Chapter 594: IMAX Corporation
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Although Iron Man's fame in North America is comparable to that of Superman and Spider-Man, looking at the world, Tony? Stark's relatively limited audience also affected the film's overseas box office to a certain extent, with "Iron Man" being released simultaneously in more than 70 countries and regions, and grossing $110.11 million in its first week overseas. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
If the director was not Duke, the film's first week overseas would not have exceeded 100 million.
Anyway, Tony? Stark is a relatively unfamiliar character to most audiences outside of North America, and this is another production that has just begun, and it is unlikely to have a large audience base like a sequel.
In fact, except for the United Kingdom and Australia, "Iron Man" did not exceed the $15 million mark at the box office in its first weekend in other overseas regions.
Even Duke can't change the normal laws of the film market.
Of course, even if he and James? Together, Cameron is unlikely to run counter to the laws of the market.
Duke is well aware that if this is not a comic book movie, there would have been a large number of comic book fans as a base, and even if his name is on the director's column, the North American box office in the first weekend will not exceed $100 million.
In fact, as long as you think about the past films such as "Titanic", "Avatar" and "Inception", it is easy to find that the box office of original non-sequel movies will not be too high in the first weekend.
This is the law of the market, even James at the peak? Cameron can't even beat it.
Maybe one day Duke will be able to break this phenomenon, but that will require the film, the theater, the screen and the ticket price to meet certain conditions.
Duke and the crew went around North America for ten days before returning to Los Angeles, he had no plans to go overseas, and the film was promoted with Robert Jr.? Donnie and Scarlett? Johnson's two main attractions are. There will be no shortage of attention either, especially Robert Jr.? Donnie, not just Tony who starred? Stark, in real life, is also very funny.
It is enough to have actors in the limelight.
In addition, Marvel Studios and Warner Bros. have successively announced related Marvel plans. It also adds a certain degree of topicality to "Iron Man".
Duke returned to Los Angeles for a brief sabbatical and Warner Bros. to talk to him in detail.
Obviously, the final box office of the joyful and simple popcorn-oriented "Iron Man" will definitely surpass the dark reality style of "Batman", and now Marvel is a big success. As the owner of DC Comics, Warner Bros. couldn't have gone one step further.
Warner Bros. naturally put the way to achieve it on Duke, the director.
"Doug, I've already told you on the phone that I submitted the script outline to the Duke's studio editorial review team in March."
This is the Warner Bros. reception room. Only Duke and Doug in it? Walter and the two, Duke was not polite to him, and his speech was basically straightforward, "Now that the final draft of the script has not been determined, you have to be a little more patient." ā
"I have enough patience, otherwise I wouldn't have waited until now." Doug? Walter looked a little worried, "I read your setup and outline. Duke, I think you're going to extremes. "The Dark Knight" is more dark and rational than "Time to War", and this style is ......"
Duke understood what he was worried about, so he had to speak. "This is a realistic police film to package an extremely realistic superhero story."
"But...... "Doug?" Walter didn't go on, after all, Duke had been too successful in the past.
"Yes, it's going to be a heavy movie."
Now that everything is false, Duke just said lightly, "The production cost of 150 million dollars does mean a lot of risk. ā
Doug? Walter is clear. Make your own choices.
This is not another work, but "Batman", the copyright is entirely in the hands of Warner Bros. If Warner Bros. doesn't agree to the project, Duke won't have much to do. "The Dark Knight" is unlikely to be a cheerful popcorn movie.
Hesitate for a few seconds, Doug? Walter thought about the past and made up his mind, "I will push the audit committee to review it as soon as possible." ā
Duke vs. Doug? Walter nodded slightly, he was not dissatisfied, for any executive, in the face of such a heavy subject of commercial films and astronomical investment, he would inevitably be cautious.
If Doug? Walter didn't hesitate to pat his head and make a decision, then he would definitely not be able to sit in the high position he is now.
No one rushes to decide on an investment in a film just because of a script outline and a few words from the director, not even between Duke and Warner Bros.
Warner Bros. is not a company of Duke alone, and all the major studios in Hollywood have extremely complex shareholding structures and power structures.
With Doug again? Walter discussed a few details about the details, but Duke didn't stay long, and quickly left the Warner Building, and he had just walked out of the main entrance to get into the car when someone suddenly came up from the side.
The man was walking so fast, almost trotting, and some distance away, he shouted, "Director Rosenberg!" Director Rosenberg! Can we talk? I'm Richard from IMAX? Gerfang. ā
Hearing the last sentence, Duke waved his hand to stop the bodyguards who were about to stop the other party.
The middle-aged man strode up to him and took the initiative to stretch out his hand, and Duke would not be rude, and gently shook his outstretched hand, "Hello, Mr. Gerfang." ā
"Can you talk, Director Rosenberg?"
As if afraid of Duke's refusal, he added, "It only takes five minutes." ā
Duke thought for a moment, turned around and walked towards the inside of the Warner Building, and said, "This way, please." ā
Walking into the vestibule of the Warner Building, the bodyguard who followed him had already asked the front desk of Warner for a reception room, Duke led the way, and the two soon came to the reception room.
"Director Rosenberg, you must have heard of IMAX?"
This is called Richard? Geerfang's man said directly, "Do you know this film technology? ā
"Of course." Duke put it simply, "It's a larger and higher-resolution filmmaking and projection technology than traditional film." ā
"Yes...... "Richard?" "Compared with traditional film technology and the digital technology that is now emerging, IMAX has more advantages in terms of viewing experience......
Before he could finish his words, Duke raised his hand to stop him, "Mr. Gerfang, I am well aware of the advantages and disadvantages of IMAX and other technologies, please explain your purpose directly." ā
Richard? Graffon organized his language a little and asked, "I understand that you are planning to work with Warner Bros. on the second installment of the Batman series. ā
Seeing that Duke didn't deny it, he continued, "Director Rosenberg, haven't you considered shooting with an IMAX camera? ā
Duke couldn't help but look at Richard? Ge Erfang glanced at it, he did have a plan to use IMAX cameras to shoot, but this plan was never mentioned to anyone, but he didn't expect the people from IMAX company to take the initiative to find him first.
But instead of speaking immediately, he looked thoughtful.
The current IMAX company is not the future, in fact, the IMAX technology has not really been accepted by Hollywood, far from the mainstream production and projection technology, the IMAX company is doing a lot of promotion work, if you want to promote this technology, first of all, you must have enough film sources, those converted types of films, can not give full play to the advantages of IMAX technology.
IMAX technology has been around for many years, and in the past it could only be circulated in the field of planetariums and documentaries, IMAX is well aware that if they want to promote this technology, Hollywood is the level they must conquer, and if they want to get through Hollywood, Hollywood's top directors are their primary goals.
A few years ago, IMAX worked with Warner Bros. to sponsor Robert? Zemeckis directed "The Polar Express", although this film brings an excellent viewing experience, but when it comes to market influence, it is far from a great success, and there is still a certain distance from IMAX's expectations.
In recent years, IMAX has sponsored several other projects, none of which have become blockbuster hits, and despite the continuous construction of IMAX theaters, there is a lack of good enough IMAX films to make IMAX famous around the world.
Richard? Geerfang has carried an important task on this trip, and he has done enough knowledge in advance to know the work style of the director opposite, so he does not spare the circle, and said directly, "Director Rosenberg, IMAX wants to participate in your new project, if you decide to use IMAX technology to shoot and produce a movie, IMAX will provide you with 2 IMAX cameras for free for shooting, and our professional technicians will also be stationed in your crew for a long time." ā
Duke was also very direct, saying, "I'm personally very interested in IMAX technology, but if this film wants to use this technology, you also need to get permission from Warner Bros. ā
Films can be shot and produced using IMAX technology, which is only good for The Dark Knight, but Duke doesn't use 3D, and 3D technology is really helpful for some films, like James? Cameron needs to show scenes from the planet Pandora.
However, 3D technology can damage the light and is not very suitable for intense action scenes, and most of the scenes in The Dark Knight take place at night, and 3D technology is completely unsuitable.
Of course, as long as the film is suitable, Duke will definitely use 3D technology.
Duke and Richard? Geerfang chatted for less than ten minutes, and the two sides only reached a certain intention, "The Dark Knight" has not yet begun preparations, and the specific cooperation matters need to be discussed by the following people one by one.
However, IMAX technology also has drawbacks, the most typical is that IMAX cameras are too heavy and bulky, and quite a lot of lenses, especially scenes with relatively complex environments, will be very inconvenient to shoot.
If the two sides come to an agreement, John? Schwartzman's film crew was sure to be the first to get into the work and get acquainted with the new equipment.
Leaving the Warner Building, Duke temporarily put off work and officially went on vacation. (To be continued)
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