Ding Lei kept recalling.

He participated in the whole process of Journey to the West, and it can be said that he knows every setting of Journey to the West. Before, they didn't think about joining the chat system during the battle. However, at the time, they thought that adding a chat system during a battle would distract the players. Unable to concentrate on combat, besides, they have also developed a chat system outside of the game. Moreover, this chat system is still very powerful. There is a gang chat system, there is a world chat system.

However, at this time, I just joined the chat system during the battle, and the number of online users suddenly hit a new high.

"Check out the detailed number of all users today."

Quickly, Ding Lei asked the programmer to analyze the number of users online today.

A few hours later, Ding Lei received such a record.

There has been no significant change in the number of users logged in 24 hours, and at the same time, the number of new users has remained the same as usual.

It seems that such a number is unlikely to set a record for a new high online at the same time on the same day.

However, the next number jù made Ding Lei attach great importance to it.

70% of users, playing for an hour longer than usual.

It's an extra hour of play, so they didn't go offline when they were going offline. And the ones who were originally going to go online were also online at the same time, and, affected by this, they played for an hour longer than usual. In the end, relying on such a record of one hour more than usual, Journey to the West created a new record.

Of course, this is not what surprised Ding Lei the most.

What surprised Ding Lei the most was that in the analysis of the number of jù, the reason why they played for an extra hour was because they forgot the time to chat. Or, it's not that you forgot the time. Instead, the chat was so enjoyable that they played for an extra hour.

"Brother Zhang Ning, Brother Zhang Ning, tell me what's going on."

Seeing such a number, Ding Lei came to Penguin Technology for the first time. And Zhang Ning, the founder of Penguin Technology, is playing a game that has just been launched, and this game is legendary.

"What's going on?"

Zhang Ning didn't stop, and continued to play the warrior number that he had just promoted to the tenth level.

"Brother Zhang Ning, just stop, you don't know, today's Journey to the West has set a new record."

"Yes."

Turning back slightly, Zhang Ning threw himself into the monster farming again.

"Alas, Brother Zhang Ning, what kind of game is this, it's so boring, you also play it?"

Ding Lei was helpless, watching Zhang Ning operate a role, constantly brushing monsters.

"Boring?"

Zhang Ning shook his head, "I don't think, you didn't see it, so many people are upgrading here, it's very interesting." ”

Legend is Zhang Ning's earliest online game, and it is also Zhang Ning's deepest online game.

Although the legend has just been launched and is not as popular as later generations, he also has unparalleled potential.

"Interesting?"

Ding Lei continued to look at it again, but he really couldn't see anything interesting.

Fortunately, at this time, Zhang Ning put down the mouse upside down and looked at the number jù held by Ding Lei, "Brother Ding, I'll take a look at your number jù table." ”

"Give."

Ding Lei was trying to solve the doubts in his heart with Zhang Ning, and quickly handed it to Zhang Ning.

After a while, Zhang Ning put down the number in his hand.

"Sure enough."

As you think, the social nature of turn-based games is the essence of the whole game.

"Brother Zhang Ning, what is it?"

Seeing Zhang Ning silently muttering to himself, Ding Lei was even more anxious.

"Oh, nothing, by the way, Brother Ding, your game has set a new record, you should be happy, why are you still looking incredible, or rather, you don't want to see such a situation?"

"How is that possible?"

Ding Lei shook his head, "It's just that I don't understand, are these users really playing for an extra hour because of chatting?" ”

"Why not, your numbers are not counted, how can this be false?"

"No, I think there's something counterintuitive. Isn't playing games about PK, leveling, and equipment? How to chat, he can let the player play for an extra hour. ”

Ding Lei, who didn't understand it, couldn't figure it out.

Hearing this, Zhang Ning smiled.

It seems that when online games were just germinating, many of the settings that seemed idiotic were set up after countless hours.

Ding Lei couldn't figure it out, this was normal.

After thinking about it, Zhang Ning said, "Brother Ding, let's say it differently. For example, we play instant messaging, don't you think, how can a stupid software like instant messaging make others chat for more than ten hours, or even an all-nighter? ”

"Brother Zhang, your statement is different. Instant messaging is meant to be chatting, and it's normal for everyone to chat with guò instant messaging. ”

"No, Brother Ding, you're wrong. In fact, everyone chatting with guò instant messaging is also a kind of entertainment. In other words, he chats and plays, most of the time, for fun. Since it is entertainment, then, the entertainment of games is the same as the entertainment of chatting. Not to mention, in the game, players who form a team have the same topic. Don't you think that in the battle of your Journey to the West, it is a very enjoyable thing to fight monsters and chat at the same time? ”

"Well, it seems."

Ding Lei nodded, but he still didn't understand the key.

For this reason, Zhang Ning intends to make it clearer.

"Brother Ding, let's put it this way. What is the difference between our online games and traditional single-player games? ”

"Stand-alone is just one person to play, but online games, he is multi-player online at the same time."

"Yes, that's right. Multiple people are online at the same time, and he has more fun. In addition to experiencing the interaction between people and the game environment, he can also experience the interaction between people. And this interaction, chatting, is the most direct way to express it. In the chat, he can further stimulate people's games****. Like, I'm playing Journey to the West with you. Let's team up together, if I show a higher strength in the team, I can fight monsters with more blood, the equipment is better, and the operation is more powerful. Although, it kind of makes me think I'm a good guy. But when you're my teammate, and you say I'm amazing and praise me when you see it, do I feel that honor more? And, as you speak, you may further fantasize about how hard you should work to reach my level.

Invisibly, this kind of interaction through guò chat and tong guò all of a sudden, it reflects the essence of the game. This essence, which Zhang Ning calls the social nature of games, is similar to that of social networks in later generations.

Especially, this turn-based game of yours. Because you have too much time to fight in a separate environment, you have too much time to have a series of exchanges. Even if you don't exchange equipment levels, even if it's just a normal chat, isn't it a very happy thing for five people to chat together? ”

Little by little, Zhang Ning kept telling all kinds of magic about the chat system.

Even, Zhang Ning will say.

In online games, if there is no chat system, what is the difference between it and a single-player game?

Not to mention, this turn-based game.

"Well, Brother Zhang Ning, I understand a little. What you mean is that the game in the online game is not necessarily reflected in the PK, equipment, etc., he can have more settings to play. For example, this chat system, in fact, can also be a very interesting entertainment game. And, in addition to chatting, we can also join many more other gameplays. ”

"Haha, Brother Ding, you are really a smart person, you can think of it."

Zhang Ning glanced at Ding Lei appreciatively.

This guy really has a good eye, although he didn't understand much before, but his understanding is very good.

It's no wonder that the Journey to the West, the Fantasy Journey to the West series, will develop a lot of bizarre gameplay.

It's like planting flowers, like catching ghosts, like a teacher, and like the imperial examination...... Wait, this is the originality of Chinese online games, and it is quite innovative.

"Okay, I'll go back first, so I won't bother you."

got the answer he wanted, Ding Lei no longer pestered Zhang Ning.

However, Zhang Ning stopped Ding Lei again, "Brother Ding, wait, I'll show you a piece of information." ”

"What information?"

"War Pastoral Law Career System."

"Brother Ding, you can take this information back and study it, maybe, it will be helpful to you."

Zhang Ning didn't want to tell Ding Lei directly what he had to do when he returned to the furnace, so he took a copy of the information, hoping that Ding Lei could understand.

Of course, the reason why Zhang Ning came up with such a classic theoretical system of war and herding methods. It's not that Zhang Ning likes to help people so much, and it's not that Zhang Ning is willing to share such an important theoretical system with others. Instead, the early arrival of the legend really made Zhang Ning feel a lot of pressure. In particular, Chen Tianqiao's guy actually imitated his own way. He meowed, and went to the Internet café, and actually cooperated with the Internet café.

If there are not a few classics in the domestic online game, I am afraid that it will have to be destroyed by the Korean game of legend.

In this way, we have to return to the old path of the next generation.

"Okay, I'll go back and have a look, and I'll contact you again if there's anything else."

"OK, no problem."

Sending Ding Lei away, Zhang Ning landed on the 17173 homepage.

17173 is a website founded last year, and it is also a famous online game platform in later generations.

Zhang Ning also had the idea of starting a game platform. But in the end, I was ready to launch my own online game first.

At this time, Zhang Ning landed on 17173, but he was thinking about how he should promote his Jin Gu Qunxia Biography.

That's right, although the Legend of Jin Gu Qunxia has not been completed, it is time for publicity.

Although Zhang Ning has also reached a cooperation with Internet cafes, Zhang Ning still hopes to take the opportunity to hype up and make the legend of Jin Gu Qunxia not become popular.

How to publicize it?

Ad?

Advertising is required.

It's just that Zhang Ning doesn't think the traditional advertising is too interesting, although it has an effect, but the effect is not particularly obvious.

Suddenly, a thought flashed through my mind.

"Xiao Ming, come in, you contact 17173 and say, we want to recruit 50 Ancient Gray level players."

"Mr. Zhang, what do you want 50 Ancient Gray level players for?"

"Closed beta."