Chapter 287: Free to play

However, Zhang Ning's footsteps did not stop.

The market guidance he made was nothing more than cleaning up some games that had come back from South Korea.

What Zhang Ning really wants to do is to break into the Korean game market.

However, it is clear that the Legend of the Golden Ancient Heroes is not too suitable for the Korean game market. After all, although this game is popular in China, in fact, this game is relatively simple. The reason why it is popular is because of the good luck of the operation. Zhang Ning didn't dare to guarantee that if Jin Gu Qunxia was put in South Korea, he would be popular.

To this end, Zhang Ning set his sights on competitive games.

In South Korea, competitive games are as popular as online games. Even, it's even hot.

Moreover, in later generations, Korean competitive games have also made great progress, creating a complete business chain.

Warcraft, Interstellar, CS.

This is the most conventional competitive game in later generations.

It's a pity that Warcraft and Interstellar have appeared a long time ago, and they can only play the idea of CS.

Of course, in fact, CS also appeared, in 2000, several technicians of the CS development company "Villefort", bored, developed a multiplayer first-person shooter game on the Internet on the basis of Half-Life. At the time, several technicians were developed just for their own entertainment. However, once CS was released, it attracted a lot of attention. Not surprisingly, the official version of CS will be launched soon, and it will be unveiled at the E3 Game Show in the United States.

It was also with this appearance that CS won the Best Game Award at the E3 Game Show and became famous all over the world in one fell swoop.

Since then, CS has completely replaced Half-Life and become a myth.

"Tong Lei, what do you think of this game?"

After downloading the CS that was still in beta, Zhang Ning called Tong Lei, CEO of Penguin Games, over.

"This is CS?"

Watching Zhang Ning operate a shooting online game with an all-English interface, Tong Lei recognized it at a glance.

"So you know."

"Of course, I know that many of our classmates have played this game. It is said that this game was developed by several technicians of the Villefort company, out of boredom. However, when they put this half-finished CS on the Internet, he actually achieved the first place in the national game chart in a short period of time. ”

"It seems, Tong Lei, you know a lot about this game."

"This, just have some understanding, by the way, Mr. Zhang, you also like to play this game?"

"yes, I love to play too, and I think this game has a lot of promise. It's just a pity that it wasn't developed by our company. ”

"Mr. Zhang, you mean, we are also developing a first-person shooter game like this."

"There's this idea."

Zhang Ning nodded, "However, I don't want to develop a purely competitive game, I want to develop an online game." ”

"Online games?"

Tong Lei shook her head, "Mr. Zhang, this doesn't seem appropriate, CS is a more technical competitive game." Similarly, CS's previous life Half-Life, although it is a single-player game, is also very competitive when it comes to it. Moreover, such games are more popular in Europe and the United States. However, in the Asian market, this is not necessarily the case. ”

"Tong Lei, you should change your thinking."

Zhang Ning shook his head and corrected Tong Lei's opinion, "CS is actually an online game, isn't it?" ”

"This ......"

Tong Lei was a little stunned, and after a while, she understood, "Yes, CS can be regarded as an online game." ”

Half-Life is a stand-alone machine.

Although CS looks the same as Half-Life, he can invite multiple people together after all, and it can be regarded as connected.

Since he is connected to the Internet, he can also be regarded as an online game.

It's just that after Tong Lei nodded, she shook her head quickly, "But, Mr. Zhang, this kind of networking of CS is different from our traditional online games." In CS, he doesn't have an upgrade concept, and he doesn't have an equipment concept. A qiē looks at the operation, and looks at the cooperation ......"

"Wait, Tong Lei, you may not have figured out the concept of level and equipment."

Zhang Ning interrupted Tong Lei's reply.

"Do you think that the traditional level and equipment are just strength, physique or other enhancements? Actually, it's just a traditional online game. In my opinion, on CS, there is also his level and equipment. ”

"Mr. Zhang, this is not the case."

"Why not, the money in CS is equivalent to the level. The initial capital of each person is 800 yuan, and 800 yuan can only buy a desert eagle and a few bullets, after which nothing can be bought. Only when you kill someone will your money increase. And at this time, you can buy better weapons, which is also known as equipment. For example, you can buy AK47. Could it be that you have this lethal AK47 in your hand, and he is not considered equipment? ”

"Huh......"

Being explained by Zhang Ning, Tong Lei suddenly felt that her mind had opened up all of a sudden.

Yes, it doesn't seem to have a level of CS, he actually has a level.

In the same way, what seems to be unequipped, he actually has it.

Not only the guns inside, but also grenades, body armor in him...... Wait a minute.

These are all equipment.

It's just that Tong Lei suddenly thought of something and was about to speak.

However, the genius Zhang Ning seemed to guess what Tong Lei was going to say, "You want to say, CS is a competitive game, no matter how much money you have and how good the gun you buy, it won't be of much use, right?" ”

"Yes."

"Hehe, really? Tong Lei, why don't we play a game. You only take one of the initial pistols that the game gives you, and I take AK47, plus body armor, grenades, flashbangs, smoke grenades, ......"

"Khan, Mr. Zhang, how can I win."

"Didn't you say, this is a competitive game, why can't you win?"

"I'm not a master."

"You answered correctly, you are not a master, and in the same way, I am not a master. The question is, do you think there are many masters in this world? Everyone is actually half a pound and eight taels, not necessarily you are better than me, I am better than you. As long as I have enough money, I can buy enough equipment and kill enough people. In my opinion, CS can also be made into an online game like a traditional online game. ”

"Mr. Zhang, I have one more question. What is his profit model for such an online game? ”

"What kind of profit model do you think we can make?"

Zhang Ning compared Tong Lei with the test, and also pointed out Tong Lei at all.

"At present, there are two profit models in the world, one is like a stand-alone game, we sell cdkey to make money. The other is the point card payment model we are using now. However, if our online game wants to sell cdkey, there are obviously some things that are not suitable. But if you don't sell it, just selling point cards, players may not be willing to accept it at the beginning. Moreover, such an online game is bound to be different from traditional online games, for example, such a game, he has no skills. For example, in such a game, even if there is equipment, the equipment is relatively simple. At the same time, such a game, even if there is an upgrade, the attribute points attached to the upgrade cannot be as big as a traditional online game...... In short, there is so much to think about in this. If I had to do it, I really don't know, even if I could make such a game, I wouldn't know how to make money. ”

"Hehe, Tong Lei, how to make money, we don't have to rely on these two."

Tong Lei's comprehension ability is good, and Zhang Ning is very happy.

"Isn't there two, is there a third?"

"Why not?"

Zhang Ning asked rhetorically, and then added, "Tong Lei, have you forgotten a game called Peacock King?" ”

"You mean, the game that went out of the market."

"yes, it's this one, don't you think, this game is special?"

Zhang Ning nodded.

"Special?"

Tong Lei wanted to laugh, but didn't dare to laugh, "It's quite special." ”

The special feature of Peacock King is that he is the first online game to be delisted in China.

When many people mention the game of Peacock King, they regard him as a joke after dinner.

It's just that, looking at Zhang Ning's expression full of sternness, Tong Lei suddenly realized that she seemed to have forgotten something.

"Mr. Zhang, you won't also follow the Peacock King and operate the game for free."

In this world, in fact, there have been free games for a long time.

Peacock King is the first game in China to operate for free.

It's a pity that the Peacock King was born at the wrong time, and although his free strategy is very good, he didn't make any money because of it.

In the end, after half a year of operation without much income, Peacock King went out of business.

At the time, many media outlets were still talking about the collapse of Peacock King, which had proven that free-to-play games were not a viable strategy in China.

Tong Lei, who was deeply influenced by the Peacock King, was also convinced of this point of view.

"Mr. Zhang, you're crazy, we must not launch a free game."

"Why not, I think it's good to play for free, people pay as soon as they play the game, which restricts the entry of players. It's better to forget it for free and let more people play. ”

"I know what you mean, Mr. Zhang, you said free, but you want to rely on props to charge. The Peacock King of the year also thought so. However, why did the Peacock King go out of business? That's because this one game is free. Even if there are paid items in it, players think that the game is free, so why spend money on the items inside. As a result, the Peacock King eventually went out of business. This has proven that free-to-play games are actually unlucky in China. Mr. Zhang, don't you think? ”

Tong Lei was a little anxious, he was really afraid that Zhang Ning would go crazy and forcibly launch a free game.

It's just that Zhang Ning shook his head again, "Tong Lei, I'm very strange, why do you think like this." A Peacock King failed, does this prove that free-to-play games don't work in China? As hyped before, are Korean games really unsuitable for China? Of course not, look at a lot of people in South Korea scolding me, you can know how much they hate me. ”

"Forehead ......"

Remembering the situation when Zhang Ning led the market to drive away Korean games, Tong Lei didn't know how to answer.

Oh my God, his boss is too genius to convince him. However, Tong Lei said that she was not convinced by Zhang Ning, but Zhang Ning could persuade Tong Lei, and after taking the conversation, Zhang Ning continued, "Why don't you think about it, the Peacock King collapsed because he had too few online users, not to mention the free-to-play strategy, even if it was a charging model, they might not last too long." As long as the number of online users is large enough, you can also make money by playing for free. ”