readx;???“ Cameron's 12-year sharpening of a sword's new film 'Avatar Day' is launched! ”

As soon as he returned to Los Angeles, Duke participated in a promotional event with James? Cameron jointly threw out the news that the super-giant is about to go public - with a total investment of up to $550 million, James? Cameron's new film "Avatar", which took five years to create, will be screened for free on December 11 in digital theaters in many countries and regions around the world. Pen "Fun" Pavilion www.biquge.info

Like James? Cameron, who is surrounded by the media, has also been targeted by Duke, who is one of the film's three major investors, and he said in an interview, "What we're going to do is unprecedented, it's going to be a social marketing experiment, and we're going to show it on December 11 in many IMAX3D theaters and some 3D theaters around the world, and we're going to make this 15-minute Avatar clip available to fans around the world for free." This day will be 'Avatar Day'! ”

The marketing of "Avatar" is different from the traditional publicity campaigns of distributing trailers and marketing promotions, although 3D and IMAX technology are becoming more and more popular in North America, but on a global scale, the latest wave of 3D movies has really emerged after "Metamorphosis", and there are still a significant number of moviegoers who have not yet had the opportunity to enter 3D theaters, and some audiences are still shy away from 3D movies due to high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is not a very forward-looking initiative.

On Avatar Day on December 11, audiences will be able to enjoy clips of the Avatar movie in selected 3D and IMAX theaters, as well as Avatar-themed videos and movie dolls will also be released at the same time.

On the day of 'Avatar Day', about 700 3D screens from 248 IMAX theaters in the United States and 438 theaters in 77 countries and regions across the United States jointly screened the "Avatar" trailer that needs to be watched with 3D glasses, and Twentieth Century Fox also officially announced that the previous "Avatar" online trailer set an astonishing 7.8 million views on the first day, setting a new record for the highest viewing record of 4.2 million in a single day for the trailer of "Transformers 2".

"Duke? Rosenberg and James? The last time Cameron brought "Titanic". ”

Some people's comments undoubtedly reflect the reason why the trailer is so popular, "We have every reason to believe that two directors at the top of Hollywood will once again bring a cross-era superstar." ”

The 16-minute trailer screened at 'Avatar Day' contains five passages from the Avatar film. and a preview of a quick cut, directed by James? Cameron himself appeared on the stereoscopic screen and led the audience into the world of Avatar.

If "Transformers" has made 3D and IMAX gradually deeply rooted in the hearts of the people, then this sixteen-minute "Avatar" trailer. It almost ushered in a new era of cinema.

"After watching these 15 minutes, I really understand, why Duke? Rosenberg, Warner Bros. and Twentieth Century Fox are investing $550 million, why James? Cameron had to wait more than 10 years to start shooting, and it took so many years to complete this masterpiece, both in terms of character design and art direction. Or in terms of computer stunts, this work can be said to be the finished product of the highest class. ”

"The color and reflective accuracy of alien skin could not be done in the nineties to the early two millenniums, and 3D, let alone Duke? Rosenberg and James? Cameron was one of the first to advocate 3D cinematization, and I can see why directors and theater agents who have seen short films give such high ratings and high expectations. ”

"If the movie could keep the same level as it did for 15 minutes, I would have paid $100 to see the 3dimax version, and I think it would be worth the ticket price, not to mention that there might be more strange things at the end, and those plane fights, but this movie will never go to see the normal 35mm version. 3D is the focus of this movie, and it's hard to imagine what it would be like when I watched those things go back to normal 2D? ”

Veteran fans who have watched the film are not stingy with exaggerations, even if James? The more than ten minutes cut by Cameron are far from the true essence of the film, but they fully deserve such praise.

"The 3D three-dimensional effect of "Avatar" surpasses all 3D stereoscopic movies in recent years, which can be said to be a new 3D stereoscopic realm, and the realism of the CG characters in the film is also a new milestone in the history of the film industry. Several scenes show Director Cameron's dedication and super directing skills to this film. But 15 minutes is too short, and it ended when everyone was still satisfied, and I really wanted to watch the full "Avatar" directly......"

-- This is from a British movie fan.

"Visually, nothing comes close to what Cameron has achieved now. Although I'm not that happy with the character design. But they were really shown on screen in a real and exciting way, and there was even a moment when I felt like I was on Pandora. It was really terrible when I first saw the Na'vi, but once you watched it for 5 minutes it felt natural. In short, Pandora is out of human imagination. ”

- Australian movie fans.

"The 3D effect is quite amazing. It's a hundred times stronger than the 3D film that was converted to cheat money in the later stage! Even "Transformers", which is currently recognized as the best 3D effect, is not as good as "Avatar". The powerful 3D effect actually caused me to be a little distracted at first, but it took me a while to get used to it, and even when there is a close-up of strong movement, there is a sense of immersion, and when the camera is still, you will notice the depth of the picture. It's breathtaking! ”

-- Chinese movie fans.

"IMAX3D's Avatar stereoscopic footage is amazing, super exciting, very magical, and extremely shocking! The audience was amazed and admired, and everyone was dumbfounded, it was really a revolutionary movie! ”

- Japanese movie fans.

Behind the production cost of the film, there are often the same huge or even far more than the production cost of publicity and marketing expenses, such as those well-known small-budget blockbuster movies.

For example, "Blair the Witch", not to mention a series of distribution costs such as making copies, this film, which costs only tens of thousands of dollars, has thrown away $25 million in publicity and distribution alone!

For example, "Supernatural" or "Ghost Record", which was released this year, cost more than $6.5 million on a copy of Paramount Pictures alone, and more than $40 million on publicity......

The three major investors have spent more than $300 million on publicity and marketing expenses for "Avatar" that exceed the production cost. Duke and they are willing to throw out this money because the copyright of "Avatar" will be owned by their three major investors.

Similarly, the rights to "Blair the Witch" and "Supernatural" belong to their respective companies, otherwise companies such as Paramount Pictures would never have invested such huge sums of money in such projects. If there are people with unequal status who join it and want to share half or even more than half of the profits, these mercenary Hollywood companies will not hesitate to cut the project.

After all, these two films can be described as 'super bad' from creativity to content to shooting techniques, for Hollywood, which has a strong following. It's not hard to copy a similar film without touching a copyright minefield.

"Avatar" has its irreproducibility, although there is no one in Hollywood who is irreplaceable, but there is only one James in the world? Cameron.

In the middle of the spacious dining room is a long oak dining table, opposite which is a floor-to-ceiling window made of tempered glass that offers stunning views of the beach.

Several people sat on opposite sides of the table. Constantly talking and laughing, you don't need to look too much, you also know that the atmosphere of the banquet is very harmonious, and it is obviously not held for simple entertainment.

Sitting in Duke and? Opposite Johnson, it was George? Lucas and his girlfriend Meledy? Hobson, the former needless to say, and the latter is also a well-known figure in the circle, she is the chairman of the animation department of DreamWorks Animation Studios.

George? Lucas and Melody? Hobson has been dating since a few years ago, and at the time it surprised a lot of people, for the simple reason that it was. Melody? Hobson was a pure black man, and although the slogans against racial discrimination were loud and loud, Hollywood can be regarded as one of the most racist circles.

Good thing about Miledie? Hobson wasn't a black person from the black community in the traditional sense, she came from a good background. With a higher education and a family that is also the mainstream middle class, perhaps it would be more appropriate to describe it as a black-skinned and white-hearted coconut man, otherwise George? Lucas and his sons and daughters would not accept her either.

Like Will, of course? Smith or O'Black Charcoal, like Black Carbon, can really step into the mainstream. Basically, they are all coconut people.

"Good French food," George? Lucas looked at Meledi, who was talking to Scarlett? Hobson, who said to Duke, "It's authentic. ”

"This is a chef hired by Scarlett from Paris."

Putting down the knife and fork, Duke to George? Lucas raised his glass, "I don't have any special hobbies in food. ”

"yes." George? Lucas said approvingly, "Hollywood knows, now Duke? Rosenberg only loves movies. ”

"Mainstream commercial films."

Duke added deliberately, and both of them laughed.

After the laughter, George? Lucas added, "It is business that makes movies the most important form of cultural entertainment in the world, and it is also business that makes Hollywood movies conquer the world." ”

"I couldn't agree more." Duke put down his knife and fork.

So ...... "George?" Lucas gestured, "You're investing in James again?" Cameron, want to create another cinematic miracle? ”

"It's not a miracle, is it......" Duke thought for a moment, solemnly to George? "Actually, Hollywood is in such a situation, George, and everybody should be thankful to you." ”

He's telling the truth, and it's the consensus in the industry, George? Lucas can only rank last among the four major directors in Hollywood, but when it comes to his status in the entire Hollywood film industry, he definitely surpasses Martin? Scorsese and Francis? Coppola. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!