Mr. Lin also saw the Cherokee's ancestor, the AMCWagonee in the early '60s, a large truck-based four-wheel drive five-door station wagon.

According to him, the car has a very large number of people in the United States, and it has also appeared in many Hollywood movies, the most conspicuous decoration is a large wooden pattern decoration on both sides of the body, Americans use it as a family wagon, take the children on a family trip on the weekend, and the roof can be loaded with large boxes and bicycles, which is very convenient.

"There's also AMCRAMBLE, which was picked up by Disney, which we're most proud of at AMC! In addition, there is an American muscle car, AMCAMX, before the oil crisis, our AMX was as popular and popular with consumers as the Ford Mustang, Dodge Challenger, Chevrolet Camaro and other cars! ”

Lin Qiangsheng saw this yellow-green American muscle car and stopped suddenly, he looked around this car in surprise, looked at its age and introduction, turned his head to Claire and asked: "This car is good, why don't you improve it!" ”

"Well, you know, the oil crisis changed everything! Not only have we given up on the improvement of this high-horsepower and high-fuel consumption model, but the three giants have also given up on the development of this model, even if they have launched a replacement car, they have all changed! Claire explained.

Lin Qiangsheng nodded, looked at the front of the AMX similar to the Dodge Challenger, opened its cabin cover, and inside was a V8 engine, this big cast iron man, he knew that the power was strong!

He is a little sorry for AMC, with this car, if the brand is revived and modernized, it may also be very marketable!

Lin Johnson said to Claire: "I want to see Renault and Chrysler's OEM workshop here!" ”

Claire glanced at Ang. Then he said to Lin Qiangsheng: "Chrysler's workshop is in another town, but Renault is in Nash, I don't think it's a problem!" ”

He looked at his watch and said to Lin Qiangsheng: "Mr. Lin, it's almost lunch break now, and I think the chairman, Mr. Dadwadai." We can't wait to have lunch with you! ”

Lin Qiangsheng put on a faint expression and said, "Okay, I also want to meet him!" ”

Dade Wadai was a typical old French man, not tall, in a suit and leather shoes, a pair of delicate Italian leather shoes, and his hairy hands shook Lin Qiangsheng, which made him disgusted for a while, although this old guy had received orders from the headquarters. But it doesn't seem to be enthusiastic.

"Welcome, Mr. Lin, I have an important meeting in the morning, I'm very sorry!" Although he said sorry words, there was no apology on his face, and his expression was arrogant.

He was joined by President Capey and another vice president, Mr. Foley, who was much warmer and friendlier, and the American welcomed Mr. Lin's visit. Warm on the surface.

"Mr. Lin, we at AMC are very happy to have you here. How was your visit? Capey asked enthusiastically.

As far as he knew. Lin Qiangsheng's Dongxing Group is mainly engaged in the electronic computer industry in the United States, and its investment in automobiles does not seem to be very large, and its Saturn company has performed well in the past two years, and several models produced have sold well in the United States, such as the MPV models that achieved good sales results last year and in the first three months of this year, which brought huge profits to this young car manufacturer. It has achieved good results of selling more than 120,000 vehicles, and it is estimated that its market will be larger this year, and consumers have become familiar with this company and its brand, and the growth capacity is considerable.

Capey's acquisition of Johnson & Johnson Lin is indispensable, and he is already ready to find his next home anyway. Of course, he wants to complete the acquisition, so that at least it can be justified in terms of seniority.

Now that AMC's parent company, Renault, is experiencing operational difficulties and intends to sell AMC, they are in dire need of a strong buyer, and Chrysler has made it clear that it will not consider buying AMC in the next two years.

Yes, Capité already knew that Chrysler had politely rejected Renault's offer, and while they were interested in AMC's Jeep production division and Cherokee models, they were struggling to come up with more than a billion dollars in cash at the moment.

In '84, when the U.S. economy began to recover strongly, and various automobile companies were busy changing production lines and developing new models, Chrysler, like GM and Ford, had an aging product line, a lack of vitality in models, and declining sales.

The stupid Frenchman Dadwaldet had been trying to get Chrysler's managing director, Lee Iacocca, to buy AMC all this time.

But the first American business idol who led Chrysler out of the predicament and the father of the Ford Mustang also couldn't help AMC.

Iacocca is now trying to find a way to defeat that shameless plagiarist of Saturn Motors, oh, Capey remembers, it's this young man in front of him!

The Italian-American also wants Chrysler to develop a new-era model, and his old nemesis Ford has already reported that Ford's $400 million Taurus has been designed, and after various rigorous trials and improvements, it is estimated that an interview will be held in a year.

There are roadblocks in front and pursuers in the back, and at this time, with more than a billion dollars in cash, Iacocca is not so bold and will not do it. Even if he learned that the shameless plagiarist, Lin Qiangsheng, the behind-the-scenes boss of Saturn Motors, was interested in buying AMC, he would even laugh, perhaps thinking that it would be better to trap Lin Qiangsheng in this mess of AMC, so he simply ignored Dade's request.

The above is Capey's guess, the actual situation is similar, Iacocca learned that Lin Johnson was going to buy AMC, so he had the idea of watching the excitement, he knew all kinds of conditions in the AMC factory, and in his mind, this young man would definitely fall into this whirlpool!

Chrysler has actually had a good life in the past two years, although it has not been in full swing, but at least it is much stronger than before.

In '78, Iacocca was fired by the jealous Henry Ford because of his "great achievements", and then he chose to become general manager of Chrysler Motor Company, which was on the verge of bankruptcy at the time.

Soon, Iacocca undertook Chrysler's heart-wrenching reforms, reducing his $360,000 annual salary to $1, while reducing the annual salary of all employees by a factor of 125. He famously called "common sacrifice"!

This is a pain to the bone for Chrysler, which is seriously extravagant and wasteful, bureaucratic and extravagant, and it is unimaginable to take the initiative to reduce salaries in the American business world.

Chrysler was in worse shape than Iacocca had anticipated, and the company was virtually anarchic and undisciplined due to the incompetence of its predecessor. The 35 vice presidents each have one side to the other, and the finances are chaotic, the cash is depleted, the products are shoddy, and the backlog is serious.

At the same time as reducing his own salary, Iacocca also demanded that all 650,000 employees of Chrysler take a salary cut, which caused a huge wave within the group and a great sensation in American society. Wage reduction. This is unthinkable in the United States, someone did it and did it!

Chrysler is an automobile production giant in the United States, its business scope is very wide, involving many industries, the main automobile manufacturing industry has Dodge, Shunfeng, Chrysler and other brand cars.

It has 8 auto assembly plants and 36 auto manufacturers and auto parts factories in the United States. In addition, Chrysler also operates yachts, steel, outboard thrusters, etc., and has 22 parts warehouses. In addition to dealing in civilian products. Chrysler is also engaged in the production of military supplies, with 10 factories engaged in the defense and aerospace industries. It has specialized companies in export, transportation, finance, credit, leasing, and insurance. There are 132 retail outlets in the United States. The company has many branches in Canada, Switzerland, the United Kingdom, Panama, South Africa, Australia and other countries, and in the 80s jointly produced Cherokee jeeps with BAIC in China.

With such a huge enterprise, more than 650,000 employees, and hundreds of thousands of American families, you can imagine how big Chrysler's influence is, and Iacocca has to protect the lives of so many employees. It is also necessary to be careful in budgeting, so that employees continue to be excited. Energetic work, but also to ensure the company's re-emergence, his ability is obvious to all!

At the same time as taking a pay cut, the car guru who once led Ford to develop the "Mustang". In '82, he led Chrysler's R&D staff to develop the new Dodge 400 convertible, which took the lead and saved the convertible market in the United States, and at the same time developed the company's future model, and the Model K was officially born!

Chrysler Kcars, one of the most forgotten cars in the modern automotive industry, use exceptionally simple construction, very cheap materials, and shared chassis components to keep costs down.

Various car series developed on the same body and chassis, from entry-level small family cars to large luxury cars, luxury sports cars, extended cars, and MPVs, can be produced on the same chassis, sharing the engine, transmission, and suspension, so that the price of the car is almost dumped, but it can still be profitable!

This is the K-model, now called the same platform, and Chrysler established this production concept, which has influenced many car manufacturers, the world's famous car companies, to develop many different models of the same platform in this way.

Like the famous Porsche Cayenne, Volkswagen Touareg, Audi Q7, these three cars are developed on the same platform, what is the superiority gimmick of the same platform, these lofty concepts are not mentioned, manufacturers do this in order to reduce production costs, to maximize the universalization of parts.

Before the Model K, Chrysler was almost bankrupt in the early '80s. In terms of products, their cars were too large and fuel-guzzling, and when GM and Ford launched new city sedans, Chrysler simply reduced the weight of its own models without changing the initial design direction.

At this time, Iacocca happened to be fired by Henry Ford II, and Ford did a great job, and he also carried out a purge of Iacocca supporters in the company, and anyone who continued to maintain contact with Iacocca was in danger of being fired.

A week after Icocca was fired, Murphy, who was in charge of public relations, received a call from big boss Henry Ford: "Do you like Iacocca?" Of course!" Murphy replied. "Then you're fired." It's as simple as that.

Therefore, when Iacocca joined Chrysler, he also brought a group of key personnel from various departments of Ford, especially the R&D department.

At Chrysler, he began developing his favorite energy-efficient front-wheel drive sedan. The U.S. government also gave Chrysler a loan to prevent the company from going bankrupt, and the U.S. government also cared for the Big Three, but the banks did not give Chrysler much time to repay the money when the time came??

Iacocca worked tirelessly, asking engineers to design the same parts that could be used in places invisible to consumers and used in completely different-looking cars, in a clever way to reduce manufacturing costs.

As a result, Chrysler transformed a large number of old models, such as the tailwind Grand Nemesis, Laser, Imperial, Newport, New York Fifth Street, Director, Horizon, Rillente, New Yorker, Corvado, Baron, Voyager passenger and cargo van, as well as Dodge's Diplomat, Shelby Warhorse, Challenger and many other models, and also cooperated extensively with Mitsubishi to adopt their chassis and engine, and retained as much as possible the appearance of the previous generation of large sedans on the new chassis.

During this period, the appearance of Chrysler's models did not change much, but the mechanical part was completely different, so that customers would not experience the difference in the use of the car, and there was still the feeling of a large sedan like Chrysler before, and it was more luxurious.

The measures worked, and on August 15, 1983, Iacocca handed over his only ever seen cheque in the hands of a bank representative in the face of more than $813.48 million. At this point, Chrysler paid off all his debts, and it was on this day five years ago that Henry Ford fired him.

However, all this was not perfect, and Iacocca should have achieved more, and in '84 he was ambitiously planning to launch the Dodge Trill, an MPV multi-purpose model designed with the K-type car concept.

Saturn Motor Company took the lead in launching the Grand Jie Long, although the two cars are somewhat different in appearance, but it can be seen that they are the same product, and out of thin air there is a strong opponent in the new model, which immediately caused some shadows to Chrysler's sales plan.

Dajielong had to mass-produce more than half a year earlier than Kailing, which suppressed Kailing's sales plan, which also made Iacocca feel extremely depressed.

The name of the first luxury business car was inexplicably lost, and the market response to the launch of this luxury car was very hot, and immediately put Saturn, a little-known car manufacturer, ahead of several car giants.

Even if it has a price of more than 38,000 US dollars, it has not stopped consumers from loving this model, which has made Chrysler's subsequent Kailing lose a lot of shine, and also affected the company's profit plan. (To be continued.) )