Zhang Heng and Susan were surprised that they came to talk about the show, why did they talk about business, and the package of tickets will definitely increase the shipment rate, which is ugly, Ye Han himself has not done anything about the sponsorship of the show, what ability does he have to help others increase sales?

And Liu Chengmei was surprised that Ye Han didn't come to talk to him about program sponsorship, but to talk about business with himself? And boasting about Haikou, it will definitely make sales go up? Liu Chengmei felt that she had encountered both good people and bad people and liars, and it was the first time she had encountered someone like Ye Han.

However, Liu Chengmei glanced at her watch and continued to say indifferently: "You still have three minutes and twenty seconds." ”

Ye Han ignored Liu Chengmei's words, but continued: "Beautiful skin is a good brand, and choosing the first line is the only and best way, but why is the sales average? The reasons are simple, first, lack of hype, second, lack of pattern, and third, lack of boldness. ”

After saying this, Ye Han continued.

"Let's talk about courage first, since you dare to directly enter the first-tier cities, but what about your price? For example, now the first-line brand of cosmetics, just say that the price of a bottle of anti-scab is more than 150 yuan, and the price of beautiful skin is only at the price of 50 to 70, your company has a good starting point, but lacks this courage, I know that the cost of your beautiful skin is very high, so if you want to make a name for yourself first, you will choose low price, but you ignore an important thing, that is, people's hearts. ”

"Let me ask, Miss Susan, if you have a monthly salary of more than 10,000 yuan, have a boyfriend, and spend a month shopping, buying cosmetics, may I ask, a cosmetics of 200 yuan and a cosmetics of 50 yuan, what would you choose?"

Ye Han asked Susan quickly.

The latter was stunned for a moment, then thought for a moment, and immediately said: "You must have chosen cosmetics for two hundred yuan." ”

"Why?"

Someone asked and answered, this person was Liu Chengmei, she frowned tightly and asked Susan.

"Does this need to be explained? I can earn a monthly salary of more than 10,000 yuan, my friends around me must also have a monthly salary of more than 10,000 yuan, I still have a boyfriend to raise, I don't have to worry about eating, drinking and Lazar, don't worry about the future, cosmetics must be expensive, I can't let myself be wronged, and if I buy fifty yuan, then communicate with colleagues or friends, where do I dare to say? Even if I said it, my cosmetics are good, people smile on the surface, but in their hearts they must be scolding me for slamming the door and being reluctant to spend money. ”

I have to say that Susan is a person with a fast brain, she immediately understood what Ye Han meant, of course, the main thing is that Susan feels that what she said is also with her heart.

As soon as Susan finished speaking, Ye Han continued to say sternly: "HZ is a first-tier city in my country, although it is not as good as the magic capital, SH, SZ, Xiangjiang, Wanwan and other international cities, but it is almost the same, this year 2014 our per capita salary in Hangzhou is 4831, and in HZ, really tasteful, fashionable women, girls, their monthly salary is less than seven or eight thousand, even if you don't add the boyfriend's subsidy, in such an environment, what do women like the most?" Isn't it a competition, the simplest thing is what company to work for, how much is the monthly salary, whether the drinks you drink are Starbucks, whether you go to a Hong Kong-style tea restaurant, coffee shop, whether the cosmetics are first-line, and whether they are expensive! ”

"And you beautiful skin want to break into the first line, but the price is so low, plus you don't do the so-called cosmetics investigation at all, just carry out some single publicity and promotion, just ask, since you dare to put things in the first-line counter and invest so much money every month, why don't you have the courage to raise the price? Just want small profits but quick turnover? ”

Speaking of this, Ye Han sat down with a slight sneer on his face.

At this time, Liu Chengmei took a deep breath, looked at her watch and said, "Five minutes have come." ”

Susan and Zhang Heng sighed, almost ready to get up and leave, but Ye Han sat there uneventful, not moving.

At this time, Liu Chengmei's next words and actions made Susan and Zhang Heng completely shocked.

"Editor-in-Chief Ye, please forgive me for my previous rudeness, and here I apologize to you." Liu Chengmei stood up and bowed slightly to Ye Han, showing that she was very sincere, and at the same time there was no pretentiousness.

This time Susan and Zhang Heng were really stupid.

And Ye Han just stood up and said: "Director Liu is too polite, I don't think anything happened before, now it should be us officially talking about business, right?" ”

Liu Chengmei nodded, she went from deputy editor-in-chief Ye to editor-in-chief Ye, which proved that she believed in Ye Han and believed that Ye Han could really increase the sales of beautiful skin, because what Ye Han said made her suddenly, and she couldn't find any flaws at all, the most important thing is that Liu Chengmei has a good eye.

She felt that what Ye Han said was indeed a defect in beautiful skin.

"So the third point, courage, is one of the lack of beautiful skin, if you dare to increase the price of beautiful skin, then the first step is perfect, only two steps away from success."

Ye Han said confidently.

Just kidding, as an associate editor-in-chief in his previous life, Ye Han has experienced too much, not to mention his lip service, let's just say that his keen insight is also incomparable to ordinary people, otherwise how could he go from a contract worker with no background to the position of deputy editor-in-chief?

Moreover, the marketing method of Meifubao mentioned by Ye Han is actually the main marketing method that is perfectly borrowed.

Not to mention whether you can sell it first or not, the first step is to let people know that this thing is expensive, so that you can gain a firm foothold in the first-line brand.

"What about the other two steps?" Liu Chengmei's beautiful face showed an urgent look, and she didn't have the sophistication she had before, because beautiful skin was related to an important matter.

"The other two steps are what I'm going to talk about next, I don't know if Director Liu has seen our plan to do not disturb the program group?"

Speaking of this, Ye Han still continued, it was a stupid pig, and the only thing to do at this time was to quickly mention the sponsorship, and then sign the contract, so that he could help the beautiful skin.

Although she thinks that Liu Chengmei can be a person, she is generous, and she admits her mistakes if she is wrong, which is a quality that ordinary people do not have, but the ghost knows if she will cross the river and tear down the bridge, and after she finishes her idea, people still don't sign the contract, but go to other TV stations, then Ye Han will lose a lot.

So Ye Han still has to keep a hand.

"I've seen it, I think the blind date show is very good, there are gimmicks, but I think it can be popular for a while at most, maybe the first month, or the first season, and I also think that this show, I'm afraid that it can't be popular, if it's investment sponsorship, any company will choose to consider it carefully, unless your TV station can offer us satisfactory terms of cooperation."

Liu Chengmei frowned, and then said word by word.

This almost meant what Chen Ling was thinking.

Regarding Liu Chengmei's words, Ye Han could guess that she was a smart person, but after all, she was a woman, after all, she was a small company, if it was a large company, then her mentality would also change, and she would not make such a hasty comment.

"Regarding the content of the program group, we only provided an outline, because of trade secrets, so we can't provide detailed content, but I want to ask Director Liu, if a program does not have detailed content and does not solve the troubles that normal people think, may I ask, will the upper echelons of the TV station choose to shoot the program?"

Ye Han asked rhetorically.

Liu Chengmei shook her head and replied, "No." ”

"So" Ye Han just wanted to speak, and suddenly Liu Chengmei asked, "Who made this show?" ”

Faced with Liu Chengmei's answer, Susan interjected and said: "It was all done by Editor-in-Chief Ye alone." ”

Hearing this, Liu Chengmei's expression changed, and then she took a deep breath and said to Ye Han, who had a stern face: "Editor-in-Chief Ye, let's talk about sponsorship fees next." ”

Uh, Susan and Zhang Heng were dumbfounded again, they didn't expect Liu Chengmei to change - the attitude was too fast, just now I didn't believe that the show would be popular and would bring profits to myself, but now we are talking directly about sponsorship fees, this is simply the

But Ye Han knew what Liu Chengmei meant, she must have felt that since she could tell the defects of beautiful skin, she must be a talent, what a talent does not produce results?

Besides, it's still a line of specialization.

This is Liu Chengmei's idea, and it is also a necessary ability for big people, and it is necessary to use people properly.

In fact, Ye Han did not guess wrong, Liu Chengmei had such an attitude, so she skipped the introduction and came directly to the sponsorship.

"Regarding the sponsorship fee, first of all, the initial sponsorship of the TV station is 700,000 yuan, and at the same time, each issue has to pay a guest invitation fee of 40,000 yuan, and then the condition we give is that the beautiful skin products will be pasted in a dazzling place, so that people can see at a glance, the opening introduction of a beautiful skin product advertising words, each issue will be inserted into a fifteen-second advertisement, in addition to the advertisement, advertising stickers and advertisements belong to the first quarter, included in the 700,000 sponsorship fee, and the advertisement is a free month, of course, if Director Liu is willing to do so, Add another 300,000, I can use beautiful skin products as a reward for successful blind dates in this quarter, of course, this cosmetics still need you to come out. ”

Ye Han's request was much more expensive than the request made by Chen Ling.

Susan and Zhang Heng's faces changed, but they didn't speak.

After Liu Chengmei heard this condition, she frowned, if you want all the packages, you need one million, and each issue needs forty thousand, and one time at least a month or a quarter, that is, about 160,000 or 640,000, and the total amount has reached almost two million.

It's no joke.

An investment of two million is real money.

Although the amount of his company has not shrunk, but if he takes out two million at a time, if he loses money, then the beautiful skin will also encounter some trouble, and once the trouble accumulates, it will be mortal.

So Liu Chengmei sat there and pondered all the time.

And Ye Han still maintained an indifferent smile, Zhang Heng and Su Sanxin both mentioned it, feeling that Ye Han's asking price was too ruthless, and they couldn't wait to say it themselves, as long as 500,000 yuan, each guest only needs 30,000.

But the two of them are not as big as Ye Han, and when they saw Liu Chengmei's hesitation, they could only worship God in their hearts and pray for Liu Chengmei to agree.

About ten minutes, Liu Chengmei looked up at Ye Han and asked with a stern expression, "Editor-in-Chief Ye, can you move me." ”

This sentence seemed clueless, and Susan and Zhang Heng didn't understand what she meant.

And Ye Han understood.

So Ye Han opened his mouth and said.

"The second point is the pattern, what is the pattern? Now who doesn't know that women's money is easy to make, cosmetics companies are opening one after another, and new companies don't know how many, but how many cosmetics companies go out of business every year? How many new cosmetics companies have risen, and they all think that women are easy to make money, but will it really be that profitable? The answer is wrong, if a woman recognizes a brand, basically she will not change, and if she wants to change, it is a point, that is, the discussion between friends, everyone says that a brand is good, then even if it is insisted, it will change again. ”

"This pattern refers to the fact that to have a good foundation, that is, cosmetics must be very good, I saw through some information on the Internet, beautiful skin does have some people who say it is good, but it is only a star and a half, so this pattern is, different from other cosmetics, this is different My general plan is, Gao Leng!"

Cold?

Everyone was puzzled, what is coldness?

The word Gao Leng was very popular in previous lives, describing a person who is cold and unsociable.

But in this world, no one has ever heard the word.

"What is high coldness?" Liu Chengmei asked curiously, she felt that Ye Han was simply a talent, and she vaguely felt that she might have met a nobleman.

(Want more updates?) I can do it, but a reward for hard work, tomorrow I will double more, if the member clicks can reach two hundred, the recommended votes can reach one hundred, I will be three more! I beg all of you who like this book to support it, Don Jr. is working hard to update! Thank you for the support messages of the two book friends in recent days, thank you both, I have refined the book review, this book has the two of you, and it will be wonderful from now on! ）