When the time came to the press conference of "Immortals" on March 25, it immediately attracted the attention of many entertainment media and hundreds of millions of fans and audiences around the world.

Lin Yuquan's eighth film directed by himself, a reality that is very obvious is precisely the root cause of all this.

"Hello, Director Lin, why did you choose to return to the theme of costume martial arts movies? You must know that the overseas box office results of Chinese films in the costume martial arts genre in the past two years have generally not been satisfactory, and it is extremely commendable that "Painted Wall" can achieve a box office result of more than 13 million US dollars in North America. Su Zhihua, a reporter from the "Beijing Daily", asked out loud.

Lin Yuquan smiled slightly, and under the gaze of many media reporters, his expression was extremely calm: "First of all, I want to make it clear that I am not returning to Chinese martial arts movies, in fact, before this, I have never made a real costume martial arts movie, and secondly, you think I should not shoot "Immortal", so in your opinion, what kind of movie should I make?" ”

"A fantasy blockbuster like 'Savage Story: Rise of the Apes' or a Hollywood action movie like 'Hurricane Rescue.'" Su Zhihua said without thinking.

"Your consideration must be based on box office considerations, well, I admit that your consideration is correct, but." Lin Yuquan paused when he said this, and the corners of his mouth pulled out an upturned arc: "There are always some directors who are very paranoid, all kinds of paranoia, and I am obviously one of them, of course the box office is important, but the box office cannot be the whole of my film, my heart strongly tells me that I should shoot such a costume martial arts movie, and then I decided to follow my inner thoughts, instead of only considering the possibility of the box office prospects, and that's the only way." I was able to do my best to make a good movie. ”

"Bang bang", the conference hall resounded with warm applause.

Liu Yifei's heart was full of sweetness, among all the people present, only he knew the real reason why Lin Yuquan filmed "Immortal", it was entirely because of himself.

"Director Lin, are you worried about the box office prospects of "Immortals"? The budget for "The Immortals" is more than $80 million. Coupled with the inevitable high publicity and distribution costs, it is estimated that more than $300 million will be needed to recover the cost at the box office alone. Another reporter asked.

"You also said that the cost is recovered by the box office alone, but the profit of a movie does not only come from the box office, so why should I worry." Lin Yuquan smiled: "And the overseas box office performance of Chinese films with the theme of ancient costume martial arts in the past two years is not ideal, it does not mean that this theme has lost its box office power, but there is no better movie to appear, and the next thing I want to do is to turn "Immortal" into a better movie." ”

"Director Lin. Can you talk about your box office expectations for "The Immortals"? A reporter immediately asked.

"You've got a big problem for me, what can I say? If I don't want "The Immortals" to recoup their costs and make a lot of profits, it will definitely be fake, but how to shoot it well is the most important thing I should do than to go out of my way to anticipate the box office of "The Immortals". Lin Yuquan said without leaking, and then said with a smile: "Okay, don't interview me all, continue the interview." These bright stars around me will probably resent me in their hearts for stealing the limelight from them. ”

"Huh." There was laughter in the room.

"Hello, Liu Yifei. Following the previous "Immediate Rescue", you once again served as the heroine of Director Lin's new movie, this is undoubtedly a fantastic opportunity, I believe that actresses all over the world are envious of you at this moment, do you feel pressured on this? After laughing. A reporter immediately asked.

"Of course there will be pressure, if I fail to play well, all the actresses will say that Liu Yifei wasted the opportunity in vain, and if I give myself definitely not, fans and audiences will also say why I chose to let Liu Yifei act. If it were another actor, it would definitely not be like this. Liu Yifei smiled lightly: "But our director Lin Da said to me, what are you worried about, what should you really worry about is me, if you mess everything up, people will say that Lin Yuquan is too arrogant, look, this is all self-inflicted, who told you not to honestly shoot the most secure sequel to "Wild Story", and make a sequel to "Hurricane Rescue". ”

Speaking of this, Liu Yifei smiled even more on his face: "Then I thought yes, our director Lin Da is facing more pressure than me, he is not worried, I am blindly worried about what to do, what I want to do is to turn pressure into motivation and make a good movie, which is also the only thing I should consider as an actor." ”

"Bang bang." The conference hall once again burst into extremely enthusiastic applause.

"Hello, Liu Yifei, there are three movies starring you that will be released one after another this year, what are your expectations for the box office of these three movies?" The reporter continued to ask.

"I don't know, I don't have the talent to predict the box office, I hope the more the better, and the most important thing is not to let my factors drag down the box office." Liu Yifei calmly responded

"Hello, Zhang Ziyi, just joined the Yuquan family and got the opportunity to star in Director Lin's new work "Immortals", how do you feel?"

"Naturally, I am very honored and excited, as Liu Yifei just said, as an actor, I will do my best to play my role well."

"There is currently an opinion that you got this opportunity because you joined the Rain Spring family, what do you think about this?"

"I was finally notified to star in "The Immortal" through the role audition, what is the specific reason, you should ask Director Lin yes, but in my opinion, do you think Director Lin will joke about his own movie?" Zhang Ziyi obviously won't be stopped by reporters' troubles

"Hello, Zhen Zidan, this is the fourth time you have cooperated with Director Lin after "Huo Yuanjia", "Red Cliff" and "Painted Skin", how do you feel about this?"

"Excited, excited, or excited, in fact, if it weren't for the inseparable relationship between the previous filming of "Ip Man", this should be the sixth time I have worked with Yuquan, but the other two times were not as actors, but as "Spartan 300 Warriors" and "Fast and Furious" produced by him. The action director of Love 4", every cooperation with Yuquan, always makes people very enjoyable, and to be honest, I can't wait. ”

"There are rumors that you starred in "Ip Man" after the box office hit. has greatly increased the salary, can you slightly reveal your box office in "The Immortal"? ”

"I can't say specifically, what I can tell you is that Shuguang Film has never been a film company that picks the door."

As a heavyweight film that has attracted global attention, the press conference of "The Immortals" has naturally been positively reported by major media, and the report of the Los Angeles Times wrote: "The era we live in is an era of paranoia! Former CEO of Intel Corporation. Grove once said, "Only paranoia can survive!" Kung Fu Lin, who is a self-confessed paranoid, makes a paranoid choice. So will his paranoia succeed? There is no need to guess, we just have to wait for the end of December to arrive. ”

After the end of the start-up press conference, Lin Yuquan and the main actors of the crew of "Immortal" immediately flew to the Shuguang Film and Television Base.

"That's right, but there's still a problem with your wrist strength, I'll show you again."

In the Dawning House, Lin Yuquan was personally demonstrating a set of swordsmanship for filming to Liu Yifei. Not only is Liu Yifei practicing fighting moves, after arriving at the Dawning House, while setting makeup and costumes, all the actors began to prepare for filming, actors with fighting actions need to practice under the supervision of him and Cheng Xiaodong, and actors without fighting actions have no time to be lazy.

"You're not really happy. Your smile is just a protective color you wear, and you decide not to hate it. I also decided not to love it" The mobile phone rang, took out the phone and saw the caller ID on it, and after saying to Yifei, Lin Yuquan walked aside to answer the phone, and a smile quickly appeared on his face: "Oh, has the information been sent?" Thank you very much. Treat everyone to the evening. ”

Seeing Lin Yuquan coming back with a smile on his face after answering the phone, Liu Yifei suddenly asked curiously: "Brother Yuquan, what is so happy?" ”

"The information of cosmetics companies with potential acquisition has been sent." Lin Yuquan said with a smile.

"Wow!" Liu Yifei shouted excitedly, and when she saw someone looking over, she smiled. But the fists were clenched tightly.

"Let's talk about it in the evening, the movie is about to start, I will be very strict with you Yifei, don't want to relax." Lin Yuquan said with a solemn expression.

"I know, I will do it myself." Liu Yifei nodded heavily.

After returning to the room after practicing all day, Liu Yifei couldn't wait to urge Lin Yuquan to read the information, this time Lin Yuquan didn't say anything else, turned on the computer directly, and then opened the mailbox, he himself was actually very much looking forward to entering the cosmetics industry as soon as possible.

As the world's largest emerging market, in just over 20 years, China's cosmetics industry has developed rapidly, maintaining an annual sales growth rate of up to 23.8% for a long time, and even reaching 41% at the peak.

In terms of strength alone, China's own cosmetics industry is naturally far from Europe, America, Japan and South Korea, but with the advancement of reform and opening up, in this process, China's cosmetics industry has grown from small to large, from weak to strong, from simple extensive to leading science and technology, group management, and now the whole industry has initially formed a very vibrant industrial army.

When it comes to cosmetics, L'Oreal, Estee Lauder, Mary Kay, Shiseido and other brands are undoubtedly famous and recognized as the world's top cosmetics, but there are also many Chinese cosmetics in China that have won the recognition of the Chinese people with low prices and remarkable effects, the most typical of which are Dabao and Yu Meijing.

According to Lin Yuquan's idea, the cosmetics company he hopes to acquire does not need to be too large, but it must have solid self-research and development capabilities and good operating conditions, and the final acquisition company has a list of companies with acquisition potential.

Xiangyi Materia Medica Cosmetics Company, founded in Shanghai in 1999, the founder Feng Shuai was born in a family of medicines, the company has been committed to the research and development, production and management of herbal beauty and skin care products after its establishment, in the past two or three years began to enter the public eye, sales of more than 88 million yuan in 2007, sales of 217 million yuan in 2008, equity status, the founder Feng Shuai occupies more than 50% of the shares, part of the company's management has shares, 07 years to introduce today's capital and Dongjin company 10 million US dollars of financing.

Acquisition evaluation: The company is operating well, the brand influence continues to improve, if the acquisition can be made, the future return is very likely, but because financing has been introduced, it is very difficult to raise and acquire in the short term.

Rongcheng Kecai Cosmetics Co., Ltd., founded in 1997, is a cosmetics company integrating research, development, production and sales of Chinese herbal skin care products, with Chinese herbal film products as the core, it is the first mask brand in China, with a certain market influence, and the market share has long been in the top three in the category, currently has 2 brands of 'Kecai' and 'Lingcai', 07 main revenue of 91.28 million yuan, profit of 5.72 million yuan, 08 main income of 98.26 million yuan, profit of 6.12 million yuan, Equity status, last year was acquired by Shanghai Jahwa for 65.21 million yuan 51% of the shares, which is also the first merger and acquisition of Shanghai Jahwa in the past 7 years since its listing.

Acquisition evaluation: It has strong R&D capabilities, good sales, has been in the sales champion position of Watsons mask for many years, has good investment potential, has a certain operability of the acquisition, and the required funds are expected to be relatively large.

Jialan Group, founded in 2001, has well-known brands such as Nature Hall and Meisu, and ranks first in the market share of many cosmetics segments in China, and is one of the largest, strongest and most potential beauty and cosmetics companies in China, with sales revenue of 427 million yuan in 2008 and unknown profits, and the founder is Zheng Chunying.

Acquisition evaluation: Jialan Group has a strong R&D and production capacity, with a rapid development momentum, and the founder Zheng Chunying has a very high operating capacity and the possibility of becoming a shareholder, making it extremely difficult to acquire.

Meiji Holdings, a company that produces, develops and sells facial masks and other skin care products, is the largest mask manufacturer in China spun off by Huahan Biopharmaceutical, with sales revenue of 201 million yuan in 2008.

Acquisition evaluation: It has undoubtedly strong competitiveness in the field of facial masks, the rapid development of enterprises, and the shortcomings, relying solely on the support of facial masks, it is relatively thin in all aspects such as research and development.

Proya, founded in 2003, the founder Hou Juncheng was born as a channel business, early as a beauty product agent, after the establishment of the company, with the help of strong channel power and marketing power, quickly among the domestic first-line cosmetics enterprises, sales of 376 million yuan in 2008, has not yet been financed, the equity is in the hands of the founder Hou Juncheng and his brother-in-law Fang Yuyou.

Acquisition evaluation: the development momentum is extremely amazing, whether in terms of channels or marketing capabilities, it can be called the leader of domestic cosmetics companies, shortcomings, its own research and development capabilities have not been shown, and it is difficult to acquire in the case of good development momentum.

Marubeni, founded in 2000, is known for its excellent eye care in the cosmetics industry, in 2007 launched Marubeni elastic protein eye essence, set off a trend of "bounce bounce, bounce away crow's feet" in China, last year's annual sales of 825 million yuan, founder Sun Huaiqing held 75% of the shares, Japan Shiwei held 25% of the shares.

Acquisition evaluation: In the field of eye care in a leading position, excellent management and marketing capabilities, with strong research and development capabilities, shortcomings, last year fell into a false publicity storm, the founder's reputation is not good, due to the development status is quite good, the acquisition is extremely difficult, but financing is very possible, because Marubeni has been following the star strategy

Cosmetics companies are dazzling to look at, which company should be acquired? Lin Yuquan kept thinking about it in his mind, and he had to be cautious, which was related to his layout of entering the cosmetics industry. (To be continued.) )