Chapter 2 The three major portals are not profitable
>As soon as this sentence was issued, someone immediately replied, "Alas, it's another idealist, you don't think so, but give a reason." ”
Seeing someone replying to himself, Zhang Ning became interested, "I didn't expect that this Tianya community is quite lively, I just spoke, and someone immediately replied." Well, they say they're idealistic, so I'll say something and make them believe it. ”
Soon, Zhang Ning replied again, "Hehe, there are too many reasons, I have to think about which one to say." ”
"There are too many reasons, so you can blow it."
The other party obviously didn't believe Zhang Ning.
"Okay, since I don't believe it, then I want a simple one. Just now, everyone has been saying that the three major portals in China cannot make a profit, and I am thinking, if he can't make a profit now, won't he be able to make a profit in the future? ”
"What's the reason for that?"
"Then I'll put it simply, just like a TV station, the ratings of the TV station were very low at the beginning, and I didn't make much money. However, after his ratings are high, won't he still be able to make money? After saying this, immediately after, Zhang Ning said, "Computer-led science and technology is a major innovation in science and technology, and he will promote it rapidly in the future." At present, the IP flow of the three major portals is not very large, and when there are more people who will go online in the future, it will be difficult for them to make a profit. ”
It's easy to say, but how many people understand it nowadays?
Even if Zhang Ning said it, the other party still seemed to be a little unconvinced.
"Who can say what will happen in the future, do you say that computer technology will be vigorously developed? Even if it is vigorously developed, perhaps, not many people are online. After all, there are many people who can use computers altogether. No matter how large the traffic is in the future, it will only increase on this basis. Do you think that in the future, everyone will have a computer? Not to mention that it is impossible in our country, look at such a developed United States, only some people can surf the Internet. Again, the other way around. In fact, the IP flow of the three major portals is not low, and the traffic is higher than that of some TV stations, but why are they still not profitable? ”
This kind of reply made Zhang Ning almost crazy, "Damn, I just crossed over, I don't know, although China in the future has not reached the point where everyone has a computer, it is almost the same." Moreover, in the future, the advertising cost of the portal will be more than that of the TV station. It's just that even if Zhang Ning talks about the future, they still don't believe it.
As now, they only look at the eyes. There is no profit in the present, and they are also very skeptical that they will be able to make a profit in the future. However, for this point, it is not difficult for Zhang Ning, under the condition that this friend said that the three major portals could not be profitable, Zhang Ning said, "Soon, I bet that by the end of this year, one of the three major portals will definitely be profitable." ”
"Haha, you're blowing again, what's the reason for that?"
That friend still didn't believe Zhang Ning.
Alas, these guys, it seems that they are unlikely to believe what they say, and after some depressed finally replied to the words "Sydney Olympics", Zhang Ning stopped replying to him.
Seeing that Zhang Ning was offline, on the other end of the computer, a young man with glasses smiled evilly, "Hmph, you dare to deny me even if you have this ability." ”
This young man's name is Lin Hao, a graduate student of Yan University, and he wrote this post just now. As for the debate with Zhang Ning just now, it was just another trumpet he opened. It's just that what he didn't expect was that the ID he encountered today was called Bai Yutang, and it was really very white. He just came interested and wanted to tease him, but he didn't expect this guy to go offline after a while.
The combat effectiveness is really poor, and it is boring.
muttered boredly, and Lin Hao also left Tianya. It's just that on the other end of the computer, a man about 30 years old is staring carefully at the post left by Zhang Ning just now.
"What do you mean by the Sydney Olympics?"
This person's surname is Ding, and his single name is a Lei character.
Many people call him Ding Sanshi, and he is the founder of NetEase, one of the three famous portals.
If you want to talk about Ding Lei, he is a person with a story.
When he was young, Ding Lei liked electronic products very much since he was a child, and until college, he also studied electronics. Later, after graduating from university, he founded the current NetEase. Back then, NetEase had just been created. Because at that time, the Internet company had to place the server in the telecommunications room, and the server was not free to put in the telecom room, and he also needed a hosting fee.
Due to the shortage of funds, Ding Lei thought of a trusteeship method that did not cost money. He wrote a plan to the telecommunications bureau at that time, saying that there are very few Internet services in China now, and there are not many ways to attract users to the Internet. Even if it is to surf the Internet, because there are not many services, users will not stay for a long time. The BBS forum service provided by NetEase can attract a large number of Internet users and let them soak in the forum for several hours.
After hearing this, the leaders of the telecommunications bureau felt that this plan was good. They thought, anyway, this plan doesn't have to pay for telecommunications, and moreover, it can attract people to access the Internet, which doesn't give them more business. Then, they gave Ding Lei an IP. In this way, Ding Lei actually didn't spend a penny, and hosted his server to the telecommunications bureau.
Although the current NetEase has survived the most difficult period at that time, and it has developed in a few years. NetEase has won the most popular website among Chinese netizens for many times, and this year's NetEase also plans to list on the NASDAQ in the United States. However, at this time, the Internet winter has not yet passed, and many Chinese stocks have broken in the United States, not to mention technology stocks like the Internet. Of course, this is not what Ding Lei is most worried about, what he is most worried about is that even if NetEase is going public now, NetEase is not yet profitable.
Although the NASDAQ market in the United States values the growth of NetEase, it no longer cares whether your company is profitable or not. As long as they believe that your company can be profitable in the future and reach a certain size, they will approve your listing request. However, under such circumstances, NetEase went public, and Ding Lei could already imagine what kind of decline the stock would take.
Therefore, Ding Lei desperately wants to find a way to make NetEase profitable.
At the beginning, Ding Lei wanted to open a paid mailbox service.
Because NetEase is the first company to launch Chinese mailboxes, it has always had a huge advantage in the mail sector. If you let the mailbox be charged, there should be some profit. However, Ding Lei thought about it for a long time and gave up. NetEase mailbox is the advantage of NetEase as one of the three major portals, and many people rely on NetEase's free mailbox service to log in to NetEase every day. If the mailbox announces a charge, don't say how much money you can make. Even if it can be earned, NetEase's traffic will be greatly tested.
It's just that it seems difficult to make much profit without guò and just the advertising costs on the guò website. Even Sina, which has been listed, has not found much way to make a profit at this time.
There were some depressed Ding Lei, and at this time they visited the Tianya Forum.
In the area of computer technology, Ding Lei found an ID called "Bai Yutang".
Bai Yutang?
I don't know which guy got the network ID, but, looking at his reply, it's obviously an old bird.
No, not only is it an old bird, but it also has such a deep grasp of the future of China's Internet. Even Ding Lei himself, although he is optimistic about the future development of the Internet, he does not see the future trend too clearly. He only thinks that as long as they persevere, there is hope. But that Bai Yutang, in just a few words, gave him a firm direction.
As he said. Computer technology will definitely develop explosively in the future, and more and more people will go online in the future. And when the time comes, the profit direction of their portal will naturally be found. Yet, having said that, anxious waiting is not the same thing. Could it be that now they can really only hold on.
Sydney Olympics?
Ding Lei has been thinking hard about these words.
He knows that the Sydney Olympics will kick off in September this year, but what does that have to do with whether their portal is profitable or not?
"Mr. Ding, this is the advertising contract that our website has signed in the next few months."
Assistant Zhou Feng handed a stack of texts to Ding Lei at this time.
Ding Lei unfolded it, looked at it, and was about to sign it. It's just that when Ding Lei suddenly saw that the cost of the top advertisement in September actually reached 4 million yuan, Ding Lei was a little surprised. You must know that NetEase's advertising revenue for the whole of last year was only 10 million. Although it is expected to increase a little this year, it is unlikely that much at once.
"Zhou Feng, what's going on?" Ding Lei has some doubts, "Although he has been asking the advertising department to work hard to increase the advertising price business, their customers do not buy it." ”
"Mr. Ding, because considering that the Sydney Olympics will be held in September, we will also increase the price appropriately."
"Oh."
Ding Lei nodded, "That's right." ”
But after a while, Ding Lei woke up suddenly and said loudly, "What, the Olympics? Are you saying that the cost of our website has gone up because the Olympics are about to start? ”
Assistant Zhou Feng didn't know why Ding Lei was suddenly like this, and replied with some unnatural words, "Yes, yes." ”
"Sure enough."
Before and after. Ding Lei seems to have caught something, but he doesn't know too much.
"You go down first, and I'll sign these contracts later."
After speaking, Ding Lei hurriedly looked at the message record called "Bai Yutang" again.
Who is this White Jade Hall?
In addition to seeing the domestic Internet so clearly, he is so familiar with the operation of the three major portals.
You know, if you are not an insider, it is impossible for him to know exactly how the advertising costs of the portal will be arranged. For example, many people have been saying that the three major portals have not been profitable, and they also believe that it is difficult for the portal to support the operation of the entire website by relying on advertising costs. However, they don't know why advertising costs can't support website operations.
But now, the one called Bai Yutang seems to have a direction for the operation of the portal?
Is it just this Olympics?
It seems impossible, no matter how good an Olympics is, he can only give them a little more advertising money. However, compared to the operation of the entire website, the advertising cost still seems to be somewhat insufficient. However, if it doesn't rely on the Olympics, why does this Bai Yutang say the Olympics? And, he bets that a portal will be profitable by the end of the year.
Ding Lei, who didn't understand something, clicked on Bai Yutang's ID with his mouse, and sent him a text message.
The latest chapter was first published by Genesis and reprinted by White Worry Pavilion!