readx;?“ It's not boring to look at, James? Cameron uses realistic 3D special effects to transport us to another world, and "Avatar" makes people believe that technological innovation will indeed change the look and feel of the movie. Pen? Interesting? Pavilion wWw. ｂiquge。 infoIn addition to the sense of innovation, "Avatar" also alludes to political, cultural, environmental protection, race, religion and other issues, director Cameron's ambition is as strong as imagination! ”

"It's not a simple movie, it's a gold mine, it's worth digging into!"

"Avatar is the most beautiful film I've seen in recent years!"

"Whether you choose 3D or normal mode, the shock and awe that Avatar brings is worth watching."

"It's actually a film we've seen before, but like we've never seen before, it's Star Wars of our time!"

"James? Cameron proved that he is indeed the king of the world, and as the president of the army of visual effects technology, biodesign, motion capture, stuntman, dancer, actor, music and sound, he has brought science fiction into the 21st century in a jaw-dropping way, and this is "Avatar"! ”

Unlike the midnight box office figures, "Avatar" almost instantly exploded the audience's word-of-mouth, which quickly spread around the world through word of mouth and the Internet.

Compared to those sequels or adaptations of blockbusters, the box office of "Avatar" at midnight is a little lower, but this is completely within Duke's expectations, after all, this is an original genre work.

The film industry has developed to this day, and no non-adaptation or sequel of original genre films has exceeded $100 million at the box office in the first week, and even a few that exceed $70 million are basically Duke's works.

There's one thing you can't ignore, James? Cameron has been away from mainstream cinema for more than a decade and is forgotten by many fans.

And the influence of the environment on the movie is also reflected in the above, the eastern part of the United States has been experiencing heavy snowfall since Thursday morning, and the bad weather of low temperatures and heavy snow will also affect the attendance of theaters.

All of this contributed to the poor box office performance of "Avatar" at midnight.

In addition, here is the competitive Hollywood. A film like "Avatar", even with Warner Bros. and Twentieth Century Fox jointly escorting it, cannot avoid some action from competitors.

For example, Disney's media, after the box office of "Avatar" was released at midnight. I couldn't wait to turn on the taunt mode.

"The most expensive film in history = the biggest box office tragedy in history!"

This title alone is scary enough to make people think that "Avatar" is terrible and not popular with the audience at first glance.

"After watching "Avatar", after a long period of stereoscopic visual bombardment. The so-called whimsy disappears into a blank slate with the disappearance of the image, except for some sensory stimulation, the story, the theme, the characters, and even some pleasing images are all familiar, and the huge investment of hundreds of millions of dollars is just a mash-up of various successful commercial blockbusters, and there is nothing new to evocative, and the so-called revolution is just empty wishful thinking. ”

"The creative process of "Avatar" is exactly the current situation of all kinds of commercial blockbusters that compare investment and scale, and its references abound, so that people can see the other everywhere. Except for himself. ”

"In terms of imagination, love is the most mindless part of "Avatar", and the specific plot progresses, including heroes and beauties, bows and cannons, and other typical elements. From encounters, misunderstandings, family opposition to eliminating misunderstandings, the rise and fall of handsome guys rebelling against the love of beautiful women and the old routine; Good triumphs over evil, bad guys die ugly, good guys have the last laugh, and love lasts forever...... There are also a lot of vulgar elements in Hollywood. ”

"Let's talk about special effects. What can be slightly praised for the film is the special effects, but even the special effects scenes cannot be confused with the groundbreaking revolution, the previous "Jurassic Park", "Star Wars", "The Matrix", "The Lord of the Rings" and "King Kong" are all before it. And no less impressive.

"This time Cameron just integrated them and used 3D technology."

But their views are clearly not the mainstream, and they can't stop fans from entering the theater in the slightest, and with the passage of time. Many Hollywood insiders also saw the film "Avatar" and praised it.

"Movies have new rules of the game, and Avatar is the future!" - Michael? seashell

"You can divide film history by 'before Avatar' and 'after Avatar'." - Steven? Soderbergh

"It's a kind of 'sensory' film that can make your film look different, and I should start working on 3D cinema as well." - Ridley? Scott

"The audience of the first sound film will be shocked by the sound, and the audience of the first color film will be shocked by the color. Avatar does the same thing. "- George? Lucas

"The Renaissance in the History of Cinema." - Luc? Besson

The praise of real professionals and the word-of-mouth of the audience among fans have driven the craze of "Avatar".

In one day on Saturday, "Avatar" took $26.75 million from North America, which is not a bad result, and certainly not too good.

Warner Bros. and Twentieth Century Fox, who still have a large amount of publicity and marketing expenses in their hands, are not in a hurry, they have once again increased their publicity and promotion efforts for the film, and at this critical moment to promote the box office of "Avatar", they have taken out all the means they can to build momentum for the promotion of the film, and even earn James? On the premise that Cameron agreed, he also hyped up the five marriages of truck drivers one by one......

On Saturday, the snow disaster in the eastern United States was more serious, and pedestrians and vehicles could not pass normally at all, and "Avatar" was affected by this, and the box office fell to a certain extent, but the range was only 4.6 percent, and the daily revenue was $25.52 million.

Combined with the $24.74 million earned on Sunday, "Avatar" earned $77.02 million from North America in the first three days of its opening weekend.

In the original genre of films, this achievement can definitely be said to be the best, but compared to the huge investment, and adaptations like "Iron Man" and "Transformers", the box office of "Avatar" is very unremarkable.

Naturally, some media outlets have come out again.

"The story mode of "Avatar" is undoubtedly too old-fashioned, for such a top blockbuster of the year, the story from the release of the trailer to the release of the film can not surprise people, it will eventually expose the 3D stereoscopic movie scam and destroy James? The myth of Cameron! ”

"The plot of "Avatar" can't help but recall the same empty "Titanic", the plot is really general, visually novel, and the theme is a little more environmentally friendly, which is far from shocking for people who have watched 3D movies! After reading it, there is basically nothing worth remembering! The consequence of paying too much attention to technology is the hollowness of thought! ”

Even, there are people who hype James? Cameron's "Avatar" is a plagiarism of a certain Japanese "Castle in the Sky......

And the rating of "Avatar" on IMDB is not very high, and after three days of release, it quietly slipped below eight points.

However, the truth is not always subject to the will of some people, and the box office trend of "Avatar" also proves that the box office of a film has little to do with certain ratings.

In the four working days after the first weekend, "Avatar" did not experience a normal box office crash, and the single-day box office remained at a high level of about $15 million, and by the second weekend, it had collected nearly $140 million from North America.

Those who have a keen sense of smell in the market can actually feel that the trend of "Avatar" cannot be measured by normal market laws at all.

Another point, comparatively speaking, IMDB scores do attract more attention in the industry than rotten apple freshness, but it is also extremely limited, as long as people who know a little about this industry, it is not difficult to find that IMDB scores have little to do with the box office of movies.

In fact, there is a well-established phenomenon about IMDB, when it is logical, on average, and everything else is the same, people who will come to see a movie without much publicity tend to give high scores, but there are few people; I wouldn't have liked it, because the large-scale propaganda established high expectations, and I tend to give low scores, but there are many people.

This is also why independent films are always highly rated (the vast majority of them are rated by fans); And the reason for the relatively low box office miracle score (to promote people who won't like it).

So applause and applause, high scores and box office, many times there are indeed some essential conflicts.

This is vividly reflected in "Titanic" and "Avatar".

But "Avatar" is destined to be a film like "Titanic" that will not run according to the laws of the market, which is completely reflected in the North American box office in the second weekend.

In the second weekend of its release in North America, "Avatar" charted a god-like trend, and the box office of the second weekend was only 1.8 percent lower than the first weekend, and it was reported to collect $75.61 million in three days!

For a commercial film, this is an absolute miracle!

Looking at the next weekend's figures, those who thought too much could be completely dead, and Duke, Warner Bros., and Twentieth Century Fox could be largely reassured.

Duke, in particular, is convinced that the film will inevitably surpass the box office record of "Titanic", and the high-priced 3D and IMAX versions are favorable guarantees.

In the following two weekends, "Avatar" absolutely shocked the attention of all prediction companies, and the third weekend fell by 9.4 percent, earning $68.49 million; The decline widened to 26 percent at the end of the fourth week, still earning $50.3 million; In the fifth weekend, the decline narrowed to 14 percent, taking $42.78 million......

"Avatar" has not had a complete box office explosion in any weekend, but it is stable and terrible.

On the sixth weekend of Duke leading the crew of "Inception" to Morocco for a location, "Avatar" also had a reverse increase, although the increase was only 8.1%, but the $54.4 million earned made the film's North American box office cross the $500 million mark! (To be continued.) )