Chapter 132: it

Nintendo's soft release date is February 7 in New York.

Originally, Jester also planned to hold a trial sale in New York on the same day, anyway, the flagship experience store in New York was prepared a month ago, so there was no need to use it, but after he received news from the Japanese foundry, his first batch of 500,000 new consoles will not arrive in the United States until a week later, and he can only abandon this initial plan.

However, in order not to let the Nintendo family attract attention on the day of February 7 independently, and also to disgust Nintendo as much as possible, Jester did his old trick when he first sold arcade machines.

Pre-sale.

However, this pre-sale is different from when he sold arcade machines before, and Jester has played a new trick this time.

He first revealed in advance through various media that the stock quantity of the first batch of Dreambox for trial sale is limited, only 500,000 units, after this trial sale, before the official sale, there will be no more Dreambox for sale, and the trial sale time is set in the early morning of February 15th, there are only two test sale locations, Los Angeles and New York, after the official sale, it is also the East of the United States and the West of the United States, each with 250,000 units.

At the same time, Jester also prepared a small trick for the trial sale of the Dreambox, on February 7, that is, the day when Nintendo changed its name to NES after the CES show, the two flagship experience stores in Los Angeles and New York officially released the Dreambox trial sale invitation, the price is 120 US dollars, only with this invitation, you can buy the official trial sale of the Dreambox on February 15, and the buyer will also get a chance to draw, All games released on the same day may be drawn.

Of course, the price of this invitation is included in the selling price of Dreambox, and those who hold this invitation only need to pay the difference to get it in stock at the time of the trial sale.

The price of the Dreambox is $220, which is slightly more expensive than the $199 of the NES, but considering that the Dreambox does completely surpass the NES, and the first games, especially those games that have long relied on the appeal of arcade games, players have not complained much, in their eyes, Mars Entertainment sells more expensive than Nintendo.

It's like Sony's Walkman, of course, is more expensive than its counterparts from other companies.

This is also the effect that Jester hopes to achieve the most, to make his company a benchmark in an industry, and when people talk about video games, they will naturally think of Mars Entertainment.

Although Jester sells more expensive than Nintendo, it is really not more black than Nintendo, you must know that his configuration is much higher than FC/NES, especially the use of dual PPU architecture, and the memory is several times that of NES, but these two items, the cost is much higher, even if it is 20 dollars more expensive than NES, the real profit of each machine qì is not even as high as FC/NES.

This is also a very helpless thing, because Nintendo's machine Qì has been in mass production for more than a year, so the cost has been reduced a lot by relying on the quantity.

In Jester's memory, on Christmas Day in '88, Sega's classic game console, which was also the world's first sixteen-bit game console, was priced at more than $230 when it was released in the United States, and at the same time, Nintendo lowered the price of the NES to $79 in order to compete with Sega.

Of course, although this is a Christmas promotion, it is also related to the fact that the cost price of hardware will inevitably decrease after three years, but according to Nintendo's style of never selling hardware at a loss, it can also be concluded that the cost of the NES at that time may not need fifty dollars, or even forty dollars.

Even if the cost of manufacturing is not as cheap as it was three years later, according to Jester's estimates, it will definitely not exceed 80 US dollars, and the cost price of the OEM he found in Japan is almost 100 US dollars.

The cost difference of $20 is quite a lot for an electronic product that sells for just over $200.

However, Jester is not in a hurry, now his high cost is because he has just started production, and has not relied on the large number of industrialization to greatly reduce the production cost, and more importantly, a large part of the cost is in labor, and when his production base in the mainland is built, then just the cost of labor will be enough for Nintendo to even think about the astronomical amount.

At that time, it was almost time to enter the Japanese market on your own.

Before Nintendo's pre-sale, in order to weaken the previous negative image, Minoru Arakawa still made a lot of efforts.

For example, it donated $5 million in supplies to the Holodomor in Africa, which had just attracted great international attention, then $1 million to a disease foundation, and then hundreds of thousands of dollars in books and equipment to several public high schools near New York...... The scattered seven or eight million dollars of money were donated, and it still won back a lot of fame for Nintendo.

On the day of February 7th, whether it is Minoru Arakawa, Uryu Yamauchi, who is thousands of miles away, or Jester, who has flown to New York, all attach great importance to it.

Because this day is the first day of the NES trial sale, for Nintendo, it is also their first battle to attack North America, although even if the results of the trial sale are not ideal, it will not make them change the strategy of the Americas that is absolutely impossible to change, but no one wants to fail this kind of thing.

And for Jester, even more so, he has been targeting Nintendo since the CES show, even if there is no stock, even if he wants to engage in this kind of pre-sale that can only brush gimmicks, he has to work with Nintendo, just to occupy the absolute upper hand at the beginning of this eight-bit battle, and completely suppress Nintendo's sharpness.

Jester knows that many employees of Nintendo, who have been cheated by themselves before, are holding their breath, they have lost the front line in the previous exhibition and public opinion, and they must want to get it back in the next matchup.

This time, Jester specially asked a professor from the Yale School of Art to participate in the design, using a simulated parchment, the font is written in a very gorgeous fancy way, the paper is aged with their company's PS software, and the envelope is also made in a very medieval style, and the seal is also sealed with beeswax, and the beeswax has the logo of Mars entertainment.

It's just that from the outside, especially for players who love video games, this quaint style invitation is still extremely collectible.

It is also enough to reflect Jester's sincerity.

However, Nintendo is not fuel-efficient, etc., as soon as he returned from the CES show, Minoru Arakawa spared no expense to place advertisements in various media, focusing on many peripherals that Dreambox does not have for the time being, especially light guns.

To be precise,NES's light gun is still somewhat attractive,This kind of peripherals are also extremely fresh for Americans now,After the official start of trial sales at eight o'clock,There is a large influx of players who have seen Nintendo's advertisements and are interested in it,And the quality of the game of Nintendo and its software manufacturers is indeed superior,So there are many people who have bought one after the experience,This kind of purchase is easy to form a blind following effect,When people who have the intention to buy see that someone is competing to buy, they will invariably blindly follow the purchase, so in just the first hour, the NES managed to sell a staggering 1,500 units!

After getting the news, Jester also sighed, he had made so many preparations before, and he also specially carried out the pre-sale today, just to suppress the sales of NES at the beginning stage as much as possible, although some results were achieved, but seeing that so many people still bought NES, Jester instinctively had some depression.

However, when he saw the long line in front of his New York flagship store, which was endless, it also relieved his unhappy mood a little.

"I hope it's a big success." Jester could only comfort himself with this, no matter how much preparation he had made before, there would be a kind of nervousness when the real knife and gun were opened, and the number of Nintendo's first hour did give him a lot of pressure.

The Dreambox presale invitation is scheduled for 9 a.m. on February 7, an hour after the official soft sale at the NES. When Jester received the approximate sales of the NES in the first hour, the release of his invitation letter officially began.

Aisara. Newmoon is a college student from Georgia under the stars, studying at Georgia Tech, one of the top three in the United States, just like a girl studying mechanics, she has completely different interests from other girls, and according to her friends, she is more like a boy.

And video games have been Aisara's love since childhood.

She has also experienced the Atari shock, and once burned her Atari game console into a black garbage, but her love for video games has never waned.

One night last year, at a reunion organized by her classmates, she heard for the first time many people talking about a new arcade game, and she still remembers the inadvertent obsession in the eyes of her male classmates when they talked about the game called American Cubes.

It was also the first time she was curious about the somewhat oddly named game.

The day after the party, she went to an arcade near her school and played the game for the first time.

As a child who grew up playing classic games such as "PONG", "Little Bee", "PAC-MAN" and so on, Atsara was fascinated by this extremely elaborate stacking block game almost the moment she started playing.

Even after hearing about the easter egg hidden in "American Cubes" that can be completed by reaching XXXX million points, she even started a crazy practice journey. R1152