"The problem lies with Guangzhou and Zhou Pharmaceutical."

Zhang Ning said directly.

"How?"

Chen Hongdao still didn't understand.

"Let's put it this way."

"Mr. Chen, Wang Laoji, although you have a formula, you sell it in China, but it must be authorized by Guangzhou and Zhou Pharmaceutical. In other words, your contract is a lease contract. I would like to ask how many years of contract you have signed now. ”

"It is currently signed for 10 years."

"That is, it will expire in 2010?"

"Yes."

"And what if it's due?"

"We have negotiated with Guangzhou and Zhou Pharmaceutical, and after the expiration, we can choose to sign another contract."

"Oh my God......"

Zhang Ning was a little speechless, "What if they don't rent it to you after it expires?" ”

"Don't rent it to us?"

Chen Hongdao obviously didn't think about it, "It's unlikely, the general manager of Guangzhou Pharmaceutical is familiar with me, and there is no such thing." ”

"Hehe, Mr. Chen, you may be thinking too simply."

Although Zhang Ning is not engaged in drinks, the battle of the king of the later generations of Jijia Duobao will affect the whole of China.

Speaking of which, the key to why Wanglaoji Jiaduobao fought in later generations is that Chen Hongdao rented the Wanglaoji brand of Guangzhou and Zhou Pharmaceutical back then.

Originally, generally speaking, if Wang Laoji had only occupied the market of Guangzhou and Zhou, it would not have caused the madness of domestic people. Well, there will be no problem with the subsequent renewal. If you want to sign for a few years, you can sign for a few years, anyway, sign to Chen Hongdao and they will also make money. But the problem is that when you make Wang Laoji popular all over China, and even become the king of domestic drinks. So, as Guangzhou and Zhou Pharmaceutical, which originally held Wanglaoji's mainland brand, will they still sit still?

In the end, Guangzhou and Zhou Pharmaceutical took back the Wanglaoji brand in 2012.

At the same time, Chen Hongdao's Wanglaoji brand was withdrawn, and the original Wanglaoji had to be renamed JDB.

Although Jia Duo Bao also sold well in later generations, Wang Laoji was also sold with Jia Duo Bao.

Of course, at this time, Wang Laoji is no longer the Wang Laoji of Chen Hongdao, but the Wang Laoji of Guangzhou and Zhou Pharmaceutical.

Perhaps those who are familiar with this big battle will choose the most authentic JDB.

I feel that Guangzhou Pharmaceutical is too unkind, a typical unloading and killing donkey.

If Chen Hongdao hadn't made Wang Laoji so popular back then, I'm afraid that the current Wang Laoji wouldn't know where to be cool.

However, if they are not familiar with this big war, will they choose a Jia Duobao that they have not heard of?

"Maybe Guangzhou and Zhou Pharmaceutical are cooperating with us very well, but you must know that Guangzhou and Zhou Pharmaceutical are a state-owned enterprise. There's a good chance that their chairman, or general manager, will change in the near future. What if they want to be Wang Laoji after the change? Of course, you'll say, they won't. Of course, it is impossible for them to do so now. But in case, we will operate Wang Laoji very successfully in the future, so successful that it will even beat Coca-Cola, do you think they will still consider this matter? ”

Saying this, Chen Hongdao suddenly felt that the problem was a little strict.

Although Chen Hongdao didn't think about defeating Coca-Cola as Zhang Ning said. However, if Wang Laoji is really operated well in the future, even if it does not beat Coca-Cola, as long as Wang Laoji is promoted to the entire Chinese market, this is already an unlimited profit.

Businessmen are profitable, and when the cooperation period has not expired, it is easy to say.

When the cooperation deadline comes to an end, it's not so easy to talk about.

"So I have to sign another supplementary agreement with them."

"It's useless."

Zhang Ning shook his head.

"Mr. Chen, the supplementary agreement you mentioned only extends the lease period and does not fundamentally change this issue. Besides, it is impossible for Guangzhou and Zhou Pharmaceutical to lease too long of the brand to you at once. It is even more impossible to give you the entire Wang Laoji trademark to use forever. As long as the brand has been in their hands, it is dangerous to save a day. ”

Later, Chen Hongdao also signed a supplementary agreement with Guangzhou and Zhou Pharmaceutical.

The agreement is to extend Wang's lease to 2020. Later, the East Window Incident.

It turned out that this supplementary agreement was that Chen Hongdao took 3 million to bribe Li Yimin, the general manager of Guangzhou and Zhou Pharmaceutical at the time.

As a result, Li Yimin was arrested, and Guangzhou and Zhou Pharmaceutical no longer recognized this supplementary agreement.

In the end, it triggered the fierce competition between the two major herbal teas in 2012.

Originally, it was like the battle of Wang Laoji's brand, which had nothing to do with Zhang Ning. He only does the Internet, they fight or not, anyway, it is all Chinese fighting for Chinese, fighting for China, how they love to fight, Zhang Ning will not care. However, now that he has invested in Wang Laoji, how can he let the brand be taken away again in the future.

Therefore, the second condition, Zhang Ning is to let Wang Laoji change his name.

"Mr. Zhang, what you said makes sense, it's just that our Wang Laoji changed his name, what did he change to?"

"It doesn't matter what it is, although Wang Laoji is a well-known herbal tea brand, everyone doesn't know. Instead of sticking to such a brand, it is better to create your own. Moreover, in this way, the company will no longer have any conflicts with Guangzhou and Zhou Pharmaceutical in the future. I think it's good to call JDB, isn't the name of your company JDB company? ”

Jiaduobao Company, a subsidiary of Hongdao Group, is responsible for Wang Laoji.

This is also why later generations of Chen Hongdao will change his name to Jia Duo Bao instead of others.

"Jia Duobao, it's not bad."

Chen Hongdao was persuaded by Zhang Ning and did not object again.

"Oh, that's right, but after the name change, we originally had markets in Guangzhou, Zhou, Jiangsu and Zhejiang, I'm afraid we won't be able to keep it."

"Mr. Chen, don't just look at these markets, these markets are too small and too small, haven't you always wanted to enter the domestic mass market? Not to mention that there is not much in the original market, even if there are many of them, for the sake of the future, they can also be abandoned. Besides, who said that if we change our name, our original market will be finished? ”

Since Chen Hongdao agreed to change his name, Zhang Ning unknowingly turned you into us.

"How can it not be finished, as soon as the name is changed, we have to re-publicize, and the markets in Guangzhou, Zhou, Jiangsu and Zhejiang are also recognizing our Wang Laoji brand, this change, they may not drink it."

"Of course, if we change the name and do nothing, our market will definitely be ruined. But, Mr. Chen, don't worry, this is my third condition. ”

"The third condition? What conditions? ”

"Reposition Wang Laoji."

This sentence made Chen Hongdao nod again, "It's time to reposition." ”

It's just that Chen Hongdao is a little confused, although he is the producer of Wang Laoji, but how to position Wang Laoji, he is also a little confused. In fact, it's not just Chen Hongdao who is confused. In fact, many commodity producers are also very confused about the positioning of their products. I don't know who I should sell my stuff to.

Of course, if producers are too aware of their product positioning, not to mention that their goods can be sold successfully, then at least, they can survive forever.

"For this positioning, we have done many studies before, and we have also looked for planning companies, but the effect is not obvious. Up to now, I have some feelings, is our herbal tea a niche product, and it is difficult for him to promote it to the public? ”

"No ......"

Zhang Ning shook his head firmly.

"Who said that herbal tea is a niche, Coke, which we Chinese have never drunk before, has now become a drink that all Chinese love to drink, and it is also a herbal tea produced by Chinese, how can it be impossible." As for finding the positioning of our herbal tea, I think we have to analyze it from the needs of users. ”

Zhang Ning said as he put his memory on the advertisement of Wang Laoji in later generations.

Then, he said again, "Mr. Chen, I would like to ask why some users in Guangzhou and Zhou would buy our Wanglaoji." ”

"There are two reasons."

Chen Hongdao said directly, "First, they have heard of our Wang Laoji brand and know that it is a time-honored brand of herbal tea." ”

"Second, they feel that they are on fire and need to use our herbal tea to lower the fire."

"Okay, in fact, two reasons are one reason, he is because our Wang Laoji can lower the fire. If they get angry themselves, they will drink Wang Laoji, right? As for the time-honored brand of herbal tea, which one of the similar markets is making herbal tea drinks? ”

"Yes, so to speak."

"Then our positioning is too easy to find, just aim at the fire."

"It's not going to work......"

Chen Hongdao directly denied it, "We have done this positioning, and there is a certain market for the fire, but the market is not big." I also surveyed mainland consumers, and when they get angry, they usually go to buy medicines such as bezoar detoxification tablets, and they don't think of drinking our herbal tea. ”

"Hehe, Mr. Chen, in fact, this problem is very simple, we can solve it by changing our thinking."

"How do you think differently?"

"Do you think, before consumers felt that they were on fire, they would buy Wang Laoji, and if they didn't get hot, they wouldn't drink it."

"Yes."

"Let's go the other way, if they get angry and think of our Wang Laoji, will it be too late. Moreover, this is not conducive to our Wanglaoji sales. We will position, directly to the "fear of fire" what do you think? ”

"Afraid of getting angry?"

"Yes, our positioning is no longer to be on fire, but to be afraid of fire. The advertising words can be shouted directly, afraid of fire, drink Wang Laoji, no, afraid of fire and drink Jia Duobao. ”

One is on fire, the other is afraid of fire, and the positioning is only one more word.

However, even if there is one more word, his effect is turned upside down.

"Mr. Chen, think about it. Nowadays, everyone eats hot pot, dinner, barbecue or something, which is the most likely to cause fire. Of course, some people will get hot if they eat it, and some people won't get hot if they eat it. However, whether they will get hot or not, they will be worried in their hearts, eating these things is easy to get angry? However, if we recommend our herbal tea Wang Lao Ji to them, it is to sue him that when they have dinner and eat hot pot, as long as they drink our Wang Lao Ji, they can achieve the prevention of fire reduction. Think about it, when everyone has dinner at this time, will they drink our Wang Laoji? ”

"Wonderful."

Hearing this, Chen Hongdao had already stood up excitedly.

"It's just amazing."

Preventing fires is far more marketable than getting on fire.

It's all an era of consumption, not an era of having things but no money to buy.

Now that everyone has money, they want to spend. And eating hot pot at dinner parties, many people can afford to consume it.

However, after they have a dinner and eat hot pot, they will feel that they will be angry.

If you give them a hint, drinking Wang Laoji can prevent the fire, and I'm afraid everyone will have a can at the dinner.

Of course, the most important thing is that Wang Laoji can prevent fires, and it is not fake.

"Mr. Zhang, you are simply a genius."

Chen Hongdao was completely impressed by Zhang Ning, and said with great admiration.