Chapter 680 of the main text: Good reputation

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"We all know that AMC has been producing small and medium-sized compact cars in the past, but this market has also been strongly suppressed by Japanese models, and now American car companies can be said to have completely collapsed in this type of product, and the relevant models have long been discontinued," Kgreman said. Are you confident that such an AMC will be saved, and will American car companies still do something about small and medium-sized models? ”

Lin Johnson said: "First of all, I want to say that AMC has also had a lot of success in the past with small and medium-sized compact cars, which is a good foundation! Before we stopped producing small cars in 1979, the company sold more than 4oo vehicles, and as far as I know, some of AMC's models were more popular in the United States than Volkswagen! ”

He smiled and said to Kgremman: "And I'm going to correct you a little bit, now the American people are back in love with large displacement and large space models." 'As the employment rate increases and the U.S. economy improves, we think sleek, modern midsize cars will have a better future. At present, the new model has entered the research plan, the company has invested 400 million US dollars in research budget, our mid-level car will definitely be loved by American consumers! ”

Lin Qiangsheng is a little bigger, and the American auto giants are developing new models at every turn, and they should be despised if they say that the American people are missing. In fact, the new model is indeed under development, but the research cost is about tens of millions of dollars, and the time-consuming model design here in Lin Qiangsheng is omitted, but the laborious and time-consuming road test is indispensable.

Kgreman asked curiously, "Can you tell me what this car looks like and what elements it has?" ”

Lin Qiangsheng laughed and said: "I'm sorry, I can only tell you that this car has a very good appearance, as well as a stylish interior and modern popular accessories!" ”

"You're a car designer yourself, so were you involved in the development of this new model?" ”

Lin Qiangsheng nodded and said: "Indeed, I participated in the exterior design of this car, but most of the work was done by engineers, and I guarantee that it is a pure American-style sedan!"

The new model will be in the mid-to-large category, and we have incorporated some high-end elements into it. 'This car will use the Saturn logo, this brand is younger and more stylish! We plan to launch it next year and make it ready for mass production the year after! ”

"Wow!" Kgreman exclaimed and said, "The automotive world says you're a fast driver. But this car is still in use for 3 years, I am very much looking forward to it, and I believe that consumers have the same mentality! ”

Then, an interesting topic came to mind, saying, "It's said that this year Ford Motor Company is going to launch their carefully prepared Ford Taurus. It's also a mid-to-large car, and it happens to be in the same gear as the AMC model, are you feeling some pressure? ”

Lin Qiangsheng nodded, shrugged his shoulders and said: "I also know some about the new car that Ford is going to launch, but in my opinion, the technical strength of AMC and Saturn is not weaker than Ford's new car, maybe they will have an advantage a year earlier, but no one can predict what will happen in the future!" ”

After Pierre took control of the American automobile company, he proposed to Lin Johnson and Johnson a plan to develop a mid-level model, and only mass-produced mid-level cars are the lifeline of the company. This is like firewood, rice, oil and salt, the intermediate car will always have the largest audience and the broadest market!

In the eighties when the mid-level models in the United States declined, the launch of a modern, fashionable, and good performance of the mid-level car will definitely be welcomed by the market, even if Ford's Taurus is about to be born, but when the other two giants have nothing to do with the product, Taurus can not monopolize the market, AMC will be able to get a rich cake from the gap between Ford and Japanese cars!

Using the Saturn brand, which is both young and free of the heaviness of the times, the new model is named Aura (A' is actually the Saturn Aura, removing the raised middle line from the front to the rear. Historically, GM has also used it with the Opel logo, and it has sold well in Europe.

The most difficult thing for Lin Qiangsheng is how to turn the model into 8o generations, and the styling can't be too forward, which is really nerve-wracking!

But in any case, this car is also a low-key mid-level car that has historically been quite popular with Americans. It is in the same class as the configuration that has been circulated from the Ford Taurus, and it also has a streamlined design appearance.

There is also a small episode here, the streamlined design of American cars, which is said to have been popularized by the Ford Taurus, which is what the Americans themselves think, and it can be seen how conservative and proud American car consumers are.

Actually before Taurus. German Audi Volkswagen and other car manufacturers have long launched streamlined design appearances, Audi 1oo and Golf, etc., but German cars have little status in the United States, although they sell well. But as soon as the Ford Taurus was born, the American market immediately gave it a leading position, which shows that Americans are also quite xenophobic, although you sell well, I just don't recognize it!

Therefore, Lin Qiangsheng is also confident that he will launch a model with the same streamlined design as Taurus, which is in response to the Americans, "We finally have this kind of model in our homeland, everyone hurry up and support domestic products"!

Kgreman looked at a newspaper, raised his head and asked Lin Qiangsheng in surprise: "Recently, some of the latest news about American automobile companies has been reported in the media, Mr. Lin, do you know that this news has made many media crazy!" ”

Lin Qiangsheng asked funny, "What is it?" ”

"The newspaper revealed that the AMC seems to have encountered some obstacles in implementing the policy of closing factories and laying off workers, and the locals do not approve of this decision!" But after a visit to the Kenosha factory, you decided to invest in a new car factory in the area, and even invested in several local companies, including a large paper mill, a slaughterhouse, a food processing plant, a milk company, and it was reported that these factory companies had taken in all the workers who had been laid off from the Kenosha car factory, thus giving these poor workers a new job! ”

He smiled and said to Lin Qiangsheng: "I have to say, AMC employees have met a good boss, you have kindly given them a new job so that how many families can continue to enjoy the warmth, how many children can go to school with peace of mind, you have saved countless American families, I appreciate what you have done very much, I am very grateful for your generous actions, those investments, I can't describe in words what I see, it's really hard to believe, there are business owners who do this, I think those entrepreneurs who have no scruples about laying off employees." It's time to learn how to do it! ”

"You don't have to thank me at all, I saw the impact of the factory closure on the workers, and the decision to lay off workers will put a lot of people in a difficult situation," Lin said. As an entrepreneur, I always have more ways than employees, I think those people always have a job suitable for them to do, maybe a different environment may be better, I have confidence in them, the mistakes of the Kenosha factory are completely unnecessary for the workers to pay, they should also enjoy a good life, so I invested in the local area, gave them a new job, I hope that the business I own can solve this problem perfectly, and I am also exploring! ”

Kgrumman was surprised and said, "I am grateful for your idea, and what you did also reminded me of another Chinese entrepreneur, a Taiwanese, Mr. Wang Yongqing." As far as I know, in '82 he made a large-scale acquisition in the petrochemical industry in the United States. The Chinese-American entrepreneur also treated the employees of the acquired company kindly, and when the oil industry was in a recession at that time, he advocated overcoming difficulties to ensure that his American employees did not lose their jobs, and he did it! ”

Kgreman asked curiously: "I wonder if you and he are both Chinese entrepreneurs, and they have both adopted the same approach to protecting employees, although the methods are different, but the effect is the same, so that employees will not lose their jobs!" It's strange that an entrepreneur who has grown up in a market economy in a democratic society and an entrepreneur who has grown up in an environment, you have taken the same form, is this an identity identity, or something else? ”

Lin Qiangsheng said secretly, of course, it is to curry favor with the Americans, Wang Yongqing didn't say that he would lay off employees in the big 6, did he dare in the United States, in the end, they are all outsiders!

He changed to a gentle smile, and said more kindly: "Maybe we all think that the US economy will turn around and there will be more hope for the future!" As for the rest, it's that I'm really touched by the local people of Kenosha, it's really hard to imagine that most people in such a small town are unemployed, and I have the ability to do something, and it's one thing that makes me very happy, at least not because of one of my decisions, so many people will suffer! ”

Kgreman nodded and said, "You are a good-hearted entrepreneur, which is really rare in today's American market economy!" ”

Lin Qiangsheng smiled, he is still very willing to get such a good reputation, in fact, American society is also a society that talks about human accidents, and Americans also understand it. (To be continued.) )

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