In the office, Huang Wenfeng reported his work in detail.

But it's not just about reporting, it's also about questions.

"Brother Yu, North America is different from Hong Kong, the cinema chain and film production and distribution company here must not be owned by one company, otherwise there will be a big one. Cumbersome. The antitrust law is very strict, and I don't think we need to spend a lot of money to buy theaters all over North America, right? The key is not that the cinema chain is valuable, but that one or two are acquired at each point, the land is not valuable, but the labor is valuable, I think the price is a bit high. ”

When talking about work, Huang Wenfeng is very strict, and it can be seen that he is indeed thinking seriously.

Yan Qingyu said noncommittally: "What do you mean?" ”

Huang Wenfeng smiled a little embarrassedly and said, "Brother Yu, I think as long as our film is made well, there is no need to worry about no film being released at all." American movies have developed for nearly 100 years, and the theater system has become very mature. There is absolutely no way for us to complete the cinema monopoly like we did in Hong Kong. Nowadays, in addition to some small and medium-sized theater chains in the United States, the largest ones are Regal, AMC, CinemarkUSA and Carmike. Because of the competition between them, I think it's very difficult for them to reach an agreement to suppress us. ”

Yan Qingyu smiled: "When you were in Japan, didn't you hear the words of the old man Kadoorie? In the future, the friendship between us and the Jews will be as light as water. Don't even think about the good thing of reaping an Oscar by virtue of friendship, and besides, what they mean by their words, they will use some means to prevent us from rising, because our rise will be detrimental to their interests. It's not about grudges, it's just competition. ”

Huang Wenfeng said sternly when he heard this: "Brother Yu, I don't seem to have heard this!" ”

Yan Qingyu stroked his forehead and said, "That's what you said after you left, I forgot." Ah Feng, what you said is not unreasonable. But we don't lack money now, we lack time, we lack influence. Ah Feng, time is running out! I also know that even if the Jewish syndicate is bad, they may not be able to stop the profit-seeking cinema merchants from blocking us en masse.

But what if? Give us dozens of theaters to deal with, or crash into a bunch of sci-fi blockbusters in a row. It's not that we can't afford to fail, but we don't need this unnecessary attrition. You see, the purpose of what we do today, what we do in movies, in television, in newspapers. It's not just about making money. ”

Huang Wenfeng said a little embarrassed: "Brother Yu, I learned the knowledge of theaters and profitability in the United States, and found that the box office revenue in the American theater window period accounts for only about 30 to 40% of a movie's revenue, and the rest come from the non-theater window period and the movie's periphery." This is completely different from Hong Kong and Asia, where the revenue of a movie in ours mainly comes from the box office revenue during the theater window, which accounts for more than 80%. ”

Yan Qingyu raised her eyebrows lightly and said with a smile: "You have to explain to me the concept of the cinema window period first." ”

Huang Wenfeng was even more embarrassed, and said, "Brother Yu, you are playing me!" ”

Yan Qingyu laughed and said, "I never play my brother." Tell me about it, I really don't know. After the release of "Smelling Fragrance" last time, I didn't care much about the details, I just knew that the box office was good in the end. didn't lose money, and the movie reviews and word-of-mouth were okay. ”

When Huang Wenfeng heard this, he stopped being verbose and said, "In the United States." The window period is the amount of time a movie is played on different media. Generally speaking, the film will be shown in the theater first, and this stage is called the "cinema window period".

Three to six months later. The theater ended the screening, began to release the disc, and entered the "disc serial port". In another month or two, movies will enter pay-TV and video-on-demand channels. Two years after the film was released, it was not until the free public television network could broadcast it. ”

Hearing this, Yan Qingyu nodded, and said, "In other words, a movie can theoretically earn two years?" ”

Huang Wenfeng said with a smile: "Yes, this is the case in theory, but in practice it is more than that, because there are also peripheral income, copyright income, etc." However, the revenue from the screening is about two years, and the theater is even shorter, which is related to the proportion of sharing. ”

Yan Qingyu smiled: "What do you say? ”

Huang Wenfeng also laughed, because Yan Qingyu was a theater in Hong Kong at the beginning, and thus became an emperor-like figure in the entire entertainment industry, especially in the Hong Kong film industry.

But he didn't understand the profit sharing system of American theaters......

Huang Wenfeng said: "In North America, there are two kinds of cooperation between distribution companies and theaters, one is to "negotiate a guaranteed price", for example, a theater has to pay a fixed amount of money to the distributor for four weeks of release, but the other more popular way of cooperation is "box office sharing".

In most cases, a 90/10 model is adopted, that is, in the first week, the total box office revenue of a film in a movie theater is subtracted by the necessary fixed expenses negotiated at the beginning, multiplied by 90%, which is the commission (A) received by the distributor.

Next, the box office revenue available to the distributor decreases by 10% every two weeks, while the exhibitor increases by 10% accordingly, and the longer the screening, the higher the percentage of box office revenue.

But there is another guaranteed number (B), which is multiplied by 70% without subtracting the fixed expenses from the total box office, and the distributor will take the larger one as the commission income from the theater this week. ”

Although Yan Qingyu has lofty ideals, he really doesn't know much about the details, and said: "How is "Smelling Fragrance" settled? ”

Huang Wenfeng said with a smile: "Of course it's the first type, in fact, the first type is generally chosen, because the first two to four weeks are the box office explosion period of a film." Later, it is getting lower and lower, and some of the drops are scary. ”

Yan Qingyu nodded noncommittally, and asked again: "Then how does the theater chain make a profit?" ”

Huang Wenfeng said: "The revenue of the cinema chain mainly comes from three parts: box office sharing, franchise revenue and cinema advertising, which basically account for about 95% of the revenue of a cinema operator.

Among them, box office revenue is the largest source of revenue, but this segment has the lowest gross profit.

For those large cinema chains, the gross profit of the franchise business is about 80 to 85 percent, while the gross profit of the screening business is only about 40 to 50 percent. Other revenue sources, such as cinema advertising, have high gross margins, but they account for a relatively low percentage of revenue. ”

Yan Qingyu was still curious: "Franchising? What's that? ”

Huang Wenfeng scratched his head a little: "It's popcorn and soft drinks." ”

…… (To be continued......)