"We practiced for two months before filming the string puppet show, but Duke was still not satisfied with the results of our rehearsals, and I ...... Nami and I again and again."

On NBC's morning show, The Today Show, Tom? Cruise, Naomi? Watts and Catherine? Zeta? Jones is working hard to promote the film, revealing the secrets of filming, although the first audience of the film is the nostalgic crowd, but just like the hype Duke and Zeta? Like Jones's fake romance, the crew is also actively striving for a larger audience.

Sitting at the dining table across from the TV, Duke was unhurriedly eating the breakfast his mother had left behind, when there was a knock on the door, followed by Tina? Faye greeted the maid at the sound of the voice, and then the female assistant walked into the dining room.

"Sit, Tina."

Duke casually gestured to the chair opposite, Tina? Fei took out the Wen Jiàn folder from her bag, sat down, glanced at the three leading actors on the TV who were still working hard to promote the film, and opened the Wen Jiàn folder, "Duke, yesterday's single-day box office statistics have been obtained." ”

Putting down the coffee cup, Duke swallowed the food in his mouth, "Let's talk about the three new movies." ”

"Twenty-four hours of box office statistics on Friday." Tina? Fei glanced at the numbers on the text and said, "Paramount Pictures' "Star Trek: First Strike" has 2,812 theaters, $9.87 million!" Miramax's "The English Patient" has 268 theaters and $950,000! Our Chicago, 100 theaters, $980,000! ”

"$9,800 for a single day and a single museum?" Duke flicked his glass. "Not bad, a little bit higher than I expected."

In view of the pre-promotion of the film and the fame that "Chicago" has accumulated over the years, it will be screened on a small scale. According to the expectations of Duke Studio and Warner, the single-hall box office of the film should be more than $20,000 in the first three days of the film, and now it has exploded at $9,800 on the first day, and it will generally rise on Saturday than on Friday, and the single-hall box office on the first weekend can hit the $30,000 mark.

In this way, it is inferred that 100 cinemas will inevitably not be able to meet the needs of the market.

Come to think of it. Duke said, "Tina. Other statistics. ”

"Star Trek: First Strike has an average attendance rate of 21.3 percent and a 67 percent audience praise rate, and several analysts believe that it will plummet at the box office after its first week; "The English Patient" had an attendance rate of 39 percent and a positive reception rate of 82 percent. There are too few theaters, and the shape is not clear; "Chicago" has an attendance rate of 79.5 percent, an audience praise rate of 96 percent, and the audience's word-of-mouth is overwhelming. ”

Expanded release?

Then I have to communicate with the theater side, which is not in a hurry, and Duke asked, "What about the audience?" ”

"Yesterday 210,000 people walked into the Chicago theater. The audience over 40 years old accounted for about 70 percent, and the student audience accounted for less than 20 percent, and the older audience basically gave the film a good review. ”

The film has a limited theatrical release. The area in which the theater chain invests is also limited, and the first person who thinks of going to see the film is often the "Chicago" revue lover or Duke and Tom? Cruise is a hardcore supporter and has a relatively limited audience, so that it is possible to avoid non-genre film lovers or blind ticket buyers from entering the theater of "Chicago", thus forming a super high audience reputation in the early stage. Coupled with the promotion of publicity, it is enough to whet the appetite of many people.

The vast majority of the world's audience. When you see a film that you think is wonderful, you will always recommend it to those around you, and the people who accept the recommendation will often form a preconceived opinion, which will further spread the good reputation of the audience, plus the film is not an unknown person, but has been hyped and promoted in a variety of ways before, if the market accumulates to a certain stage, the film will be expanded and released, and it will explode with huge energy.

This can be said to be the most suitable publicity method for relatively niche genre films.

"Chicago" itself is quite well-known, and there are many favorable factors, and the quality of the film is absolutely guaranteed, and by Saturday night, more than half of the 100 theaters were even unusually full.

"Hello, this is Imperial Entertainment ......"

The contact number of Emperor Cinema Line has been ringing non-stop since daytime, "We have been informed of your urgent request, Emperor Entertainment will do its best to coordinate its theaters, and "Chicago" will be released in more theaters as soon as possible." ”

"Hello, this is Imperial Entertainment...... What time would you like to ask when Chicago will be released in Anakos? Sorry sir, we don't have ...... at the moment"

"I ......"

Before the words were finished, there was a burst of scolding on the other side, but the staff of Emperor Entertainment were used to it today, and many anxious viewers often left a few unkind words when they heard that the film would not be released in their city for the time being, because they were a little anxious.

By Sunday, the situation had not eased, and some of them were even on N's live news broadcast.

In New York and Chicago, there were many older audience members holding signs full of letters in front of several theaters showing "Chicago" with one purpose in mind - to transfer tickets to those who had been booked by phone to pick them up!

The reporter also interviewed some of them, and someone said, "My friends have watched the film yesterday, it's great, I'm a fan of musical and dance dramas, I can't wait, but there are no tickets in the theater, today's tickets are all pre-sold, I don't want to wait any longer, I hope that someone who gives up will transfer the tickets to me." ”

"Chicago" is short of votes, Yan zhòng is short of votes! Its movie tickets are in short supply!

All of them are leaking such news to the audience, and many people who watch it can't help but wonder, how popular must the movie be before all the tickets are sold out, and there are still people standing at the door of the theater begging for tickets?

Not only the older audience, but as time goes by, the good word of mouth has gradually spread to the young audience who pay attention to the film because of the early publicity. Cruise and Duke and Zeta? Jones's biggest audience for gossip news.

Although the film will inevitably not attract young audiences as much as science fiction and action movies, the filmmakers have used almost all the means available at this stage, and they can also impress many of them.

Among them Naomi? Watts and Catherine? Zeta? Jones also walked into New York University on Sunday and staged a popular song and dance show with the school's cabaret troupe, which attracted the attention of the youth group.

"They look more beautiful than they look on the poster!"

The Internet has long been rooted in North America's major universities, especially the Ivy League universities, and the discussion was sparked at the East Coast forum that day.

"I'm Zeta? Jones's backup dancer, she's so sexy, the singing and dancing is really good, I think she's better than Julia? Roberts is also charismatic. ”

"I don't know what kind of performance they will have in the film, I really want to go and see it, but I can't buy tickets."

"yes, I can't buy tickets, I called several theaters, and the tickets are all sold out."

"Tickets are selling out so fast, the film must be very popular......"

Santa Monica Commercial Plaza, Los Angeles, a promotional event has just ended, Anthony? Minghella stepped out and got into the car that had been waiting for him for a long time.

"How much did Warner Bros. spend on Chicago?"

Anthony? Minghella asked Harvey next to him? Weinstein, "It made such a big noise. ”

"I heard they should Duke ? Rosenberg's request was made for $15 million. "Harvey? Weinstein was calm.

"$25 million in production costs, $15 million in publicity!" Anthony? The corners of Minghella's mouth twitched, "Aren't they worried about losing money?" ”

"Don't forget, the director of the film is called Duke? Rosenberg, he has such a market value. "Harvey? Weinstein motioned for the driver to drive, then said, "Chicago got $1.25 million in 100 theaters on Saturday!" ”

Speaking of that number, even Harvey? Weinstein's heart trembled, the same genre film, the same small-scale screening, "The English Patient" only had a box office of $970,000 in 268 theaters, and the two sides were obviously not on the same level.

He turned his eyes to look at Anthony? Minghella, suddenly understood, when it came to playing with those so-called artistic means, three Dukes? Rosenberg combined, may not be as good as Anthony? Minghella, but when it comes to grasping the needs of the market, he believes ten Anthony? Minghella isn't Duke either? Rosenberg's opponents.

His strategy for "The English Patient" was to storm the Oscars, but why did he hit the Oscars?

Harvey? Weinstein knew better than anyone what Miramax actually meant, and it was just for commercial gain!

Maybe after this year's Oscars, I can find Duke? Rosenberg cooperation? This thought naturally came to him, but it was fleeting, because judging by the current response of "Chicago", it is likely that the other party will be a strong competitor of "The English Patient" at the Oscars.

Now should I think about how to discredit Duke? Rosenberg and his Chicago!

In the office of AMG's cinema headquarters, the new CEO Paul was looking at the number in front of him, and opposite him, Lynch, who had just been promoted to deputy general manager of the theater department, was also looking at the same number.

Paul suddenly looked up and asked, "How many theaters are there for AMG to show Chicago now?" ”

"There are only 10." Lynch also raised his head and said solemnly, "But just these 10 theaters, as of 3 o'clock this afternoon, have brought in $285578 box office this weekend." ”

"It seems that Duke? Rosenberg's genre films should not be underestimated. ”

It's not hard to make a choice now, Paul said, "Starting tomorrow, we will put some of the spare theaters into "Chicago", and if it can maintain a high level of single-theater box office by next weekend, then push it with all your might!" (To be continued)

ps: New day ~~Automatically updating~~