readx;?“ Those small association awards can be ignored......"

Sitting on the single sofa, Pani Kelis said to Duke, Scarlett and Nancy Josephson very seriously, "The New York Film Critics Association Award, the Los Angeles Film Critics Association Award, and the National Film Critics Association Award, the Best Actress Award of these three awards still carry a lot of weight." Pen Fun Pavilion www.biquge.info//"

"Even if we can get it out early," Duke shook his head, "it's very unlikely that Scarlett will get the three awards that were presented in December." ”

To be exact, it's basically impossible, and Scarlett will be completely dragged down by him.

Although with the departure of Roger Albert and other well-known film critics of the older generation, and in this era where everyone is a film critic, the contradiction between Duke and the group of professional film critics is no longer as acute as before, but it is basically a pipe dream to gain something in the film critic awards.

Having said that, he doesn't care too much about these three awards, and the Oscar outpost awards are also important.

"On the thirtieth of last month,"

Nancy Josephson, who had been silent, spoke, "Both the Screen Actors Guild and the Golden Globes have announced the list of nominees, and you and Scarlett have both been shortlisted for the individual awards. ”

As soon as she finished speaking, Pani Kelis took over, "The Golden Globes can be ignored, we should put all our resources into the three major union awards, there is still a month before the Oscar nominations are announced, and we still have enough time to operate." ”

Although according to the Academy's rules, after the announcement of the Oscar nominations, all kinds of public relations activities must be stopped accordingly, but few people can really follow this rule, but it is certain that some things are inconvenient to do.

Duke looked at Scarlett, then nodded to Panikelis, "The Outpost Award is mainly aimed at the three major guilds, and the Golden Globe Award doesn't have to worry about him." ”

After so many years in Hollywood, Duke is well aware that with the Screen Actors Guild and the Golden Globes each announcing their own nominations, this year's North American awards season is in full swing, from the beginning of October to the last "ah" of the following year. If you want to have the last laugh at the Oscars, you must first recognize which awards are genuine, use your status and influence in the industry to influence the future, and which ones are trending and trying to keep up with the little golden man to hug your thighs.

I want to make a difference during the awards season. The phrase "the right time, the right place and the right people" on the other side of the ocean is naturally indispensable.

And among these three elements, the first one is "time", whether it is Sundance's ** film, a commercial film in the summer file, or a literary film in the awards season, everyone wants to get a piece of the Oscars.

However, most of the "day and day" Oscar judges don't have time to watch them all. In this way, if you want your work to stand out from the hundreds of V dailies, when it will be released has become one of the most important elements.

This is one of the reasons why most "awards season films" choose to be released month to month - that is, before the Oscar nomination voting begins - in the words of the other side, that is, the first month of the month!

Looking at the best films of the past year, only two films, "Saving Private Ryan" and "Gladiator," opened near the non-awards window.

Then there is the geographical advantage, compared to the outpost awards in other categories, only the "Film Critics Association Award" is the most regional.

Every year, around the awards season, film critic groups in first-tier cities in North America gather together to select the best of the year. Among the many "Association Awards", there are only three that really have reference value: the New York Film Critics Association Award, the Los Angeles Film Critics Association Award, and the National Film Critics Association Award.

Needless to say, New York and Los Angeles are two items. The former sits on the artistic grandpa of New York City, the longest-running film critics' award in the United States, while the latter is at the heart of the entire film industry and can always reflect the views of some practitioners to a certain extent.

On this basis, the National Film Critics Association Awards, which are famous for their off-the-beaten-path approach, use their own unique tastes to push those films that are slightly unpopular in comparison.

As for the well-known and bluffing "American Critics' Choice Awards", they actually don't have much influence in the circle, and unlike the professional film critics associations mentioned above, the awards are organized by the "Radio Film Critics Association" composed of journalists and a small number of film critics from all over the country, and its purpose is to make a name for itself by packaging itself as a qualified Oscar weather vane.

The above two points are very crucial. But the most important point comes from 'people'.

That's the union award, which comes from within the industry!

Anyone who knows a little about the rules of the Oscars knows that the most important thing is to win the award and get recognition within the industry, and this aspect is very evident in the director, screenwriter, producer and actor major guild awards.

If the "Film Critics Association Award" can more or less influence how the Oscar judges choose among the stacks of "submitted for review" of dailies. Then the union award is truly an award that can be called a "weather vane".

The reason is simple: the voters for the union awards are the top industry insiders in all aspects of film production, and their professional opinions in their respective sections should not be underestimated; And most importantly, the voters who participated in the union awards have a great overlap with the voters of the Oscars.

The Screen Actors Guild Awards, which have the lowest voting threshold and the most powerful awards, have been "predicted" for the Oscars since their inception. In the past year, the overlap with the Oscars was as high as 92%; The "Best Film" award from the Producers' Guild Awards has been the same as that of the academy judges for 11 consecutive years.

Data does not deceive, and it is also the best proof that the major union awards are the vane of the Oscars in the true sense.

Let's talk about the Golden Globes.

This most well-known so-called "Oscar weather vane" is not valued in the circle at all.

The Golden Globe Awards are awards organized by the Hollywood Foreign Press Association, and they have nothing to do with the academics, and it is the consensus of the Hollywood Press Association to say that it is good, and it is a big party organized by a group of reporters who are mixed in the fringes of Hollywood in order to have a meal with the stars, and they are called "Oscar vane", and in order to improve the accuracy, the awards are divided into two categories: "drama" and "comedy/musical".

But in fact, the probability of "guessing" the ownership of the little golden figure is not as great as Duke's blindfolded coin toss.

Of course, if you use it as a collection of jokes to warm up for the Oscars, it is still interesting.

Finalizing the main award in terms of wind vane, several people discussed a few more words, and Pani Kelis talked about the most advantageous point of the other party, "Among the people I contacted, many people have a good impression of Natalie Portman, on the one hand, her good description of her long-term business, on the other hand, her performance in "Black Swan" is really amazing, and on the basis of this, she is a pregnant woman, which affects the perception of many people. ”

Whether Duke admits it or not, this is Natalie Portman's strength.

And since the nominations for the Screen Actors Guild and the Golden Globes were announced, Natalie Portman has obviously increased her exposure, and she can be seen in many media and TV shows with a big belly.

This is undoubtedly Natalie Portman's killer feature.

However, from the day he got the news, Duke thought of some solutions that may not completely offset the sympathy points that result, but they always worked.

Giving Tina Fey a look at the back, she picked up two file bags and handed them to Pani Kelis and Nancy Josephson.

"This is the profile of Benjamin Millerpi's ex-girlfriend, and my people have reached out to her." Duke saw them open the file bag before continuing, "She's a Broadway actress who lost the battle with Natalie Portman, and it is said that the key reason why Benjamin Millepie chose Natalie Portman and gave up on her was that Natalie Portman was pregnant. ”

While listening to Duke's words and looking through the information, Pani Kelis's eyes gradually brightened, "Broadway actors? Still very creative and ambitious, want to transform into Hollywood? ”

She suddenly laughed, "There are so many things we can do, I'm afraid she doesn't have ideas." ”

Closing the information, Panikelis exchanged views with Nancy Josephson, and then said to Duke, "I'll take care of this matter." ”

Duke nodded, and then said to Nancy Josephson, "The information from Natalie Portman will be transferred directly to Pani in the future." ”

Duke has been working on targeted layouts for a long time, and although the film was not officially released until the end of the year, the related work has already begun.

In the past Oscars, maybe the major studios only did public relations for the awards themselves, but since the beginning of the new century, while publicizing themselves, many people are still smearing competitors, such as "Bomb Disposal Unit", which won the best picture last year, and one of its producers has constantly called the judges and forwarded emails to belittle and smear "Avatar......

The academy stipulates that public relations activities should not use methods to disparage opponents in order to elevate themselves, but this rule may have been followed by people 15 years ago, and now there are endless ways to belittle opponents through various channels such as the media.

In fact, no one can determine where the disparaging articles in the media came from with real evidence.

It's only been a month since the Academy announced its list of Oscar nominees, and filmmakers interested in competing for the Oscars have stepped up their public relations and publicity efforts, including a lot of offensive and disparaging articles, and "Gravity", as one of the popular films with a strong reputation, is inevitably involved. (To be continued.) )

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