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ps: It's the last day of the month.,Ask for monthly tickets and recommended tickets.,Three more for support.

"The other party went to the Warner Building yesterday and visited the headquarters of Twentieth Century Fox in Century City today. Pen? Interesting? Pavilion wWw. ｂiquge。 info basket color,"

In the chairman's office at Disney headquarters in Burbank, Cook Dick frowned and said to Michael Eisner, "Our people have been in contact with them, but they have turned down our invitation. ”

Michael Eisner's fingers tapped slowly on the desk in front of him, "The situation is not in our favor. ”

"That's true." Cook Dick thought about the situation from across the Pacific and said, "Originally, our initial contact with them was smooth, but all of this changed after Time Warner and News Corp. jointly proposed the idea of Warner Fox World. ”

It is clear that, apart from the loud signage of Disneyland, the current Walt Disney cannot compete with Time Warner and News Corp. at the same time in any way.

"If you lose this project", Michael Eisner also frowned slightly, obviously there is no good way to break the dilemma faced, "It is extremely detrimental to the future of Disney and our future." ”

This kind of investment is not only a comparison of public relations capabilities, but also a comparison of comprehensive strength, no matter which one, Walt Disney is at a disadvantage.

Cook Dick understands this, too, and is equally aware of the importance of the Disneyland project to them.

Today's Walt Disney Group is no longer the appearance of Michael Eisner ten years ago, and the Disney family led by Roy Disney has become the biggest opposition.

Ten years ago, they could have easily kicked Robert Iger out, but with the support of some voting shareholders, it would not be easy to get rid of it, and many shareholders were extremely unhappy with him and Michael Eisner after losing Pixar Studios.

The stance of these shareholders is also slowly changing. While there are still a number of shareholders who support them, enlisting the support of those who have switched to neutrality is also a priority.

How to win over those people Cook Dick is very clear, and their position is very simple. Whoever can bring benefits to the equity in their hands, and who they will support.

In North America and the Western world as a whole, Walt Disney is just a new media conglomerate, unable to compete head-on with the established companies, and with the departure of Pixar Studios. The most famous animation business lost its support, market competitiveness fell sharply, and emerging markets became a lifesaver.

That's why they're actively exploring the other side of the Pacific Ocean, so that their products can be fully landed.

But now, the plan is under serious threat, and may even be aborted.

There was a brief silence in the chairman's office, and Michael Eisner was carefully considering what he should do if the Disneyland project aborted.

Only a few people know that his ultimate goal is more than just transforming Walt Disney into a world-class megamedia conglomerate. Since he was hired by Roy Disney in the 80s, he has been constantly raising funds for Disney to expand its shares, on the one hand, to raise the necessary funds for expansion, and on the other hand, to dilute the equity in the hands of the Disney family.

After two decades, he finally created the current situation, where the Disney family has less than 6 percent of the shares

Walt Disney is no longer the Disney of the Disney family, but he only has a little more than five percent of the shares, and this is also not Eisner's Disney.

Many years ago, Michael Eisner had an idea that was like Rupert Murdoch and Summerray Shidong. Be able to truly become the owner of a media company

To that end, he has a long-term plan to firmly control the position of Walt Disney chairman, taking advantage of every opportunity for equity expansion and option awards. Got as much equity as possible in Disney, and even made a decades-long plan for this.

But this plan has suffered setbacks in recent years, the most serious one is undoubtedly the departure of Pixar Studios, and the failure of the Disneyland project is definitely no less than or more than the loss of Pixar Studios.

Faced with this dilemma, strong people like Michael Eisner also have a sense of powerlessness. He knew who was behind it and drove all this, if it was just Duke Rosenberg and Time Warner, he and Walt Disney would still have the strength to compete, but the other party pulled News Corp into it, and didn't want to give Disney any chance at all.

Like Hollywood, Duke Rosenberg is never as simple as a director, and under the plain face, there is a deep heart.

Strictly speaking, there wasn't much competition between the two sides at first, but Pixar Studios was so tempting, and the pie was big enough for anyone to turn against it, and it was normal business practice for Duke Rosenberg and Time Warner to reach out.

"Shall we give up like this?"

In Cook Dick's view, whether it is the situation in Los Angeles or the news from the other side of the Pacific, Disney is almost impossible to win, and it is even more cost-effective to rashly invest resources, rather than wasting time and energy on hopeless projects, it is better to tighten your fists and concentrate all your strength on dealing with the Disney family and Robert Iger, and stabilize the situation within Disney first.

But the opposite market is too big, and the future market potential is too tempting, how could Michael Eisner be so willing, he thought for a while and said, "If something can seriously distract Duke Rosenberg and Time Warner, maybe we will have the possibility of turning around." ”

After all, this is a project involving a huge investment, and it is impossible for the other side to make a final choice immediately, and Disney is not hopeless.

Cook Dick pinched his chin with one hand, his brain was spinning rapidly, and after half a minute, he suddenly proposed, "Duke Rosenberg, Warner Bros. and Marvel Studios, have planned a huge plan, Iron Man is the beginning of the whole plan, if this beginning is in trouble"

After a slight pause, he added, "Why don't we bring forward the release of Pirates of the Caribbean 2: Soul Gathering to early May, and compete with a new work with a sequel to the blockbuster series"

It is well known that, in general, the competitiveness of the sequels of the big-selling series is simply incomparable to that of the new works.

But Michael Eisner didn't think about it, shook his head and rejected the offer, "We can't take any risks on Pirates of the Caribbean, this is Disney's only signature on live-action films, and from the day the sequel was launched, all the publicity revolved around the release in July this year." ”

His face gradually turned serious, "Don't forget, Cook, the director of Iron Man is Duke Rosenberg, and there are not many people in this world who call David Ellison. ”

Hearing this, Cook Dick could only show a wry smile, Duke Rosenberg's standing figure in Hollywood over the years is too tall.

However, there are not those who dare to challenge, such as David Ellison, who lost a mess in the air battle, is said to be actively planning new projects and intends to compete with Dukr Rosenberg again.

"We're watching them knock out the Disneyland project," Cook Dick was reluctant to do.

"Look," a sneer hung on the corner of Michael Eisner's mouth, "Don't forget, it was Duke Rosenberg who first reached over and snatched the Pixar studio, and then instigated the Warner Fox world behind his back, how could we just watch them succeed"

Cook Dick can see that Michael Eisner already has a plan.

"Since the other side wants to push the competition to a fierce one." Michael Eisner said in a slightly eerie tone, "Then we'll compete with him by the most intense means." ”

In Hollywood, there are also many ways to hide behind the scenes.

Michael Eisner whispered a few words to Cook Dick, who immediately took out his mobile phone and made several calls in quick succession after leaving the chairman's office.

Duke knew that with Michael Eisner's character and style, Walt Disney would definitely fight back, and he also considered that the other party might use some shady means, so he made a lot of precautions.

But this is not the focus of his work at this stage, Duke is busy with the late Iron Man period, and at the same time, he also sent an invitation to the mountain eagle who came to Los Angeles with the expedition to invite them to his Duke's manor to be an official guest.

"You seem to value him and the market behind him"

In the living room of the eye-shaped villa, Scarlett watched the housekeeper Emma lead the servants to the busy small banquet hall, and asked Duke, who was standing next to him, "I've seen the overseas reports of Hurricane Rescue and Batman: The Time of the War, if converted into dollars, the box office of these two films over there is not even $50,000, and even fewer can be shared." ”

"Dear." Duke patted her on the back, "It's called looking to the future." ”

In the past, he could completely ignore that side, but now that the outbreak of the opposite market is getting closer and closer, and the memorandum of understanding of the WTO agreement between China and the United States on films and other cultural products is about to come into effect, it has come to the time to seize the market.

Although the North American market is very large, it is unlikely to grow significantly, and the market on the other side of the Pacific Ocean is undoubtedly the biggest piece of cake in the future.

Indeed, due to various reasons, the income of the opposite film is heavily dependent on the box office, but North America has also experienced such a stage, and the audience's consumption habits and consciousness are slowly cultivated, and any market is not a mature market at the beginning.

When the sun turned to the west, news came from the gate of the manor that the car in which the mountain eagle was riding had driven into the manor, and Duke, as the owner, took Scarlett by the hand and walked to the entrance of the villa. To be continued. ~ Search the basket color, you can read the full text of the following chapters

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