Chapter 392: Response

Lin Qiangsheng knows that it is necessary to speed up the layout of the domestic automobile industry, and next year, that is, in 84 years, many domestic manufacturers will successively introduce mini trucks from Japan, such as Suzuki small vans, miniature bread, and compact cars introduced from Japan's Daihatsu Automobile Company. Zimshali.

In the face of market competition from low-end automobiles, and the large-scale entry of foreign capital from foreign models, Lin Qiangsheng's automobile industry system must occupy several major regions of the country as soon as possible, especially the strategic location of North China, which can radiate Beijing, Tianjin and even the Central Plains, in addition to Jiangnan and South China, these economically developed regions.

He knew that if he didn't capture these markets, the foreign car brands that came in would take over these important areas. What's more, there are a large number of lawbreakers in the coastal areas who take risks for money, and these private cars that enter the country through illegal means are large in scale and low in price, which greatly impacts the domestic automobile market.

The national automobile industry, which has just emerged, will soon become difficult under the joint suppression at home and abroad, and under the slogan of the central government shouting the introduction of technology and opening up the market.

But Lin Qiangsheng did not mean to back down, only the market is full of challenges in order to make their company have a better development, a single branch can make the company's turnover grow steadily, but it will also make the company lack competitiveness. Besides, Lin Qiangsheng has no way out, and the country is where his foundation lies!

Lin Qiangsheng left the negotiator and flew to Italy, and when the new semester was about to start, he at least had to report it. His sister Lin Xiang and brother-in-law He Zhenguo also went abroad together and went to Modena, Italy, in early March, where they will enter the University of Modena to study economics, but they will study Italian and English in an eight-month preparatory course. It just so happened that Lin Xiang was pregnant, and she could give birth in Italy, and she would learn a foreign language while taking maternity leave without delay.

In order to take care of his sister's life, Lin Qiangsheng also found a way to hire an Israeli female bodyguard. Usually, this bodyguard follows Lin Xiang to protect her safety and take care of her life, and the female bodyguard can also teach Lin Xiang to learn English. Of course, hiring this all-rounder doesn't come cheap.

Israeli bodyguards are the most famous in the world, because the country has been under the haze of terrorist attacks for many years, so such an environment has created many world-famous security companies. Their bodyguards not only provide security for their country's dignitaries and businessmen, but also do business with the world, and Israeli bodyguards are notoriously conscientious. And it's very professional, and the security services provided are quite comprehensive.

The negotiators who stayed behind Xing De completed the signing of the contract within a month and a half, and then they went to Yangcheng in South China for inspection.

I have to say that there is a foreign face that is indeed more valued, and Lin Qiangsheng found that it is better not to come forward in person for this kind of negotiation and cooperation.

The Yangcheng government was overjoyed by the arrival of these foreign inspectors, and the Yangcheng Automobile Factory was thinking of finding a world automobile manufacturer to cooperate, but these Americans did not expect to send them to the door themselves.

After negotiations, Yangcheng Automobile Plant and negotiators reached a cooperation agreement, and each party held 50% of the shares to establish an automobile joint venture. Lin Johnson has invested in a production line with an annual output of 30,000 cars, mainly producing three sedans: Camry, Respiration MarkX and Yaris. The engine system and transmission assembly will be supplied at the power plant in the Bincheng New Industrial Zone.

The Yangcheng Automobile Factory itself is enough to use. There is no need to allocate additional land, and a production line will be launched within three months. The first batch of 1,000 CKD parts stipulated in the contract will be in place, and GAC aims to achieve a localization rate of more than 60% after assembling and producing 30,000 cars!

The reason why Lin Qiangsheng left was indeed to improve work efficiency, otherwise he would have been a little overwhelmed by the fact that he had a small dinner for two days and a big one for three days in these local officials. These people in the country are just looking for an excuse to eat and drink with public funds, but Lin Qiangsheng has to accompany them to suffer, so he has no obligation to be their shield.

And these Americans are different, for this set of rules at home, sorry. People don't understand!

Saturn Motor Company of the United States, this company is fully controlled by Johnson Lin. It is registered in Los Angeles, California. The agreements reached with Xingde and Yangcheng Automobile Factory are 50% of the shares of each party and the contract is for a period of 30 years.

The Xingde government has allocated 1.6 square kilometers of land to the Xingde Automobile Factory in Liucun, southeast of the city, and the United States will invest $30 million to build a production enterprise with an annual output of 30,000 cars, with the Dongxing Company in Bincheng providing the powertrain, and the local production of other parts and components will gradually be realized.

The joint venture uses two globally registered trademarks, "BAIC" and "Daewoo", and produces two models, Yueda Maxima and Daewoo Blue Sky.

In order to cope with the competitive situation of foreign automobile brands entering the country. Lin Johnson decided to launch two compact cars, implement the domestic production of Camry, Ruizhi and Yaris, and quickly enrich the automobile product line to realize the car sea strategy of extending the whole system of the group's models!

To this end, Bincheng's Dongxing Power Company came up with a compact and small new engine to help the two cars, and the cylinder length of the new engine is 362mm. The height from the center of the crankshaft to the top surface of the cylinder block is 201mm.

This new engine is a representative product that has been developed and repeatedly tackled by the designers of Dongxing Automobile Research Institute for a long time, and has been established in this research institute for 3 years!

It is much smaller in size than engines of the same displacement produced by other companies in the world, and uses a new high-strength cast iron material to enhance performance and reduce volumetric weight. The advantage is that the engine has a small size, so that it is easy to arrange in the engine compartment of the car.

With the reduction of the weight of the whole vehicle, the acceleration and passability of the car are greatly improved. The maximum power of the engine is 75kW at 6000rpm. Due to the small size and light weight of the engine, it emits high power per unit weight, high degree of strengthening, and low fuel consumption. Compared with other famous car manufacturers in the world, this engine has certain energy saving and performance advantages.

The engine on the Maxima and Blue Sky models has two displacements, 1.6L and 2.0L, and even the model pricing has been set in advance.

At present, the price of Jetta models in the domestic automobile market is between 90,000 ~ 120,000 yuan. Due to the hot sales of this car after its launch, its price has continued to rise, from 5,000 yuan at the beginning to 18 times!

And in recent years, the domestic price level has also experienced a wide range of price increases, although it is not as hard to find a Jetta as two years ago, but if you want to buy this car, you have to queue up at the factory gate.

The price of the Accord sedan in the market has reached more than 180,000 yuan, and the luxury gear even exceeds 210,000 yuan.

The price of the two compact sedans, Maxima and Lantian, especially the Maxima, is set at 35,000 yuan, which is very close to the Changhe Suzuki on the current market. This van began to be assembled and produced in 82 years, because of its low price of 28,000 yuan is very popular in the market, Maxima models are to compete with it, and with the blue sky model together to meet the Xiali who will enter the domestic market next year!

At the beginning of March, Binqi began to debug the production line, and began to assemble CKD parts from abroad, familiar with the manufacturing process of Passat B5. This model is also officially called the Passat.

Because the German public did not register a Chinese trademark, Lin Qiangsheng intended to preemptively register, of course, the Germans have not begun to pay attention to the issue of Chinese trademarks now, and it will be too late for them to find out!

FAW provided an industrial planning engineer from the United States with a structural diagram of the joint venture plant, and although the new company is a part of the plant that was separated from the truck plant, the scale of the joint venture plant should not be underestimated. After all, FAW is a super-large enterprise with 100,000 employees, and although some of the factories are separated from FAW, the area of the new factory is actually unimaginably huge!

The factories are ready-made, the planners only need to add a production line according to the plant structure, the transportation production line takes a month and a half, and the FAW joint venture requires the production line to be assembled within 2 months, and the third month will produce a car, and it is expected that the first batch of 100 Audi cars will be assembled in 6~7 months, and it is best to reach the mass production scale before October 1, as a gift for the National Day!

Subsequently, they plan to assemble 12,000 CKD cars within two years, and gradually realize the localization of parts and powertrains within 3~4 years.

FAW is ambitious, and they have set a long-term goal to achieve a 100 percent localization rate of passenger cars by the end of '87. The reason why FAW and Lin Qiangsheng signed the contract so happily is also because Lin Qiangsheng has greatly expressed his support for their localization actions. The conditions he gave were indeed much better than those of other foreign car companies, and he also supported the industrial development of domestic automobiles. The negotiations between the two sides are relatively pleasant, and they are not as harsh as the Germans and do not blindly emphasize interests, and this attitude is very welcome in China!

Of course, FAW is also really anxious. Seeing that Binqi and Harbin have developed in terms of medium and high-end cars, while FAW's Jiefang brand trucks have fallen into unsalable, with the mass production of FAW Dongfeng brand trucks, FAW's Jiefang old trucks have become much worse than before!

Long. There are more than 10,000 trucks parked on the outskirts of the spring city that cannot be sold, while Binqi and Harbin Automobile across the province are produced one after another and sold cars, making a lot of profits, the factory leaders are not only commended one after another, but also the workers' days are also very prosperous, the two places are so close to FAW of course can see clearly!

Although FAW's truck improvement and research and development are also difficult, the progress of new trucks is slow due to the limited financial resources of unsalable companies with existing products. FAW's factory leaders and middle-level cadres all feel that the domestic car market is very lively now, and if FAW also produces cars, it will definitely have a large market. If the sales situation is good, the financial situation of the factory can be improved, the enterprise has money, research and development of new trucks, and the manufacture of new equipment will also have financial resources, FAW will produce cars as a shortcut to quick money! (To be continued......)