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Today's Hollywood movies have opened the market in most countries, and it is not an exaggeration to say that it is raging all over the world, and the first question asked by these students, which is not surprising by Duke, is related to this.

"Hello, Director Rosenberg."

The question was asked by a girl with glasses from the third row, "My name is Zhuang Qiwen, a student of the Academy of Social Sciences, and I want to ask, why can Hollywood movies succeed in the world?" ”

Taking the microphone sent by the staff, Duke did not answer immediately, but said in Chinese, "What do you think?" ”

A boy in the front row said, "Keep innovating!" Keep turning imaginative ideas into movies! ”

The girl next to him said, "There are a lot of people in Hollywood who insist on working hard!" ”

"Admittedly, what you say is one of the reasons for Hollywood's success, but it's not the key."

After a slight pause, Duke quickly organized his language, and in countless curious eyes, he said, "In my experience of working for many years, the industrialized and programmed shooting and production mode and the marketing operation of the whole industry chain from production to screening to periphery are the keys to the success of Hollywood films." In other words, the success of Hollywood movies is inseparable from its assembly line production model. ”

This answer was obviously somewhat unexpected, and several students in the front row were stunned for a moment, and suddenly one of them said, "You are one of them?" ”

"You're right." Duke laughed, "The professional critics in North America don't like me, they baash me and my films. They are all assembly line products. ”

"Hollywood cinema has never been developed as an artistic creation," says Duke, without hesitation, "but as an entertainment industry." ”

"Hollywood provides the audience with a collective dream by showing a series of elements that the public likes to see, such as soothing traumatic experiences with good and evil retribution and happiness for all, and providing audiences with collective dreams with stories of 'Cinderella' and 'Gray Guys' where lovers eventually become married, and stimulating people's audio-visual habits with spectacle scenes and strong sound. The formation of the tradition of dreaminess mechanics, melodrama structures, spectacle styles, sensational rhetoric and popular narratives that are characteristic of Hollywood films forms part of the assembly line. ”

"And decades have passed, society is changing, one generation is getting older, another generation is growing up, but Hollywood has always adhered to the mass film assembly line model."

A man raised his hand, Duke nodded at him, he picked up the microphone that passed to him and said, "But Hollywood also has art films." ”

Duke said as simply as he could. "Hollywood can use art films to package popular films, and use popular movies to promote movie popularity, which makes Hollywood movies maintain a certain degree of artistry while maintaining the mainstream, so as to adapt to the audience's psychology to maintain consumption!"

Hollywood is recognized as the world's film factory, and it truly lives up to its name!

"The bespectacled male classmate in the second row."

The moderator picked the second official questioner, who stood up and asked, "Director Rosenberg, Chinese cinema is still very backward. How to rush to the world as soon as possible, we have a saying on our side. What is national is what is global, is this how we can succeed? ”

"Do you know Mr. Ang Lee?"

When a voice in response sounded in the auditorium, Duke said, "I believe that as a Chinese, Mr. Ang Lee knows Chinese films better than I do, when he visited Warner Studios two years ago." I once gave an interview, and many journalists from China asked this question, and I believe his views are more convincing than mine. ”

Duke then began to repeat Ang Lee's words at the time. "Ang Lee has visited all the big Hollywood companies, including Warner, and everywhere he goes, he asks the question of why American cinema can go all the way in every corner of the world."

"I remember very well that he said this in an interview with a Chinese journalist -- and I got almost the same answer, they said that they didn't really think about the issue of having American characteristics when they made the film, which means that Hollywood doesn't agree with the idea that 'what is national is global.' Many people have been emphasizing that films should be made with national characteristics, which is a difference in concept, but it is a phenomenon worthy of our study. It's not that we don't want national characteristics, but we can't have national characteristics for the sake of national characteristics, and the movies made in that way are like experimental films, and no matter how much attention is received, they can only be niche films. ”

"There may be some words that I don't express too accurately." Duke added, "But you can't be wrong. ”

The reason Duque was present for that interview was because Ang Lee was picking the right studio for "The Incredible Hulk."

Although he knew that Ang Lee was not suitable for this film, Duke couldn't stop it, long before he invested in Marvel, the Hulk's film rights were sold to Universal Pictures, and now that superhero movies are getting hotter and hotter, Marvel has the intention to take back the copyright, where will Universal Pictures give up easily.

According to the supplementary terms of the adaptation agreement between the two parties, if the film response is too bad, Marvel has the right to recover the copyright at a relatively small price, and the two sides are currently negotiating, and it is not too difficult for Hulk to return.

Actually, this is a very simple question, as far as movies are concerned, the national is not the world for a long time.

Cultural differences are not as simple as words.

Anyone with a little bit of a savvy can see that China is on the rise, but it's still a world dominated by Western culture.

Duke borrowed Ang Lee's words, but he just wanted to express it in a more euphemistic way.

Zuo Qiang and Jiang Qingfeng raised their hands several times before, but they were not selected, and they couldn't help but wink at the host, the host was their acquaintance, and the two sides had communicated in advance, so when the next question came, Jiang Qingfeng was named.

"Director Rosenberg, my name is Jiang Qingfeng, I am from the Faculty of Letters, and I am an avid film lover."

Looking at the small boy, Duke nodded, "Hello, Mr. Jiang." ”

Jiang Qingfeng asked the question he wanted to ask, "I have the heart to develop in screenwriting, but as far as I know, the status of screenwriters in the Chinese film industry is not high, in Hollywood, screenwriters and scripts will be valued?" ”

"Of course, all the people who can contribute to the success of a film will be valued."

Hearing this, Jiang Qingfeng hurriedly added, "What about the rookie screenwriter?" I've read a lot of rumors and articles that a screenwriter who writes a great script often leads to a scramble from big Hollywood companies, is that true? ”

"It's possible, but only if it'......" Duke cocked up a finger, "this screenwriter is a gold medal screenwriter in the industry!" New Screenwriter ......"

Duke shook his head, "In other words, I am a shareholder and executive director of Warner, and I know some about this, there are about 5,000 to 6,000 scripts sent to Warner every year, and Warner's adoption rate is less than 0.5 per 1,000, and the works of new screenwriters may be used less than 1 in 10,000......"

"There's never a shortage of scripts in Hollywood, and Warner Bros. has at least 30,000 scripts waiting to be moldy in its script library, and there may be a lot of new ideas and pioneering ideas among them, and the chances of them being adopted are very low, so let's just say that it's basically a dream to impress studios with scripts."

"You may not know one thing, many Hollywood projects, when looking for funding, are just an idea and plan, there is no script at all, those famous producers find interested investors and partners, and then go to well-known screenwriters to write suitable scripts, and every Hollywood project will go through a very strict review, even the CEO of the film company, there is no power to decide on the project alone."

"So, don't expect to impress Hollywood with a script, and don't expect Hollywood to treat someone as a genius because of a script."

Zuo Qiang snatched the microphone from Jiang Qingfeng's hand and asked, "If it were your company and you met a newcomer's very creative script, would you adopt it?" ”

"Ninety-nine percent of the time, no!" "My company only makes commercial films, and for Hollywood-style commercial films, innovation is a huge risk, which means that tens of millions of dollars of investment may not be recovered." ”

This is arguably a reality in Hollywood, where studios would rather use the mediocre ideas of well-known writers and producers than the creative scripts of newcomers.

The famous creative script list - the script blacklist, many scripts have been hung on it for many years, and no company is willing to take over, and a very small number of scripts that have been made into movies can only be said to have a very average commercial performance.

This is China, and Duke is a world-famous film director, and the topic is always about Chinese films.

So, the next male student to ask the question asked, "Who is your favorite Chinese film and film director?" ”

"My favorite movie is "Farewell My Concubine", in which the actor who played Yu Ji still amazes me." Duke thought for a moment, "My favorite director is Zhang Yimou, and the colors he used in 'Hero' are impressive. ”

Another person stood up and asked, "Director Rosenberg, will you make a purely Chinese film in the future?" ”

"Probably not."

Speaking of this, Duke's tone changed, "Now more and more Hollywood movies are beginning to try to integrate cultural and ethnic elements from all over the world into the creative style, diversification and integration of other excellent cultural elements, which has always been the development trend of Hollywood films, I like Chinese culture very much, and I am also absorbing elements of Chinese culture and applying them to movies, such as the kung fu in "The Matrix", and I will continue to try in this area in the future." ”

The on-site interaction lasted about twenty minutes, and with the end of the event, Duke's trip to China also came to an end, ready to return to North America to begin preparations for "Batman". (To be continued......)