Chapter 869: Storm of Public Opinion

readx;?β€œ It's so late......"

Pulling open the door, Duke looked outside and saw that it was Tina who was knocking on the door. Fei, her brows couldn't help frowning slightly, if it was the housekeeper Emma, it would only be a family matter, but the person who came was Tina? Faye, there must be urgent business, "What's going on, Tina?" ”

Although Duke is sleepy-eyed, Tina? Fei didn't have time to wait for him to be fully conscious, leaned against the door frame, and said, "There was a serious shooting during a screening of 'The Dark Knight Rises' at Santa Monica Mall. Pen & Fun & Pavilion www.biquge.info [Fengyun Novel Reading]"

β€œwhatοΌŸβ€

Scarlett, who was dressed up, happened to walk over, "Shooting? How did it really happen? ”

Duke's heart sank slightly, but he still remained calm, and asked in a steady voice, "What about the casualties?" ”

"At least more than ten people...... "Tina? Fei shook his head, "I just got the news, and the specific situation is not very clear. ”

"You keep listening for news." Duke looked back at Scarlett, "Change your clothes." ”

Tina? Faye left the door and went directly to Duke's study, Duke and Scarlett washed up briefly, changed their clothes, and arrived at the study ten minutes later.

Walking into the study, Duke immediately asked, "Is there any news on the latest news?" ”

"I just called the L.A. County Police Department," Tina? Fei sat in front of the computer, still looking at the screen, "They have already held a press briefing, and it is estimated that there will be the latest news on the Internet soon, and Sheriff Li Pace said that the situation is very serious." ”

From the beginning of filming "Life and Death," Duke has maintained a good relationship with the Los Angeles County Police Department.

"There it is!" Tina? Fei said, "Instant sharing has relevant news on it." ”

Hearing this, Duke and Scarlett hurriedly walked over and stood at Tina? Fei looked at the computer screen behind him, not only did he have relevant news, but he also described the whole incident in great detail.

"At 0:30 a.m. today, the most tragic tragedy in the history of cinema occurred in the Santa Monica Commercial Plaza Theater in Los Angeles."

"At that time, the famous Hollywood director Duke? Screening of Rosenberg's 'Best Chance of Winning the 2013 Box Office' superhero epic film 'The Dark Knight Rises'......"

The film, which was highly anticipated by many American media and fans, was released 30 minutes into a purple costume. A tall man dressed as a clown and armed enters the theater's Auditorium 9. The man first threw a smoke bomb, and then took advantage of the smoke to sweep the audience immediately. ”

"After causing 12 deaths and 59 injuries (the data is still being updated). The man calmly walked out of the theater and was immediately arrested by the police. When the police arrested him and asked for his name, the man said in a low tone - I am a clown. ”

This answer allowed the police to rule out the incident as a terrorist incident for the first time, and preliminarily determined that it was a crime of imitation. Although the information released by this Los Angeles police side has not yet been corroborated by more prisoner testimony, according to witnesses at the scene. The crime also shouted when he was crazy in the theater - I'm a clown! This information clouded the tragedy, which became the second largest shooting in the United States after the 2007 Virginia school shooting. ”

Subsequently, more and more news appeared on the Internet, and people who experienced the nightmare sent pictures of the scene through instant sharing, which could not be described as miserable as the nightmare of the Nine Theater.

The relevant situation also continued to be summarized in the Duke's estate in Malibu, and one phone call after another came in, and one call after another was made by Duke and Tina? Fei dialed out.

"Don't worry, dear,"

Pulling the car door, Duke looked at Scarlett, who had been delivered to the door of the villa? Johnson. Said comfortingly, "It's going to be fine." ”

Scarlett, knowing what she should do now, barely managed to squeeze out a smile and nodded to Duke.

Even though it was still some time before dawn, Duke got in the car and talked to Tina? Together, Faye rushed to the Warner Building in Burbank.

When it was dawn, Duke walked into the conference room on the top floor of the Warner Building, where a lot of people had already gathered. Walter, Jamie? Johnson, Parney? Kelis, Nancy? Josephson, Charles? Rowan......

The news of 12 dead and 59 injured for the time being made gloomy in the conference room. Even the $36.27 million North American midnight box office results of "The Dark Knight Rise" just released have been ignored by everyone.

"Public opinion is bound to turn against us."

After Warner's core executives and Duke's core personnel arrived, Jamie? Johnson was the first to say, "It will definitely affect the box office trend of "The Dark Knight Rises." I've just spoken to the Los Angeles County Police Department, and the gunman did pose as a clown and claimed to be a clown. ”

If this kind of thing happens, it won't affect the film, it's impossible.

Everyone present, including Duke, was aware of this.

"Let's build the momentum in our media." Doug? Walter barely thought about it. He said, "Try to steer this thing in the direction of personal behavior." Also, from dawn, Warner's publicity and public relations departments immediately formulated a strategy to launch crisis public relations. ”

Pani? Kelis reminded that "regardless of the killer's intentions, the shooting happened in the theater of The Dark Knight Rises, and we need to do something about it, especially against the dead and wounded." ”

"Nancy, are you in charge with Christian? Bell's agent communicates with the PR manager. ”

Duke, who had been sitting and drinking coffee, also broke his silence, "Contact the police and the hospital as soon as possible, Bell and I will visit and comfort the injured." ”

It's happened, it's not a way to dodge at all, you can only resolve it as much as possible, and shootings aren't a big deal in this country, they always happen every year.

The most important thing is to guide the direction of public opinion.

The people in the conference room gradually dispersed and began to deal with this emergency. Walter and Jamie? Johnson stayed.

"We also have to guard against our competitors." Jamie? Johnson reminded him, "Warner has almost become a leader in the industry in recent years, and there will be a lot of people who want to see us unlucky." ”

Duke nodded slightly, in the same way, he had his share of setbacks, but overall it was smooth sailing, and there would be plenty of people waiting to see his jokes.

"The Dark Knight Rises' will be dragged down at the North American box office." Doug? Walter clearly had some heartache, and that heartache certainly wasn't because of those who were dead or wounded, "probably not as well as we expected." ”

Compared to the problems that Warner and The Dark Knight Rise may have, the victims of those shootings are not at all within the scope of the discussion of the three people, and to be exact, Duke does not care about the feelings of the dead and wounded.

"North America is really going to be a drag."

There are two sides to everything, and Duke has seen the other side, "but this incident will inevitably attract the attention of the whole world, and it will still be of great help to increase the popularity of "The Dark Knight Rises" overseas." ”

Duke is indeed famous enough, but looking at the world, the people who will go into the theater to watch his movies are only a few of the few, and many people do not have the habit of going to the theater to watch movies, and such a sensational event will inevitably arouse the curiosity of passers-by, what kind of movie can lead people to follow the example of the villain and kill in reality?

To a certain extent, the development of human society stems from curiosity, and the film industry is no exception.

As long as there is curiosity, there will be ** to watch, with **, it is a potential audience, and it is possible to buy movie tickets or DVD and other products.

So, leaving North America, which has been stung by shootings, is not necessarily all bad in the world.

Of course, the North American market is the foundation of Hollywood, and Duke and Warner Bros. will never watch "The Dark Knight Rise" suffer a waterloo in North America.

But there are definitely quite a few people in Hollywood who want to watch "The Dark Knight Rise" fall.

It's a highly competitive circle, and Duke and Warner Bros. have stolen too much share of the market over the years.

In his office on Wihill Avenue in Beverly Hills, David? Ellison was in a pretty good mood, and he and his assistant thought that it was called James? The people of Holmes breathed a bad breath for them, Duke? Rosenberg's film is bound to suffer, and they're ready to add fuel to the fire.

"Contact the media that we are good friends with." David? Ellison instructed his assistants, "Let them guide the story of what started to the movie." ”

The assistant nodded, "I know what to do." ”

Few people knew that the plan they had made several times through covert channels was actually closely linked to the incident.

In a manor not far from here, Summer? Lei Shidong was drinking morning tea, and while reading the newspaper, he said to his personal assistant, "Let the company's media keep an eye on this matter." ”

The personal assistant asked tentatively, "What about our position?" ”

Summer? Lei Shidong didn't speak, just glanced up at the assistant, and the assistant immediately said, "I understand, Mr. Lei Shidong." ”

Whether from Viacom's point of view or from Paramount Pictures, they are competitors, although some time ago and still are working together to suppress News Corp.

More than Summer? Lei Shidong and Viacom, at News Corp's headquarters in New York, have recently been overwhelmed by Rupert ? Murdoch has just finished the meeting, and his media will focus on following the incident.

He knew that he couldn't make much of a shock to Warner, but he just hoped that the major media groups that were constantly pressuring News Corp. would temporarily divert their attention.

Walt Disney and Sony Entertainment have the same strategy, and they're both waiting for an opportunity, and it would be great if they could get The Dark Knight Rising to hit the box office.

The shooting was just the beginning of a storm, and another bigger storm of public opinion had just begun. (To be continued.) )

ps: On the first day of the Lunar New Year, the thirteenth is a New Year's greeting to everyone, and now in my hometown, I can only reluctantly update, the first year of marriage, there are a lot of troubles......

In addition, ask for a commuter pass and a recommended ticket......