Chapter 538: World of Warcraft: Never Operate
"Xiao Ning, it's amazing, this time you went to South Korea, you really tapped the Korean market."
"That's right, don't look at who I am."
Zhang Ning smiled and hugged Chen Qingqing, "Qingqing, I've missed you to death for a while." β
"What about the office, don't move your hands."
"That means, it's not an office, you can do it."
"You, why have you been such a hooligan lately. Did you go to South Korea and be taught bad by South Korea's sister paper? β
"Why, I've always been uneasy."
Zhang Ning hurriedly shook his head.
"Okay, it's forbidden. However, the Korean market is open, but our troubles are also coming. β
"What's the trouble?"
"It's not the Blizzard it said before."
Chen Qingqing frowned, "Xiao Ning, I really can't find a way to deal with them." β
It's been a while since Penguin Games represented Blizzard's World of Warcraft.
However, until now, Penguin has not made this game live.
Not to mention the launch, there was not even an advertisement.
If it weren't for the fact that some game companies and news media in China were watching, I'm afraid that many people wouldn't know that Penguin represented Blizzard's Warcraft.
"This, it's okay, it can drag on for a day, anyway, the agency is in our hands, we don't operate, they dare to bite me."
said so, but when Zhang Ning was determined not to operate Warcraft, Bobby, the president of Blizzard, suddenly came to Penguin.
"Mr. Zhang, what do you mean?"
Furious, Bobby glared at Zhang Ning in the conference room.
This time, Bobby couldn't help it.
Penguin Company has been in a hurry for the company, and Poppy is in a hurry.
It's no wonder that Bobby is in a hurry, in fact, Blizzard's secret development of Warcraft is to take a fancy to the Chinese market and the potential of Chinese online games. Moreover, they also want to use World of Warcraft to greatly expand their Blizzard profits. To this end, they also sold the agency rights of Chinese games to Penguin, the overlord of Chinese games.
They believe that with their level of Warcraft's game system and the influence of Penguin, World of Warcraft will definitely become popular in China. But they didn't think about it. Recently, the Penguin Company has made a lot of moves, but it has not thought about representing World of Warcraft. And, every time they asked, they gave a whole bunch of reasons.
This time, as the president of Blizzard, Bobby, he finally couldn't help it and killed from North America to China.
He wanted to ask Zhang Ning in person what they wanted to do.
"Bobby, I don't know what you're talking about."
Zhang Ning pretended to be confused and sat opposite Bobby.
"Zhang Ning, don't pretend to be stupid, what I'm asking is, when will our Blizzard's World of Warcraft operate in your China."
"Well...... this"
Zhang Ning touched his head, as if he was thinking about it.
"I'm sorry, I'm sorry, Mr. Bobby, there's been so much going on at Penguin lately, and you know, as the founder of the company, I'm not going to be able to watch everything. As for this game, you wait a minute, I'll go down and ask about the situation. β
As he spoke, Zhang Ning picked up the phone on the table, "Tong Lei, you come to the office." β
After a while, Tong Lei came.
Zhang Ning pretended not to know at all, and stared at Tong Lei playfully, "Tong Lei, what have you been doing lately." Didn't I teach you how to operate Warcraft, and give me a reason why you don't operate Warcraft now. β
"Mr. Zhang, in fact, this is the case."
Tong Lei scolded Zhang Ning countless times in her heart, but she had no choice but to follow the play, "Mr. Zhang, we inspected the market. The requirements of the World of Warcraft are really a bit high, and we are worried that once the World of Warcraft operates, it will be like the Heaven Agency at that time, and then it will fail. Warcraft is a very classic online game, and we will not allow such a failure to happen to us penguins. So, we decided to postpone it a little longer. β
"Oh, that's right."
Zhang Ning nodded, "Then Tong Lei, you go down." β
With a wave of his hand, Zhang Ning asked Tong Lei to go down first, then turned his head and looked at Bobby, who had not yet lost his breath, "Mr. Bobby, you also heard it just now, I can only say sorry, you don't have to worry, we will be operating Warcraft soon." β
"Hmph, Mr. Zhang Ning, you have used this reason before, so don't use it again, okay."
Bobby almost wanted to strangle Zhang Ning, "Say, Zhang Ning, what are your plans." β
"Well, well, Mr. Poppy, I'll be honest. Actually, I don't want to operate Warcraft so fast lately, of course, don't worry. As you know, our domestic online game market has just developed. Although the table is hot now, it is only a virtual boom. Our domestic players haven't played much video games before, and they don't have the same history of video games as you do in Europe and the United States. Online games are video games that they first come into contact with. And the setting of World of Warcraft is so classic, I'm afraid our users won't be able to accept it for a while. Mr. Bobby, I think you should know my difficulties as well. β
Pretending to be telling the truth.
It's just that Zhang Ning's truth still didn't satisfy Bobby.
"Then when are you going to operate Warcraft?"
"If possible, we intend to do it after 2008, what do you think?"
"I ......"
Poppy was on the verge of going berserk.
After 2008, he meowed, and after 2008, he didn't want to run the game.
Burby is pretty clear.
At the current rate of video game development, World of Warcraft is now the number one in the world, and even three years from now, it can be considered the best in the world. However, after four years, five years later, World of Warcraft's dominance will definitely decrease little by little. After 2008, even if the World of Warcraft development is a classic, it is estimated that few people will care about it.
What do they want to do, what do they want to do?
"Zhang Ning, I really want to know, what do you want to do, really, don't you want to make money?"
Poppy really couldn't figure it out.
Obviously, Poppy had guessed that Penguin had no intention of running Warcraft.
As for the previous set of reasons, it was just to delay myself.
"Also, you paid us 100 million yuan for Blizzard, are you really so rich?"
Bobby is simply a little crazy.
"Alas, Mr. Bobby, I hope you understand our difficulties. After all, you and I both want to make money. I don't operate for the time being, there must be my difficulties. It can't be, like you said, there is money, and I don't make it, right? β
Zhang Ning pretended that he really didn't mean not to operate Warcraft.
Eventually, Bobby didn't get the answer he was looking for and returned to North America.
"Mohan, I really don't understand why Penguin doesn't run our game."
Poppy still doesn't understand and says to his partner, Blizzard's CEO Mohan.
I've thought about it for a long time, but I can't figure it out.
"Bobby, could it be that Zhang Ning wants to negotiate conditions with us?"
"Negotiate conditions?"
Poppy thought for a moment and seemed to think it was possible, "I think so. β
World of Warcraft is an agent to penguins, and the conditions are quite strict.
Not only does the agency fee need to be 100 million yuan, but it is still seven or three points, Blizzard seven, and they three.
The most unacceptable thing is that the number of games must be shared with World of Warcraft.
In other words, even if the game is delegated to you, the initiative is still in the hands of Blizzard.
"They were in a hurry to agree, and now they are probably taking the opportunity to negotiate terms with us."
The more Mo Han analyzed, the more he felt that it was possible.
"What do we do about Mohan?"
Poppy nodded.
Recently, they Blizzard submitted an application to the NASDAQ to go public, and not surprisingly, in half a year, Blizzard will go public.
However, in general, if a company wants to go public, its financial statements naturally have to be more beautiful.
Originally, Blizzard's finances were not bad, but because of the recent development of several games, the investment was relatively large. For a while, the overall financial statements were not particularly good-looking. At this time, if Blizzard wants to make a beautiful financial statement, it needs a game that can make a lot of money.
World of Warcraft is the game that Mohan and Bobbi have high hopes for.
And Chinese games are the top priority of World of Warcraft.
However, at this moment, the penguins' side has taken their own army.
"Forget it, Bobby, let's take a step back, let's change the original seven-three division to fifty-five division."
Before the penguins could promise them Blizzard Seven and Penguin Three's agency fees, Mohan felt incredible. Now it seems that the agreement was signed in a hurry, but I didn't expect that in the end, even if such an agreement is signed, what is the use, Penguin still has a way to deal with you.
Unfortunately, when Blizzard announced that it would reduce the split to 55, the penguins also refused.
"Refuse."
"Why?"
Mohan almost wanted to slap the table.
"We've made such a big concession by fifty-fifty."
"But the penguins just don't agree."
"Could it be that they still want to take back the original number jΓΉ sharing agreement?"
"Like, they mean that."
"No, absolutely not."
Mohan shook his head.
However, a few days later, when a well-known Wall Street analyst pointed out in the Wall Street Journal that Blizzard's recent earnings were too low to support the comments that he was the world's top game company, Mohan almost went on to go wild.
Before a game company goes public, the biggest fear is that there is some bad news.
This can disrupt their plans to go public, which can affect their fundraising and, ultimately, the share price.
"Poppy, promise them that we don't want their numbers to share."
"Ah, Mohan, really?"
"Yes, contact them, however, we have one condition, they must operate the monster immediately."
Mohan was in a hurry.
In any case, in this, the listing is the most important big thing.
Compared to this one thing, even if Penguin took back the sharing agreement, he didn't care.
However, Mohan's idea was wrong.
It doesn't matter if Mohan reduces the profit sharing back to five or a half, or asks Penguin to take back the number jΓΉ sharing agreement.
But Penguin is still unmoved, only saying that they have no plans to operate the Demon World in the near future.