Chapter 534 The idea of following the trend and opening a store

The movie theater in the summer file is lively, except for going to see a movie, this schedule has nothing to do with them, but it can also prove that there is still a period of time before Wen Ting's fashion show, and she still has enough time to prepare.

With Wen Ting's current financial resources, it is not a problem to open a brand store in key cities across the country, but she is not in a hurry to expand, even if the business of the only store in Qingxi now looks really good, and it looks like she will make one less day of money if she opens a store for one less day. According to her arrangement, the large-scale opening of the store should be placed after the clothing launch conference, and it will be very cautious and will not blindly expand.

Now the customers of this store in Qingxi are either for Wen Ting, the designer, or Zhang Qiuxi, and the star effect brought by them has almost nothing to do with the brand itself. If you are a simple businessman, this is enough, as long as you can make money, what do you do so much, but it is unacceptable for a designer like Wen Ting.

She has her own persistence, but she doesn't know how to be flexible, otherwise she wouldn't have asked Zhang Qiuxi to help them, even after holding a fashion show, in fact, it is conceivable that at least for a short period of time, most of Muji's customers will also be brought by the star effect.

In addition to the formation of a brand that the product itself is good enough, it still takes time to precipitate, Wen Ting is very pragmatic in making products, otherwise Zhang Qiuxi can come up with some bad ideas for her, such as hunger marketing. To the outside world, it is said that the clothes of Muji Forest are all designed by Wen Ting herself and made by hand, and the output is limited, and if you want to buy it, you must rush to buy it.

Don't think that you can buy clothes directly, before that, you have to buy the reservation code to be eligible to buy it, and if you don't have a bottom line, you can also quietly take out the reservation code and sell it, which is also an additional income. His relatives and friends can announce it to the public if they sell 100 pieces, saying that 100,000 pieces of clothing will be sold out in less than a minute after they are online.

Anyway, the brain-dead will eat this set, and the things that can't be bought are definitely the best, and the people of the Celestial Empire like to follow the trend, as long as someone grabs something, whether it is useful to themselves or not, they will follow it to rob, and if they haven't bought it at all, they will say that this thing is good, and then let more people who don't know the truth follow it to grab it, so that it will be done.

As long as there is an epidemic or something, I will grab the panacea banlangen, and the earthquake in Japan will rob iodized salt, this example after example has been fully proven, as long as it is done like this, even if it is a piece of Xiang, there will be countless people to rush to buy it, and it will also be advertised that this piece of Xiang is a unique incense.

If someone doubts that this is a lump of Xiang, they will also point their noses and scold others, and there is a kind of you going to pull a lump yourself......

Obviously, Hongdou and they couldn't understand such a theory, and after looking at Zhang Qiuxi for a few minutes, Yang Jie said: "I think if someone really does this business, others are too lazy to blow up your building, and it is the most normal reaction to completely ignore and let you go crazy yourself." ”

"I don't think there are many normal people in the world other than me." Maybe you can add a marketing master to your title, Zhang Qiuxi said this, Hongdou said: "This shows that it is actually yourself who is abnormal, there are countless theories to prove, do you want me to search it out and read it to you?" ”

Zhang Qiuxi held a folding fan in her hand that she bought at the stall yesterday and shook it, the fan was painted with four beauties, and she could only recognize a few words of calligraphy printed on the back, so she didn't want to study what was written on it, and said: "Don't compare me with you mortals." ”

"Are you finally admitting that you're not human?"

"She's just a second-year illness, don't worry about her." Seeing that the two were about to choke, Shangguan Jin hurriedly spoke for Zhang Qiuxi to play a round, but whether this was speaking for Zhang Qiuxi still had to be studied.

It's just that Shangguan Jin didn't give them this opportunity, sorted out the information in his hand and said: "After Wen Ting's brand store opened, it reminded me that we really should open a store as the media said." ”

Zhang Qiuxi frowned and said, "Which tendon are you doing wrong, right?" The media just thought that we opened the Muji Forest, but they didn't let us open the store, and now the misunderstanding has been cleared up. ”

"Actually, I also think Shangguan's idea is good." Ye Qingqing's eyes lit up, she looked a little excited, and said: "The hunger marketing part you just talked about still makes sense, you seem to have said it before, what is it called fan economy." After the opening of Tong Guò Wen Ting's store, I thoroughly realized that the best fools in the world are fans, especially brain-dead fans. ”

This is not necessarily, book friends are not so easy to fool......

Zhang Qiuxi's rebuttal was not spoken, because Ye Qingqing had already continued: "We have so many fans, especially Ah Qiu, there are her fans all over the world. It's really wasteful enough not to develop such an appeal, it's like having a bunch of gold bricks in front of you but not picking them up. ”

"Are you finally going to sell plain underwear? I guess you have to cooperate with at least one large garment factory to meet the market demand, and you have to wear more than five pieces at a time, or you will sell 365 pieces a day and a year. ”

Hongdou directly ignored Zhang Qiuxi's words, touched his chin and said to Ye Qingqing: "Although I think what you said is completely unreliable, it seems to make sense." ”

"Originally, some celebrities don't also set up their own clothing brands, at least it can prove that we can sell better than them. In addition to clothing, the same is almost true for all walks of life, for example, we can also set up a mobile phone brand, anyway, even the uncle who guards the toilet in the vegetable market can make mobile phones this year. ”

Don't say it, Ye Qingqing is not talking nonsense, there are a lot of celebrities who make mobile phones, anyway, making mobile phones in these years is to assemble the goods from various suppliers and then take them to fool buyers, it doesn't matter if the mobile phone is good or not, as long as it can be blown. It doesn't matter if you don't have any intellectual property rights at all, you can still boast of being the third in the world.

"That's true, but the problem is that it's too pitiful. Shangguan, are you sure you really did it? Yang Jie questioned, although Ye Qingqing's words were very right, but she didn't support really doing it, it was too bad for character, and there was no shortage of money at all, so there was no need to throw feces on herself.

"This idea was first thought up by Shangguan, can she be sure? But I'd better vote against it. Red beans are not completely without discipline, Ye Qingqing shrugged her shoulders and said: "I don't care, you can do what you say, and don't do it if you say you don't do it." So vote now, I'll call Xiaoyue and Shinnaixian. ”

Shangguan Jin rubbed his forehead very helplessly, and said: "What a murderous brain supplement this is, I just said to open a store, you have already thought of a series of plans without listening to my words, and you actually started voting, did I say that I want to pit fans like this?" ”

Everyone, including Zhang Qiuxi, was a little stunned, and only asked after half a sound: "Then what do you mean?" To put it nicely, we are all cultural people, and there is nothing worth showing off except for being proud of our knowledge, what can we sell? ”

"Even though you praised me too, I still feel nauseous and want to vomit......"

Shangguan Jin coughed dryly a few times, threw the information on the table directly, and said, "You guys who eat food and don't care about idle things, you can't remember that we still have such a business except for dividends, right?" ”

The information was scattered all over the air, and Zhang Qiuxi took one from each of them, and it was written about the cost and income of the anime. Although I'm a little ashamed, I still have to say that they really can't remember that they have a business, because Shangguan Jin has always been in charge alone.

Don't look at Shangguan Jin's justice now, this situation is actually the same as how she can't remember the work of "Solo Singer" magazine itself many times, because Hongdou is in charge......

"You mean we open merchandise stores?" Ye Qingqing finally got to the point this time.

Shangguan Jin nodded with relief and said: "That's it, I got the news from the toy manufacturer before, and the new generation of Transformers toys that are listed with the live-action movie are still being developed and ready to be put into production." ”

"That's good news, but there's no need to open a store for it, right?" Zhang Qiuxi frowned, she was weighing the pros and cons, and then said: "Our cooperation with those dealers is not bad, there is no need to start a new stove." ”

Hongdou nodded and said: "We can completely shake off our hands when we cooperate with dealers, and if we open a store like Wen Ting, we will be responsible for the management of the store, which is not an easy job." Although it is true that we can make more money by running our own business, we simply do not have the energy to do so. ”

"A good cooperative relationship doesn't mean that everything is good, and dealers need us as a cash cow to please us?" Shangguan Jin said: "Because you don't care about these things, you don't know, although there is no problem with cooperation and accounts, but the surrounding and toy markets are very chaotic." ”

"Sometimes the price is maliciously lowered for the sake of competition, and sometimes the dealer will raise the price on his own, which has caused a certain negative impact on us, and I am not sure if there are any other tricks among them." Speaking of these, Shangguan Jin's expression was even more depressed than being misunderstood by Ye Qingqing and them.

Zhang Qiuxi is really unclear about these market conditions, but there really doesn't seem to be a regular and large toy dealership in China, and the places that sell toys in my memory seem to be supermarkets and roadside stalls.

The United States has Hasbro and Europe has Lego, all of which are world-class, while those dealers in China seem to be mixed up, which can be traced back to game development, which is also lagging behind in this regard. R1152