Chapter 229: Take Off Again
83_83194ps: Watch the exclusive story behind "Stone Ranch", listen to more of your opinions, pay attention to the official account of Biquge www.biquge.info (add friends on WeChat - add an official account - enter qdread), and quietly tell me! Shi Lei and Laura both packed their things and went straight to Met-New York to start another trip to New York. It's a journey of discovery, but it's also a journey of harvest. It's true for both of them, both of whom are full of confidence.
A few days before the start of the exhibition, the two of them have come here, so they can fully enjoy the different world of the two first. Of course, this time Shi Lei learned a small lesson from the last time, and directly rented a Poseidon Trident president coupe, whether it is usually driving or coming back to carry Laura to fashion events, it is a more suitable car.
On the day of the start of the New York Food Exhibition, Shi Lei and Laura appeared at the exhibition site in casual clothes. The cooperation with Stone Ranch is still the same exhibition company last time, and even the on-site staff has not changed. It's still the same as the commentators, and the chef teppanyaki who suffered a lot of blows and mental distress from the last exhibition.
The only addition is a big foodie chef who appears next to him, and it's clear that he's mainly responsible for the cooking of Chinese food. The various soups and some pork dishes used for the presentation will be done by the compatriot chef.
To prepare such a chef, in addition to the need to better promote ingredients, Shi Lei also took into account that Stone Ranch is no longer what it used to be. In the case of the name, the queue in front of the booth is estimated to be short. One more chef would be a good way to relieve some of the stress.
Things were really similar to what Shi Lei expected. At the beginning of the exhibition, a variety of exhibitors gathered in front of the booth of Stone Ranch. There was a long queue in front of the booth quickly, which was completely different from the situation when the front door of the booth at Stone Ranch was crowded last time.
And several large food companies that created a lot of pressure on Shi Lei last time deliberately avoided the area where the stone ranch was located this time. They proved to be very sensible.
Just look at the grand occasion in front of the Stone Ranch booth, they really continue to compete with the Stone Ranch, if they have to put their booth next to the Stone Ranch booth. At this time, it will be an embarrassing situation like the last time in Stone Ranch.
Originally, the people who entered the venue on the first day should have been ordinary audiences, or people with industry intentions, but there were many pseudo-audiences representing some industry insiders. has come to plan to sign a series of contracts with Shi Lei.
Shi Lei just signed a letter of intent with them, and the specific details of the cooperation will be discussed again. The current Stone Ranch is no longer a nobody that others can cooperate with if they want to.
The first day was quickly spent in everyone's non-stop busyness. After the exhibition, Shi Lei still asked the two chefs to prepare a few dishes for everyone, and Shi Lei and Laura also stayed with them to taste all kinds of delicious dishes made with various ingredients from Stone Ranch.
When the professional visitors entered the venue the next day, there was a long queue in front of the booth of Stone Ranch. Many professionals who have learned about the reputation of Stone Ranch from their peers or from food-related magazines and newspapers want to try to see if the food here is really as good as the legend says.
However, more professionals went directly to negotiate with Shi Lei, hoping to open a cooperation directly. Most of these people have tasted the sweetness from the stone ranch before, and of course, some of them have learned from the success of their peers and want to keep up with others this time.
Over the past year. Through guò's endless reports and good word-of-mouth, Stone Ranch is definitely fame and fortune, and it is really Cheng Dù who makes Shi Lei wake up with a smile in his dreams.
Especially after the large-scale signing stage of the exhibition, Laura counted Shi Lei several times, saying that he talked in his dreams in the middle of the night and said that we made money or something, and then kept giggling.
And those restaurants and hotels that cooperate with Stone Ranch have made a lot of money by taking advantage of the east wind of Stone Ranch. As I said before, for selling things, it is easier to sell at a high price with new gimmicks. And the beef produced by Stone Ranch is such a suitable gimmick. While attracting more people to restaurants to order dishes made with these ingredients, they are also paying for the restaurant's tricks and price increases.
And after the customers have tasted the delicious food produced by the stone ranch, they have no grudge against paying a higher price to satisfy their appetites. One by one, the money is paid, and it is very happy and pleasant.
Among them, the most recognized by customers and the biggest profit for the restaurant must be the beef produced by Stone Ranch. After all, this is basically what all Europeans and Americans must order, or it is their main meal. It is an absolutely indispensable ingredient in their lives, and of course it has become the focus of marketing in various restaurants.
Of course, this situation is gratifying, but it also makes Shi Lei feel that it is a bit too singular to develop the trend, so this time Shi Lei plans to focus on promoting other ingredients, such as foie gras as a top ingredient. This thing is not a must-order at every table even in a high-end restaurant, but Shi Lei is also very optimistic about the profits it contains.
Another extension has already seen some results, and that is pork from pastures. Today came to the booth of Stone Ranch. There are many Chinese faces that look like Chinese people, and they are undoubtedly the key figures in major Chinese restaurants. They also taste pork of various recipes the most, after all, for Chinese food. Pork is the most important ingredient.
And many of these people are Shi Lei's clansmen who had a relationship with Laura at the Huang family's annual meeting. They already intended to cooperate with Shi Lei. Of course, I have the opportunity to come to the scene to feel what the stone ranch produces, and at the same time to see what the status of the stone ranch is in the minds of these peers, and whether it really wants to be recognized as rumored.
Needless to say, whether it is the quality of the ingredients produced by the stone ranch or the influence of the stone ranch, they have an intuitive feeling, which is the object of cooperation. In the next step, they ran directly to Shi Lei to start the negotiation process.
Regarding the cooperation with the Huang family, Shi Lei clearly told the other party that there were some discounts for Laura's face. Of course, these are all privately conveyed by Laura. You can't bring it to the table and specialize it in front of so many future customers around you.
After this most important day, Shi Lei, the judge on the last day, was not as nervous as the last time. His calmness was justified, and the result did not disappoint Shi Lei. The beef produced at Stone Ranch easily won the first prize in the beef category again, and the other ingredients basically won the grand prize in their respective categories.
In particular, foie gras from stone pastures. It is also a high-end ingredient that Shi Lei wants to focus on promoting recently, and won the biggest surprise new product award this time. Once again, all of Shi Lei's wishes were realized, and it was still the best expected.
After the award was completed, Shi Lei left Laura to the reporters as usual, and ran back to sign many new orders, and the orders of the old customers were basically renewed. For the quality of the ingredients in the stone ranch, all the people are extremely recognized, and Shi Lei has never doubted this.
After the end of the exhibition. Sure enough, Stone Ranch has once again become the focus of attention of all food media, and all kinds of praise are filled with various reports. Although the good things you said about the Stone Ranch were all true, Shi Lei felt a little embarrassed that you were touting the Stone Ranch like this.
Of course, Shi Lei will not sue you, and he also specially asked Vantaa, a major figure in the food industry, to write an advertorial to Stone Ranch, confirming that the status of Stone Ranch's beef is unshakable, and at the same time, he mainly wants to help Shi Lei promote several other ingredients of Stone Ranch.
Seeing that the boss of Vantaa has spoken out, other food media are basically following Vantaa's point of view when reporting. Occasionally, there are one or two mavericks, and they are nothing more than a cross-examination that praises the top quality of the ingredients in Stone Ranch.
The ranch in Connecticut that hopefully threatens the status of the Stone Ranch. At present, although it has its own excellent varieties, it has not yet formed a sufficient scale and has not been able to seize the market share of stone pastures. Because their output is so small.
As for the originally recognized top ingredient, Wagyu beef from the island country, this time it is impossible to threaten the champion of Stone Ranch. As for the reason, just look at the reports about Wagyu in the newspapers and magazines that Shi Lei got in his hand.
The reports on Wagyu are almost the same, basically saying that "all three major strains of Wagyu cattle in the island nation have been maliciously bitten by ants and bees of unknown species."
The bite they experience is said to be very painful, and a brave Wagyu cattle farmer has tried this sensation, saying that the pain has reached the point of heart-wrenching, and even feels like your soul is burning, which is an absolute nightmare experience.
The quality of this year's Wagyu beef has decreased significantly compared to previous years. Professionals explain that this terrifying bite can send them into fear. This may result in more acidic substances in the beef.
At the same time, it will affect the growth of beef, and the distribution structure of meat quality will become very unreasonable. As a result, the meat quality of Wagyu beef is reduced to that of ordinary beef cattle. This will be another fatal blow to Wagyu after foot-and-mouth disease. ”
Shi Lei looked at the reports. While laughing at the one, it was obvious that these things were his own masterpieces. Especially when Shi Lei found a report in an inconspicuous location. It reads, "There was a poisonous snake bite and death of a Wagyu cow in each of the three prefectures of the island nation."
After expert testing, it is believed that the venomous snakes that launched the attack are all new species that have not been discovered, and their venom is similar to the poison of the inland Taipan snake, and the poison is very strong. Experts say such an attack is enough to kill an elephant. ”
Seeing this report, Shi Lei knew that all the things he went to the island country to do had reached his expected goals, this mood was really comfortable, and he was absolutely thoughtful, and Ge Ke was never a person who held grudges.
After the perfect curtain call of the food exhibition, Shi Lei can turn his attention to Laura's second work launch with a happy mood.
It's just different from the last time, this press conference is social-oriented, and it is an opportunity to really test Laura's design level, and of course, it is also an opportunity for Laura to take off. (A good event for pie in the sky, cool mobile phones are waiting for you!) Pay attention to the ~ point / official account (WeChat add friends - add official account - enter qdread), participate now! Everyone has a prize, now pay attention to the qdread WeChat public account! (To be continued)
ps: Today's two shifts are finally completed. Really, I have a deep resentment against Dian Niang's backstage