Chapter 258: A Seller's Market

"Johnson & Johnson!" As soon as Chen Yao got off the train, she saw Lin Qiangsheng standing not far from the door, and she screamed happily and threw herself in front of him.

"You're back, baby!" Lin Qiangsheng smiled and hugged Chen Yao and hugged her.

"Well, I'm back!" Chen Yao hugged Lin Qiangsheng and leaned his head on his shoulder.

"My sister, didn't you see your sister?" At this time, Chen Fang said with a smile next to him.

Chen Yao blushed and jumped down and pouted at her sister and said, "Sister, how can I not see you!" They have brought so many gifts back! As he spoke, he lifted the bag in his hand, and Chen Fang took it with a smile.

"Good sister, this time I went out and became darker, and I grew taller!" Chen Fang touched her sister's forehead and said dotingly.

Lin Xiangrong also walked out of the train, carrying two large bags and a suitcase in his hands, and a travel bag hanging from his shoulder, looking as if he had returned from a trip.

Lin Qiangsheng took his father's luggage and said with a smile: "Dad, you can go far enough this time!" I said that I would come back in 3 months, but it's been almost half a year! ”

Lin Xiangrong looked at his son's face carefully and said with a smile: "This time I went around the country, from east to west, from north to south, and from south to north, it took a little longer!" Where the exhibition is held, you have to stay for at least two or three or three or four days, the time is longer, and I didn't expect the exhibition to be so tiring! ”

Lin Qiangsheng took a closer look at his father and found that the crow's feet in the corners of his eyes were a little deeper, so he nodded silently and said, "Have a good rest at home!" ”

The son took the luggage, and Lin Xiangrong nodded with relief. Then he hurriedly greeted the other members of the exhibition group.

The group walked towards the exit of the train station, Lin Xiangrong told everyone that there would be no need to have any meetings after the New Year in one day, and Lin Xiangrong explained that after going to work on the 10th, a group of people went home.

This time, Lin Xiangrong led the team to walk around the country. They first held a small exhibition in the exhibition hall in the capital, and took out 10 cars for the exhibition and sales activities. At first, everyone was not confident, so they found a local newspaper and hurriedly sent a text message, and soon the exhibition was opened.

What the sales team did not expect was that the audience was sparse on the morning of the exhibition, but a large number of citizens came to visit the car exhibition at noon. Among them, many units and enterprises consulted and ordered vehicles, which made Lin Xiangrong happy. I thought it would be nice to have an audience to come and see, but I didn't expect the visitors to crowd the front of the exhibition hall that afternoon.

The purchasing power of the capital is by no means comparable to that of ordinary provinces and cities, and there are many people here who have become wealthy first. After the 10,000 households are developed, they are trying to drive a small car, and the Jetta sedan of 80,000 or 90,000 is not a problem, the old SH is a little outdated, and the imported cars and trucks have not yet poured into the country on a large scale. There are also only Jetta sedans on the market. As a result, after a few days, the exhibition was crowded with visitors.

The sales of the sedan made the team feel proud of their eyebrows, and this time they came out with a task, and if they couldn't sell the car, it would really become a public-funded tour, and everyone was under a lot of pressure. However, as many as 50 cars were sold on the day of the exhibition, and the number of cars reached more than 300 on the second day, and the number soared to four or five hundred on the third day! This kind of sales performance made everyone suddenly put their hearts in their stomachs. The soaring prices before made Lin Xiangrong and others worried, but now it seems that their ideas are really redundant. Even though the price of the car has increased by nearly three times, it is still recognized by society.

During the exhibition, they were all on-site sales, and some of the people who bought the car were brought to the high platform with big red flowers, and the audience at the bottom was very happy, and the car buyers on the stage also felt that it was glorious, and the scene was more lively.

The sales boom came too suddenly, and there were car buyers who kept coming from several surrounding provinces and cities, so Lin Xiangrong decided to stay in the capital for more than half a month.

The first stop came a big victory, the sales of cars reached nearly 5,000 units, their exhibition activities not only let the people of the capital know about the company, but also made the Jetta car famous. Jetta has a certain popularity in the Beijing-Tianjin-Hebei region and greatly expands its position.

Subsequently, the sales team went to Tianjin City, then went south to the Central Plains, north to Ganshan, and then to the southwest provinces, and finally stayed in Yangcheng for half a month, and then stayed for more than two months along the seaside provinces, Nanjing, Hangzhou, Shanghai and other cities.

After arriving in Shanghai, Lin Xiangrong visited the Shanghai SAIC Company and met with Qiu Ke, the director of the SAIC Factory, and the Chinese person in charge of the negotiations between SAIC and Volkswagen.

Qiu Ke asked Lin Xiangrong in detail about the front and back of Binqi Company, and praised it, and his tone was somewhat envious, after all, everyone was on the same starting line, and SAIC had a much better foundation than Binqi at that time, but now people's cars have been sold, but SAIC has not yet negotiated with the Germans.

Qiu Ke also revealed to Lin Xiangrong the progress of the negotiations between SAIC and Volkswagen, and at present, Volkswagen of Germany has agreed to the plan proposed by SAIC to reduce the production of sedans, from the original annual output of 150,000 units to 30,000 units, and the two sides have reached an agreement on this plan.

Originally, according to national regulations, the focus of cooperation between SAIC and Volkswagen was to earn foreign exchange through exports, with an annual output of 150,000 units and 80% exports. Later, the situation changed suddenly in 78, first Lin Qiangsheng proposed to the leaders of H Province to visit Europe, and then Lin Qiangsheng tried his best to get funds to quickly establish a car joint venture with China.

The changes in the domestic car industry have made the slow progress of the SAIC project suddenly become the object of comparison, and criticism from all sides has followed, and SAIC continues to talk with the Germans under pressure, but the Germans have made up the idea of retreating.

It turned out that SAIC was the only one to negotiate with Volkswagen in Germany, and everyone paid attention to them, because this was crossing the river by feeling the stones, and everyone in China wanted to see how SAIC negotiated with foreigners, and whether the river could be touched!

However, with the deterioration of Volkswagen's financial situation in FY78, and the obstruction of Volkswagen's financial director who hated the red regime, this person was resolutely opposed to Volkswagen's cooperation with China. The Germans couldn't come up with the money, and the plan to invest in an annual output of 150,000 cars was put on hold, SAIC and the Germans repeatedly negotiated and negotiated, in Shanghai, in Beijing, in Wolfsburg, Germany, from the end of 1978 to 1980, the Germans just didn't want to pay so much money, and Qiu Ke, the head of SAIC, finally took the courage to take the initiative to reduce the plan, with an annual output of 30,000 vehicles. When the Germans heard that the Chinese had reduced their annual production without them having to invest so much money, and that this output could not hit their Asian market, they immediately agreed.

Different from the previous life, Lin Qiangsheng's joint venture company allowed China to formulate the implementation regulations of the joint venture law early, and later after continuous improvement in 1979, a formal joint venture law was introduced, and now the negotiations between SAIC and the Germans have finally reached the second item, discussing which country's laws and regulations the joint venture company should be established.

"Volkswagen of Germany has made the people of SAIC miserable, and gave SAIC and the country so much hope at the beginning, but now they don't want to invest so much money!" Lin Xiangrong sat in his son's Mercedes-Benz and said while looking at the interior.

"It can't be said that when the Germans started to invest in the country, there were a lot of people who unrealistically raised their expectations and wishfully put all their good hopes on the Germans. As everyone knows, the Germans also have their own little ninety-nine, the situation is always changing, and the domestic expectations were indeed too high! 80% of the output is for export, what a big vision! Lin Qiangsheng said while driving.

Listening to Lin Qiangsheng's words, Lin Xiangrong was happy and said: "Director Qiu also thanked us, saying that if it weren't for the fact that the cars produced by our factory were so easy to sell and made the Germans strengthen their confidence in investing in the country, maybe the Germans would not happily agree to their plan to reduce annual output." ”

Lin Qiangsheng shook his head and said: "After talking about the issue of output and foreign exchange earning for two years, in my opinion, it is all a waste of effort, and the output and foreign exchange earning are all based on the sales situation after the production of the car, how can it be decided to make a paper contract!" What should I do if the car is produced and cannot be sold, and what should I do if the foreign people do not recognize it, these are all stipulated in the contract? Confused, patting the ass to decide, is this thinking with a head? ”

Lin Xiangrong said strangely: "The car can naturally be sold after it is produced, how can it not be sold, we are engaged in exhibitions and sales across the country this time, and the sales situation is very good!" ”

"Yes, Uncle Lin is right! How can a car not be sold when it is produced? Fool, eat this! Chen Yao has been sitting in the passenger seat bored, and now listening to the chat between the Lin family father and son can be regarded as allowing her to find a topic that she understands, so her little hand hurriedly picked up a candied fruit and stuffed it into Lin Qiangsheng's mouth to attract Lin Qiangsheng's attention.

Lin Qiangsheng was very surprised when he heard his father say this, he didn't care about the candied fruit in his mouth and said, "Father, how can you have the idea that if the product is produced, it will definitely be sold?" ”

Lin Xiangrong wondered: "How can the product not be sold after it is produced?" Like our car, it's very good! Now shopping malls all over the country are crowded with people every day, and the salesman sells the goods while sipping melon seeds, and he doesn't see any products that can't be sold! ”

"Well, it's a seller's market, and the society is still in a stage of material shortage, and people still need to buy goods with tickets. When it really reaches the market economy, it will be a buyer's market at that time, and if the product is not good, it will not sell well, and it will really not be able to sell! Lin Qiangsheng thought about it and understood how his father's understanding was formed, and it was difficult for people in the era of material shortage to imagine the coming tide of commodities. Besides, the current factory is not worried about sales, and the buyers can step on the threshold at home.

Lin Qiangsheng shook his head and said: "Father, the life of an enterprise lies in good management and product quality, we can't wait for customers to buy, and only by doing a good job can we win the market!" ”

"Father, you can ask Li Gang, the director of the head office, how FAW's liberation cars are selling, products that can't adapt to society are destined to be eliminated!" Lin Qiangsheng said to his father again.

"Oh? What happened to the Great Liberation? Lin Xiangrong asked inexplicably.

If Lin Qiangsheng is not mistaken, now long. In the wasteland on the outskirts of Chun City, tens of thousands of unsalable 'liberation' have lined up in a long line. Lao Jiefang has been in production for 24 years, and it is indeed dying, and it has gradually lost the market under the squeeze of rising stars such as Dongfeng Heavy Duty Truck. (To be continued......)