Chapter 1202: Killing Many Birds with One Stone
Yang Yichen doesn't understand antiques or cultural relics, and he doesn't know how to define what is a national treasure, some fragments of manuscripts, a few bronzes, in fact, are different from what he understands to be tens of millions of things in auction houses, if it is that kind of people, they will not find him in private, and it is more appropriate to go directly to large-scale auctions and private transactions than to find him. Pen? Interesting? Pavilion wWw. biquge。 info
The seller is also a smart person, he knows what to find whom, and the things in his hands have a role in the study of ancient Chinese culture and the supplement of lost culture, which is a kind of symbol, but for private collectors, it is far less popular and valuable than calligraphy, painting, ceramics and other things. Find Yang Yichen, the seller doesn't need to explain, you spend tens of millions, it's worth the money, not only to get a very good publicity effect, to enhance your company and your own brand effect, but more importantly, to give you enough money, and the benefits are a lot of yours.
In recent years, Yang Yichen has donated a lot and charity, but correspondingly, the country will not forget such a person who plays a leading role, the brother group has received a lot of tax exemptions, and some of his related industries have also received policy support within a certain allowable range, it can be said that in fact, the money taken out is not as much as imagined, which is also the convention of many charitable donations, the state gives you publicity, let you take out a large amount of money, but do not let you take it for nothing, tax exemption can give you most of it, If you want to take out the money in your pocket first to use in the disaster area, the country will give back to you a little bit, and businessmen and enterprises get a good reputation, of course, there are still a few people who are really willing to donate large amounts, after all, more than ninety percent of the company has insufficient cash flow in the capital chain, and the money is still used for the development of the company, donated, and then rely on tax exemption to come back a little bit, it is not cost-effective.
The person who sells things sees this, and sells these cultural relics that can be called witnesses of Chinese civilization to Yang Yichen through very formal channels and under the publicity of media reporters present, and Yang Yichen is once again on the main page in the mainstream media in China. Say that you don't do charity authentically but buy a good reputation for yourself, when you continue to do it for a period of time, this voice will naturally disappear, no one will think that someone is willing to continue to invest a lot of money to get a good reputation for themselves, all of them are used and sold, I need corporate publicity, I do some charity, get a glorious image, and by the way, the company and products are promoted.
What about Yang Yichen?
He has been like a day for several years, from the snow disaster at the beginning of last year to the earthquake, Yang Yichen has used his practical actions and total charity to silence all those who question him.
Today, when he brought back the national treasures that were plundered away a hundred years ago to the motherland, he was full of praise for him, tens of millions of dollars were smashed into it, and several national treasures of the historical witness category were brought back to the country in an orderly manner.
When the news effect came out, the crow understood why Yang Yichen said that there was another important reason.
"Notes on Tomb Robbery".
Such a bizarre underground world, of course, challenges your curiosity about the unknown and mystery, so that you can't stop following the plot to explore the secrets, there are also those pictures about treasures, even if you are not involved in this kind of knowledge, not interested in the things in it, but when you see something unearthed for thousands of years or even longer, you will unconsciously become interested, just like this novel, so that the antique markets around the world are obviously lively, and more people who want to pan for treasures are here to take a look, More and more people are starting to be interested in these things, and since we can't go underground and go into that bizarre world, we can have a treasure with historical value that we can keep at home and watch and play with from time to time.
In fact, as early as when the project was established in this film and television city, some relevant departments required that the TV series must be correct in the three views, you can describe a line and a world, but don't lead the audience to the wrong path, and give the audience correct guidance.
Yang Yichen listened to it at the time, shook his head secretly and smiled bitterly, wait another two years, when those novels that describe antiques-gambling-stones come out, the audience will be even more crazy. But it's not right to think about it, what is called three views, it's all, it depends on how you present it, isn't there still a similar treasure hunting program on the imperial court? There is a collector who tells the story of the origin of his collection, some of them are miraculous, although there are some very educational significance, telling you not to be greedy for a small bargain and think that you can spend a small price to get the baby, but there are also some missing stories, on this story, whether true or not, the impact on the people is too great, and it will also make some people who hope to get something for nothing or a pie in the sky, embark on this road.
If you want to say that thirty percent of collectors really like to collect, it has to be said at best, most people have the psychology of buying and selling. The so-called prosperous collection, now it is also considered to have entered the prosperous era, every year's large-scale auctions will create sky-high prices, the price of many antiques has been far more enjoyable than speculating on gold, more and more people are entering this industry and looking forward to one day they can get rich, but any industry that seems to be able to have huge profits, is nine out of nine people fill the pit, that very few people profit from it, in fact, this feels similar to the lottery, but everyone is willing to add some culture, art, culture, The taste of the essence is just that.
But no matter what, this sending the national treasure home is more or less related to "Notes on Tomb Robbery", which is equivalent to a layer of insurance for this film, as an investor, Yang Yichen, a great benevolent person, can buy the national treasure from outside and dedicate it to the country, may the film he took out be incorrect? Someone is secretly deliberately picking on thorns, right?
This is tantamount to implanting a preconceived belief in everyone's minds - Yang Yichen will not contradict the country, what he takes out must be recognized by the state, and anyone who wants to hack him in this regard will first of all have a bad heart.
The whole ceremony was very grand, Yang Yichen also took a photo, let the media reporters take pictures to satisfy themselves, and then refused the interview, and also refused the invited interview, and did not say anything to the media on this matter, but just said a sentence when surrounded by the media: "Making a good movie is what I should do, please pay more attention to my movie." ”
Some people say that he is low-key, some people say that he is pretending to b, this world is like this, one thing can always explain to you two completely different opposing attitudes, from different angles, you can't find anything wrong with both attitudes.
The purchase of national treasures and returning to China not only brought publicity effects to "Notes on Tomb Robbery", but also made a global advertising campaign for "Dream Broken Bridge", which is now being filmed.
"During the filming of the new film "Dream Broken Bridge" in Germany, Yang Yichen repurchased several Chinese national treasures and donated them to the country free of charge!"
The so-called national treasure, the more people say it, the more people recognize it, and it becomes it. When Yang Yichen began to operate this matter, he was already told by familiar people that the country needs this kind of propaganda to encourage more people to bring back the treasures belonging to Chinese culture abroad, as long as they are valuable, even if they are not up to the level of national treasures, but with the love of Chinese people around the world for the motherland, they are willing to spend a lot of money to return these lost things to the embrace of the motherland.
According to some people, Yang Yichen must have a huge professional team behind him, dedicated to helping him with publicity design, which went to Germany to get back a few treasures, and got so many in one fell swoop, it is really amazing, does anyone want to pry the planning team of the brother group?
When the above statement appeared, someone immediately conducted a detailed study and infiltration of the planning department of the brother group, and finally came to the conclusion that there is no such team as everyone imagined, unless, unless Yang Yichen personally paid to hire a few masters, and did nothing behind the scenes every day, he designed these things.
"Yes, it must be, Yang Yichen is so rich, he must have spent a lot of money to hire a private team to give him advice."
After seeing this post on the Internet, Yang Yichen shook his head and smiled bitterly, over the years he has been used to treating those who keep hacking himself as a joke, indeed, these jokes are very funny, but after listening to them over time, I don't feel a little sad, sad for those who constantly want to step on their own limelight, you, with this time and energy, have succeeded in doing something, and have the strength to chase me and black me, it seems that nothing can be difficult for you.
A voice on the side interrupted his thoughts: "Chen Zai, I really think that Scarlett didn't choose you in your film, it's really because her role is blind, even if it's a war, this can't be a reason for her to give up an excellent young man." ”
Yang Yichen stood up and put himself in front of the mirror, brown leather shoes and pants with a floral shirt, short hair, and a peaked cap, this young man, and a good tap dance, wow, it is definitely the existence of killing all girls at the dance.
Bo Zai came from South America in person, and a good opportunity to make money over there was directly pushed away by him, so many years, he still has the same attitude in the past, Chen Zai's things, always come first, his work is the first choice for his work, whether he makes money or not.
"Dream Broken Bridge", Yang Yichen's appearance and makeup after his appearance ensure that he can firmly catch the attention of all viewers as soon as he opens......
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