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After the test screening, the theater quickly split into two groups, with people from Fox's publicity department rushing to a nearby hotel with critics and media reporters, while some people from the distribution department stayed in the theater to retrieve feedback from audiences.

After the film was completely finished, the distribution staff, including Harry Dern and other observers, quickly returned to the Fox Tower in Century City to sort out the contents of the questionnaire.

For an industry that launches new works every day, it is extremely important to keep a finger on the pulse of the market, and the diversity and variability of the film industry dictate that film distribution companies must collect a large number of data and apply the results of the analysis to the marketing of the work.

Pre-screening research is not only concerned about the audience's interest in the film, but also through guò analysis to obtain the feedback from different audience groups, so as to formulate a targeted publicity plan.

In short, publicity is definitely not simpler than making zuò, and it is often much more complicated.

"Mr. Rothman......"

In a huge studio, Dunn is talking to Townsend Bausman, head of distribution, about the latest roundup of the survey, "This one is very representative...... I was like taking a high-altitude elevator, taking a high-speed bus, and being hijacked on a high-speed subway, and the tension and excitement never disappeared from beginning to end, although the whole story seems a little simple, but the thrilling action scenes made me watch very refreshing, especially a few of the explosion scenes, I think completely exceed the explosion scenes that "Terminator 2" was highly praised. ”

Sitting back in a spacious chair, Townsend Rothman rubbed his chin with one hand, and the successive audience reviews and Dunn's description of some viewers walking backwards to the bathroom in order not to miss the film further increased his emphasis on the film.

"The statistics are out."

The staff of the statistical questionnaire walked over, and Rothman raised his head slightly, counting jù will not lie, the audience reputation of this test screening still depends on counting jù to speak after all.

"We distributed 265 visitor questionnaires and received 263 of them."

The staff member said in as simple a sentence as possible, "There are 205 cards rated A+, 44 cards with A+, 7 cards with B+, and 7 cards below C+......"

The studio fell silent in an instant, which can be said to be a super high audience reputation, and Twentieth Century Fox obviously wants to give more confidence to "Life and Death".

Meanwhile, in the banquet hall of the Four Seasons Hotel, Duke is socializing with professional film critics under the introduction of Robin Grande, and although none of them are familiar to him, and even 90 percent of the names have never been heard, Duke will never skimp on his smile when it is time to laugh.

After all, he has no capital now, and "Life and Death" also needs this group of parasites in the film industry to wave their flags and shout.

As for the evaluation of "Life and Death" in the conversation of this group of people, Duke didn't care at all, since they came to this party, they would inevitably accept gifts from Lucasfilm and Twentieth Century Fox, so whether they were good or bad, they should try to arouse the audience's curiosity about "Life and Death".

Taking money to do things is the most basic rule, whether it is a filmmaker or a film critic.

Everyone knows that film critics are only 'relatively' impartial, and 'relative' can be interpreted in a variety of ways.

Let's just say this time, in addition to the cost of round-trip transportation and accommodation and food at the Four Seasons Hotel, Twentieth Century Fox also prepared their own gifts or checks according to the different positions of film critics in the industry, even the least well-known of them also had a souvenir worth nearly $500, and Fox wrote a total budget of more than $50,000 for this group.

Similarly, the film reviews written by these people must be sent to Fox's publicity department for review before they are published, and if they make indiscriminate criticisms without Fox's consent, they will be banned by Fox, and they will not enjoy the free ticket treatment of Fox's extremely partnered films for a long time.

This is the default rule of the film critics and the film industry, no one will break it at will, and the distributor will not let them give that disgusting praise, even the criticism is acceptable, but only if the criticism can arouse the audience's interest in the film.

For example, in "The Speed of Life and Death", if the other party writes 'The film is useless except for countless explosions, fights, and car chases', then Fox will also accept it, because mainstream audiences like these, and the film reviews also directly write the selling points of the film, which will inevitably attract audiences.

Since the establishment of the New York Film Critics Association, the world's first film critics association, in the thirties, the relationship between Hollywood and film critics has been both cooperative and antagonistic.

Even, this kind of film critic screening has a special title - Junket.Whore, that is, the meaning of prostitute who travels for free.

came to participate in the test screening of "Speed of Life and Death", which can only be said to be red. The cupboard girl or the high-class recruit in the lamp district, the budget offered by Twentieth Century Fox can't attract those high-level socializers at all. Flowers look back.

As for who is a senior communicator. Naturally, Hua is one of the top film critics in North America, such as Richard Chris of Time, Kenneth Turan of the Los Angeles Times, Todd McCarthy of The Hollywood Reporter, and the famous Roger Albert and so on.

They are far fairer than the film critics who are here today, but behind their fairness there is also a lot of dealing, not to mention others, just Roger Albert, who and Siskel hosted "Roger Albert and Siskel to Watch" is one of the most highly commercialized review shows in North America, and it is not difficult to guess what kind of changes will be brought about by the high commercialization of reviews.

Even film critics of Roger Albert's level will participate in Junket.Whore, and they are all of the top ones.

For example, Roger Albert once gave a thumbs up to last year's "Terminator 2", and everyone knows that James Cameron's films definitely deserve such an evaluation, but how many people know the PR behind Twentieth Century Fox as a distributor?

According to the information that Duke obtained, during the week of the test screening of "Terminator 2", Roger Albert, who came to Los Angeles, asked to go to a top private club in Malibu every day to play golf, and Twentieth Century Fox would of course meet his request.

As a person who has lived through the Internet age, Duke naturally understands how to deal with professional film critics, neither to be taken lightly nor to be taken too seriously, they are just tools for him to borrow on the way forward!

After entertaining the film critics, Duke went to another venue, where he was interviewed by media reporters with the other actors.

Like film critics, in addition to its own media, Twentieth Century Fox hired only some reporters from low-level media, and their eyes were also focused on Keanu Reeves and Uma Thurman, the most famous of the cast and crew.

This is also related to the publicity strategy of Twentieth Century Fox, the director in the early nineties was still standing behind the scenes, unless he was already a well-known director, it was difficult to attract the attention of fans and the media, and the publicity strategy of the film often revolved around the actors.

When asked by a reporter, Duke also said a few words, most of which were clichés such as 'confidence in the film' and 'the male and female protagonists are very good', the reporter lacked the perseverance to explore deeply, and Duke was also not interested in media interviews.

If the media coverage can make the film a big hit after the interview, Duke said that it doesn't matter if he talks about it, but for him now, even if he praises the film to the sky, it will not make any difference.

After tossing and turning for most of the day, close to the evening, the test screening finally came to an end, Duke left the venue, entered the lounge next to him, packed his things, and was about to leave, when he saw Naomi Watts, accompanied by a woman in her thirties, also walked into the lounge.

"Hi, Duke." She took the initiative to say hello.

Her face was a little ugly, as if she had encountered some problem, and she was still struggling.

"Hi, Nami." Duke smiled back.

Although the other party in his memory has climbed the front line of Hollywood, Duke has grown up in a circle that has intersected with Hollywood since he was a child, and he doesn't know how many future stars have seen, and he has long been accustomed to it.

In his impression, Naomi Watts is like many young women who come to Hollywood to pursue their dreams, some dreams, some scheming, some means, some appearance, some acting skills, and of course, some luck, at least much better than the luck he remembers.

"Tell me about it, Nami."

The woman next to her suddenly spoke, and Naomi Watts reacted immediately, leading her to Duke, "Nancy, this is Duke Rosenberg, the director of the film. ”

"Duke, this is Nancy, Nancy Josephson, my agent."

"Josephson?"

Repeating in his mind, Duke frowned slightly, as if he had heard the surname somewhere.

"It's a pleasure to meet you, Miss Josephson." He took the initiative to stretch out his hand, and the other party shook it on it, "Just call me Nancy, can you call you Duke?" Thank you. ”

After a few brief polite words, Nancy Josephson took a phone call, whispered something to Naomi Watts, and left the lounge first.

"Nancy is from ICM, an international innovation management agency."

Naomi Watts was very attentive and deliberately explained, "She is Marven, the founder of ICM? Josephson's daughter. ”