On March 15th, Guangzhou Peugeot was in Yuexiu. The unveiling ceremony was held on Huangpu Avenue East Road, an automobile joint venture between the Angzhou Automobile Factory, Peugeot Motors, China International Trust and Investment Corporation, the International Finance Corporation and the National Bank of France, with a total investment of 850 million francs (almost equivalent to 1 billion yuan at the time) and a registered capital of 325 million francs, which accounted for 46%, 20%, 22%, 8% and 4% of the shares respectively.

Ku Automobile has deployed more than 2,000 workers to this company, and also selected a lot of skilled hands on the production line of Camry, Lin Qiangsheng refused at first, the reduction of skilled workers will definitely make the product quality decline, but Ku Automobile can't take care of so much, they think it's no problem, most of the employees are locals, and they can't be retained.

GAC Peugeot is jointly managed by the Angzhou Automobile Factory and the French Peugeot Automobile Company, according to the contract, the total investment of the French is divided into three phases, and the ultimate goal is to create a production enterprise with an annual output of 150,000 cars.

But in fact, Lin Qiangsheng knew that GAC Peugeot did not produce a total of 100,000 cars until it went bankrupt in 1997, and the annual output reached a maximum of 20,000 when the GAC was popular in the early 90s, and the French did not invest so much cash after that.

As far as Lin Qiangsheng knows, they only invested the equivalent of 100 million yuan in production equipment in the first and second phases, and then they were reluctant to expand the cash investment, and the contract was a mere formality.

In 1984, Galevy, known for his "management with hatred" in France, had just become president of the Peugeot-Citroën group.

At the beginning of his tenure, Gahlavi wanted to find a lucrative project for PSA, which was still in financial difficulties, with a strong attacking style.

And at this time, a Hong Kong businessman appeared - He Zidong, who may also be a red descendant. It's at this time to match the PSA. In this way, Ghlavi enabled PSA to find a project in Guangzhou, China, where it could make a lot of money.

Guangzhou was the first big city in New China to open up, and after the founding of the People's Republic of China, it became China's only window to the world. In the past few decades, the light industry here has developed rapidly, and after the reopening, private enterprises and foreign-funded joint ventures have sprung up.

Mid-80s. Guangdong's economy is already far ahead of the rest of the country, but the economy here mainly relies on light industries such as light textiles, food, and small household appliances, and it is dominated by Hong Kong capital, and small private enterprises have not yet been able to form a climate.

At this time, there are more than 200 automobile production and assembly plants in the province, but most of these factories are not large-scale, and the technical strength is backward, mainly producing buses, modified cars, light trucks and other models, and the annual output is very low. On average, each enterprise only has an output of more than 100 vehicles, and the efficiency is quite low, and the output value of the automobile industry only accounts for 1.2% of Guangdong's industrial output value!

At that time, when a leader of the Ministry of Machinery came to Guangdong to inspect the mechanical and electrical machinery, he once said a meaningful sentence: Guangzhou's industry is full of stars, but there is no moon.

For Guangzhou, which has zero experience in manufacturing cars, it seems to be an unattainable dream to really start drawing the blueprint of the car industry!

But it is in this context. Guangzhou's car dream became a reality in the first half of 1984, and a miracle happened!

Lin Johnson & Johnson invested 100 million yuan in capital and production lines. It has established a car factory with an annual output of 30,000 cars in a joint venture with Guangzhou Automobile Factory, and has successfully created an automobile cooperation project in Guangzhou!

Guangzhou's municipal party committee and government, including the province, are very happy and encouraged, and the completion of the car factory has also received the warm support of the citizens, the establishment of the automobile joint venture company can be said to be a shot in the arm for Guangzhou's industry, so that it has the opportunity to no longer rely on the support of light industry!

Half a year later. After the car factory was fully prepared, the Camry model was the first to be put into production and rolled off the assembly line, which was warmly welcomed by all walks of life in Guangdong. And due to the lack of production capacity, the order volume has been scheduled for a year, and if you want to buy a car, you even have to go through the back door to find a relationship, and take the note from your superior!

THEN THE CAR FACTORY MADE PERSISTENT EFFORTS, MARK. The X and Yaris have also rolled off the assembly line, and the former is also very popular in the market, although it is a little more expensive than the Camry, but it has not deterred enthusiastic buyers. The Yaris hatchback has a cheap price, and the market response is okay, but in general, the latter two are not as dazzling as the Camry when it appeared on the market, and their light is almost blocked by the Camry model!

At this time, the automobile market also reflected some situation, and people expected the Camry to increase production and quickly solve the problem of insufficient production capacity.

For this reason, some critics also wrote that GAC did not manufacture a model well, but launched three models at the same time, obviously has not completely mastered the assembly technology, the workers have not grown up, and they have not learned to walk and start running.

And GAC is also very aggrieved, and it is difficult to speak in the face of accusations, and they are also forced to do it. At the beginning, due to the lack of joint venture experience, the signed agreement stipulated that within the first 10 years, the company must be handed over to the Dongxing Group to manage, Lin Qiangsheng also sent a large number of Dongxing cadres to control the joint venture, the board of directors stipulated the number of 3 directors, Lin Qiangsheng sent two, and the remaining production department management department has more than 100 people, Dongxing is really one control of the joint venture automobile company!

In fact, Lin Qiangsheng can't help it, the manufacturing strength of Guangdong is weak, he doesn't want to have a situation like Peugeot, the quality is not caught, and finally leads to the failure of the joint venture car company!

In addition, he also had the idea of experimenting with models to see how well different models were accepted in the Pearl River Delta region, and it turned out that his idea did not have any impact on the company, but instead exercised the factory's multi-vehicle production capacity.

And for the production of models, GAC also said that it is not counted, in the past ten years, Dongxing is responsible for managing the operation of the enterprise, and GAC can only stand aside. THIS IS THE CASE, BUT WITH THE CANCELLATION OF THE MARK.X MODEL, THERE IS A POSSIBILITY THAT THE CAMRY'S PRODUCTION WILL BE FURTHER INCREASED.

And it was also at this time that the French Peugeot came to Kuozhou through the introduction of Hong Kong businessmen. At the beginning, the municipal government and GAC invited Lin Qiangsheng to participate in the shares, they hoped that the powerful Dongxing Group would also participate, the French boasted that Haikou was a bit big, and Guangzhou felt that it could not take out so much money with its own ability, but I didn't expect Lin Qiangsheng to simply refuse!

He knew that this project would definitely fail in the end, and he would lose a lot of money, because the French were not serious about this project from beginning to end, and their attitude was problematic.

According to the relevant regulations issued in 94, the localization rate of parts of joint venture automobile enterprises must reach more than 40%, and Guangzhou Peugeot was far from meeting this requirement at that time, and French Peugeot also blindly exported auto parts to China, and simply ignored the domestic requirements, as a result, of course, it enjoyed high tariffs, resulting in high prices of Peugeot, and the French were even stupid in the case of so much inventory, and did not want to reduce the price!

By the end of 97, due to the old models, many faults, high prices, Guangzhou Peugeot has more than 8,000 inventory pressure, and the French are still brutally continue to import 30,000 sets of auto parts to the country, the huge inventory pressure has to let the general manager of Guangbiao go to the nearby airport to rent a place to park a car, because the parking lot on the east side of Huangpu Avenue has not been placed, and even on both sides of the road are full of parked Peugeot 505!

In 1997, Guangzhou Peugeot lost 2.96 billion yuan and was forced to declare bankruptcy. Peugeot of France has temporarily withdrawn from the domestic car market, and Guangbiao has also become the first joint venture car brand to collapse in China!

If the French romance of the French can still be accepted, then the French arrogance, absolutely no one wants to try it!

Since the French are only child's play with this investment, Lin Qiangsheng is certainly not willing to play with them, so why bother asking for hardship.

The city government and GAC are very ambitious, although there is no Lin Qiangsheng to join, but they have hired the Rong family's international trust company, and another international financial company to help.

With the successful commissioning of the Camry plant and the great popularity of the automobile market, the ambitions of the municipal government and GAC have also expanded a lot, perhaps they have great ambitions before, and both sides hope to establish a complete automobile supporting production system in the region, and even the processing and design capabilities of the whole vehicle, so that the automobile industry will become a leader to drive the development and progress of the province's industrial economy!

But despite this, the establishment of the new automobile branch invited Lin Johnson to participate in the groundbreaking ceremony. Both parties are important partners of GAC, and the municipal government hopes that there will be no conflict between the two sides in the future development.

The new factory is also set up on the east road of Huangpu Avenue, where there are two automobile manufacturers, and next to each other, this news immediately became a topic of discussion in the streets and alleys of the citizens of Xuzhou; With the propaganda of domestic newspapers, for a time this news was no less hot than the central government's decision to open up coastal economic open zones in the Yangtze River Delta, the Pearl River Delta, and the Xiamen-Zhangquan Triangle!

This is also China's first, an automobile company has two joint venture car companies at the same time, which also created a successful model of joint venture in China, but also surprised colleagues in the automotive industry, it turns out that a company can be a joint venture with two car dealers at the same time, this method is very good, GAC has eaten the soup! (To be continued.) )