After Dongxing Group released a new production increase plan, Lin Qiangsheng walked through the various production departments below to personally supervise the implementation. Pen, fun, pavilion www. biquge。 info

At the beginning of March '88, the top leader of the central government issued a speech on seizing the opportunity to "rush to the beach" and pointed out that it was necessary to rush through the price reform as soon as possible. In particular, in August this year, the news that the central government will hold a price reform conference in Beidaihe has spread far and wide.

People began to worry that once prices were liberalized, it would mean that prices would no longer be subject to the supervision of the Price Bureau, and companies would be able to raise prices at will.

Previously, the pricing of all goods, from hairpins and headscarves for women, to bicycles and televisions, had to be supervised and approved by price departments at all levels. People seem to think that after the price is liberalized, companies can decide the price of their products independently.

Some rumors inevitably appeared among the people, and when the time came to May, the rush to buy came to Bincheng, and even Lin Qiangsheng felt the nervousness from the people.

At this time, the common people did not have much money, and the total savings of urban and rural residents were not very large, less than 1 trillion yuan, not as high as 30 trillion yuan after 2000.

But there are still many people who go to the bank to withdraw money, take out the bank's current and fixed deposits, and buy things, whether they can use it or not.

I heard that there was a Lanzhou man in the northwest who bought 13,000 catties of salt by himself, and the whole family couldn't eat it all for several lifetimes. Deep in the SAR. In Zhenzhen, a woman bought 400 catties of salt, enough for the whole family to eat for 30 years. Another person even bought 500 boxes of matches and didn't know what to do.

Many ordinary people have fallen into the cycle of blind consumption, and the stores have been snapped up. There was a run on the banks, and in some local banks, because they could not make timely payments, the masses were angry and pushed the counters down.

The purchase price of raw materials of enterprises has also risen, and with the rapid increase in the prices of agricultural and sideline products and extractive industry products, most enterprises have begun to suffer from indigestion.

For example, if the price of raw materials rises by 20%, the price of products will rise by 30%, and no matter how high the price rises, it can be sold until there is nothing to sell.

There were already long queues before the mall opened, and the goods on the shelves were snapped up in a short period of time, and even broken washing machines and broken bicycles could be sold.

Driven by this nationwide rush of buying, the total retail sales of social commodities continued to rise, and the total savings of residents fell sharply, and soon the highest peak of national price increases since 1950 appeared.

In the first two quarters of 1988, the tide of price increases and panic buying intensified, with prices in rural areas rising by 17.1 percent, urban prices by 21.3 percent, prices in 32 large and medium-sized cities by 22.4 percent, and the national consumer price index for urban and rural residents rising by 16 percent.

In May and June, banks were filled with people to withdraw money every day, major shopping malls and shops were crowded every day, and customers who had fallen into a frenzy began to rush to buy refrigerators, color televisions, washing machines, bicycles, cameras, tape recorders, vacuum cleaners, blankets, tweed coats, tweed fabrics, cotton cloth, and even salt, sugar, soap, towels, and toilet paper.

No one could have predicted this situation, and there were some worries and dissenting voices at the top, but the top leaders made up their minds that the old man would not take back his life until he had to.

Lin Xiang and Lin Qiangsheng, two sisters and brothers, came to the 'Carrefour' supermarket to check the situation, and saw such a hot scene, Lin Xiang was a little emotional.

"The Chinese people are so pitiful, they are afraid that one day they will have to tighten their belts, so they have no ability to bear it at all."

Lin Qiangsheng said: "Sister, you also underestimate the Chinese, the hard days have come, where can you go no matter how hard you go." This kind of rush buying is a common phenomenon both in China and in China, and not only the Chinese people, but also the Chinese and foreign people are almost the same when facing this situation. And don't forget, this is still the Chinese who have been suppressed for a long time to consume, suddenly released, there must be an impulse to revenge consumption, everyone wants to spend money happily! ”

Lin Xiang nodded and said, "Maybe, but it is precisely because they are used to living a hard life that the people are afraid, and they will consume impulsively when they encounter price fluctuations!" ”

Lin Qiangsheng also nodded and admitted: "There are indeed factors in this regard, but I think the bigger factor is that people are worried that the money will not be worth much in the future." ”

Lin Xiang was also a little worried about the current situation, and asked: "Johnson & Johnson, do you think the RMB will really depreciate in the future?" ”

Lin Qiangsheng nodded: "The depreciation is certain, but the process will be very slow, and it will take about seven or eight years to double the depreciation, which is basically within the tolerance of the people." ”

"The current depreciation is not very obvious, or because of the shortage of materials, which has exacerbated the people's worries!"

Lin Xiang also thinks so, fortunately, there is no collective panic like some big cities in Bincheng, there is no bank run, and the people are still very rational.

On the one hand, there are sufficient commodities in the society, and on the other hand, Dongxing Group has limited the rate of increase in product prices and increased the supply of commodities.

She also agrees with her younger brother doing this, and now the profit of goods is already very high, and Dongxing can fully afford the rise in costs, and the price will be slowed down to benefit more people.

With the entry of large goods such as Dongxing color TVs, refrigerators, washing machines, and air conditioners, the group ushered in another expansion.

Bincheng residents knew a few months in advance that Dongxing was about to produce these large household appliances, and the long-term brand effect made many people choose to hold the currency for purchase, waiting for Dongxing's products to be listed, which virtually played a great role in stabilizing the market.

With the completion of the production line with an annual output of 200,000 color televisions, refrigerators, washing machines, and air conditioners, batches of new household appliances have been placed in major shopping malls.

A 21-inch right-angle flat-panel color TV on the market of Dongxing, which has refreshed the technical level of domestic color TVs, there are no domestic right-angle flat-panel TVs in China, only some imported and gone. Private Sony Panasonic products, and the price is high, often tens of thousands of yuan.

Dongxing's new color TV is distributed at a unified price in major cities in China,2900The price of yuan is not high,Cheaper than some traditional brands of domestic color TVs,25Inch right angle is only 3800element,29Inch is only 4988!

There is also Dongxing's drum washing machine, which absorbs the automatic control technology of Mitsubishi washing machines, and has a quality roughly equivalent to that of foreign products, and it is only sold for 3980 yuan. In addition, there are Dongxing air conditioners, a variety of power suitable for different house sizes, ranging from 1300 yuan ~ 3000 yuan.

In addition, Dongxing tape recorders, cameras, rice cookers, water heaters, range hoods, vacuum cleaners, hair dryers, microwave ovens, electric kettles, and a large number of home appliances were collectively launched.

Bicycles, stationery, shoes and hats, sportswear, cosmetics, daily necessities, snacks, etc., the people are happy to see so many goods suddenly appear in front of them like a party.

Dongxing Group's commodity sales are growing at a rate of 40% per month, and the terminal market is the first to contact the people, and the merchants are afraid that the company will not deliver the goods.

Lin Qiangsheng was also excited when he saw this situation, there are as many risks as there are benefits, not to mention that there is no risk at this time, as long as he works hard to produce and desperately rush the goods, he is only worried that the transportation volume will not keep up.

This is really sleeping until you wake up naturally, counting the money and counting the cramps! (To be continued.) )