Chapter 304: "Cruel" Propaganda Methods

At the premiere of "Midnight Bell", although the audience was so frightened that they screamed, due to the cardinal problem, no audience died of fright. But last night was the first day of the full release, and because of the success of the premiere, the praise of the Japanese media, as well as posters and promotional highlights broadcast by TV stations, etc., attracted a large number of audiences to the cinema.

The base increased sharply, and the probability rate finally led to the tragedy, and the audience in several theaters was scared to death by the last shot, so that after one show, the theater had to suspend the subsequent screenings to avoid another tragedy.

This incident has caused a great storm in Japan, and even the Hong Kong media today have reported the incident in its entirety or reprinted the reports of the Japanese media.

Japan's body in charge of the film review and classification system, called the Cinema Management Committee, attached great importance to this matter and ordered "Midnight Bell" to stop the release and wait until the re-editing was re-edited and sent to the review before it could be released again. And stop the TV station from broadcasting the promotional tidbits of "Midnight Bell".

Chen Jiashang is currently in Japan, and it is he who contacted Yinglun, and Chen Ping'an had already called Shi Nansheng about Yinglun's decision before he came.

"Boss, Ah Zhong has rushed to Japan this morning, we have to do our best to resolve this turmoil. Otherwise, "Midnight Bell" will not be released, and our company's influence in Japan will also be greatly affected. ”

Looking at Shi Nansheng with an anxious face, Jiang Zhiqiang who was frowning, and Ye Zhiming with an expressionless face, Chen Ping'an waved his hand disapprenously: "Sister Nansheng, there is no need to worry so much, this matter is not a good thing, but on the other hand, it may not be all bad." ”

"What do you mean?" Shi Nansheng and Jiang Zhiqiang were full of doubts, but Ye Zhiming's eyes flashed with a hint of brilliance.

Chen Ping'an smiled: "This is a horror movie!" ”

"It's all at this time, you still have the heart to joke!"

"I'm not kidding. Sister Nansheng, according to your meaning, what should we do? ”

According to Shi Nansheng's idea, Zhang Guozhong rushed to Japan first, with the purpose of getting in touch with the families of the audience who were scared to death and discussing the aftermath. The compensation must be unavoidable, although it is not necessary to compensate for the lawsuit, but the impact of this matter is too great, with a small amount of money, for the company to win more recognition and support in Japan, this deal is absolutely cost-effective.

In addition, Zhang Guozhong went to Japan only to play the front station, in order to show the attitude of Dark Horse International, Chen Ping'an should also rush to Japan, showing that the company attaches great importance to this matter and winning the goodwill of Japanese citizens. After all, the Japanese market is a big cake, and even Hollywood studios attach great importance to it.

Then it's a matter of re-editing and submitting it for review, and then arranging for a release.

In short, Shi Nansheng thinks that this matter is very strict, but it also contains opportunities.

"Do you want me to go to Japan?" Chen Ping'an's eyes widened, this is not a joke! "Sister Nansheng, I don't have time to go. The filming task on my side is very heavy, after "Prison Storm" is completed, I have to rush to the United States, and the summer vacation is almost here. Or you can go for it. ”

Shi Nansheng was anxious: "The meaning of me going to represent is different from that of you, don't you understand!" ”

"Of course I understand, but is it necessary to give the Japanese face like that?" Chen Ping'an took out a cigar, threw one to Jiang Zhiqiang and Ye Zhiming, and lit it himself, "Besides, in this matter, our responsibility is not great, you can go on my behalf, for the families of the audience who were scared to death, condolences, don't be too stingy with money." Also, bring this over. ”

Chen Ping'an opened the small safe beside him, took out a copy from it, and put it on the desk.

"What is this?"

"Newly edited dailies."

"Newly edited? So fast? ”

"At that time, when I edited "Midnight Bell", I edited a total of two master disks, and there was a scene recorded by myself in this master disk, which was my regret and condolences for this frightening incident, which could be broadcast in theaters in the future. I think it's enough to show the seriousness and sincerity I take in this matter. ”

"You ......" Shi Nansheng was stunned for a moment, "You expected to be scared to death?" ”

"Of course, I said last year that my horror movie would scare people to death."

"When did you say ......" Shi Nansheng's voice stopped abruptly, and Chen Ping'an's sentence "scared you to death" came to her mind. She dared to say that everyone thought it was just a joke at the time, who would have thought that Chen Ping'an was actually serious.

Regarding Chen Ping'an's approach, Shi Nansheng was a little difficult to understand. However, she is only the vice president, if it is really according to Chen Ping'an's statement, this mother's attitude towards Chen Ping'an's matter is enough to calm down this turmoil, but it will not be able to achieve the effect she expected.

Chen Ping'an guessed her thoughts and said, "Sister Nansheng, you don't know the Japanese. First of all, the Japanese love horror movies is beyond the ordinary; secondly, the respect for the strong is imprinted in the bones, but there is a lack of sympathy for the weak; Again, this horror film is not only wonderful, but also to their tastes, so this treatment will not affect our company's influence in Japan, and you can tell them that there is a sequel to "Midnight Bell".

Ah Shang and Sister Qingxia, aren't they still doing propaganda in Japan, when the time comes, you can ask them to visit the families of those audiences, and send spiritual and material warmth, the effect will be very good...... If you still don't feel at ease, let Mr. Jiang accompany you, but remember to let Ah Zhong come back. You are one of the giants of our dark horse international, how can three people go to Japan at the same time for this trivial matter? ”

Shi Nansheng hesitated: "In this way, is it really possible?" ”

"I'm sure the boss can't be wrong." Ye Zhiming suddenly interjected, "Mr. Shi, have you thought about it, after this incident happened, what kind of attitude did Toei hold as a distributor?" ”

This morning, Toei called Jiang Zhiqiang and talked about this matter. Toei did not blame Dark Horse International for some viewers being scared to death, but just sued Jiang Zhiqiang and tried his best to calm down the matter, and at the same time asked Chen Ping'an to complete the re-editing of "Midnight Bell".

This "Midnight Bell", which created a Hong Kong-style thriller, is too much in line with the Japanese taste for horror movies, as Chen Ping'an said. The Japanese authorities temporarily banned the screening of "Midnight Bell", which will certainly affect the revenue of Dark Horse International, but Toei's revenue will also be affected.

It's like holding a cornucopia but not being able to use it, how can Toei not be in a hurry?

As for scaring people to death...... said that this is a horror movie, if you can't bear it, then don't watch it!

"In that case, then it's decided, who made you the boss!"

"By the way, this master plate is not in a hurry to be submitted for review, and it will be sent in two days."

Shi Nansheng and Jiang Zhiqiang left the office with the master disk, Ye Zhiming stayed, looked at Chen Ping'an with a smile, and stretched out his thumb for a while.

Chen Ping'an asked, "What do you mean?" ”

"The boss is tall!" Ye Zhiming praised, "A horror movie that scares people to death, I think many people will be willing to go into the cinema to find out." Boss, you wouldn't do it on purpose, or why would you prepare two copies of the master when you were editing? ”

This guy has too many brains! "Guess what?"

"Haha, the boss is clever, I still don't want to guess, anyway, I don't have a good impression of the Japanese."

"Have you been too idle lately?"

"How so!"

Ye Zhiming's busyness is no less than anyone in Dark Horse International. With the prosperity of Dark Horse International Film Company, the business involved in Dark Horse Investment Company has gradually increased. Just the film peripheral films, it has divided a lot of Ye Zhiming's energy, and now he plans to enter the real estate market, and his busy journey is no less than Chen Ping'an at this time.

"How's your progress in real estate?"

"During this time, I have been playing golf with those real estate tycoons, participated in two projects, and I have touched the edge of the line."

"Those guys are the ones who eat people and don't spit out bones, you have to be careful."

"Don't worry, I'll take care of it!" This is the strength of Ye Zhiming, who has both success and failure experience, knowing the deception of the shopping mall, "Last month, I won a plot of land in Tseung Kwan O and was ready to try it." ”

"I don't have to worry about you doing things, train out the team in this area as soon as possible, and after returning in the future, the opportunity in the north is very big."

Ye Zhiming glanced at him meaningfully: "Boss, you seem to have a good impression of the north?" ”

"You and I are both Chinese, aren't we?"

……

"Midnight Bell" was released in Japan, and the audience was scared to death, and it will not be let go by the media. Although Shi Nansheng, vice president of Dark Horse International Film Company, and Jiang Zhiqiang, general manager of Dark Horse International Film Distribution Company, rushed to Japan to deal with the matter, many Japanese media still sent reporters to Hong Kong to interview Chen Ping'an, who is the director of "Midnight Bell".

Chen Ping'an was tired of being entangled, and the reporters squatted outside the door of the film and television base, and as soon as they saw him come out, they immediately surrounded him and asked him for his opinion on the matter.

As a last resort, Chen Ping'an held a press conference at the film and television base, and reporters from Hong Kong, Taiwan, South Korea, Japan, Southeast Asia and other places came to attend.

Along with the reporters, there were also film companies from various countries.

"Midnight Bell" was released in Japan, and the news of scaring the audience to death has long spread, audiences from all over the world are full of curiosity about this horror film and want to see it, and film companies also want to introduce it to domestic release as soon as possible.

Just like Ye Zhiming guessed, Chen Ping'an did have a mind in mind, planning to take the lives of the Japanese to build momentum for "Midnight Bell". Although it is more troublesome, the purpose is achieved, and the effect is very good.

Less than a week after the ban on the Japanese side, the film management committee received a new version of "Midnight Bell", reviewed it as quickly as possible, and finally decided to "R designation".

Whether it is Hong Kong or Japan, the current film classification system is not perfect. The "R designation" in the Japanese film classification system refers to the fact that only those who are 15 years old or older can enter the movie.

Being able to pass the second audit so quickly is a "great contributor" to the Japanese citizens. The short-lived release of "Midnight Bell" caused great praise in Japan. Although it scared people to death, it proves that this is an excellent horror movie, so don't you miss it? R1152