50 million.

When the number of downloads reached 50 million, Zhang Ning suspended the promotion of Penguin Guard.

The purpose of this is twofold.

For one, he plans to take a look at his competitors first.

Second, he also wants to use this time to cultivate the first batch of users first.

The situation of competitors is normal.

When Zhang Ning suspended the promotion of Penguin Guard, the major antivirus software vendors didn't pay much attention to this software. At least, Zhang Ning didn't see any company enter the field of security guards. Perhaps, they don't realize that Security Guard will compete for the antivirus market in the future. Perhaps, they don't know what kind of software Security Guard is for the time being. But at the end of the day, they know that Security Guard is not antivirus.

Since it's not an antivirus, it doesn't seem necessary to react.

What's more, there are not many companies in the world that want to go against Penguin. Even those supergiants, if they could, wouldn't compete with Penguin. Not to mention, these antivirus software vendors, which can only be regarded as new enterprises in the eyes of Penguin, how can they have nothing to do with Penguin for a software that has nothing to do with their antivirus software?

On the contrary, it is the domestic optimization master, after the launch of Penguin Guard, the domestic optimization master has also updated its own software. A series of garbage cleanups have also become a one-click cleanup similar to that of Penguin Guard. It's just a pity that Optimizer is too niche software, and even after the update, people don't think much of this software. What's more, the optimization master really can't come up with too much money to promote.

Zhang Ning doesn't care about this.

These small companies don't affect Penguin, and they don't affect Penguin Defenders.

What Zhang Ning really needs to pay attention to is the second point, that is, the cultivation of users.

User nurturing is not the same as product promotion.

The promotion of the product is purely an advertisement, as long as you can hit the user's eyes, or you can get the user to install your software, it will be successful. It's just that for the operation of the entire product, a software is not just installed in the user's computer, and such software is successful.

Because, we have something called uninstall in our computer.

If the user experience is not effective, the user feels that it is useless, and the user is not interested, then they will uninstall.

Once unloaded, all previous efforts were wasted.

Therefore, the key to user cultivation lies in how to retain users.

It's different from the prerequisites for the system.

The security guard itself is not a necessary software for the system, although Zhang Ning wants to build it, but at least not yet.

Users don't think it's necessary to install this software until they get used to it.

Alternatively, you may have to use it after attaching it.

The prerequisite software is the software that is necessary for the computer, without which it would be very difficult to operate.

Just like the input method.

Without an input method, it is simply impossible to communicate on the Internet.

However, Zhang Ning still thought of a way.

The key to user retention is usage.

Although Zhang Ning previously set the Penguin Guard to boot up, it seems to have increased the usage rate of users. Because many users will see this software in the lower right corner every day after booting up, no matter what, the user's usage rate will increase. However, this is still a passive use.

This usage rate is still not high, and users still have the possibility of forgetting jì.

For this reason, Zhang Ning thought of another way to remind users.

Pop-up reminders.

This pop-up window is not an online pop-up news window.

This pop-up window is the function setting in the software.

In Zhang Ning's settings, as long as the user's system garbage is greater than 500m, Penguin Guardian will pop up to explain to the user that your system junk exceeds 500m, please clean it up.

Of course, in addition to the system garbage, for slow boot and system patches, Penguin Guardian has also set pop-up windows.

This is a proactive reminder.

This is much better than sending an email-style reminder, at least such a pop-up can be seen by the user at a glance.

After they saw it, their actions followed.

And as long as they do it, they can quickly feel the effect of the whole system getting faster after cleaning up the garbage.

Slowly, when constantly using and cleaning, users have also found a habit of Penguin Guard.

Zhang Ning calculated.

The general system generates 500m of garbage, which only takes about 3 days.

Some 2 days are enough.

In other words, according to this setting, users can completely operate Penguin Defender once for 2 or 3 days.

Although such operations still cannot be compared with instant messaging, browsers and some of these.

However, this is already much better.

At least, this usage rate is higher than that of antivirus software and audio-visual software.

At the very least, it's impossible for an antivirus to scan every 2 to 3 days.

Many users scan once a month, some for 2 months, and more for 2 months to half a year.

Some don't even scan for a year, just install an antivirus software and put it there.

A week later, Zhou Hongwei rushed to Zhang Ning's office with a copy of the latest statistics.

"Good news, good news, Zhang Ning, our Penguin Guardian user usage rate has increased by 1000%."

With a smile on his face, Zhou Hongwei handed the information form to Zhang Ning, "You see, after our Penguin Guardian pop-up reminder, many users have forgotten to use it from the original, and slowly become a regular use." Some have even reached the point of using them once a day, or even several times. Because they found that after cleaning up the garbage, the system really got a lot faster. ”

"Oh, yes, I'll see."

Zhang Ning took the information and looked at the number on it.

It's just that the more he looks, the more Zhang Ning frowned.

"Zhang Ning, what's wrong?"

Seeing that Zhang Ning's face was a little wrong, Zhou Hongwei asked strangely.

"Is there something wrong with counting jù?"

"Or is Zhang Ning not satisfied with such a number?"

"Brother Zhou, what's the matter with the 30% here?"

Zhang Ning pointed to the numerical table in the 30% column and said.

"Oh, and there are still 30% of users who haven't operated it."

Zhou Hongwei explained.

"That means our previous setup failed."

Zhang Ning's brows furrowed even more.

"Khan, how can this be considered a failure."

Zhou Hongwei couldn't laugh or cry, "Although 30% of users did not operate because they were reminded. However, this phenomenon is normal. Where there is a reminder, all users will follow the reason. Besides, our settings can directly stimulate 70% of users, which is already very remarkable. You know, there are a lot of software and products now, even if many people use a lot of methods, they only increase by 10%, or even 10%. ”

Zhou Hongwei can be said to be more lenient.

In fact, there are many products that often exhaust the method of qiē, and can only increase by 1-2 percentage points.

A small setting can actually make 70% of users follow the setting, which is a god-like function.

"No, I don't think so."

Zhang Ning shook his head.

"I think if we don't improve our settings by more than 90%, or even more than 95%, our feature settings are failures. Brother Zhou, do you know that our Penguin Guard is to build a system essential software. If we can't make it fully accessible to the vast majority of people, our Penguin Guardian will never be a must-have. In other words, there are still 30% of our users who don't want to use our security guard. Even after we reminded them, they didn't want to use it. While their non-use doesn't mean they won't use it in the future, for prerequisites, not using it regularly is tantamount to failure. Could it be that our Penguin Guardians are going to be like optimization gurus. Wait for the remaining 30% of users to use our software when they remember? ”

"So what to do, can you still force the remaining 30% of people to use it?"

Although Zhou Hongwei agreed with Zhang Ning's idea, he felt that Zhang Ning was too demanding.

"If it's mandatory, we can just change the program and let our software clean it up automatically."

"Nope."

Zhang Ning waved his hand directly.

"Automatic cleanup doesn't have the participation of users, and even if it does, it's useless for us to train users. Moreover, what is the difference between this practice and those rogue software and rogue plug-ins? Our Penguin Defender has a feature that specializes in killing rogue software and rogue plugins. Moreover, we also want to avoid redirecting the cups of the 3721 of the year. ”

Although 3721 successfully occupied the market that year, and once became famous.

However, as the reputation of 3721 rogue software grew, 3721 gradually disappeared from the user's sight.

"Automatic cleanup doesn't work, why don't you introduce the Penguin Guardian level system? The more you operate, the more you experience. ”

"Khan ......"

This time it was Zhang Ning's turn to burst into tears.

"Brother Zhou, your thoughts are more whimsical than mine. Penguin Defender is not a game, nor is it instant messaging, he is a system security software. The hierarchy system is not much necessary for users. Although, it's not impossible to push. However, this launch will not change much for the status quo. ”

"Khan, this doesn't work, that doesn't work, we can't threaten users, hey, buddy, if you don't operate our Penguin Guard, you're going to die."

There are some jokes, Zhou Hongwei said helplessly.

It's just that this sentence made Zhang Ning's eyes shine.

"Don't tell me, we can really threaten users."