As the chief film viewing expert of Emperor Cinemas on the West Coast, Jossman naturally will not miss such a super blockbuster with a production cost of 100 million US dollars, not to mention that this is the work of Duke Rosenberg, which has detonated the summer file twice in a row, and he still remembers the test screening of "Brave Island" last year, and the subsequent box office figures did not disappoint Emperor Entertainment Group.

The screen once again lit up with the fire of the explosion, and in the deafening sound effect, Jossman himself seemed to be blown into the sky by the explosion, and the fire of the explosion was as brilliant as the fireworks of Independence Day, and people couldn't help but integrate into the joy of defeating the evil aliens, and the feeling of comfort in his heart burst out like the most beautiful color.

The film has reached the end, and Jossman gradually calms down and quickly makes the most basic judgment about the film.

The plot of this film is not outstanding, the alien invasion of the earth in Hollywood is only - excellent - small - say - more - new - most - fastest - WWW.UUXS.CC - is a very old-fashioned story, in which the bridges piled up with personal heroism have long been rendered by Hollywood to the point of eclipse.

However, Jossman still gave an A+ commercial evaluation in his heart, because the shortcomings of the film are obvious, but the selling points are more!

The first is the choice of actors, Dukr Rosenberg has obviously been carefully considered, among which the heaviest and most brilliant roles are selected white, Jewish, Latino and African American, which are the largest and most influential ethnic groups in North America, they all play a huge and even critical role in the victory over aliens in the film, not only to please traditional white audiences, but also to attract audiences of other races!

The second is the scene, the big scenes of the film are endless, only the big screen of the theater can experience the best visual effects, the special effects presented are realistic and admirable, the adrenaline-pumping explosion scenes are continuous, and I feel that the special effects of the most praised "Jurassic Park" are not much better than "Independence Day".

And then there's the plot, the plot is really average, but it has the most critical elements of a successful summer film - simple enough - the theme of "Independence Day" is old-fashioned, but there is a clear main line, and it brings the audience into the crisis atmosphere of the end of the earth at the beginning, straight to the point, without any delay.

There is also a key point, "Independence Day" does not need to use your brain to understand, and it does not pay attention to any connotation, art and other nihilistic things, it is a typical entertainment blockbuster that can be enjoyed by the visual and auditory senses, although the ending of the film is as happy as all Hollywood blockbusters, but who in the audience does not want to see world peace, lovers eventually become married, and justice triumphs over evil?

The audience who walks into the theater in the summer is happy, and the first thing that the films that want to sell well in this schedule are to make the audience happy!

As a person who is directly in contact with the theater market, Jossman knows very well that the vast majority of audiences who enter the cinema are spending money to buy entertainment, and "Independence Day" is not lacking in entertainment effects, and even does a particularly good job.

This must be the film that Emperor Cinema will focus on in early July!

It is not only Jossman who made this judgment, but also Lynch, the representative of AMG Cinemas, who also believes that "Independence Day" is very much in line with the audience's taste in the summer file.

What makes a good movie for a theater chain?

Is a good movie with a professional rating of 8 or more? Is it a good movie that reflects social reality? Is it a good movie that thinks about humanity and humanistic care? Is it a good movie that makes people's brains turn around? Is it a good movie that can be spooky at the end? What makes people unable to sleep in the middle of the night and speculate about the director's techniques and intentions is a good movie?

How should movies be classified?

Clever films, skillful films, and intelligent films? Commercial, inspirational, literary or independent?

In fact, in the eyes of theaters, these are not complicated, for example, in Lynch's opinion, there are only two kinds of movies - blockbuster movies and non-blockbuster movies!

The former is a popular target for theaters, the latter is an object that theaters hate, and "Independence Day" clearly has many elements of the former.

"Independence Day is a skillful film." Lynch concluded, "Duke Rosenberg matures very quickly, has a very good grasp of the market, and seems to know the mentality of the mainstream audience very well." ”

Director Duke Rosenberg is very smart, and he can't wait to discuss the philosophy of life with the audience in the film like other directors who have become famous, and the production is still his best standard explosive commercial film.

Perhaps in the eyes of film critics, commercial films have no soul and no connotation, and they are all despised and existent, but in Lynch's view, commercial films must have the essence of commercial films.

"Independence Day" is definitely the best commercial film he has seen in recent years, and even far more than the "Brave Island" he watched during the test screening last year.

Not to mention the dazzling stunts, the other selling points are equally clear.

Let's talk about another element that affects the audience's viewing of the narrative rhythm, the cohesion and transformation of the plot of "Independence Day", with Zhang Youchi's rhythm control, and the shaping of the group portraits of the characters, are all extremely good.

Particularly commendable is the characterization in the film, where almost every character in the two-and-a-half-hour film has a vivid personality.

The airsick environmentalist information expert, his career strongwoman ex-wife, his rambose dad, the hippie-style black pilot, his cheerful and capable stripper girlfriend, the typical benevolent and courageous president as a positive character — too tall but for the film — the incompetent pesticide sprayer who eventually becomes a hero, the nervous alien research expert, and even the stern young colonel with almost no lines can all impress him.

Not to mention that it was easy to do, Lynch remembers very well that many award-winning films that are known for their rigor and artistry have difficulty in creating characters, and the characters in those films are always full of babbling and incomprehension, and pushing the plot and characters forward in a way.

Not to mention the lack of humanistic care, depth of humanity, etc., these are meaningless to the theater, and in Lynch's impression, most of the films that advertise humanistic care and depth of humanity outline the level and skills of the characters are contrived and clumsy.

It's a matter of course that a film like that doesn't get a high box office!

On the other hand, "Independence Day", the skillful use of the bridge and techniques fully reflects the director Duke Rosenberg's respect for the market and the audience.

"Duke Rosenberg is clearly clear." Lynch whispered to himself, "Before you make a story great and profound, at least know how to tell a story well and tell it well." ”

The young director cleverly tells a simple but interesting story, creates several characters with strong personalities and is very likable, and the special effects are gorgeous to make the film look very interesting.

It's this kind of film that can bring revenue to theaters!

Compared with those theater viewing experts sitting in the front row, Hill, who was fortunate enough to participate in the test screening, is just an ordinary movie fan, as a young man who has received a standard American education, he is most concerned about whether the film is good or not, and whether it will feel very cool!

"Independence Day" not only did not disappoint him, but also greatly exceeded his expectations.

Yes, the plot looks ordinary and old-fashioned, but the graphics are absolutely top-notch! The effect of watching it in the cinema is absolutely stunning!

He was amazed by the magnificence of the spacecraft, and its sudden destructive beam destroyed major cities across the United States in an instant, and the White House, the Capitol, the Golden Gate Bridge, the Empire State Building, and the Statue of Liberty all fell in the flames of the explosion, and even made him feel creepy for a while, but fortunately, the human counterattack created a spirit-uplifting battle of the century!

There is also the 'Great Americanism' embodied in the film, and the theme of the United States leading the world to victory, which is also very much in line with his appetite.

"It's definitely a great summer entertainment!" Hill said to his friends, "Dukr Rosenberg's masterpiece is dazzling, and the scene of the President of the United States leading the world to fight against the alien invaders is so cool!" ”

Want to see the most gorgeous and exciting film of aliens attacking Earth? "Independence Day" is well deserved!

Here's what Hill said to his family and friends as he prepared to return home.

The big scenes, the big productions, the big themes, the big theaters and the audience of the test screening have given high praise, even if the specific statistics of the preview screening will be determined later, and the observers scattered around the theater by Warner Bros. and Twentieth Century Fox have confirmed this from the words and deeds of these people.

When the subtitles fell, applause poured in like a tide, Duke slowly stood up, and slapped his palms hard, whether the film can be a super big hit, there are too many factors that will be affected, no one can guarantee it, even if he makes the special effects far better than the previous one, there is no guarantee of the box office.

The only thing Duke can confirm is that the film will definitely not hit the streets, and even if it is not a super hit, it should not be a big problem to recover the cost.

"Congratulations, Duke."

Twentieth Century Fox's CEO Townsend Rothman was the first to come over and hug Duke directly, "Very wonderful film, even better than I imagined!" ”

"Our faith is even stronger!"

The applause lasted for a long time, and Jeff Robinov sighed, "You will become the darling of the audience!" ”

"Thank you, thank you......"

In the face of these people who came to congratulate, all Duke could do was thank them one by one.

"Rosenberg Director ......"

Just when the applause gradually faded, Duke saw Jossman from Emperor Cinemas coming over, and the other party said directly, ""Independence Day" is a movie with all the elements of a summer blockbuster, I will highly recommend it to the company!" ”

"Thank you!"

Shaking his outstretched hand, Duke didn't have many surprises, the income of these movie-watching experts is directly proportional to the box office of the recommended films......

After a few more pleasantries with AMG's Lynch, Duke walked out with the people around him, and there was a media event behind him.

Representatives of the theater chain such as Lynch and Jossman waited with the producer for the statistical results of the test screening, so as to give feedback to the theater as soon as possible. R1152