and Lu Dong, you are both real estate tycoons, with strong financial strength, how can you live without donating more." Lin Yuquan smiled.

"Heh, stimulated by your pen, I can't donate less if I want to!" Xu Rongmao said with a hearty smile, he not only has strong financial strength, but also tends to do more charity, so there is no pressure.

"Xu Dong is right, we have to donate more if we want not to be scolded! By the way, Director Lin, what kind of charity is your private foundation mainly for, if it is feasible, it is better for us to do it together, so that the effect will be better. Lu Zhiqiang said with a smile.

"It's a good idea, and it's better than the charity we donate individually." Zhang Jindong agreed.

"My foundation is mainly engaged in educational charity, but it does not exclude other charities, if you are willing to join in, you can choose your own charitable inputs." Lin Yuquan said with a smile on his face, the purpose of establishing the foundation is to do charity, not for his personal use, so he does not exclude others from joining, if other rich people are willing to join, then he can do his charity plan better.

After the meeting ended in the afternoon and was interviewed by some media, Lin Yuquan immediately drove to pick up Liu Yifei and Liu Shishi.

"Brother Yuquan, those media are so hateful, they even said that Brother Yuquan you only care about buying luxury goods, not charity, and are talking nonsense, I don't know what kind of expression they had after seeing the news that Brother Yuquan announced that you would invest at least 300 million yuan a year for charity?" Liu Yifei had ridicule in his eyes.

Lin Yuquan smiled slightly.

"Yuquan, is there no news about the actor candidate for "Heartbeat"?" Liu Shishi asked with concern.

"It should be soon, in the past few days, I have received information from many overseas actors outside the United States, and the casting team is screening, and after they have screened the right candidates, they will send it to me, it should be in the next two days." Lin Yuquan said happily, he also wanted to find the Bryce he wanted as soon as possible. (To be continued......)